T-Mobile Hometown focuses on opening brick and mortar retail stores in small town and rural areas traditionally underserved

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As T-Mobile focuses on opening new retail stores every month of 2021, hundreds of which will be in smaller markets and rural areas, more of America’s underserved communities are touting the benefits of fast and reliable 5G coverage, increased competition and greater employment opportunities.

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Jon Freier may be known for playing a very big role at T-Mobile as the company’s EVP of Consumer Markets, but ask him what has motivated him to succeed in his field and he’ll tell you it’s his very small-town upbringing.

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"I grew up in the vast oil fields of West Texas in a small town called Odessa," says Freier, who got his start in wireless in 1994 and has been with T-Mobile since the company formed in 2001 (astute Friday Night Lights fans may also recognize Odessa as the town from which the high school football crazed story is based on). "I've seen first-hand the economic challenges that many rural Americans are struggling with and I know how investments in technology can lead to opportunity, job creation and keeping people rooted in the communities they love."

And while serving these smaller markets and rural areas is close to this Texas native's heart, it's also an important moment in T-Mobile's commitment to small-town and rural markets, Freier notes.

"For far too long, smaller towns and rural areas across the country have been under-resourced and underserved by all wireless and internet companies," he explains. "Not many people know this, but smaller markets and rural areas throughout the United States represent the largest geographic segment of the consumer market — it's roughly 50 million consumer households, or around 130 million people!"

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Thankfully, <a href="https://www.t-mobile.com/our-story/executive-leadership-team/jon-freier" data-type="URL" data-id="https://www.t-mobile.com/our-story/executive-leadership-team/jon-freier">Freier</a> and his fellow leaders at the company say they have a plan to make sure these communities are getting the service they've been long overdue.

The company recently announced <a href="https://www.t-mobile.com/news/un-carrier/t-mobiles-next-un-carrier-move-5gforall">T-Mobile Hometown</a>, with new services and investments meant to create thousands of jobs, bring billions in new investments and much needed internet connectivity — including 5G — to rural communities.

"We are committed to creating 7,500 new jobs in rural America over the next couple of years," says Freier. "5,000 of those jobs will be in the hundreds of new stores we plan to open in small towns."

This investment is already being felt by some of T-Mobile's most recent new store openings in rural areas like Brownwood, another small Texas town.

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"What we’re doing as a company, putting our stores in these rural areas and rural markets … it's doing a lot for the communities and for the people who are able to come and be part of our family," says Brownwood retail manager Adam Peoples. "That's one thing I’m extremely happy to be part of and excited about."

Peoples' Brownwood location is an example of the hundreds of new stores T-Mobile is focusing on opening in small towns over the next few years where the company aims to invest in the people and local businesses that make up the heart and soul of America.

"When I came to Brownwood it was easy to see that the community was really in need of additional options, some additional service providers," explains Peoples. "I remember training my staff here in the store before we opened and people kept coming and let me know immediately some of the frustrations they were having."

Peoples and his team have become very popular in Brownwood, their town of 20,000 people, and it's no surprise, really. After the store's grand opening in February, they've been introducing the company's <a href="https://www.t-mobile.com/news/business/t-mobile-analyst-day-2021">award-winning 5G network</a> to many who they say previously couldn't dream of having that kind of coverage and service.

"Brownwood is a small town here in the heart of Texas," says Mobile Expert Olithios Blaine, "but AT&T has had control basically my entire life. People were coming to our store asking when we would open because of the 5G here. I'm great with technology and even I was surprised T-Mobile brought 5G here. One thing about small towns like this is when things are good they're usually very expensive and people love how 5G is included in our plans."

For much of the company's history, T-Mobile has primarily been delivering wireless service to households and businesses in urban America, simply because it didn't have the spectrum to carry voice, text and data from one phone to the other in suburban and rural locations. But over the past seven years, T-Mobile has been on a mission to acquire more spectrum to reach all corners of the country. Culminating with the merger between T-Mobile and Sprint last year, the Un-carrier now has the largest, fastest and <a href="https://www.t-mobile.com/news/network/umlaut-most-reliable-5g">most reliable 5G network in the country</a> according to <a href="https://www.umlaut.com/en/benchmarking/USA" data-type="URL" data-id="https://www.umlaut.com/en/benchmarking/USA">umlaut</a>*, covering 287 million people across 1.6 million square miles, 1.45 million of those In rural America — nearly 2.5 times the geographic coverage of AT&T and more than 4 times the rural reach of Verizon. And by the end of 2021, T-Mobile plans to cover 200 million people with its Ultra Capacity 5G network, which can deliver download speeds of around 300 Mbps and peak speeds up to 1 Gbps.

"We're bringing real choice to America," says Freier, "because when we say '5G for all,' we mean it!"

Many of the Brownwood, Texas employees say they're excited to be part of the company's decision to maintain a brick-and-mortar presence in a digital-first world. While T-Mobile has put a laser focus on creating a seamless digital experience for customers, Peoples says in small towns like Brownwood, in-person customer service has been in high demand.

"I think it's still important for customers to have an in-depth retail experience," explains Peoples, noting the current health safety guidelines the store follows, like social distancing and mask-wearing, "but the brick-and-mortar locations are the cornerstone of our business. Customers are coming into our stores because of the experience they get here."

Peoples says this push to bring more stores like his to less-served rural areas also makes him feel part of the greater plan to help those in need of better connectivity and more employment opportunities, something Freier has made a personal mission.

"These smaller towns are incredible," says Freier. "They're worth fighting for. They're worth championing. Smaller towns aren't chapters of our past … they're invaluable to our future in America."

"I definitely admire Jon Freier's story," Peoples says. "I remember him telling a story about working at a small kiosk and some of the challenges he faced being from a small town. I love the fact that at T-Mobile we get to spearhead bringing rural communities into the fold of what T-Mobile has to offer and not just from a customer perspective, but also from an employee perspective. I think what we’re doing is showing people there are opportunities and you can grow in a smaller city."

