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Shaking Up a Broken Broadband Industry   

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T-Mobile Launches Year-long Rage Against Big Internet Tour

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T-Mobile is Helping Americans Tackle Inflation

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T-Mobile Launches Internet Freedom, Bringing the Un-carrier’s Customer-First Disruption to Broadband

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T-Mobile to Make Next Un-carrier Move on May 4

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T-Mobile employees are the heart, soul, face and voice of the Un-carrier.

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T-Mobile is growing in customers and employees, which means that there are more opportunities than ever to join the Magenta wave.

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T-Mobile CEO Mike Sievert is celebrating the second anniversary of the company's merger with Sprint, along with its successful approach to doing what the Un-carrier does best: delivering for consumers.

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T-Mobile Joins Forces with Dolly Parton and Miley Cyrus for Big Game Ads with a Bigger Message

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T‑Mobile is #1 in Customer Care by J.D. Power … for the NINTH Time in a Row

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Another Way to #BeYou: T-Mobile Brings True Name® by Mastercard® to T-Mobile MONEY

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YOU Get a Grant and YOU Get a Grant &#8211; T-Mobile to Bolster 25 Small Towns Nationwide

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T-Mobile’s fixed wireless technology delivers headache-free internet to millions nationwide.  

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I’m still flying high from last week’s <a href="https://www.t-mobile.com/news/un-carrier/internet-freedom" target="_blank" rel="noreferrer noopener">Internet Freedom Un-carrier announcement</a>. Today we launched some incredible offers for T-Mobile’s next big step toward fixing the broken broadband industry. We’re making it easier than ever for consumers to switch to T-Mobile Home Internet with fixed wireless, lock in massive savings for life, and feel a little love every week with free perks through the T-Mobile Tuesdays app.

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So, what exactly is fixed wireless? It’s a fast, reliable, and simple-to-set-up high-speed internet solution for homes and businesses using radio waves, not trenches lined with fiber connections the cable companies have used for decades. By utilizing our nationwide 5G network, we can reach new communities across the country with unbelievable internet service, without being limited by the length of the cord buried underground.

With T-Mobile’s incredible network capacity, we’re ready for this moment. Fixed wireless relies on the same 5G network as our mobile wireless service. And as we continue to add capacity, 5G internet access becomes increasingly available in areas across the U.S. That’s especially important, given an <a href="https://www2.deloitte.com/xe/en/insights/industry/technology/technology-media-and-telecom-predictions/2022/fixed-wireless-access-market.html" target="_blank" rel="noreferrer noopener">analysis from Deloitte</a> that projects growth of nearly 91% in global fixed wireless access connections, from about 88 million in 2022 to 168 million in 2026. That’s great news for underserved communities who have never had a choice when selecting an internet service provider for their home or business.

Our fixed wireless service has been a huge success already. Just last month, we welcomed our <a href="https://www.t-mobile.com/news/network/t-mobile-reaches-1-million-fixed-wireless-customers" target="_blank" rel="noreferrer noopener">1 millionth Home Internet customer</a> – remarkable growth just one year after we launched the service. And thanks to T-Mobile’s unrivaled 5G network expansion, 10 million additional homes nationwide are now eligible for 5G Home Internet, bringing the total number of eligible households to more than 40 million!

We aren’t just a company that sells devices and services. We are in the business of connecting people to their world. And connections to our work, school, entertainment, family and friends had never been more vital than during the COVID-19 pandemic. In fact, a <a href="https://www.pewresearch.org/internet/2021/09/01/the-internet-and-the-pandemic/" target="_blank" rel="noreferrer noopener">Pew Research Center survey</a> found that 90% of Americans say the internet has been essential or important to them during this time.

Did you know that nearly 15% of U.S. households (more than one in seven) have just one choice for internet service? And that’s not the worst of it. That number is as high as 35% in rural areas! When options are limited, local internet providers hold all the power, changing service prices as they please, locking customers into annual contracts, and charging fees for EVERY. LITTLE. THING. Just last year, internet providers charged American consumers $9 BILLION in fees alone. That’s what happens when there’s no competition, and it was time for the Un-carrier to do something about it.

It feels incredible to tackle broadband pain points on behalf of customers and support them with T-Mobile’s amazing customer care rock stars … Team of Experts. But don’t just take my word for it.

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If all of this isn’t enough to free people from years of internet provider frustrations, everyone’s invited to <a href="https://www.t-mobile.com/news/un-carrier/rage-against-big-internet-tour" target="_blank" rel="noreferrer noopener">Rage Against Big Internet</a>. Over the next year, we’re popping up around the country to call BS on the laundry list of unwanted surprises that internet providers have subjected us to over the years. We recently kicked off Rage Against Big Internet at the Santa Monica Pier in sunny California, where we invited people to play Whack-an-Internet-Provider. Rather than whacking at moles, players used T-Mobile-branded mallets to bonk at annual contracts and surprise fees. Ahh … sweet relief and good fun.

Finally, as the guy who travels across this country, spending time with our frontline Retail and Care teams, and meeting customers from communities both big and small, I’m beyond excited to bring life-changing services and connections where they’ve been needed most. People of all communities don’t just need choice, they need incredible experiences, reliable connections and unbeatable value. The Un-carrier is here, and we’re ready.

