T-Mobile USA Hits “Play” With Launch of Nokia 5310 XpressMusic Phone

May 20, 2008

New phone comes loaded with exclusive music and features at pocketbook-friendly pricing

New York, N.Y. and Bellevue, Wash. — May. 21, 2008

Today, T-Mobile USA, Inc. announced the upcoming availability of the much-anticipated Nokia 5310 XpressMusic phone. Starting May 28,T-Mobile will continue to enhance its customers’ music experience by offering the Nokia 5310 XpressMusic which offers a variety of features, including easy-to-use external music controls, stereo Bluetooth connectivity, wired stereo headsets, a USB cable for side-loading music and a memory card — all at an affordable price.

“This award is truly an honor because it is the voice of our customers,” said Sue Nokes, Chief Customer & Operations Officer, T-Mobile USA. “At T-Mobile, we are deeply committed to providing the greatest possible customer experience, not just as measured in wireless, but across service industries. Coupled with the honors we received in January for top wireless customer care ranking, this award for retail service satisfaction provides direct, positive recognition to our front line employees who strive everyday to delight our customers.”

Customers can bop their heads to the music right away, since the device will come preloaded with two exclusive new hits — one from rock sensation Panic At The Disco and one from Phantom Planet. As an added bonus, the Nokia 5310 is also loaded with Panic At The Disco’s latest video, “That Green Gentleman,” plus an exclusive making-of video with a greeting from the band.

In addition to the preloaded content, T-Mobile and Nokia are offering customers a unique opportunity to share their love of music to stick together with those who matter most in their lives. Customers can enter a code from an in-box flyer at www.nokiausa.com/xpressmusic for a chance to win several items, including a music-themed download to use for their Nokia 5310 XpressMusic or to give to a friend, or a grand prize of a $100 Ticketmaster Gift Card to be used toward the purchase of two tickets to a concert of the winner’s choice,* enabling customers to truly share the joy and experience of music with a friend.

“Interest in music phones continues to grow as people look for devices that bring together everything they need to stay connected,” said Sajal Sahay, Director of Product Marketing, T-Mobile USA. “The new Nokia XpressMusic phone will appeal to many of our customers thanks to an easy user experience, sleek design and affordable price.”

“Nokia offers a range of entertainment-enabled devices for consumers who want their favorite experiences, like music, with them wherever they go,” said Frank Vium, Vice President of Sales, Nokia USA. “We believe the feature-rich, well-designed Nokia 5310 XpressMusic phone will be well-received with music lovers across the United States, who also appreciate all the functionality of a great phone.”

Nokia 5310 XpressMusic