And Brownwood’s local lawmakers are welcoming that investment in their community with open arms.

"With the opening of a T-Mobile location in Brownwood, it will increase jobs in the Brownwood Area," said Kim Springfield, Director of Member Services, Brownwood Area Chamber of Commerce. "We are excited to have them."

Though no one is more excited than Peoples himself.

"I'm excited to help my employees whether they want to be in small cities or they want to expand their careers and go to bigger cities or whether they just want to feel like they have opportunities here for their friends, their significant others and their children," he says. "I think that T-Mobile is the beginning of what that’s going to be for Brownwood, Texas."

Keep checking back for an <a href="https://www.t-mobile.com/news/_admin/uploads/2021/04/New-2021-TMO-Retail-Store-Openings.pdf" target="_blank" rel="noreferrer noopener">updated list of markets for T-Mobile's new 2021 retail store openings</a>

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* Most reliable according to an audit report conducted by independent third party umlaut containing crowdsourced data for user experience collected from September 2020 until February 2021. Full details at: <a href="http://www.umlaut.com/en/benchmarking/USA">www.umlaut.com/en/benchmarking/USA</a>. Opensignal Awards T-Mobile as America's Fastest 5G network — <a href="https://nam02.safelinks.protection.outlook.com/?url=https://www.opensignal.com/reports/2021/01/usa/mobile-network-experience-5g&data=04%7c01%7cDavid.Edwards83%40T-Mobile.com%7cb1e38a34a4104eac0ce008d8bf065416%7cbe0f980bdd994b19bd7bbc71a09b026c%7c0%7c0%7c637469381180953126%7cUnknown%7cTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7c1000&sdata=T0%2BRGKNGhyknqmlIhFSv3F82H7rOFzorjkoQs9iYtVs%3D&reserved=0">USA: 5G User Experience Report</a> January 2021, based on independent analysis of average speeds from mobile measurements recorded during the period September 16 – December 14, 2020 © 2021 Opensignal Limited. Capable device required; coverage not available in some areas. Some uses may require certain plan or feature; see <a href="http://t-mobile.com/">T-Mobile.com</a>.

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T-Mobile focuses on opening new retail stores in 2021, including in underserved rural and small-town America such as Brownwood, TX.

T-Mobile Bets Big on Brick and Mortar | T-Mobile Newsroom

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T-Mobile Bets Big on Brick and Mortar

Shawna Ryan

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https://www.t-mobile.com/news/un-carrier/betting-big-on-brick-and-mortar-small-town-rural

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This week marks the one-year anniversary of our official close to the T-Mobile and Sprint merger — two sets of amazing employees, the best leadership team in the industry, and an unmatched set of network assets and resources that have come together to create a Supercharged Un-carrier.

Over this past year, despite an unprecedented set of external circumstances, we’ve been all systems go. In fact, 2020 was our <a href="https://www.t-mobile.com/news/un-carrier/t-mobile-caps-best-year-ever-in-2020-with-strong-q4-results">best year ever</a> as a company, as we recorded a record 102 million customers and overtook AT&T to become America’s #2 wireless provider! But this merger was always about more than just financial and subscriber results. Much more. It was about a promise of 5G FOR ALL and taking on the competition like never before.

Combining our companies gave us even more fuel to take that Un-carrier spirit to new heights … and to more boldly challenge the status quo — fighting harder than ever to eliminate customer pain points. This merger made us bigger and gave us the opportunity to be better for our customers — and we’ve seized it.

A Year of Progress Builds a Foundation for What’s to Come

Back when we announced this deal, we said that a combined T-Mobile would deliver a transformative nationwide 5G network, better products at unmatched value, increased competition and access to underserved communities. Over the past year, we have used our increased size and scale to deliver on all of this, while also driving toward even bigger aspirations.

We said 5G for ALL, and we meant it. Neville Ray and his team are delivering a network build that is second to none and bringing that transformative 5G network to millions of people. Our 5G network benefits from a unique combination of dedicated low-band and mid-band spectrum assets from the merger, and these assets — along with our record-breaking build-out pace — have put us in the clear leadership position at the start of the 5G era.

In fact, we have the largest, fastest and most available 5G network in the country. Period. In 2020, we launched the world’s first nationwide standalone 5G network, and today it provides on average 2x faster speeds than LTE to more than 287 million people across 1.6 million square miles — more than two times the geographic coverage of AT&T and nearly four times that of Verizon’s 5G. Our Ultra Capacity 5G covers 125 million people already in 2021, providing game-changing speeds across the country. And we’ll cover 200 million people by the end of this year! We said we’d build a transformative 5G network, and that is exactly what we are doing.

We also shared that we had big plans to offer better products and unmatched value that would increase competition. Leveraging our network’s unprecedented capacity, we can now offer customers a combination of BOTH quality and value. As our competitors scramble to get out of the starting blocks on coverage (just look at the recent C-band auction results for proof!), we are busy using our well-established assets to offer our customers the best rate plans at low prices, including free access to 5G.

Just a few of my favorite examples of our progress include <a href="https://www.t-mobile.com/business/government/first-responders-connecting-heroes">Connecting Heroes</a>, our free service for first-responder agencies that can save them up to $7 billion over the next decade. Or services like <a href="https://www.t-mobile.com/customers/scam-shield">Scam Shield</a> that protect our customers from the billions of scams and robocalls they get every year. And maybe the best one yet, <a href="https://www.t-mobile.com/cell-phone-plans">Magenta Max</a>, the first plan that truly unleashes the capacity and speed of our 5G network to ensure customers will never be slowed down based on how much data they use.

We’re also squarely taking on the Cableopoly with our expansive home broadband plans and our evolved <a href="https://www.t-mobile.com/tvision">TVision TV solution</a> — including incredible value and choices from our partners like Google and Philo. We have big goals to increase competition in home broadband over the next five years and bring 7 million to 8 million customers the benefit of our low costs, high speeds and 5G reliability, as well (stay tuned for more on this soon!). And not to be forgotten, maybe one of our largest opportunities to shake things up is in the Enterprise and government segments. We are already bringing new choice and competition to millions of business and government customers, including long-overlooked small businesses. We are approaching 10% share in Enterprise but see room to run here with a market share over the next 5 years reaching about 20%!