T-Mobile again shakes up an industry with an Un-carrier move. This time it's broadband.

Shaking Up a Broken Broadband Industry    - T-Mobile Newsroom

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The tour kicks off on the heels of T‑Mobile's latest Un-carrier Move, Internet Freedom, which launches today for consumers and businesses.

BELLEVUE, Wash. — May 10, 2022 — Solving pain points is the Un-carrier’s superpower. Steaming mad, smoke-from-the-ears, red-faced anger dealing with Big Internet? T-Mobile’s got you. Today, T-Mobile U.S. Inc. (NASDAQ: TMUS) unveils its Rage Against Big Internet Tour, a series of wacky pop-ups happening nationwide that provide an outlet for frustrated Big Internet customers to let out their angst.

The first manifestation of Rage Against Big Internet is Whack-an-Internet Provider. Part therapy, part game, the experience calls for defeated customers to grab the Magenta T-Mobile mallet, wait for a maddening Big Internet policy to pop out of its hole, and then BOP that sucker. Repeat again and again until you feel the negative emotions escape your mind, body and soul… and you’ve gotten the high score.

Whack-an-Internet Provider made its debut recently at a T-Mobile Rage Against Big Internet pop-up event at the Santa Monica pier in Southern California. Swarms of frustrated Big Internet customers stood in line for their chance at revenge. Many started with angry furrowed brows and wrinkled noses but left with smiles and a sense of peace. Success!

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“The Un-carrier has always stood for one simple thing: obsessing about the experience that our customers get and bending industry rules in their favor. Sometimes this means innovative rate plan features, like plans with taxes and fees included or a price lock guarantee. Or zigging when others zag. We are here to expose the egregious ways our peers treat their customers and do something about it,” said Mike Katz, CMO, T-Mobile. “Big Internet’s been coasting for far too long without a counterbalance. Those days are over. The Un-carrier is coming for you, Big Internet!”

Big Internet – Comcast, Charter, Cox, Verizon Fios, AT&T – has been one of the most hated industries in America for decades. Big Internet companies took full advantage of a lack of broadband competition to nickel, dime and dollar the heck out of their customers, leaving a trail of frustrated, exasperated Internet users.

Of course, in a perfect world, home Internet users never even reach the frustrated-to-the-point-of-tears stage of Big Internet disgruntlement. But now there’s a new option with T-Mobile Home Internet.

<a href="https://www.t-mobile.com/brand/live-stream"></a><a href="https://www.t-mobile.com/brand/live-stream"></a>During a <a href="https://www.t-mobile.com/brand/live-stream">live-streamed event</a> last week, T-Mobile unveiled its latest Un-carrier move, Internet Freedom, making it easy for broadband customers to break up with Big Internet, lock in their price with massive savings, and finally feel appreciated. In addition, the Un-carrier launched T-Mobile Business Internet nationwide with new plans, expanding service to any business within T-Mobile’s wireless footprint. Broadband customers can take advantage of Internet Freedom starting TODAY. For more information on T-Mobile Home Internet and Internet Freedom, available today, go <a href="https://www.t-mobile.com/isp?cmpid=HEIS_PB_P_21HMEINT_43700066069349373_550041598743&gclid=CjwKCAjwgr6TBhAGEiwA3aVuIQWfpabWIPlMElMeD1PDLYvWqXfMT1Lrmlmcb-3ClZ7U5HVsvae_bRoCRzIQAvD_BwE&gclsrc=aw.ds">here</a>. And go <a href="https://www.t-mobile.com/business/solutions/home-office-business-internet">here</a> for more information on T-Mobile Business Internet.

T-Mobile will unveil more Rage Against Big Internet platforms for exorcising negative emotions throughout the year. Stay tuned!

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Price Lock guarantees your regular monthly rate for your current qualified home internet service plan (excludes taxes/fees, limited-time promotions, per-use charges, third-party services, devices and network management practices). Taxes and regulatory fees included for qualified accounts.

About T-Mobile T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: <a href="https://www.t-mobile.com/">https://www.t-mobile.com/</a>.

Rage Tour comes as T-Mobile goes live with Internet Freedom today, bringing wildly popular Un-carrier wireless benefits to broadband customers

T-Mobile Launches Year-long Rage Against Big Internet Tour - T-Mobile Newsroom

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Dealing with Big Internet is frustrating! But don’t worry, @T-Mobile is here to help. Introducing Rage Against Big Internet- a yearlong campaign tackling decades of customer disservice from Big Internet!

T-Mobile Tackles Decades of Customer Disservice with Yearlong Rage Against Big Internet Tour

Inflation has been dominating headlines – and dinner table conversations – lately. It’s a big problem facing millions of American families, as prices all around them are going up for everyday essentials. The latest <a href="https://www.cbsnews.com/news/inflation-gas-food-average-household-costs-up/" target="_blank" rel="noreferrer noopener">official figures</a> show inflation topped a 40-year high in February, hitting 7.9%, and the average family is now estimated to pay $433 more per month (that’s $5200 this year!) for basics like groceries, gas, and housing costs.

