T-Mobile Hometown focuses on opening brick and mortar retail stores in small town and rural areas traditionally underserved

America is awash in loyalty and reward programs, but most of them don't really make an impact. This may be hard to believe, or maybe not, but the average American belongs to 14 loyalty programs—and they don't even really bother with half of them<a href="#_ftn1">[1]</a>. And there is an undercurrent of dissatisfaction with the loyalty programs they do bother with: 46% of consumers report they are frustrated by the long wait for rewards, 35% are frustrated by confusing redemption processes, and 27% are frustrated by the need to track points<a href="#_ftn2">[2]</a>. That doesn't sound rewarding to me. Frankly, most consumers recognize loyalty programs for what they really are—a system of incentives designed to manipulate them into spending more money. AKA: the polar opposite of the Un-carrier's take—T-Mobile Tuesdays!

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In 2016, we found ourselves ten Un-carrier moves down and looking for our next big thing. We wanted to express our appreciation for all the customer support and rapid growth we'd seen since introducing the Un-carrier three years prior. Looking at other major brands at the time, we saw that a traditional, points-based program might be a decent way to generate additional sales, but at the cost of being a lousy way to thank customers. We chose a different approach—and flipped the script on the tired loyalty program. We asked: What if, instead of making customers prove their loyalty to us, we proved our loyalty to them?

The answer was T-Mobile Tuesdays—the Un-carrier's fresh take on customer appreciation. It's NOT a loyalty scheme or a typical rewards program. Customers aren't forced to spend more, track points, refer friends, or prove their loyalty by being a customer for a minimum period of time. The simple goal of T-Mobile Tuesdays is to say “thank you” to customers by providing simple, easy access to free stuff and great deals—all without forcing customers to spend more with T-Mobile. Full stop.

EVERY Tuesday, any eligible T-Mobile customer—including Metro by T-Mobile and Sprint brand customers—can open the T-Mobile Tuesdays app and redeem offers—which we aptly call 'thankings'—for free or discounted goods and services from a wide range of top brands like Dunkin', Wendy’s, Major League Baseball, Pandora, Live Nation, and many more. There are usually upwards of six thankings each Tuesday, with new partners each week and regular opportunities to visit T-Mobile stores to score Un-carrier swag like baseballs caps, socks, gloves, umbrellas, and facemasks (which our customers love!). And there are additional special sweepstakes with big prizes that have ranged from $5,000 in cash to a new Tesla.

We thought customers would like it, but we had no idea how much the program would really take off. In these last five years since we launched T-Mobile Tuesdays, customers have enjoyed well over $1 BILLION worth of freebies and exclusive discounts. That includes 1.8 billion gallons of discounted gas, 150 million hours of free movies, 55 million free cups of coffee, and 28 million free burgers. Actually, according to a 2018 <a href="https://www.t-mobile.com/news/press/tmobileone-strategy-analytics-value-add-analysis" target="_blank" rel="noreferrer noopener">Strategy Analytics</a> study, each T-Mobile Tuesday customer can receive almost $1,000 in extra value every year—just for being a part of the T-Mobile family.

In contrast, most companies still run traditional loyalty programs that ask much of their customers and give little back in return. AT&T’s tiered program unlocks different features depending on how many services customers subscribe to. They even reserve the best customer service for their “top” customers. How carrier is that? At T-Mobile, ALL customers are our top customers, and we believe great service is a prerequisite for us to earn your loyalty, not a reward for spending more money.

Verizon’s loyalty program started out as a credit that their customers earned for every $300 they spent on their account. Currently, Verizon's program focuses on offering customers a monthly reward … but that's only one per month, only claimable by the account owner, and only available AFTER they pay their bill, which makes it seem much less like a “thank you” than an inducement to pay up. No, thanks.

The carriers could learn something from us. Turns out, thanking customers just for being customers is a remarkably effective way to deepen loyalty and engagement. Last year, our net promoter score for customers who use T-Mobile Tuesdays was 14 points higher than the industry average. And after we extended eligibility to former Sprint customers, our net promoter score jumped another 7 points to a new record for T-Mobile!

T-Mobile Tuesdays also shows that companies can improve their bottom line without resorting to typical loyalty programs that make customers jump through hoops and track points with so many strings attached. We’ve seen that customers who take advantage of T-Mobile Tuesdays spend more with T-Mobile and stay with us longer than those who don’t. Not because they're forced to … but because they want to.

Most importantly, for a company obsessed with customer satisfaction, T-Mobile Tuesdays helps us ensure our customers feel valued. Research on customer experience and loyalty shows high customer satisfaction rates that keep on improving.

Today, T-Mobile Tuesdays is more popular than ever. Since launch, over 30 MILLION customers have downloaded the app. Last year, 21% more customers used T-Mobile Tuesdays than the in the year before, making 2020 our biggest year ever. Despite having to make significant adjustments in response to the pandemic when thankings couldn’t be redeemed in person, in 2020, T-Mobile Tuesdays set new records for customer participation, new users, and number of thankings saved. Just last week during our five-year 'Thankiversary' celebrations, T-Mobile Tuesdays hit a new record—5 million participants in one single day. That’s more than any cable network TV show!

Zoom out, and it becomes clear that our industry-best growth is due in part to our Un-carrier take on customer loyalty. We're doing it the right way—showing customers our loyalty, not forcing them to prove loyalty to us—and other businesses can see similar success when they follow our lead.

[1] Bond Brand Loyalty. 2020. The Loyalty Report

[2] Wirecard. 2019. Consumer Incentives 2019: The Digital Transformation of Rewards, Rebates, and Loyalty.

About T-Mobile T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: <a rel="noreferrer noopener" href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.t-mobile.com%2F&data=04%7C01%7CBennet.Ladyman1%40T-Mobile.com%7C61a31e8901e141563d4c08d929ea82c8%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637586909447617824%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=QNlIbOYhb0VygM1DdeM03dRx7yCbMulcUexhVbfrSdA%3D&reserved=0" target="_blank">https://www.t-mobile.com</a>.

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America is awash in loyalty and reward programs, but most of them don't really make an impact. This may be hard to believe, or maybe not, but the average

Five Years of T-Mobile Tuesdays:How a Fresh Take on the Loyalty Program Drives the Un-carrier | T-Mobile Newsroom

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Five Years of T-Mobile Tuesdays:How a Fresh Take on the Loyalty Program Drives the Un-carrier

Five Years of T-Mobile Tuesdays: How a Fresh Take on the Loyalty Program Drives the Un-carrier

Bennet Ladyman

America is awash in loyalty and reward programs, but most of them don&#039;t really make an impact. This may be hard to believe, or maybe not, but the average

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As T-Mobile focuses on opening new retail stores every month of 2021, hundreds of which will be in smaller markets and rural areas, more of America’s underserved communities are touting the benefits of fast and reliable 5G coverage, increased competition and greater employment opportunities.