We also said that we would expand access to underserved communities, and we are. Before the merger, T-Mobile committed to providing network coverage for 90% of rural Americans in the next few years, and we’re well on our way to achieving that goal. Through network coverage and a growing retail fleet of 15,000 branded stores, we’re starting to bring more choices and access to small towns and rural markets than ever before.

We also launched our $10.7 billion <a href="https://www.t-mobile.com/business/education/project-10-million">Project 10Million initiative</a> during a time when connectivity has been more important than ever. To date, we’ve helped bridge the digital divide for more than 2.5 million underserved students nationwide with free or highly subsidized connectivity, and we are just getting started. Top that off with our five-year Equity in Action plan, fueled by a $25 million investment over the next five years, and I’m immensely proud of our dedication to diversity, equity and inclusion across this entire business. We all still have work to do, but we are helping to create opportunities for underserved and underrepresented communities every single day.

Most important, our obsession to make customers happy remains front and center. It is an important differentiator, and customers have noticed. We’re proud of our record-breaking win from J.D. Power U.S. Wireless Customer Care — for the 21st time in a row! We’re going to keep delivering incredible experiences from end to end. Sprint customers who are coming over to our network and enjoying Un-carrier benefits are happier, too — to the tune of net promoter scores that are about 100% higher for those who have migrated into the T-Mobile system.

In the end, our mission is simple. We want to be the Best in the World at Connecting Customers to Their World, and I believe we are well on our way. During this first amazing year, we’ve done exactly what we set out to do from the very beginning. We’ve strived to deliver better service, at the best value, with standout customer service and experiences. And I’m more confident than ever about what’s to come with our industry-leading 5G network and expansion into rural America, broadband plans, business and government expansion … and more. Best of all, the scale and synergies from our merger allow us to grow and innovate as a business, achieve record financial results and ultimately pass that value on to our customers!

As we enter our second combined year as T-Mobile, our future is so bright — and you can see it in the audacious goals we now aspire to achieve. It’s clearer than ever why our future ambitions are bigger and bolder than our standalone companies ever could have been. Simply put, we have the winning formula to achieve our vision — to be #1 in customer choice and #1 in customers’ hearts!

We’re just starting to write this story. As exciting as it was to close our merger, Year 2 is already shaping up to be at another level.

Forward-Looking Statements This blog includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact, including information concerning T-Mobile US, Inc.’s future results of operations, are forward-looking statements. These forward-looking statements are generally identified by the words “anticipate,” “believe,” “estimate,” “expect,” “intend,” “may,” “could” or similar expressions. Forward-looking statements are based on current expectations and assumptions, which are subject to risks and uncertainties and may cause actual results to differ materially from the forward-looking statements. Important factors that could affect future results and cause those results to differ materially from those expressed in the forward-looking statements include, among others, the following: natural disasters, public health crises, including the COVID-19 pandemic (the “Pandemic”), terrorist attacks or similar incidents; adverse economic, political or market conditions in the U.S. and international markets, including those caused by the Pandemic; competition, industry consolidation and changes in the market condition for wireless services; data loss or other security breaches; the scarcity and cost of additional wireless spectrum, and regulations relating to spectrum use; our inability to retain or motivate key personnel, hire qualified personnel or maintain our corporate culture; our inability to take advantage of technological developments on a timely basis; system failures and business disruptions, allowing for unauthorized use of or interference with our network and other systems; the impacts of the actions we have taken and conditions we have agreed to in connection with the regulatory proceedings and approvals of the Transactions (as defined below), including the acquisition by DISH of the prepaid wireless business under the Boost Mobile and Sprint prepaid brands (excluding the Assurance brand Lifeline customers and the prepaid wireless customers of Shentel and Swiftel), the complaint and proposed final judgment agreed to by us, Deutsche Telekom AG (“DT”), Sprint Corporation (“Sprint”), SoftBank Group Corp. (“SoftBank”) and DISH Network Corporation (“DISH”) with the U.S. District Court for the District of Columbia, which was approved by the Court on April 1, 2020, the proposed commitments filed with the Secretary of the Federal Communications Commission (“FCC”), which we announced on May 20, 2019, certain national security commitments and undertakings, and any other commitments or undertakings entered into including but not limited to those we have made to certain states and nongovernmental organizations (collectively, the “Government Commitments”), and the challenges in satisfying the Government Commitments in the required time frames and the significant cumulative cost incurred in tracking, monitoring and complying with them; our inability to manage the ongoing commercial and transition services arrangements that we entered into with DISH in connection with the Prepaid Transaction, which we completed on July 1, 2020, and known or unknown liabilities arising in connection therewith; the effects of any future acquisition, investment, or merger involving us; any disruption or failure of our third parties (including key suppliers) to provide products or services for the operation of our business; the occurrence of high fraud rates or volumes related to device financing, customer payment cards, third-party dealers, employees, subscriptions, identities or account takeover fraud; our substantial level of indebtedness and our inability to service our debt obligations in accordance with their terms or to comply with the restrictive covenants contained therein; adverse changes in the ratings of our debt securities or adverse conditions in the credit markets; the risk of future material weaknesses we may identify while we work to integrate and align policies, principles and practices of the two companies following the Merger (as defined below), or any other failure by us to maintain effective internal controls, and the resulting significant costs and reputational damage; any changes in regulations or in the regulatory framework under which we operate; laws and regulations relating to the handling of privacy and data protection; unfavorable outcomes of existing or future legal proceedings; our offering of regulated financial services products and exposure to a wide variety of state and federal regulations; new or amended tax laws or regulations or administrative interpretations and judicial decisions affecting the scope or application of tax laws or regulations; the possibility that we may be unable to renew our spectrum leases on attractive terms or the possible revocation of our existing licenses in the event that we violate applicable laws; interests of our significant stockholders that may differ from the interests of other stockholders; future sales of our common stock by DT and SoftBank and our inability to attract additional equity financing outside the United States due to foreign ownership limitations by the FCC; the volatility of our stock price and our lack of plan to pay cash dividends in the foreseeable future; failure to realize the expected benefits and synergies of the merger (the “Merger”) with Sprint, pursuant to the Business Combination Agreement with Sprint and the other parties named therein and the other transactions contemplated thereby (collectively, the “Transactions”) in the expected timeframes or in the amounts anticipated; any delay and costs of, or difficulties in, integrating our business and Sprint's business and operations, and unexpected additional operating costs, customer loss and business disruption, including maintaining relationships with employees, customers, suppliers or vendors; unanticipated difficulties, disruption, or significant delays in our long-term strategy to migrate Sprint's legacy customers onto T-Mobile's existing billing platforms; and changes to existing or the issuance of new accounting standards by the Financial Accounting Standards Board or other regulatory agencies. Given these risks and uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. We undertake no obligation to revise or publicly release the results of any revision to these forward-looking statements, except as required by law.