Naturally, investors, customers, and employees have all been asking: when will T-Mobile raise rates? Our answer is Price Lock. Even as the price of everything else is going up, the Un-carrier is making a commitment to customers joining T-Mobile that we won’t raise the price of their wireless rate plans. We launched a new campaign centered around this commitment, and just yesterday, we announced that Price Lock is now included with our broadband plans, as a part of our <a href="https://www.t-mobile.com/news/un-carrier/internet-freedom" target="_blank" rel="noreferrer noopener">Internet Freedom</a> Un-carrier Move.

It's what we do at the Un-carrier. Back in 2015 we pioneered no price hikes with the Un-contract for all current customers, even before consumers were living in a high inflation climate like they are right now. And we’re at it again with Price Lock, a promise for ALL new postpaid and broadband customers on eligible rate plans that the price of your current talk, text and data will stay the same unless YOU change it. This notches another industry first with the first-ever consumer price guarantee on an unlimited 5G plan – including Essentials, Magenta, Magenta MAX, postpaid segment plans (55+, military, first responder), and 5G Home Internet.

The timing couldn’t be more important. The pandemic underscored how vital connectivity is, and now we’re facing another period of uncertainty and challenge. We at T-Mobile understand the important role we play in customers’ lives. While AT&T saw this as an opportunity to increase prices on their existing and new customers (see: <a href="https://www.wsj.com/articles/at-t-boss-sees-room-to-raise-prices-cut-costs-after-media-exit-11649496605" target="_blank" rel="noreferrer noopener">AT&T Boss Sees Room to Raise Prices, Cut Costs After Media Exit</a>), leaving both individuals and families with higher bills, Verizon is now reportedly mulling the same, leaving their customers wondering about their future bills. Meanwhile, we’re doing the opposite – bringing customers peace of mind during a period of uncertainty. We want them to rest assured that while prices all around them are going up, the price of their T-Mobile plan won’t be one of them. And we’re making it easy … as in, they don’t have to lift a finger to get it. Moving forward, Price Lock is automatically included for all eligible postpaid wireless and broadband customers joining the Un-carrier.

This is just the latest example of T-Mobile delivering our customers value and network – without them having to make a choice between them. Families on Essentials plans save 20% over AT&T and Verizon- comparable plans, and right now a family with four lines on Magenta MAX can save up to $900 a year in broadband costs by switching to T-Mobile, compared to the FCC broadband rate benchmark of $105 a month. Plus, you get all of this while tapping into America’s leading nationwide 5G network – the nation’s largest and fastest. If inflation is adversely impacting your budget for other categories, it seems like now is a great time to consider making the switch. We’re offering American families an incredible opportunity to save during a time where saving is on their mind more than any time in history.

At the end of the day, this what the Un-carrier is really all about – chasing down customer pain points and obliterating them. Right now, there is no bigger pain point than inflation for millions of consumers across this country and T-Mobile is all in on delivering tangible ways to help them tackle it.

T-Mobile is helping Americans tackle inflation with Un-carrier moves and great deals on home and business wireless.

T-Mobile is Helping Americans Tackle Inflation - T-Mobile Newsroom

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Broadband customers are the least satisfied in America. T-Mobile is here to change that, launching Internet Freedom for consumers and small businesses and expanding T-Mobile Business Internet nationwide.

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Bellevue, Washington — May 4, 2022 — Bye bye, Big Internet. In a <a href="https://www.t-mobile.com/uncarrier" target="_blank" rel="noreferrer noopener">live-streamed event</a> today, T-Mobile (NASDAQ: TMUS) CEO Mike Sievert unveiled the company’s latest Un-carrier move, Internet Freedom, tackling pain points that have plagued the broadband industry for decades. T-Mobile launched 5G Home Internet just last year, and now it’s taking the next big step… making it easy for broadband customers to break up with Big Internet, lock in their price with massive savings, and finally feel appreciated.

In addition, the Un-carrier launched T-Mobile Business Internet nationwide with new plans, expanding service to any business within T-Mobile’s wireless footprint. That makes T-Mobile the first and only nationwide internet provider for businesses, with 5G fixed wireless. No other 5G or wireline provider can connect businesses nationwide.

“The Un-carrier was created to fix a stupid, broken wireless industry, and while we aren’t done, we’ve undoubtedly changed if for good. Now, with Internet Freedom, we’re taking on Big Internet and bringing the Un-carrier movement to broadband,” said Sievert. “Broadband customers are the least satisfied in America – the fees, the contracts, the price hikes, the terrible customer service. It’s ridiculous, and it looks a lot like the wireless industry a decade ago. Today, that all starts to change because the Un-carrier is here to disrupt broadband for good.”

Introducing Internet Freedom

With Internet Freedom, The Un-carrier is stepping up on behalf of broadband customers with:

Freedom to Switch. Broadband customers are STUCK. They’re the least satisfied customers in America[1]. They want to switch, but they can’t because they either have <a href="https://broadbandmap.fcc.gov/#/area-comparison?version=dec2020&tech=acfow&speed=25_3&searchtype=county" target="_blank" rel="noreferrer noopener">no choice</a> for high-speed broadband, are locked in an old-school contract or don’t have the time to go through the complicated switching process. To switch, they have to do <a href="https://www.cnn.com/videos/business/2014/07/16/newday-dnt-turner-comcast-cancellation-call.cnn" target="_blank" rel="noreferrer noopener">battle</a> with their current provider to leave, sign a new contract, wait for an installation window between now and next Tuesday, drill holes in their walls, and spend hours resetting all their devices. All that before they even know how the new service will work for them.