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Jon Freier may be known for playing a very big role at T-Mobile as the company’s EVP of Consumer Markets, but ask him what has motivated him to succeed in his field and he’ll tell you it’s his very small-town upbringing.

"I grew up in the vast oil fields of West Texas in a small town called Odessa," says Freier, who got his start in wireless in 1994 and has been with T-Mobile since the company formed in 2001 (astute Friday Night Lights fans may also recognize Odessa as the town from which the high school football crazed story is based on). "I've seen first-hand the economic challenges that many rural Americans are struggling with and I know how investments in technology can lead to opportunity, job creation and keeping people rooted in the communities they love."

And while serving these smaller markets and rural areas is close to this Texas native's heart, it's also an important moment in T-Mobile's commitment to small-town and rural markets, Freier notes.

"For far too long, smaller towns and rural areas across the country have been under-resourced and underserved by all wireless and internet companies," he explains. "Not many people know this, but smaller markets and rural areas throughout the United States represent the largest geographic segment of the consumer market — it's roughly 50 million consumer households, or around 130 million people!"

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Thankfully, <a href="https://www.t-mobile.com/our-story/executive-leadership-team/jon-freier" data-type="URL" data-id="https://www.t-mobile.com/our-story/executive-leadership-team/jon-freier">Freier</a> and his fellow leaders at the company say they have a plan to make sure these communities are getting the service they've been long overdue.

The company recently announced <a href="https://www.t-mobile.com/news/un-carrier/t-mobiles-next-un-carrier-move-5gforall">T-Mobile Hometown</a>, with new services and investments meant to create thousands of jobs, bring billions in new investments and much needed internet connectivity — including 5G — to rural communities.

"We are committed to creating 7,500 new jobs in rural America over the next couple of years," says Freier. "5,000 of those jobs will be in the hundreds of new stores we plan to open in small towns."

This investment is already being felt by some of T-Mobile's most recent new store openings in rural areas like Brownwood, another small Texas town.

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"What we’re doing as a company, putting our stores in these rural areas and rural markets … it's doing a lot for the communities and for the people who are able to come and be part of our family," says Brownwood retail manager Adam Peoples. "That's one thing I’m extremely happy to be part of and excited about."

Peoples' Brownwood location is an example of the hundreds of new stores T-Mobile is focusing on opening in small towns over the next few years where the company aims to invest in the people and local businesses that make up the heart and soul of America.

"When I came to Brownwood it was easy to see that the community was really in need of additional options, some additional service providers," explains Peoples. "I remember training my staff here in the store before we opened and people kept coming and let me know immediately some of the frustrations they were having."

Peoples and his team have become very popular in Brownwood, their town of 20,000 people, and it's no surprise, really. After the store's grand opening in February, they've been introducing the company's <a href="https://www.t-mobile.com/news/business/t-mobile-analyst-day-2021">award-winning 5G network</a> to many who they say previously couldn't dream of having that kind of coverage and service.

"Brownwood is a small town here in the heart of Texas," says Mobile Expert Olithios Blaine, "but AT&T has had control basically my entire life. People were coming to our store asking when we would open because of the 5G here. I'm great with technology and even I was surprised T-Mobile brought 5G here. One thing about small towns like this is when things are good they're usually very expensive and people love how 5G is included in our plans."

For much of the company's history, T-Mobile has primarily been delivering wireless service to households and businesses in urban America, simply because it didn't have the spectrum to carry voice, text and data from one phone to the other in suburban and rural locations. But over the past seven years, T-Mobile has been on a mission to acquire more spectrum to reach all corners of the country. Culminating with the merger between T-Mobile and Sprint last year, the Un-carrier now has the largest, fastest and <a href="https://www.t-mobile.com/news/network/umlaut-most-reliable-5g">most reliable 5G network in the country</a> according to <a href="https://www.umlaut.com/en/benchmarking/USA" data-type="URL" data-id="https://www.umlaut.com/en/benchmarking/USA">umlaut</a>*, covering 287 million people across 1.6 million square miles, 1.45 million of those In rural America — nearly 2.5 times the geographic coverage of AT&T and more than 4 times the rural reach of Verizon. And by the end of 2021, T-Mobile plans to cover 200 million people with its Ultra Capacity 5G network, which can deliver download speeds of around 300 Mbps and peak speeds up to 1 Gbps.

"We're bringing real choice to America," says Freier, "because when we say '5G for all,' we mean it!"

Many of the Brownwood, Texas employees say they're excited to be part of the company's decision to maintain a brick-and-mortar presence in a digital-first world. While T-Mobile has put a laser focus on creating a seamless digital experience for customers, Peoples says in small towns like Brownwood, in-person customer service has been in high demand.

"I think it's still important for customers to have an in-depth retail experience," explains Peoples, noting the current health safety guidelines the store follows, like social distancing and mask-wearing, "but the brick-and-mortar locations are the cornerstone of our business. Customers are coming into our stores because of the experience they get here."

Peoples says this push to bring more stores like his to less-served rural areas also makes him feel part of the greater plan to help those in need of better connectivity and more employment opportunities, something Freier has made a personal mission.

"These smaller towns are incredible," says Freier. "They're worth fighting for. They're worth championing. Smaller towns aren't chapters of our past … they're invaluable to our future in America."

"I definitely admire Jon Freier's story," Peoples says. "I remember him telling a story about working at a small kiosk and some of the challenges he faced being from a small town. I love the fact that at T-Mobile we get to spearhead bringing rural communities into the fold of what T-Mobile has to offer and not just from a customer perspective, but also from an employee perspective. I think what we’re doing is showing people there are opportunities and you can grow in a smaller city."

And Brownwood’s local lawmakers are welcoming that investment in their community with open arms.

"With the opening of a T-Mobile location in Brownwood, it will increase jobs in the Brownwood Area," said Kim Springfield, Director of Member Services, Brownwood Area Chamber of Commerce. "We are excited to have them."

Though no one is more excited than Peoples himself.

"I'm excited to help my employees whether they want to be in small cities or they want to expand their careers and go to bigger cities or whether they just want to feel like they have opportunities here for their friends, their significant others and their children," he says. "I think that T-Mobile is the beginning of what that’s going to be for Brownwood, Texas."