A year ago, we brought together two sets of amazing employees, the best leadership team in the industry and unmatched network resources … and we officially got to work fulfilling our promise of 5G FOR ALL. What a year it’s been — and what a future we have in store!

One Year into the Future of Wireless! | T-Mobile Newsroom

One Year into the Future of Wireless!

Jocelyn Jacobson

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https://www.t-mobile.com/news/un-carrier/ceo-mike-sievert-merger-year-1

One year after T-Mobile and Sprint merged, the supercharged Un-carrier is delivering a leading 5G network, increased competition, better quality, unmatched value and access to underserved communities.

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Today we are announcing our latest move to take on the Cableopoly with TVision. As the landscape changes, TVision is changing too – and our customers are the winners. As you know, TVision is all about helping people cut the cord, giving them more choices, access to the best media, and unheard of value. And that’s getting a major upgrade today.

We are welcoming YouTube TV and Philo to the TVision initiative. As part of an <a href="https://www.t-mobile.com/news/un-carrier/t-mobile-and-google" data-type="URL" data-id="https://www.t-mobile.com/news/un-carrier/t-mobile-and-google" target="_blank" rel="noreferrer noopener">expansive, new, multi-year agreement with Google</a>, we’re going to make YouTube TV our premium live TV service. And we are announcing a new partnership with Philo as our new base live TV service, starting at just $10 per month, exclusively for T-Mobile customers.

With TVision, we provide T-Mobile customers with preferential access to the world’s best streaming services. And we will make those services available on the TVision HUB, our exclusive low-cost TV streaming device that comes with a familiar, easy-to-use remote to make the leap from cable to streaming as smooth as possible. Our customers can get all the streaming services we offer directly with exclusive rates and benefits, such as Netflix, MLB.tv, YouTube TV and Philo (with more to come soon!), while also having access to just about any media out there, because the TVision HUB is built on the familiar Android TV platform. 

YouTube TV and Philo come with incredible value for our customers, and that is the goal: 

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That means T-Mobile customers get exclusive access to the best pricing on the highest-rated streaming service, YouTube TV, starting at just $54.99 per month. And, access to streaming TV through Philo starting at just $10 per month for a limited time. 

This is a big upgrade. YouTube TV offers more than twice as many channels as TVision Live, and Philo offers nearly twice as many channels as TVision VIBE. Plus customers of both get unlimited DVR, can watch TV on more devices like Roku, Amazon Fire TV, or Chromecast, and more. And just like previous TVision offerings, customers get these new services with no cable box, no annual contracts, no exploding bills, and no hidden fees. And they’ll still get T-Mobile’s team of thousands of friendly, knowledgeable mobile experts ready to help them cut the cord.

This shift may surprise some given last year’s TVision streaming services launch. But innovation seldom follows a straight line. Since launching the TVision initiative, we’ve learned a lot about the TV industry, about streaming products, and of course, about TV customers. We also saw trends that made us take a fresh look at how to best do in video what we always do: put customers first. With our TV software provider encountering some financial challenges and with our broader, strategic partnerships with Google and Philo, we saw an opportunity to deliver unique value to our customers and strengthen the TVision initiative with the best partners. This industry is incredibly fragmented, with new streaming services launching all the time, and we’ve concluded that we can add even more value to consumers’ TV choices by partnering with the best services out there, negotiating incredible streaming media deals for T-Mobile customers, and helping our customers navigate the increasingly complex streaming world.

We’ve always seen video as a critical ‘door-opener’ for our forthcoming Home Internet business, because, even today at the peak of cord cutting and streaming, most homes still buy entertainment and internet connectivity together — and the #1 thing people stream on their home internet connection is video. Our TVision brand and our TVision HUB device will play a central role in helping customers get the best of media in connection with our Home Internet service. And now, we’ll offer even better solutions to our customers with the combined strength of YouTube, Philo and more leading brands through future partnerships, because really – TV is better with friends!

Our mission hasn’t changed and is more relevant and important than ever. This TVision initiative is only getting stronger with these changes, and our new TVision partner offerings will give customers more choices as we wind down TVision LIVE and VIBE services on April 29. Our experience has shown us consumers need an advocate in this space. They don’t want more streaming services – they want help buying and navigating the services that already exist. And they want exclusive deals and special access. We’ll continue to play that role, giving our customers the best value with the best streaming services. So millions can cut the cord with the Cableopoly once and for all.

I’m proud to run a business that is not afraid to learn, adapt and change, with customers as our north star. That’s what the Un-carrier does. That is what we are doing today, and if the last few years have shown you anything, you know … We Won’t Stop. 

YouTube TV: Redeem by June 30, 2021. After trial pay $54.99/mo. including $10/mo. off for 12 months Cancel anytime. Must be 18 years or over. YouTube TV not available in Puerto Rico, Guam, or US Virgin Islands. Excludes T-Mobile for Business customers.  Full terms: https://tv.youtube.com/learn/offer-terms. After 12 months users may need to take action to continue the $10/mo discount on qualifying streaming services.