T-Mobile is changing all of that and making it easier than ever to break up with Big Internet:

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Freedom to Save. Internet providers are notorious for luring customers in with a low promotional price, then jacking it up after the first or second year. On average, providers raise prices <a href="https://www.newamerica.org/oti/reports/cost-connectivity-2020/focus-on-the-united-states" target="_blank" rel="noreferrer noopener">more than 30%</a> after the promo period is up. And that’s before the fees … for activation, equipment, installation, even <a href="https://www.cnet.com/home/internet/spectrum-internet-review/" target="_blank" rel="noreferrer noopener">self-installation</a>. In 2020 alone, internet providers charged customers more than $9 billion just in monthly fees[2].

As prices for everything are going up, T-Mobile is giving customers massive savings and the ability to lock in their price:

Finally, Feel Thanked. Internet providers rank dead last in customer satisfaction year after year in part, surely, because they never thank their customers.

T-Mobile is showing broadband customers what it feels like to be appreciated.

With $50 off any streaming device, 50% off YouTube TV, Netflix on Us, plus Paramount+ for a year and other streaming deals, like $10 off Philo, included in Magenta MAX, it makes breaking up with Big Cable a no brainer. These offers are available starting next Tuesday and EVERY Tuesday all summer long.

Nationwide Internet for Businesses

If you think Big Internet treats consumers terribly, wait until you hear how they treat businesses. Internet providers slap “business” on something and charge more. Businesses pay $55 more per month for Comcast’s 100 Mbps plan than consumers, and the only major differences are that businesses get a static IP address and their service is called “Business Internet.”

Even worse, businesses with multiple locations across the country are forced to navigate a patchwork of providers, all with different contracts, prices, policies, equipment, service level agreements, and customer care teams … just to get internet in their remote offices and stores. It’s a mess. And it’s incredibly complex and costly to manage.  

Today, the Un-carrier is making business internet simple, launching internet for businesses nationwide. Now, T-Mobile can connect all of a businesses’ stores and remote offices across the country, anywhere within its wireless footprint. That makes T-Mobile the first and only nationwide internet provider for businesses, with 5G fixed wireless. No other 5G or wireline provider can connect businesses nationwide.

To do this, T-Mobile is launching new plans with buckets of high-speed data for business locations where the network does not yet offer unlimited broadband. Business customers in those areas can now choose plans with 100GB or 300GB of high-speed data per month for $50 or $70 per month respectively. They’ll get unlimited 600 kbps data afterwards, or they have the option to add more high-speed data at $2 per GB.

These new plans more than meet the needs of most small and remote offices that use between 80 and 140 GB per month on average, often during off-peak network hours. And these plans are optimized for businesses, with options like static IP addresses and content filtering, so businesses can be sure their connection is used only for business purposes. As T-Mobile continues its aggressive 5G network rollout, more locations with these new plans will become eligible for unlimited broadband data – at $50 per month, the same as consumer broadband – when available in their area.

“For businesses with offices and stores across the country, working with internet providers is a mess. Businesses are forced to navigate a patchwork of players because nobody can offer service nationwide,” said President of T-Mobile’s Business Group, Callie Field. “It’s positively medieval. You have to battle with the local lord in each fiefdom just for internet access in your stores or remote offices. Today, the Un-carrier is changing that, launching T-Mobile Business Internet nationwide.”

T-Mobile is also giving small businesses a free tablet plan with unlimited 5G data when they sign up for Business Internet, for a limited time. Now, with Business Internet and an unlimited tablet plan, small businesses can stay connected on the go.

In addition, T-Mobile and Cradlepoint also jointly announced a new all-in-one 5G router custom designed for T-Mobile Business Internet customers. Learn more <a href="https://www.t-mobile.com/news/devices/t-mobile-and-cradlepoint-partner-to-deliver-5g-fixed-wireless-internet-solutions" target="_blank" rel="noreferrer noopener">here</a>.

About T-Mobile Home and Business Internet

T-Mobile launched 5G Home Internet last year like only the Un-carrier would, with simple set-up, no annual contracts, no monthly taxes or fees, and support from the best care team in wireless – all at just $50 per month. It has been a hit, catapulting T-Mobile to America’s fastest growing broadband provider. In Q1, for the second quarter in a row, T-Mobile added more broadband customers than any other provider.

And it’s all brought to you by America’s largest, fastest 5G network – one that’s much larger than AT&T’s and more than four times Verizon’s. It’s why T-Mobile has been able to connect more than one million customers already. And it’s why the service is available to 40 million homes nationwide. All covered with 5G. It’s why T-Mobile broadband customers have Net Promoter Scores that are three times that of cable customers.

Internet Freedom and all related offers will be available starting May 10. To learn more about today’s business news, visit <a href="https://www.t-mobile.com/business-internet">www.t-mobile.com/business-internet</a>. To learn more about Internet Freedom or see if broadband service is available at your address, visit <a href="http://www.t-mobile.com/isp">www.t-mobile.com/isp</a>. For a replay of today’s live event, visit <a href="http://www.tmobile.com/uncarrier">www.tmobile.com/uncarrier</a>.