Keep checking back for an <a href="https://www.t-mobile.com/news/_admin/uploads/2021/05/051021-New-2021-TMO-Retail-Store-Openings-List.docx" target="_blank" rel="noreferrer noopener">updated list of markets for T-Mobile's new 2021 retail store openings</a>

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* Most reliable according to an audit report conducted by independent third party umlaut containing crowdsourced data for user experience collected from September 2020 until February 2021. Full details at: <a href="http://www.umlaut.com/en/benchmarking/USA">www.umlaut.com/en/benchmarking/USA</a>. Opensignal Awards T-Mobile as America's Fastest 5G network — <a href="https://nam02.safelinks.protection.outlook.com/?url=https://www.opensignal.com/reports/2021/01/usa/mobile-network-experience-5g&data=04%7c01%7cDavid.Edwards83%40T-Mobile.com%7cb1e38a34a4104eac0ce008d8bf065416%7cbe0f980bdd994b19bd7bbc71a09b026c%7c0%7c0%7c637469381180953126%7cUnknown%7cTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7c1000&sdata=T0%2BRGKNGhyknqmlIhFSv3F82H7rOFzorjkoQs9iYtVs%3D&reserved=0">USA: 5G User Experience Report</a> January 2021, based on independent analysis of average speeds from mobile measurements recorded during the period September 16 – December 14, 2020 © 2021 Opensignal Limited. Capable device required; coverage not available in some areas. Some uses may require certain plan or feature; see <a href="http://t-mobile.com/">T-Mobile.com</a>.

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T-Mobile focuses on opening new retail stores in 2021, including in underserved rural and small-town America such as Brownwood, TX.

T-Mobile Bets Big on Brick and Mortar | T-Mobile Newsroom

T-Mobile Bets Big on Brick and Mortar

Shawna Ryan

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Catch a recap of T-Mobile's big #5GforAll webcast with CEO Mike Sievert and a team of T-Mobile executives.

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Catch a recap of T-Mobile&#039;s big #5GforAll webcast with CEO Mike Sievert and a team of T-Mobile executives.

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One town. One pic. One MAJOR upgrade. T-Mobile is going Un-carrier on one lucky small town with a tech upgrade valued at $3 million.

What’s the news: T-Mobile is offering one lucky town the makeover of their dreams with a tech upgrade valued at $3 million.

Why it matters: This is a once-in-a-lifetime chance for one small town to get a multi-million-dollar Techover and take center stage as the belle of the 5G ball.

Who it’s for: Anybody who loves their hometown, wants to brag about it and wants to make every other town jealous! If your hometown has a population of 50,000 or less, get to entering at <a rel="noreferrer noopener" href="https://www.T-MobileHometownTechover.com" target="_blank">T-MobileHometownTechover.com</a>.

BELLEVUE, Wash. — April 8, 2021 — Rural America, get ready for your closeup. Yesterday, in an event <a href="https://www.t-mobile.com/brand/live-stream" target="_blank" rel="noreferrer noopener">webcast to the world</a>, T-Mobile (NASDAQ: TMUS) detailed the <a href="https://www.t-mobile.com/news/un-carrier/t-mobiles-next-un-carrier-move-5gforall" target="_blank" rel="noreferrer noopener">Magenta wave</a> coming to small town U.S.A. That wave includes an upgrade to 5G phones and plans, a new home broadband option for 10 million rural households — T-Mobile Home Internet — and a commitment to build hundreds of new stores and create 7,500 new jobs supporting the wireless needs of communities all across rural America.

Today, the Un-carrier narrows its focus to just one town: introducing the T-Mobile Hometown Techover, a contest to find a single town in America that can showcase the power of the T-Mobile 5G network, that can be the 5G model for all other cities, towns, hamlets, burgs, parishes, villages or other similarly named community. And entering is as easy as taking a selfie.

The Techover includes goods and services for the community-as-a-whole as well as individual households that, in sum, total more than $3 MILLION. Among the goodness:

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“For far too long big cities have reaped the benefits of upgraded technologies while small towns are left to wait months or years for their turn. That’s helped fuel the digital divide in rural America,” said Jon Freier, Executive Vice President of Consumer Markets at T-Mobile. “We’ve wanted to find a way to rewrite that narrative for a long time, and now thanks to our merger with Sprint, T-Mobile has America’s largest, fastest and most reliable 5G network. This puts T-Mobile in a unique position to be the best in the world at connecting customers to their world – including those in smaller markets and rural communities – AND opening up new economic opportunities throughout America.”

The new kid in town T-Mobile has long been relegated to the urban and suburban core, not by choice but by necessity. Owing to a lack of the needed spectrum, T-Mobile simply couldn’t effectively compete in rural America. But upon closing its merger with Sprint one year ago, T-Mobile now has all the assets needed to bring its unique brand of wireless, and now home broadband, service to places throughout the country that desperately need a competitive counterbalance to incumbent service providers.

The people and businesses of rural America don’t have much history with T-Mobile. They likely didn’t get to experience the Un-carrier revolution that kicked off in 2013 and brought a wave of changes to the industry. Some innovations like no annual service contracts, global roaming at a reasonable price and unlimited data service have been adopted by the industry. While others like taxes and fees included, Netflix on US and a unique and popular customer service model called Team of Experts have yet to be matched. All of that amazingness just hasn’t been readily available in many parts of the country.

Something for everyone To make up for lost time, T-Mobile wants to show off the power of its 5G network and the breadth of its services by focusing this content on one single town. T-Mobile will bring its award-winning mobile phone service and newly launched T-Mobile Home Internet service to 100 households and give them free service for a year. We’ll throw in four 5G phones and an HD TV for each household, too.

But home wireless and broadband service isn’t the extent of what T-Mobile can bring to communities. To help close the digital divide, T-Mobile offers Project 10 million, an initiative to bring Internet connectivity to 10 million students. We’ll provide concierge service to identify and enroll households that fit the criteria. The winning town will also get free wireless service for all its first responder agencies, saving vital tax dollars, via a T-Mobile program that’s available to all municipalities called Connecting Heroes.

As a benefit for the entire community, T-Mobile will work with city leaders to identify a community gathering space that will benefit from being tech’d out. That may mean wiring a plaza for Wi-Fi service, decking out a community center with AR and VR gaming tech — an emerging space with tons of potential in a 5G world – or something else entirely. 

For the kids and parents in the town, T-Mobile, a sponsor of both Major League Baseball and Little League, will turn a local Little League field into a Magenta field of dreams. The field will even feature wireless technology called T-Mobile FamCam 5G that makes livestreaming local Little League games possible so friends and family who can’t make a game can still see it live or on demand via their smartphone, tablet or laptop. In addition to the field refurbishment, the town's Little League will receive support from the T-Mobile Little League Call Up Grant, which helps to cover Little League registration fees for families who may not have the means to do so.