YouTube Premium: Redeem by June 30, 2021 at 11:59pm PST..$11.99/mo. after trial. Cancel anytime. Full terms: https://www.youtube.com/premium/restrictions

Philo VIBE Offer: Offered by T-Mobile only to T-Mobile VIBE customers (excluding business customers) as of 3/30/21 who are residents of the 50 U.S., 18+ (“Customers”). Eligible Customers receive 30-days free Philo (base subscription current reg. price $20) and $10 off/month for as long as they remain T-Mobile customers (as determined by T-Mobile). Redeem the promotion code (while supplies last) between 12:00 am PT 3/29/21 and 11:59 pm PT 6/30/21. Limit (1) Offer per Customer, one-time use only. Offer/discount is non-transferable, may not be resold or redeemed for cash, and may not be combined with other offers, discounts, or promotions. Discount ends if T-Mobile account is terminated; Philo subscription automatically reverts to the current full subscription price.  T-Mobile reserves the right at any time to require billing through your T-Mobile bill in order to continue $10 off/month discount on qualifying streaming services. IMPORTANT NOTICE: Valid payment information and subscription required to redeem Offer. If you do not cancel during the 30-day free period, you will be charged the discounted monthly amount plus taxes on a recurring basis. Go to your Philo account page to cancel. Cancellation takes effect on the next monthly billing date (no refunds for partial billing periods). Redemption of this Offer constitutes acceptance of these Terms and all applicable Terms and Conditions, see philo.com/terms/#philo-promotions for more details. T-Mobile reserves the right to modify this Offer at any time. Philo reserves the right to modify or cancel this Offer at any time. Void where taxed, prohibited, or restricted.

Philo Postpaid Customer Offer: Offered by T-Mobile to T-Mobile postpaid customers on an eligible streaming plan, including Sprint customers and T-Mobile Home Internet customers on an eligible plan (excluding business customers) who are residents of the 50 U.S., 18+ (“Customers”). Eligible Customers receive a 7-day free trial of Philo and $10 off/month for 12 months (regularly $20/mo) or then current monthly subscription price thereafter. Redeem the promotion code  (while supplies last) between 12:00 am PT 4/6/21 and 11:59 pm PT 6/30/21. Limit (1) Offer per Customer, one-time use only. Offer/discount is non-transferable, may not be resold or redeemed for cash, and may not be combined with other offers, discounts, or promotions (unless expressly permitted by Philo). Discount ends if T-Mobile account is terminated; Philo subscription automatically reverts to the current full subscription price. T-Mobile reserves the right at any time to require billing through your T-Mobile bill in order to continue $10 off/month discount on qualifying streaming services. IMPORTANT NOTICE: Valid payment information and subscription required to redeem Offer. If you do not cancel during the 7-day free trial period, you will be charged the discounted monthly amount plus taxes on a recurring basis. Go to your Philo account page to cancel. Cancellation takes effect on the next monthly billing date (no refunds for partial billing periods). Redemption of this Offer constitutes acceptance of these Terms and all applicable Terms and Conditions, see philo.com/terms/#philo-promotions for more details. T-Mobile reserves the right to modify this Offer at any time. Philo reserves the right to modify or cancel this Offer at any time. Void where taxed, prohibited, or restricted.

Today we are announcing our latest move to take on the Cableopoly with TVision. As the landscape changes, TVision is changing too – and our customers are

Turns out, TV is better with friends. | T-Mobile Newsroom

Turns out, TV is better with friends.

Steve Carlson

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https://www.t-mobile.com/news/un-carrier/turns-out-tv-is-better-with-friends

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As Women's History Month comes to a close, we look at the work five females have done for a promising future of 5G ahead.

In honor of Women’s History Month, we’re celebrating pioneering women who have led the charge in getting us to <a href="https://www.t-mobile.com/business/resources/articles/future-of-5g-connectivity">our 5G future</a>, and fought for female equality along the way. From early 19th Century advancements in civil engineering to groundbreaking mobile inventions and fearless wireless leadership in the 20th Century and beyond, here are five female innovators who have changed the game in telecommunications — and will continue to for years to come.

Labor Movements and Long-Distance Communications: <a href="https://en.wikipedia.org/wiki/Sarah_Bagley" target="_blank" rel="noreferrer noopener">Sarah Bagley</a>

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A spectacular example of nascent feminism was seen in the beginnings of phone technology! Long before landlines, telegraphs were our primary method of long-distance communication. In 1847, just two years after the invention of the electric telegraph, the New York and Boston Magnetic Telegraph Company opened its office in Lowell, Mass. and hired Bagley as a telegraph operator. Before long, she was running the Springfield, Mass. office, and became the president of the Lowell Female Labor Reform Associations to fight for equal pay when she learned she only made three-quarters the salary of the man she replaced there. She campaigned to make ten hours of labor per day the maximum in Massachusetts and fought for healthy working conditions and women’s rights. New phone, who dis?

Hall of Famer: <a href="https://en.wikipedia.org/wiki/Arlene_Harris_(inventor)" target="_blank" rel="noreferrer noopener">Arlene Harris</a>

Mobile and Wireless Inventor, Investor and Policy Advocate

Arlene Harris began her career in the mobile and telecommunications industry at the ripe old age of 12 as a telephone switchboard operator on her way to becoming the first female inductee of the Wireless Hall of Fame in 2007. Harris founded the company Cellular Pay Phone, Inc. in 1986, where she invented the first unique application of cellular services via a patented custom designed cellular phone and management system. Harris later led the development and market introduction of the SOS phone, helped create the first prepaid cellular service and advocated for greater wireless accessibility, especially among less tech-savvy consumers like senior citizens. She also created the Wireless History Foundation to preserve and promote the field’s storied history. The holder of several patents in wireless communications, Harris has had a long career as an inventor, innovator, entrepreneur and mentor, and has helped shape the modern wireless industry.