Not available in all areas; customers ineligible for 5G Home or Business Internet may be eligible for 4G LTE or other fixed wireless options. During congestion, Home and Business Internet customers may notice speeds lower than other customers due to data prioritization. For use only at location provided at activation. Credit approval required for postpaid Home Internet. AutoPay: $5/mo. discount may not reflect on 1st bill. Regulatory fees included in monthly service price for qualifying accounts. If canceling postpaid Home or Business Internet service (gateway included), return gateway or pay up to $370 (up to $750 for business gateway). Price Lock guarantees your regular monthly rate for your current qualified home internet service plan (excludes taxes/fees, limited-time promotions, per-use charges, third-party services, devices and network management practices). Test Drive: Cancel within 15 days of Home Internet service activation to receive refund via one-time bill credit. Contract Freedom: Allow 8 weeks. Paid via virtual prepaid MasterCard© issued by Sunrise Banks N.A., Member FDIC; card terms apply. Applies to early termination fees; other costs excluded. 50% off YouTube TV for one year: English base plan subscription automatically renews at $64.99/mo. after first year. $50 Rebate: Paid via virtual prepaid MasterCard, typically in 8 weeks. TFB Free Tablet Line: With $10 monthly bill credit. Plus taxes & fees for customers on plans with additional taxes & fees. Credits stop if you cancel any lines or change plans. Fastest mobile 5G network based on median, overall combined 5G speeds according to analysis by Ookla® of Speedtest Intelligence® data 5G download speeds for Q1 2022. Speeds and coverage for fixed wireless products vary. See 5G device, coverage, & access details at T-Mobile.com.

About T-Mobile T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: https://www.t-mobile.com.

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Media Contacts

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[1] Based on 2022 data from the American Consumer Satisfaction Index (<a href="https://www.theacsi.org/" target="_blank" rel="noreferrer noopener">ACSI</a>)

[2] Based on average fees (<a href="https://www.newamerica.org/oti/reports/cost-connectivity-2020/" target="_blank" rel="noreferrer noopener">Cost of Connectivity 2020</a>) and total broadband subscribers (<a href="https://www.statista.com/statistics/217938/number-of-us-broadband-internet-subscribers/#:~:text=In%20fourth%20quarter%20of%202021,during%20the%20year%20of%202021." target="_blank" rel="noreferrer noopener">Statista</a>) in 2020

[3] Comparing FCC benchmark using <a href="https://www.fcc.gov/economics-analytics/industry-analysis-division/urban-rate-survey-data-resources" target="_blank" rel="noreferrer noopener">Urban Rate Survey Data</a> to T-Mobile Home Internet price with Magenta MAX

CEO Mike Sievert unveiled the company’s latest Un-carrier move, Internet Freedom, tackling pain points that have plagued the broadband industry for decades. T-Mobile launched 5G Home Internet just last year, and now it’s taking the next big step… making it easy for broadband customers to break up with Big Internet, lock in their price with massive savings, and finally feel appreciated.

T-Mobile Launches Internet Freedom, Bringing the Un-carrier’s Customer-First Disruption to Broadband - T-Mobile Newsroom

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What: In a webcast, T-Mobile (NASDAQ: TMUS) CEO Mike Sievert and other executives will unveil the company’s next Un-carrier move. Following the webcast, media and analysts are invited to dial in to participate in a live Q&A with executives.

When: Wednesday, May 4, 2022

Who: T-Mobile CEO Mike Sievert along with other T-Mobile executives

Where: Watch the webcast at <a href="https://t-mobile.com/uncarrier" target="_blank" rel="noreferrer noopener">https://t-mobile.com/uncarrier</a>

Media and analysts can also dial in to listen to the event and participate in a live Q&A with T-Mobile executives immediately following. 

Dial-in: <a href="tel:8002817989" target="_blank" rel="noreferrer noopener">800-281-7989  </a>Passcode: 2157515

News materials and an on-demand replay will be available on the T-Mobile Newsroom at <a href="https://www.t-mobile.com/news" target="_blank" rel="noreferrer noopener">https://www.t-mobile.com/news</a> shortly after the conclusion of the presentation.

About T-Mobile  T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: <a href="https://www.t-mobile.com/" target="_blank" rel="noreferrer noopener">https://www.t-mobile.com/</a>.

In a webcast, T-Mobile executives will announce what’s next for the Un-carrier. The webcast will be followed by a live Q&A for media and industry analysts

T-Mobile to Make Next Un-carrier Move on May 4 - T-Mobile Newsroom

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Two years into the T-Mobile-Sprint merger, employees are defining a new era of the Un-carrier. 

<a href="https://www.t-mobile.com/news/un-carrier/ceo-mike-sievert-two-year-merger-anniversary">Two years have passed since T-Mobile’s merger with Sprint</a>, and those two years have been more meaningful for employees than anyone imagined. Integrating two companies and cultures is a massive undertaking in itself. Simultaneously, the company and employees were navigating a pandemic with the rest of the world while tackling pain points for T-Mobile customers. Despite the challenges, T-Mobile employees together have paved the way to recent successes (evidenced in the company’s <a href="https://www.t-mobile.com/news/business/t-mobile-q4-2021-earnings">Q4 earnings report</a>, its repeat <a href="https://www.t-mobile.com/news/un-carrier/tmobile-is-1-in-customer-care-by-j-d-power-for-the-ninth-time-in-a-row">J.D. Power wins</a> and <a href="https://www.t-mobile.com/news/network/t-mobiles-5g-leadership-increases-in-opensignals-latest-study">5G leadership</a> with the largest and fastest nationwide 5G network) that benefit consumers and businesses. No wonder Team Magenta is feeling so proud!