Investing in communities T-Mobile also recognizes the impact that community revitalization can have on residents. T-Mobile has partnered with Smart Growth America (SGA), an organization that specializes in community planning and development, to help with a key part of the Hometown Techover — bringing a community project to life and maximizing its benefits. Having helped scores of smaller towns achieve economic vibrancy, our friends at SGA will help the Hometown Techover winner develop an old plan that never got off the ground or help them create a new project that will enrich the town’s development (i.e., town square, historic neighborhood, community center, etc.). The winning town will receive a $200,000 grant to help make its project a reality.

“We are excited to partner with T-Mobile to help a small town reach its full potential,” said Smart Growth America CEO Calvin Gladney. “Community projects like these can be a catalyst for creating healthier, thriving communities with strong local businesses and jobs that create economic prosperity for all.”

Celebrating Un-carrier Style with Florida Georgia Line T-Mobile is excited to serve small town America. What better way to celebrate than with a party for the whole town?! To mark the occasion T-Mobile is bringing in 18-time chart-topping, multi-platinum duo Florida Georgia Line to perform a concert for the Hometown Techover winning town. That’s right — the WHOLE TOWN!

“Touring all across the country for so many years, we’ve seen firsthand some of the tech challenges in small towns,” shared Florida Georgia Line’s Tyler Hubbard. “So, we’re excited to be a part of this Hometown Techover and have the chance to celebrate one lucky town’s newest upgrade!”

Florida Georgia Line’s Brian Kelley continues, “We’re dreamers ourselves and can’t wait to see how the winning town is able to realize their community’s dreams.”

America’s Biggest, Fastest and Most Reliable 5G Network A Magenta wave is headed to the winning Techover town — and with it, that town is going to be the 5G model for everyone else.    And it’s not just big and fast. Our 5G is also reliable. Just this week, independent research firm umlaut released a new <a href="https://www.umlaut.com/en/benchmarking/USA">report</a> showing that T-Mobile’s largest and fastest 5G network is now also the most reliable 5G in the U.S. umlaut examined real customer usage from millions of device measurements from the top 5G providers and found T-Mobile customers have the best 5G coverage, fastest 5G speeds and most reliable 5G network. Yet another reason why T-Mobile is the leader in 5G.

But that’s not the only place the Un-carrier is going. T-Mobile is bringing 5G to small towns across the country! Out of the 1.6 million square miles that T-Mobile’s 5G network covers, 1.45 million of them are in rural and small-town America. That’s nearly 5x more than Verizon and more than twice as many as AT&T. THAT is what we mean by 5G for All!

Ready to transform your hometown? T-Mobile’s Hometown Techover contest begins today, April 8, at 6 a.m. PT and ends at 9 p.m. PT on Friday, May 7. Visit <a rel="noreferrer noopener" href="https://www.T-MobileHometownTechover.com" target="_blank">T-MobileHometownTechover.com</a>. Just upload a photo or video of your town and tell us what makes it special. For official rules, visit <a rel="noreferrer noopener" href="https://www.t-mobilehometowntechover.com/rules" target="_blank">T-MobileHometownTechover.com/rules</a>.

For more information about T-Mobile's commitment to small towns, visit <a href="https://www.t-mobile.com/acrossamerica" target="_blank" rel="noreferrer noopener">T-Mobile.com/AcrossAmerica</a>.

Follow T-Mobile’s Official Twitter Newsroom <a href="https://www.twitter.com/tmobilenews" target="_blank" rel="noreferrer noopener">@TMobileNews</a> to stay up to date with the latest company news.

Hometown Techover: No purchase necessary. Open to legal residents of all 50 United States and the District of Columbia aged 18 or older. Enter April 8, 2021 through May 7, 2021. Full rules at T-MobileHometownTechover.Com. Void where prohibited. Sponsor: T-Mobile USA, Inc. Most Reliable 5G according to an audit report conducted by independent third party umlaut containing crowdsourced data for user experience collected from September 2020 until February 2021. Full details at: <a href="http://www.umlaut.com/en/benchmarking/USA">www.umlaut.com/en/benchmarking/USA</a>

About T-Mobile T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: <a href="https://www.t-mobile.com/">https://www.t-mobile.com</a>.

About Florida Georgia Line  GRAMMY-nominated duo Florida Georgia Line have been making history since 2012. The global superstars are the first and only Country act to achieve two RIAA DIAMOND-certified singles with 11X PLATINUM, #1 breakout “Cruise” (the best-selling digital Country single of all time – SoundScan) and 10X PLATINUM, #1 “Meant to Be” with Bebe Rexha (holding the longest reign on the Billboard Hot Country Songs chart at 50 straight weeks). With their fifth studio album, LIFE ROLLS ON (BMLG Records), featuring #1 hit “Long Live,” FGL keeps proving themselves as in-demand collaborators and “one of the format’s premier musical shapeshifters” (Esquire), including recent releases “Lil Bit” (Nelly), “It’s About Time” (Russell Dickerson), plus “Drinkin' Beer. Talkin' God. Amen.” (Chase Rice). FGL’s tallied 18 career #1 singles, 13.2+ billion global streams, sold more than 40 million tracks and 4.7 million albums worldwide, logged 1.7 billion video views, and played to over 4 million fans spanning massive arena and stadium headline tours. Honored by ACM, AMA, Billboard, CMA, and CMT Music Awards, their creative empire also includes FGL House Party Radio with Florida Georgia Line on Apple Music Country, and thriving business initiatives: FGL House, meet + greet, Round Here Records, Tree Vibez Music, Tribe Kelley, Old Camp Whiskey, and Wolf Moon Bourbon (with Jason Aldean).

Is Your Town Ready for the Selfie of a Lifetime? T-Mobile Unveils Hometown Techover Contest | T-Mobile Newsroom

Is Your Town Ready for the Selfie of a Lifetime? T-Mobile Unveils Hometown Techover Contest

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Get iPhone 12 on us with iPhone 11 trade-in, or half-off iPhone 12 with the trade-in of most older iPhone models.