Bossed Up: <a href="https://en.wikipedia.org/wiki/Lucy_Quist" target="_blank" rel="noreferrer noopener">Lucy Quist</a>

First Female CEO in the Telecommunications Industry

From starting her career as an electrical and electronic engineer at Ford Motor Company, Lucy Quist would go on to break barriers in the telecommunications world, becoming the industry’s first-ever female CEO. After Ford, Quist held a managerial position at the Royal Bank of Scotland before joining Millicom International Cellular in 2008 as a business development, sales distribution and marketing specialist. At Millicom, Quist also led the company’s wholesale and enterprise business, and went on to become the CEO of Airtel Ghana. In her executive leadership role at Airtel, Quist was an advocate for greater youth STEM participation in Ghana, and co-founded a payment platform in the Democratic Republic of Congo. Quist is widely respected as a leader in African development and the advancement of professional women.

The Policymaker: <a href="https://en.wikipedia.org/wiki/Meredith_Attwell_Baker" target="_blank" rel="noreferrer noopener">Meredith Attwell Baker</a>

President and CEO of the CTIA - The Wireless Association

Serving as the president and CEO of the national wireless communication policy and advocacy group <a href="https://www.ctia.org/about-ctia/the-ctia-team/meredith-attwell-baker">CTIA</a>, Meredith Attwell Baker is among those leading the charge in making the U.S. the dominant player in 5G worldwide. Baker, who was appointed to the Department of Commerce under President Bush and the FCC by President Obama, became CTIA president and CEO in 2014, after years of government affairs work on behalf of the organization. As a strong proponent for the advancement of 5G in the U.S., Baker has testified before Congress to push for 5G expansion, advocating for the swift rollout of networks across the country.

The American Dream Is A Phone Call Away: <a href="https://www.t-mobile.com/news/community/svp-inspires-women-in-tech" target="_blank" rel="noreferrer noopener">Edwige Robinson</a>

T-Mobile’s SVP of the Central Regional Network Engineering & Operations

Edwige Robinson is the Un-carrier's self-described bridge between “business strategy, innovation and technology execution.” A native of Ivory Coast, West Africa, who came to America in her early twenties before learning to speak English, she says being a woman, an immigrant and black meant she was a “triple minority” laying new ground for those who dreamed of careers in tech but unable to find mentors and supportive allies in such a challenging field. She’s certainly paved the way during her 27-year career, having occupied leadership roles in a field dominated by men, notably in one of the few executive seats available in renowned companies like Verizon Wireless, Time Warner Cable and Comcast NBC Universal. Her expertise in 5G, IoT (Internet of Things) and narrowband-IoT meant to enable a wide range of new devices and services, artificial intelligence as well as machine learning, made her a seamless fit for her latest venture at T-Mobile, where leading the nation in wireless 5G has been a laser focus for the brand. Named by diversity research firm Aleria as one of the “<a href="https://aleria.tech/awesome-black-women">Awesome Black Women Everyone Should Know</a>” and lauded by the global women in STEM organization <a href="https://www.1mwis.com/profiles/Edwige-Robinson">Million STEM</a> as a <a href="https://www.1mwis.com/profiles/Edwige-Robinson">visible role model who inspires the next generation of girls</a>, it’s clear Robinson’s impact isn’t all data points and mechanical prowess. Listen below to hear why she believes inclusivity of all women is a key component to a company's success.

In honor of Women’s History Month, we’re celebrating pioneering women who have led the charge in getting us to our 5G future.

Women Making History: 5 Women Who Got Us to 5G | T-Mobile Newsroom

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We’ve all been there — you’re watching When Harry Met Sally, invested in the pitfalls of a classic romance when your parents walk in, sit next you, and the infamous restaurant scene comes on. Awkward.

Turns out the uncomfortable family movie viewing experience is more likely than ever. Data shows that a lot more people, <a href="https://www.nextavenue.org/the-pandemic-shines-the-spotlight-on-ageism/">a whopping 20% of Americans, now live with their parents, grandparents or other relatives</a>.

On the bright side, sharing a space with your loved ones can also mean that you’ll have more opportunities for bonding — including those moments watching your favorite TV shows and movies.

And when it comes to flipping channels and app surfing, everybody's doing it. <a href="https://www.marketingcharts.com/digital/video-114618">According to a Nielsen report</a>, those in the 55 and older age bracket matched the 18 to 34 age group in the amount of time spent streaming. So, while parents of the past might have issued colorful warnings about “TV rotting your brain,” parents these days are joining their adult children for movie marathons and serious series sessions.

If you’re thinking about introducing your parents or 55-and-over loved ones to the world of streaming, T-Mobile recently announced that its Magenta 55+ plan will include Netflix on Us for families and its Magenta MAX 55+ plan includes Netflix Basic with one line or Netflix Standard with two lines. But before you butter your popcorn, we’ve got some helpful tips on how to make the most of your multigenerational movie nights.

We crunched numbers, dug into research and spoke to a couple industry experts to offer you some of the biggest "Dos!" and the baddest "Don’ts!" when it comes to recommending or watching movies with your parents and older relatives.

DO: Check the ratings before you watch a movie.

It’s been a tough year and our brains are tired. It’s no wonder that with Netflix’s vast amount of content, we are having trouble making a choice. When it comes to watching certain genres with your folks, ratings can be the guiding force that you need to prevent those “suddenly I need to check the mail mid-movie” moments. Just because you watched After We Collided when you were in your feelings one night, doesn’t mean you want to watch something like it with the parental units. Trust us.

Kristen Baldwin, TV critic for pop-culture hub Entertainment Weekly, offers up some thoughts on the role of ratings.

“If you’re going to watch a show with your parents, make sure you’re not getting any content surprises,” Baldwin says. “Take Bridgerton, for example. Even though the rating is TV-MA, the description mentions eight close-knit siblings and other things that don’t hint at the explicit scenes in the actual show. It always helps to read reviews, look at ratings and do a little research before watching.”

Ken Windrum, associate professor of cinema at Pierce College in Los Angeles, also has some wisdom to share.