T-Mobile employees are the heart, soul, face and voice of the Un-carrier. They are people of all walks of life who’ve continued to bring their best and brightest selves to work no matter what. They are the reason the rule-breaking, customer-loving mission that launched the Un-carrier revolution culminated in the last two years. And they are the reason T-Mobile is now stepping boldly into the future. Each of them embodies a different piece of a new Un-carrier era.

Adam Peoples has had various positions in T-Mobile retail for eight years. Last year he became retail manager at a brand-new store in Brownwood, Texas, a town of about 20,000 that’s dead center in the middle of the state. Before the merger, he says, T-Mobile customers in Brownwood had to drive to Abilene to meet with an in-store Mobile Expert. Now they have a store right there on Commerce Street. He regularly talks about the company values with his team to ensure they’re putting their best foot forward for the business.

Adam and his crew have been working with many of Brownwood’s older population, some of whom are new to T-Mobile. He tells a story about an older woman who came into his store directly from the AT&T store across the street, where she was fed up with the lack of help. But once Adam and his team gave her their usual special treatment, she switched to T-Mobile on the spot. Then … she lost her phone the very next day! Adam told her to go home and keep looking while he called the phone over and over until she found it. He describes it as empathetic service, and it’s exactly what our customers remember forever.

“What the new Un-carrier era means to me is exactly where I am now,” Adam says. “I’m in one of those small-town rural markets where customers are limited to what options they have. Now that we’ve been able to deploy so much 5G spectrum, we can start entering into spaces that we weren’t in before.”

When it comes to 5G, the merger has allowed T-Mobile to take huge steps toward industry-leading broad-spectrum coverage, including deep 2.5 GHz holdings that are ideal for mobile broadband. This is the technical side of integration, and it’s one of the company’s greatest post-merger assets.

“The merger created a host of opportunities to take the lead in the marketplace,” says Azmal Khan, a senior manager of engineering radio-frequency deployment on the Network team. Azmal took on a special assignment in 2020 as the Tri Los Angeles integration lead, developing integration and spectrum strategies for the area in close coordination with the regional and the national teams.

“Upgrading our sites to make them 2.5 compatible has been our focus,” he says. “We save millions by decommissioning the sites we will not need for the new T-Mobile network and leveraging the ones where we need coverage and capacity. With the combination of added Sprint sites and the 194 MHz of spectrum we got in the merger, we’ll drive competition for years to come.”

Kendra Lord knows all about beating the competition. As director of geospatial engineering and analytics on the Home Internet team, she knew people were fed up with Big Cable and the ISPs, “but the scale to which people hate their internet is amazing,” she says.

T-Mobile is changing that. Kendra partners with the Network team to determine underserved locations where we can establish consistent, quality internet service for brand-new customers.

Kendra’s team has helped boost sales of T-Mobile Home Internet, and they’re not letting up. Just ask Paisley Madison, a director who leads acquisition marking for the Home Internet team. While most ISPs and cable giants lock customers into contracts and bundles, Paisley is busy rescuing many of the 40 million people in the U.S. who still <a href="https://broadbandnow.com/research/fcc-broadband-overreporting-by-state">don’t have any access to home internet</a>, along with the nearly 15 percent of U.S. households that <a href="https://broadbandmap.fcc.gov/#/area-comparison?version=dec2020&tech=acfow&speed=25_3&searchtype=county">have just one choice</a>.

Paisley’s team made a huge marketing bet on a <a href="https://www.youtube.com/watch?v=6Pr_TduMieM">T-Mobile Home Internet ad</a> for February’s Super Bowl, and it paid off. The ad resulted in more than 41 million views and 90 million impressions, delivering an immediate boost in sales. As the team was generating leads, they were also tracking the number of web visits, lead forms, sales and more.

“It’s the combination of this industry opportunity, an incredibly simple value prop and a maniacal focus on marketing performance that we feel is driving our success,” Paisley says.

The merger moved her team’s thinking from Could this business work? to We’re going to make it work. And she believes connecting people carries larger social implications.

“I feel like we’re delivering more than internet to people who don’t have choice,” she says. “We’re delivering equity.”

When it comes to delivering equity, T-Mobile employees rally behind <a href="https://www.t-mobile.com/business/education/project-10-million">Project 10Million</a>. The $10.7B initiative launched in 2020 to create more equitable access to online education, and the timing couldn’t have been better. To date, the company and Project 10Million have connected about 3.2 million students and over 1,500 school districts across the U.S. and Puerto Rico.

Scott Ibaraki, a senior marketing manager for Project 10Million, says the program was “born out of the merger to help close the digital divide and the homework gap.” He joined the Cause Marketing team in December 2020 and immediately witnessed the initiative’s impact. “Every week, I make sure to remember that every single incremental enrollment in Project 10Million is one more household with students who now have reliable access to the internet,” he says.