BELLEVUE, Wash. — April 7, 2021 — T-Mobile (NASDAQ: TMUS) just unveiled the company’s <a href="https://www.t-mobile.com/news/un-carrier/t-mobiles-next-un-carrier-move-5gforall" target="_blank" rel="noreferrer noopener">latest Un-carrier move</a>, a sweeping set of initiatives that mark the beginning of the #5GforAll era. T-Mobile’s Great Free 5G Phone Upgrade includes a free 5G smartphone. And iPhone lovers can get in on the fun too. Here’s how it breaks down:

… all via 24 monthly bill credits. Simple. The trade-in must be paid off and in working condition. No add-a-line or port in required.

Over the past few years, billions of dollars have been spent to build 5G networks. Billions more have gone for ads touting the promise of a 5G-powered future. But for the 92% of Americans who don’t have a 5G phone as of the start of this year,<a href="#_ftn1">[1]</a> no 5G phone means no 5G experience. Now, T-Mobile is solving that by upgrading America to 5G.

But hurry because this iPhone offer is only available for a limited time from April 18 through May 1.

The elegantly designed iPhone 12 and iPhone 12 mini feature an advanced dual-camera system, edge-to-edge Super Retina XDR displays for a more immersive viewing experience, and the powerful Apple-design A14 Bionic chip, the fastest chip in a smartphone. And, you can rock every inch of T-Mobile’s 5G network, America’s largest, fastest and most reliable.

If you cancel your line before receiving 24 bill credits, you may owe up to the full value of your device (e.g., $829.99 – iPhone 12 64GB); if canceling your account, you can contact us first to instead make discounted monthly balance payments. Tax on pre-credit price due at sale. Qualifying credit & trade-in (For the iPhone 12, 12 Pro, and 12 Pro Max - $830: iPhone 11 Pro Max, 11 Pro, 11, or $415: iPhone XS Max, XS, XR, X, 8 Plus, 8, 7 Plus, 7, 7. For the iPhone 12 mini - $365: 6s, 6s Plus, 6, 6 Plus, SE1, and SE2, 5S, 5, 5c, 4S, 4, 3GS, 3G, Original iPhone.) required. $10 SIM card and $20 support charge may be required. Up to $830 via trade-in credit and bill credits; must be active and in good standing to receive credits; allow 2 bill cycles. Max 4/account. See <a href="http://t-mobile.com" target="_blank" rel="noreferrer noopener">T-Mobile.com</a> for details.

Capable device required for 5G. Some uses may require certain plan or feature; see T-Mobile.com. Most Reliable: 5G mobile network results in the US are based on an audit report conducted by independent third-party umlaut containing crowdsourced data for user experience collected from September 2020 until February 2021. Full details can be found on: www.umlaut.com/en/benchmarking/USA. Fastest: Opensignal Awards – USA: 5G User Experience Report January 2021, based on independent analysis of average speeds from mobile measurements recorded during the period September 16 – December 14, 2020 © 2021 Opensignal Limited.

About T-Mobile T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: <a href="https://www.t-mobile.com/">https://www.t-mobile.com</a>.

<a href="#_ftnref1">[1]</a> “Making 5G Real,” PWC, https://www.pwc.com/us/5g

T-Mobile’s Great 5G Upgrade Includes the Latest iPhone 12 Lineup | T-Mobile Newsroom

T-Mobile’s Great 5G Upgrade Includes the Latest iPhone 12 Lineup

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T-Mobile unveils massive new moves to upgrade America’s phones, homes and small towns to 5G.

BELLEVUE, Wash. — April 7, 2021 — 5G: It just might be history’s most hyped technology revolution. But despite years of bluster about how it’s going to transform our lives, most people haven’t experienced the lightning-fast speeds and incredible performance of 5G yet. That’s changing in a big way starting today. In an <a href="https://www.youtube.com/watch?v=0DGRuoFzotk" target="_blank" rel="noreferrer noopener">online webcast</a> a group of T-Mobile (NASDAQ: TMUS) executives led by CEO Mike Sievert announced the company’s latest Un-carrier move, a sweeping set of initiatives that mark the beginning of the #5GforAll era, including:

“This is the moment we’ve been working toward since we shared our vision for a faster, more inclusive future — a vision we called 5G for All — when we announced our plans to merge with Sprint three years ago,” said Mike Sievert, CEO of T-Mobile. “We’re quite literally the only company that can kickstart this new era of connectivity, that has the network to upgrade America’s phones, homes and small towns to 5G. And we’re just getting started.”

Great Free 5G Upgrade: Free 5G phones for all! Over the past few years, billions of dollars have been spent to build 5G networks. Billions more have gone for breathless ads touting the promise of a 5G-powered future. But for most people, 5G has been a total nonevent. Why? Because 92% of Americans don’t have a 5G phone as of the start of this year.<a href="#_ftn1">[1]</a> And no 5G phone means no 5G experience.

Until now. With the Great Free 5G Upgrade, T-Mobile is giving everyone a free 5G smartphone.

How does it work? Simple! Trade in your existing mobile phone, and T-Mobile will give you a brand-spanking-new, <a href="https://www.t-mobile.com/news/devices/samsung-a-series-a02-a12-a32-a52-5g">Samsung Galaxy A32 5G smartphone</a> for free, exclusive to T-Mobile postpaid customers. This offer applies to new and existing customers, and ANY old phone in working condition — flip phone, Sidekick, whatever that suitcase phone was called. T-Mobile will take it. And in exchange, you get a free 5G smartphone after 24 monthly bill credits and pay only the sales tax.

Great Unlimited Trade-Up: Unlimited 5G data for all! Quick quiz: What’s worse than not being able to go 5G because you don’t have a 5G phone?

Quick answer: Having a 5G phone but not being able to experience 5G because you’re shackled to a limited data plan.

Today, 60 million Americans are stuck on limited data plans from Verizon or AT&T … most with limited or no 5G access. With the Great Unlimited Trade-Up, those people can trade up to BOTH unlimited data AND full access to T-Mobile’s expansive 5G network — including Ultra Capacity and Extended Range — all at the same or better price than the Carriers’ offer for limited data plans today.

And if you’re an existing T-Mobile postpaid customer — including ALL former Sprint customers — still on a limited data plan, you’re covered, too. You’re getting an upgrade to unlimited. For Free.

And these aren’t short-term promos. The Great Free 5G Phone Upgrade and Great Unlimited Trade-Up start April 18 and last all year long. Welcome to the year of 5G!

T-Mobile Home Internet: Fixed wireless broadband done right. A year ago, affordable, reliable broadband was a good thing to have. Then along came the pandemic. Now it’s essential. But for too many Americans, high-speed internet is still an impossible dream. That changes today too, thanks to the Un-carrier’s expansive 5G network.

T-Mobile Home Internet launches today with more than 30 million households eligible, making T-Mobile one of the largest broadband providers in the entire country by service area — on its first day of service. That’s already more homes than Verizon hopes to cover by the end of 2023.