“The biggest piece of advice that I have about recommending movies is to know your audience,” Windrum says. “Discomfort tends to arise with more explicit content. If it ever gets too awkward, you can always just switch to something more family-friendly.”

DON’T: Let your parents use slang without knowing the meaning.

How could we ever forget the infamous “Netflix and chill” phase of internet slang. No doubt, there were many conversations where kids tried to warn their parents that no, it wouldn’t be an appropriate way to invite the neighbors over. Slang is interesting because it constantly evolves, and sometimes the true meanings of certain phrases can be more elusive than others.

What’s (almost) always safe for parents, though? Movie quotes!

Baldwin notes the ability of TV and movie quotes to be a unifying force in a household, or a way to instantly communicate to someone that your tastes might be different from theirs.

“Quotes can be a common language. You immediately know what your family member or friend is talking about,” Baldwin says. “And when you’re getting to know someone, it can be a quick way to communicate likes and dislikes. If I quote a line from Friends, for example, the person might laugh and share a quote of their own. Or I might find out that they hate that show.”

As we reminisce over the days of going into crowded movie theaters full of laughter (and crying kids and overpriced popcorn … maybe it’s actually okay to leave some things in the past), our living rooms have become our own personal multiplexes with a multitude of viewing options.

These days, streaming services have apps that allow you to catch up on your favorite shows even when you’re nowhere near a flatscreen. It can be helpful to remind your parents and grandparents about this fact, especially <a href="https://www.aarp.org/research/topics/technology/info-2019/2020-technology-trends-older-americans.html">since smartphone adoption among older adults has risen significantly in recent years</a>.

Whether taking a phone projector and camping out in your backyard, streaming on your phone while working out or taking your tablet on a picnic, mobile viewing can allow your watching style to match your lifestyle.

For anyone relatively new to regular streaming, searching the internet will quickly reveal a wide variety of hacks and plugins to enhance your viewing experience. While those can get overwhelming, an easy place to start is with the basics. For example, Netflix’s “My List” feature is great for those of us who spend more time browsing the endless library of movies and shows than actually making a selection. Saving content that interests you can also help with the earlier suggestion of creating a “viewing rotation” for family movie nights.

Baldwin has some thoughts on useful features that everyone should make sure to check out, too.

“The ‘Top 10’ feature has always been interesting, and it will point you to selections of shows and movies that you might not have noticed. <a href="https://www.theverge.com/2021/1/20/22240550/netflix-shuffle-play-movies-shows-viewing-history">Netflix is also coming out with a ‘Just Play Anything’ feature</a>, kind of like Google’s ‘I’m Feeling Lucky’ search option in the past,” Baldwin laughs. “That one could get risky, though.”

Even if you find that you regularly watch new shows and movies, it can be easy to get repetitive with your viewing habits. Need an easy fix? Try out a new genre!

<a href="https://youtu.be/TBsd7d215fs" data-type="URL" data-id="https://youtu.be/TBsd7d215fs">According to Netflix’s 2020 Year In Review</a>, the service experienced a considerable increase in viewing in genres such as anime, fantasy and action. When you’re looking for an escape, sometimes the solution is in your screen.

Getting in the habit of intentionally expanding your content choices is great when it comes to preparing for family movie nights. If you regularly watch TV or movies with your household, sometimes conflicts can present themselves in terms of differing tastes and preferences. In cases where nobody can agree on what to watch, Baldwin suggests creating a system.

“Set up a weekly rotation,” she says. “That might be a little too systematic, but it can really help deal with conflict. For TV shows, everyone just watches one person’s pick, and if doesn’t seem interesting after three episodes … move on to the next!”

DON'T: Binge-watch too many shows at once.

There's something almost hypnotic about a good TV series. So hypnotic, in fact, that suddenly it's 3am, you've realized that you haven’t moved or eaten in like 10 hours, and now that you’re thinking about it — did you even press play? Movie marathons and TV binge-watching are activities that can satisfy our urge to know what’s next in a captivating storyline, but it can also give you some serious dry eye.

Windrum sheds some light on the origins of binging.

“TV binging is rooted in this idea called ‘flow,’ which dates back to the radio era,” he says. “Flow has always been there. About 20 years ago, shows started playing back-to-back. The idea is to capture the audience’s attention and keep them watching. You can find this concept at work in the features of modern-day streaming services.”

We’re not here to tell you how to live your life, but it does help to give your eyes and body a break every now and then. Treat your movie marathons like actual marathons — eat healthy and drink plenty of water (that soda and popcorn combo works, too). Oh, and don't forget to stretch!

So, now that you know the “Do’s and Don’ts” of NSFP viewing, ready to introduce your parents or other older family members to the world of Netflix and not chilling? Check out T-Mobile’s 55+ plans that include Netflix right <a href="https://www.t-mobile.com/cell-phone-plans/unlimited-55-senior-discount-plans">here</a>.

Qualifying service required for Netflix. Like all offers, subject to change. See <a href="https://www.t-mobile.com/netflix">t-mobile.com/Netflix</a> for details.

Whether you’re planning to recommend your favorite show to your parents or introduce your grandparents to the joys of streaming, read on for tips from industry experts on how to avoid awkwardness and make the most of your viewing experiences.

Industry experts share advice on the dos and don'ts of watching Netflix with your parents, grandparents and older loved ones.

Not Safe for Parents (NSFP)? The Dos and Don’ts of Watching Netflix with Your Loved Ones | T-Mobile Newsroom

Not Safe for Parents (NSFP)? The Dos and Don’ts of Watching Netflix with Your Loved Ones

Liz Habersham

Industry experts share advice on the dos and don&#039;ts of watching Netflix with your parents, grandparents and older loved ones.

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The Dos and Don’ts of Watching Netflix with Your Loved Ones | T-Mobile Newsroom

While we wait to spread our wings once again, here’s a look at five ways you can virtually travel the world, all from the safety of your phone.