He recalls a 2021 <a href="https://www.nytimes.com/2021/05/05/us/remote-learning-education-pandemic.html?smid=em-share">New York Times article</a> about an 11-year-old in rural Mississippi struggling to keep up in a remote learning environment without dependable internet at home. Scott’s colleague, Elisabeth Rivers, immediately reached out to the family and helped them sign up for Project 10Million. The program was created to solve the homework gap, and this team is actually making it happen for real people wherever there is need in the country.

“I see the ‘new era’ as an opportunity for us to make some of the wild dreams we’ve had for the program actually come true,” Scott says. “It means that senior leadership is in full support of our mission and is ready to empower us to make huge strides in closing the digital divide. It means we’re not only talking the talk, but we’re walking the walk as a leader in the telecom industry.”

The fact that T-Mobile is growing in customers and employees means that there are more opportunities than ever to join the Magenta wave. The company brought on more than 15,000 new hires in 2021 and is continuing to add diverse talent.

As senior manager for T-Mobile’s <a href="https://www.t-mobile.com/news/community/successful-returnship-program-returns-2022">TechX Returnship program</a>, Joanne de Guzman is focused on bringing new folks into the magenta fold. She helps qualified candidates with gaps in their resumes — mainly software and architectural engineers — transition back into the workforce.

“I call the TechX Returnship program our hidden gem of talent,” Joanne says.

A lot of these highly educated, highly experienced people are mothers, people of color and veterans who have been overlooked elsewhere, and they bring unique and diverse assets to the company. She says the best feeling is when Returnship participants transition to permanent positions. After a few months of work, managers are often surprised to learn that these employees had any kind of break at all in their work history. She’s especially keen on the fact that Returnship participants often come from outside tech hubs, in small towns or suburbs.

Joanne and the entire Returnship program are intent on adding new elements to Team Magenta. Hers is a beautiful, expansive vision of the Un-carrier spirit and a bright, beaming signal of what’s to come.

“A new era for me means an era that is inclusive,” she says. “Something really focused on not repeating the past but creating something truly new.”

5G-capable device required. Some uses may require certain plan or feature; see T-Mobile.com. Fastest: Based on analysis by Ookla® of Speedtest Intelligence® data as reported on <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.speedtest.net%2Fglobal-index%2Funited-states%23market-analysis&data=04%7C01%7CAlexandra.Schwerin%40T-Mobile.com%7C8a6fab376adc4db06f0508d991985f0c%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637700905894514056%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=%2BqtJBCuFncYGvVwQFC5MHbDYD22cbSFJsK8F3TJsi78%3D&reserved=0">www.speedtest.net/global-index/united-states#market-analysis</a> for Q4 2021. Ookla trademarks used under license and reprinted with permission.

Two years into the T-Mobile-Sprint merger, employees are defining a new era of the Un-carrier.

The faces behind the merger

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The Magenta Wave - T-Mobile Newsroom

The Magenta Wave

Two years after our historic merger, T-Mobile continues to stake new ground in wireless and beyond.

According to <a href="https://hbr.org/2011/03/the-big-idea-the-new-ma-playbook">Harvard Business Review</a>, an astonishing 70% to 90% of all mergers and acquisitions fail. Why? There are a few prevailing themes: Badly constructed plans. Poor leadership. An identity crisis. Misaligned strategies. Clashing cultures. Just look at our own industry and AT&T’s disastrous mergers with DirecTV and Time Warner as prime examples of unions gone bad.

With this track record, I can see why there were questions about the feasibility of our own historic T-Mobile-Sprint merger. Could this combination really be good for competition? Would it really result in lower prices and better services for consumers? I think they were fair questions to ask. We actually heard some of the same ones back when T-Mobile and MetroPCS merged in 2013. We answered then by simply doing what we said we’d do — and just look at how Metro has become a critical piece of our brand offering.

Fast forward to today as we’re celebrating the successful two-year anniversary of our T-Mobile-Sprint merger. We’ve taken the same approach to answering the doubters by doing what the Un-carrier does best: delivering for consumers. It would have been easy to let what has transpired in the world around us over the past two years become a distraction or rely on excuses to slow down our march forward. But we knew there was an even larger and more urgent need for connectivity, and customers needed the promise of this new supercharged Un-carrier more than ever. So, we pushed ahead faster and stronger. We leaned into one another, gathered our best and brightest, and said watch us go.

Two years into this merger, and by pretty much any objective measure, we are proving the thesis that we fought so hard for. In our <a href="https://www.t-mobile.com/news/press/5gforall">opening statement about our strategy for this merger</a>, we laid out why a combined company was in the best interest of consumers who have always had to unfairly choose value, experience OR network. We also explained why only the combined resources of T-Mobile and Sprint could address this age-old dilemma and truly deliver the full promise of the 5G future. Together we would be the best in the world at connecting customers to their world and become a force for change in this ever-crazy industry of ours.

We’ve done just that, and I am incredibly proud of all that we’ve accomplished! Today, healthy price and quality competition has delivered all sorts of goodness for American consumers in the form of better connectivity, more value and greater experiences. Because we held true to our deeply rooted belief that we could defy the odds, we are creating a better wireless industry for consumers.

Take a look at how T-Mobile’s lead in 5G has shaped this industry already. The combination of T-Mobile’s low-band and mmWave spectrum with Sprint’s mid-band frequencies gave us a big head start on building a modern, multi-layer 5G network (more on that later), and now the carriers are playing catch-up. They were forced to invest more in spectrum and deployment, placing early bets on mmWave, and then pivoting to focus on mid-band … all to try and chase our lead. And they’re still chasing.