The issue of affordable, reliable broadband is particularly acute in rural America, where a quarter of all households don’t have access to ANY high-speed broadband. And nearly 40 percent of households that do have access live in areas with only one provider, which means no competition. That’s why T-Mobile made sure nearly 10 million of the households eligible for T-Mobile Home Internet today are in rural America, with plans to continue to expand access.

T-Mobile Home Internet access in rural communities is possible because the Un-carrier’s 5G network isn’t just America’s largest, fastest and most reliable 5G network. It’s also America’s biggest RURAL 5G network — by a LOT. T-Mobile’s 5G network spans 1.6 million square miles, with 1.45 million of that coverage in small town America. That’s nearly 5x larger than Verizon and more than double AT&T. This means the Un-carrier is delivering choice and competition to rural areas that have been underserved for far too long.

To T-Mobile, 5G for All also means 5G for Small.

“Since the beginning of the digital age, connectivity for rural America has been an afterthought,” said T-Mobile Senior Vice President Edwige Robinson. “One of our most important goals is to ensure that small town America is not left behind during the transition to 5G. This is why 5G for All will span across the country — small towns as well as big cities, rural communities as well as the suburbs.”

T-Mobile Home Internet is built on all the Un-carrier principles that have enabled T-Mobile to take the wireless industry by storm. T-Mobile Home Internet is:

Availability is based on network capacity, which is increasing all the time, as well as Wi-Fi Gateway inventory, which is limited by global supply chain constraints at launch. See if T-Mobile Home Internet is available for your home at <a rel="noreferrer noopener" href="https://www.t-mobile.com/isp" target="_blank">https://www.t-mobile.com/isp</a>.

T-Mobile Hometown: Bringing 7,500 new jobs and millions in new investment to small town USA “At T-Mobile, our commitment to small town America is about more than infrastructure. It’s about a long-term commitment to support the people and local businesses who help rural communities thrive and grow,” said Jon Freier, Executive Vice President of T-Mobile. “We have one goal here: be your hometown network. That starts with a great 5G network and continues with sustained investments in local communities through T-Mobile Hometown, so the towns so many of us love aren’t left behind in this next wireless generation.”

With T-Mobile Hometown, the Un-carrier plans to build hundreds of new retail stores in small towns all across America over the next two years. These new stores will create 5,000 direct new jobs, plus thousands more in construction and services to build and maintain them.

In areas where T-Mobile can’t place retail stores, the Un-carrier is shaking things up with an innovative new approach called Hometown Experts. A Hometown Expert is the official T-Mobile representative in a community. Think of it as a one-person store, but without a traditional storefront. Hometown Experts will do most things our brick-and-mortar store employees do, including connecting people to T-Mobile’s 5G network and Home Internet service.

During the next two years. T-Mobile plans to hire 2,500 Hometown Experts in 2,500 small towns. The search for Hometown Experts is already underway — the first 1,000 new Hometown Expert job listings have already been posted. You can learn more and apply online at <a href="https://www.t-mobile.com/HometownJobs" target="_blank" rel="noreferrer noopener">https://www.t-mobile.com/HometownJobs</a>.

Inspired by the pride so many small towns take in their sense of place and their passion for creating strong, thriving communities, T-Mobile is also launching a new program called Hometown Grants. Through Hometown Grants, T-Mobile will contribute $25 million during the next five years to help fund community development projects in rural areas across the country to jumpstart stalled projects and get new ones off the ground. To find out how your community can apply, visit <a href="https://www.t-mobile.com/HometownGrant" target="_blank" rel="noreferrer noopener">https://www.t-mobile.com/HometownGrant</a>.

Follow T-Mobile’s Official Twitter Newsroom <a href="https://twitter.com/TMobileNews" target="_blank" rel="noreferrer noopener">@TMobileNews</a> to stay up to date with the latest company news.

Limited-time offers; subject to change. 5G: Capable device required. Some uses may require certain plan or feature; see T-Mobile.com.  Most Reliable 5G: According to an audit report conducted by independent third party umlaut containing crowdsourced data for user experience collected from September 2020 until February 2021. Full details <a href="http://www.umlaut.com/en/benchmarking/USA">here</a>. Fastest 5G: Opensignal Awards – <a href="https://www.opensignal.com/reports/2021/01/usa/mobile-network-experience-5g">USA: 5G User Experience Report</a> January 2021, based on independent analysis of average speeds from mobile measurements recorded during the period September 16 – December 14, 2020 © 2021 Opensignal Limited.​​ 5G Phone Upgrade: If you cancel wireless service before receiving 24 bill credits, you may owe up to the full value of your device ($282); if cancelling your account you can contact us first to instead make discounted monthly balance payments. Tax on pre-credit price due at sale. Qualifying credit, service, & functioning trade-in without screen or water damage required. $10 SIM card, and, in stores & on customer service calls, $20 assisted or upgrade support charge may be required. Must be active and in good standing to receive credits; allow 2 bill cycles. Max 4/acct. Unlimited Upgrade: Unlimited while on our network. During congestion, heavy data users (>50GB/mo. for most plans) and customers with lower-prioritized plans may notice lower speeds than other customers; see your plan for details. Video typically streams at (480p). For current customers, automatic one-time update will apply to on-device smartphone data for qualifying postpaid voice lines with data.  For new customers, qualifying credit, service, port-in & verification of prior account details required; if you do not verify within 14 days, plan becomes full-priced Essentials. If you cancel any lines, your discount may be reduced. $5 more/line without AutoPay. Up to 6 lines. Home Internet: During congestion, Home Internet customers may notice speeds lower than other customers due to data prioritization. Sales taxes & regulatory fees included in monthly price for qualified accounts. Average download speed projection based on analysis of internal and third-party data. See T-Mobile.com/OpenInternet for details.

About T-Mobile T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: <a href="https://www.t-mobile.com/">https://www</a><a rel="noreferrer noopener" href="https://www.t-mobile.com/" target="_blank">.</a><a href="https://www.t-mobile.com/">t-mobile.com</a>.

<a href="#_ftnref1">[1]</a> “Making 5G Real,” PWC, https://www.pwc.com/us/5g

T-Mobile’s Next Un-carrier Move: #5GforAll | T-Mobile Newsroom

T-Mobile’s Next Un-carrier Move: #5GforAll

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This week marks the one-year anniversary of our official close to the T-Mobile and Sprint merger — two sets of amazing employees, the best leadership team in the industry, and an unmatched set of network assets and resources that have come together to create a Supercharged Un-carrier.