Remember travel? It’s a little fuzzy to us, too. But we remember it’s a good thing! And <a href="https://www.travelagentcentral.com/hotels/stats-56-expect-to-travel-for-leisure-2021" data-type="URL" data-id="https://www.travelagentcentral.com/hotels/stats-56-expect-to-travel-for-leisure-2021">new reports show</a> that consumers are looking forward to travel in the not so distant future.

So as we all eagerly await a return to our lives of vicarious vagabonds — and using T-Mobile’s amazing network and <a href="https://www.t-mobile.com/travel-abroad-with-simple-global">travel benefits</a> to make the most of our mobiles while doing so — we offer five little tips on how you can take a few quick trips right now, right from your phone.

1. <a href="http://radio.garden/visit/austin-tx/Aq7xeIiB">Radio Garden</a> Take an audio journey around the world with Radio Garden, a tool that allows you to explore what’s currently on the radio in cities and towns across the globe. Livestream a fútbol match in Bolivia, or groove to the latest club mix in Moscow, no matter where on Earth you are.

2. <a href="https://www.airpano.com/">AirPano</a> Billing itself as a whirl around the world via 360-degree photos, AirPano serves up a panoramic view of mind-blowing sites like a Winter Fairytale in Lapland, Sweden, and Diving Blue Holes in the tiny Oceanian island of Palau. It’s a modern-day mobile explorer’s dream!

3. Museum Apps Can’t make it to Paris or New York this year? Many museums, including the world renowned <a href="https://www.louvre.fr/en/mediaapps/musee-du-louvre-official-app">Musée du Louvre</a> and the <a href="https://www.metmuseum.org/press/news/2015/met-app-for-android">Metropolitan Museum of Art,</a> are offering virtual museum tours through their apps. That way you can avoid the crowds around the Mona Lisa and still catch her legendary, mysterious smile.

4. Live Webcams of International Landmarks From <a href="https://www.earthcam.com/cams/newyork/timessquare/?cam=tsstreet">Times Square</a> to <a href="https://webcamsydney.com/">Sydney Harbour</a>, see what’s happening in real time at iconic points across the globe. These webcams can be especially fun if there’s a celebratory display happening, like the ball drop or fireworks on New Year’s Eve.

5. <a href="https://artsandculture.withgoogle.com/en-us/national-parks-service/parks">The Hidden Worlds of National Parks</a> Navigate an icy fjord in Alaska, dive a coral reef at Dry Tortugas or horseback ride around the hoodoos of Bryce Canyon with curated virtual adventures through America’s National Parks. Rangers narrate these dramatic experiences, so get your nature fix and learn about the beautiful protected wildlands that an abundance of plants and animals call home.

Intergalactic Bonus! If your travel sights are set towards the stars rather than just further out on the horizon, living vicariously via Mars from the Perseverance Rover may be more up your alley. Just log into <a href="https://www.nasa.gov/nasalive">NASA’s live feed</a> to immerse yourself in space walks and more from the Red Planet for a trip that will truly be out of this world.

While globetrotting may be but a distant memory right now, new reports show that consumers are looking forward to travel in the not so distant future. As we wait to spread our wings once again, here’s a look at five ways you can virtually travel the world, all from the safety of your phone, from apps with maps to sites for sights!

Device Paradise: How to Travel from Your Phone! | T-Mobile Newsroom

Device Paradise: How to Travel from Your Phone!

JasonAdams

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https://www.t-mobile.com/news/community/how-to-travel-from-your-phone

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T-Mobile’s new Senior Vice President of the Central Regional Network Engineering & Operations shares her journey from Africa to America, overcoming adversity and seizing opportunity to pave a way for herself and blaze a trail for others.

Ask Edwige Robinson what gave her the grit to embark on a courageous career path in a field where she had no mentors and no clear path to success, and her answer may surprise you.

“I love this question because it will help many people — you see, I stumbled into the tech realm a couple of decades ago.”

As someone who says she simply “stumbled into the tech realm,” Robinson certainly turned her gate into a full stride on the way to the top over her 27-year career, having occupied leadership roles in a field dominated by men, notably in one of the few executive seats available in renowned companies like Verizon Wireless, Time Warner Cable and Comcast NBC Universal.

“For more than two decades, I have had the honor of leading diverse organizations at all levels and delivered terrific products and experiences for customers around the world,” explains Robinson, who joined T-Mobile as Senior Vice President of the Central Regional Network Engineering & Operations this past October. “I realized early on in my career that leadership is not just a job for me. Leadership is my calling and a way of moving through the world that makes others want to follow. Though authentic leadership requires sacrifice, I have found tremendous joy in igniting people to uncover their gifts and blind spots so that they can reach their highest potential and have maximum impact in their roles! It is such a privilege, and I get to do it every day.”

She is the self-described bridge between “business strategy, innovation and technology execution.” A track record of excellence with a heavy focus on superior customer experience, she’s brought drastic improvement in net promoter scores and ROI to the teams she leads. Her expertise in 5G, IoT (Internet of Things) and narrowband-IoT meant to enable a wide range of new devices and services, artificial intelligence as well as machine learning, made her a seamless fit for her latest venture at <a href="https://www.t-mobile.com/" data-type="URL" data-id="https://www.t-mobile.com/">T-Mobile</a>, where leading the nation in wireless 5G has been a laser focus for the brand.

Named by diversity research firm Aleria as one of the “<a href="https://aleria.tech/awesome-black-women">Awesome Black Women Everyone Should Know</a>” and lauded by the global women in STEM organization <a href="https://www.1mwis.com/profiles/Edwige-Robinson">Million STEM</a> as a <a rel="noreferrer noopener" href="https://www.1mwis.com/profiles/Edwige-Robinson" target="_blank">visible role model who inspires the next generation of girls</a>, it’s clear Robinson’s impact isn’t all data points and mechanical prowess.

A native of Ivory Coast, West Africa, who came to America in her early twenties before learning to speak English, she says being a woman, an immigrant and black meant she was a “triple minority” laying new ground for those who dreamed of careers in tech but unable to find mentors and supportive allies in such a challenging field.

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