Over this past year, despite an unprecedented set of external circumstances, we’ve been all systems go. In fact, 2020 was our <a href="https://www.t-mobile.com/news/un-carrier/t-mobile-caps-best-year-ever-in-2020-with-strong-q4-results">best year ever</a> as a company, as we recorded a record 102 million customers and overtook AT&T to become America’s #2 wireless provider! But this merger was always about more than just financial and subscriber results. Much more. It was about a promise of 5G FOR ALL and taking on the competition like never before.

Combining our companies gave us even more fuel to take that Un-carrier spirit to new heights … and to more boldly challenge the status quo — fighting harder than ever to eliminate customer pain points. This merger made us bigger and gave us the opportunity to be better for our customers — and we’ve seized it.

A Year of Progress Builds a Foundation for What’s to Come

Back when we announced this deal, we said that a combined T-Mobile would deliver a transformative nationwide 5G network, better products at unmatched value, increased competition and access to underserved communities. Over the past year, we have used our increased size and scale to deliver on all of this, while also driving toward even bigger aspirations.

We said 5G for ALL, and we meant it. Neville Ray and his team are delivering a network build that is second to none and bringing that transformative 5G network to millions of people. Our 5G network benefits from a unique combination of dedicated low-band and mid-band spectrum assets from the merger, and these assets — along with our record-breaking build-out pace — have put us in the clear leadership position at the start of the 5G era.

In fact, we have the largest, fastest and most available 5G network in the country. Period. In 2020, we launched the world’s first nationwide standalone 5G network, and today it provides on average 2x faster speeds than LTE to more than 287 million people across 1.6 million square miles — more than two times the geographic coverage of AT&T and nearly four times that of Verizon’s 5G. Our Ultra Capacity 5G covers 125 million people already in 2021, providing game-changing speeds across the country. And we’ll cover 200 million people by the end of this year! We said we’d build a transformative 5G network, and that is exactly what we are doing.

We also shared that we had big plans to offer better products and unmatched value that would increase competition. Leveraging our network’s unprecedented capacity, we can now offer customers a combination of BOTH quality and value. As our competitors scramble to get out of the starting blocks on coverage (just look at the recent C-band auction results for proof!), we are busy using our well-established assets to offer our customers the best rate plans at low prices, including free access to 5G.

Just a few of my favorite examples of our progress include <a href="https://www.t-mobile.com/business/government/first-responders-connecting-heroes">Connecting Heroes</a>, our free service for first-responder agencies that can save them up to $7 billion over the next decade. Or services like <a href="https://www.t-mobile.com/customers/scam-shield">Scam Shield</a> that protect our customers from the billions of scams and robocalls they get every year. And maybe the best one yet, <a href="https://www.t-mobile.com/cell-phone-plans">Magenta Max</a>, the first plan that truly unleashes the capacity and speed of our 5G network to ensure customers will never be slowed down based on how much data they use.

We’re also squarely taking on the Cableopoly with our expansive home broadband plans and our evolved <a href="https://www.t-mobile.com/tvision">TVision TV solution</a> — including incredible value and choices from our partners like Google and Philo. We have big goals to increase competition in home broadband over the next five years and bring 7 million to 8 million customers the benefit of our low costs, high speeds and 5G reliability, as well (stay tuned for more on this soon!). And not to be forgotten, maybe one of our largest opportunities to shake things up is in the Enterprise and government segments. We are already bringing new choice and competition to millions of business and government customers, including long-overlooked small businesses. We are approaching 10% share in Enterprise but see room to run here with a market share over the next 5 years reaching about 20%!

We also said that we would expand access to underserved communities, and we are. Before the merger, T-Mobile committed to providing network coverage for 90% of rural Americans in the next few years, and we’re well on our way to achieving that goal. Through network coverage and a growing retail fleet of 15,000 branded stores, we’re starting to bring more choices and access to small towns and rural markets than ever before.

We also launched our $10.7 billion <a href="https://www.t-mobile.com/business/education/project-10-million">Project 10Million initiative</a> during a time when connectivity has been more important than ever. To date, we’ve helped bridge the digital divide for more than 2.5 million underserved students nationwide with free or highly subsidized connectivity, and we are just getting started. Top that off with our five-year Equity in Action plan, fueled by a $25 million investment over the next five years, and I’m immensely proud of our dedication to diversity, equity and inclusion across this entire business. We all still have work to do, but we are helping to create opportunities for underserved and underrepresented communities every single day.

Most important, our obsession to make customers happy remains front and center. It is an important differentiator, and customers have noticed. We’re proud of our record-breaking win from J.D. Power U.S. Wireless Customer Care — for the 21st time in a row! We’re going to keep delivering incredible experiences from end to end. Sprint customers who are coming over to our network and enjoying Un-carrier benefits are happier, too — to the tune of net promoter scores that are about 100% higher for those who have migrated into the T-Mobile system.

In the end, our mission is simple. We want to be the Best in the World at Connecting Customers to Their World, and I believe we are well on our way. During this first amazing year, we’ve done exactly what we set out to do from the very beginning. We’ve strived to deliver better service, at the best value, with standout customer service and experiences. And I’m more confident than ever about what’s to come with our industry-leading 5G network and expansion into rural America, broadband plans, business and government expansion … and more. Best of all, the scale and synergies from our merger allow us to grow and innovate as a business, achieve record financial results and ultimately pass that value on to our customers!

As we enter our second combined year as T-Mobile, our future is so bright — and you can see it in the audacious goals we now aspire to achieve. It’s clearer than ever why our future ambitions are bigger and bolder than our standalone companies ever could have been. Simply put, we have the winning formula to achieve our vision — to be #1 in customer choice and #1 in customers’ hearts!

We’re just starting to write this story. As exciting as it was to close our merger, Year 2 is already shaping up to be at another level.

Forward-Looking Statements This blog includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact, including information concerning T-Mobile US, Inc.’s future results of operations, are forward-looking statements. These forward-looking statements are generally identified by the words “anticipate,” “believe,” “estimate,” “expect,” “intend,” “may,” “could” or similar expressions. Forward-looking statements are based on current expectations and assumptions, which are subject to risks and uncertainties and may cause actual results to differ materially from the forward-looking statements. Important factors that could affect future results and cause those results to differ materially from those expressed in the forward-looking statements include, among others, the following: natural disasters, public health crises, including the COVID-19 pandemic (the “Pandemic”), terrorist attacks or similar incidents; adverse economic, political or market conditions in the U.S. and international markets, including those caused by the Pandemic; competition, industry consolidation and changes in the market condition for wireless services; data loss or other security breaches; the scarcity and cost of additional wireless spectrum, and regulations relating to spectrum use; our inability to retain or motivate key personnel, hire qualified personnel or maintain our corporate culture; our inability to take advantage of technological developments on a timely basis; system failures and business disruptions, allowing for unauthorized use of or interference with our network and other systems; the impacts of the actions we have taken and conditions we have agreed to in connection with the regulatory proceedings and approvals of the Transactions (as defined below), including the acquisition by DISH of the prepaid wireless business under the Boost Mobile and Sprint prepaid brands (excluding the Assurance brand Lifeline customers and the prepaid wireless customers of Shentel and Swiftel), the complaint and proposed final judgment agreed to by us, Deutsche Telekom AG (“DT”), Sprint Corporation (“Sprint”), SoftBank Group Corp. (“SoftBank”) and DISH Network Corporation (“DISH”) with the U.S. District Court for the District of Columbia, which was approved by the Court on April 1, 2020, the proposed commitments filed with the Secretary of the Federal Communications Commission (“FCC”), which we announced on May 20, 2019, certain national security commitments and undertakings, and any other commitments or undertakings entered into including but not limited to those we have made to certain states and nongovernmental organizations (collectively, the “Government Commitments”), and the challenges in satisfying the Government Commitments in the required time frames and the significant cumulative cost incurred in tracking, monitoring and complying with them; our inability to manage the ongoing commercial and transition services arrangements that we entered into with DISH in connection with the Prepaid Transaction, which we completed on July 1, 2020, and known or unknown liabilities arising in connection therewith; the effects of any future acquisition, investment, or merger involving us; any disruption or failure of our third parties (including key suppliers) to provide products or services for the operation of our business; the occurrence of high fraud rates or volumes related to device financing, customer payment cards, third-party dealers, employees, subscriptions, identities or account takeover fraud; our substantial level of indebtedness and our inability to service our debt obligations in accordance with their terms or to comply with the restrictive covenants contained therein; adverse changes in the ratings of our debt securities or adverse conditions in the credit markets; the risk of future material weaknesses we may identify while we work to integrate and align policies, principles and practices of the two companies following the Merger (as defined below), or any other failure by us to maintain effective internal controls, and the resulting significant costs and reputational damage; any changes in regulations or in the regulatory framework under which we operate; laws and regulations relating to the handling of privacy and data protection; unfavorable outcomes of existing or future legal proceedings; our offering of regulated financial services products and exposure to a wide variety of state and federal regulations; new or amended tax laws or regulations or administrative interpretations and judicial decisions affecting the scope or application of tax laws or regulations; the possibility that we may be unable to renew our spectrum leases on attractive terms or the possible revocation of our existing licenses in the event that we violate applicable laws; interests of our significant stockholders that may differ from the interests of other stockholders; future sales of our common stock by DT and SoftBank and our inability to attract additional equity financing outside the United States due to foreign ownership limitations by the FCC; the volatility of our stock price and our lack of plan to pay cash dividends in the foreseeable future; failure to realize the expected benefits and synergies of the merger (the “Merger”) with Sprint, pursuant to the Business Combination Agreement with Sprint and the other parties named therein and the other transactions contemplated thereby (collectively, the “Transactions”) in the expected timeframes or in the amounts anticipated; any delay and costs of, or difficulties in, integrating our business and Sprint's business and operations, and unexpected additional operating costs, customer loss and business disruption, including maintaining relationships with employees, customers, suppliers or vendors; unanticipated difficulties, disruption, or significant delays in our long-term strategy to migrate Sprint's legacy customers onto T-Mobile's existing billing platforms; and changes to existing or the issuance of new accounting standards by the Financial Accounting Standards Board or other regulatory agencies. Given these risks and uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. We undertake no obligation to revise or publicly release the results of any revision to these forward-looking statements, except as required by law.

A year ago, we brought together two sets of amazing employees, the best leadership team in the industry and unmatched network resources … and we officially got to work fulfilling our promise of 5G FOR ALL. What a year it’s been — and what a future we have in store!

One Year into the Future of Wireless! | T-Mobile Newsroom

One Year into the Future of Wireless!

Jocelyn Jacobson

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https://www.t-mobile.com/news/un-carrier/ceo-mike-sievert-merger-year-1

One year after T-Mobile and Sprint merged, the supercharged Un-carrier is delivering a leading 5G network, increased competition, better quality, unmatched value and access to underserved communities.

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Un-carrier

Five Years of T‑Mobile Tuesdays:
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T‑Mobile Bets Big on Brick and Mortar

Watch a Recap of T‑Mobile’s #5GforAll Webcast

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T‑Mobile’s Great 5G Upgrade Includes the Latest iPhone 12 Lineup

T‑Mobile’s Next Un‑carrier Move: #5GforAll

One Year into the Future of Wireless!

T‑Mobile Unveils Timing for Its Next Un‑carrier Move – Join us on April 7

Turns out, TV is better with friends.

T‑Mobile and Google Deliver Best‑in‑Class Mobile and TV Experiences, and Showcase Range of Android Devices

Got Metro by T‑Mobile? Get Thanked! T‑Mobile Tuesdays Coming to Metro by T‑Mobile with Free MLB.TV

T‑Mobile Announces Next Big 5G‑Powered Move
Join us on March 4

Five Years of T‑Mobile Tuesdays:How a Fresh Take on the Loyalty Program Drives the Un‑carrier

T‑Mobile Bets Big on Brick and Mortar

Watch a Recap of T‑Mobile’s #5GforAll Webcast

Is Your Town Ready for the Selfie of a Lifetime? T‑Mobile Unveils Hometown Techover Contest

T‑Mobile’s Great 5G Upgrade Includes the Latest iPhone 12 Lineup

T‑Mobile’s Next Un‑carrier Move: #5GforAll

One Year into the Future of Wireless!

T‑Mobile Unveils Timing for Its Next Un‑carrier Move – Join us on April 7

Turns out, TV is better with friends.

T‑Mobile and Google Deliver Best‑in‑Class Mobile and TV Experiences, and Showcase Range of Android Devices

Got Metro by T‑Mobile? Get Thanked! T‑Mobile Tuesdays Coming to Metro by T‑Mobile with Free MLB.TV

T‑Mobile Announces Next Big 5G‑Powered MoveJoin us on March 4

Five Years of T‑Mobile Tuesdays:
How a Fresh Take on the Loyalty Program Drives the Un‑carrier

T‑Mobile Announces Next Big 5G‑Powered Move
Join us on March 4