Over the past two years, we’ve built America’s only stand-alone nationwide 5G network to deliver on our promise of 5G for All. Our Extended Range 5G covers 310 million Americans across 1.8 million square miles of the country — nearly 94% of the U.S. population! And we expect our Ultra Capacity 5G, which covers 210 million people, to reach 260 million by the end of this year and 300 million next year. We tripled our Ultra Capacity square mileage in 2021 and plan for 3x again in 2022. Three times more! With this expansion, we’re also bringing the benefits of 5G to small towns and underserved communities across the country. We are two years ahead of everyone (<a href="https://www.verizon.com/about/news/verizon-c-band-spectrum-mmwave">Verizon says</a> it’ll take them until the end of 2024 to reach 250 million!) … and will STILL BE two years ahead of them two years from now. They just can’t catch us.

T-Mobile’s 5G lead today is increasingly important for tomorrow, as 5G is rapidly becoming the network we all use. We’re seeing it play out right now, in fact. Our 5G growth story is just remarkable. More than 40% of our postpaid phone customers have a 5G device, and 5G traffic already accounts for about HALF of all traffic carried on our network. In the space of 12 months, our 5G traffic has increased 6x while average download speeds have doubled.

Our industry-leading capacity allowed us to introduce plans like <a href="https://www.t-mobile.com/cell-phone-plans?cmpid=MGPO_PB_P_EVGRNPSTPD_43700069343875682_449698511212&gclid=CjwKCAjwuYWSBhByEiwAKd_n_r7U7O0vJM6z-FsypEk1xxlg7EkQ0AxpO28NFhV0vtLmE9iisAIhGxoCIqYQAvD_BwE&gclsrc=aw.ds">Magenta MAX</a>, the first 5G unlimited plan that won’t slow you down no matter how much data you use. Our customers love that they’re getting a truly differentiated 5G experience. About 55% of our new customers are choosing this plan when they come to us, and those who have it are using 5x more gaming, 2x more video and 2.5x more social media.

And in keeping with our commitment to offer lower-priced plans post-merger, in March 2020 we <a href="https://www.t-mobile.com/news/offers/tmobile-connect-launch">launched our lowest-priced smartphone plan ever — T-Mobile Connect</a> for only $15 per month. What started during the pandemic in support of the combined company’s 5G for Good initiative continues to provide much-needed savings for the millions of families and individuals battling rising inflation and economic uncertainty. This March, we added <a href="https://www.t-mobile.com/news/offers/new-connect-by-t-mobile-plans">Connect by T-Mobile prepaid plans</a> that start at a super-affordable $10 a month.

Another advantage of our high-capacity network is the ability it has given us to provide transformational experiences and choices for people who didn’t previously have them. Take a look at home internet. <a href="https://www.t-mobile.com/isp">T-Mobile High Speed Internet</a> is available to more than 30 million households across the U.S. — more than 10 million of those in rural areas where often there were previously no or very limited options for broadband. It’s amazing that last quarter, just three quarters into our commercial availability, T-Mobile became the fastest-growing home broadband provider in the country. That means we generated more net new customers than Comcast, or Charter, or AT&T, or Verizon, or any other wireline or wireless home broadband company … and we’re just getting started.

I’m also really proud of another program that is delivering for those who didn’t have options before. <a href="https://www.t-mobile.com/business/education/project-10-million">Project 10Million</a> has been fulfilling our bold aspiration to ensure no student is left behind without access to reliable connectivity. We set out an audacious plan to deliver free or highly subsidized connectivity, and so far we’ve done just that for more than 3.2 million students. This program and others like it demonstrate the meaningful difference that T-Mobile and its unique 5G network can make in today’s society.

Our owners are also benefitting from this progress. As we’ve delivered on 5G for All, we’ve also delivered on the financial benefits of this merger. We’ve been able to drive synergies bigger and faster than planned, increasing our run-rate target by 25% above pre-merger plan. We’ve also pulled many integration milestones forward by more than a year, including completing customer network migrations in just over two years and network integration in less than three years from close. And with these outcomes, as of this writing, TMUS shares are up over 50% since April 1, 2020.

The Un-carrier formula is so simple. Love customers. Listen to them. And change the industry to make it better for them. Easy to say, but apparently hard to do, especially if you judge the actions of our competitors. We’re inspired to keep going because of this secret: Customers NOTICE when you put them first. There’s no other explanation for 1.2 million new postpaid account net adds in the last year alone — the highest number reported by any company. 2021 was our best growth year EVER, with 5.5 million new postpaid lines added. This was the most customer growth we’ve EVER delivered and also the most in the wireless industry.

We do it with the most capable, empathetic, customer-loving team in the wireless industry. Across Retail, Care, Engineering and more, Team Magenta is the heart, soul, face and voice of this company. T-Mobile thrives because of them. And we’re continuing to grow this team of customer-obsessed heroes. We hired thousands of employees in 2021 and will keep bringing in more diverse talent whose various backgrounds, skillsets and experiences will continue to drive our business.

Looking back not just on the last two years since the completion of the merger, or the last four years since the original announcement, but to the last nine (!) years since the beginning of the Un-carrier revolution, it’s amazing to pause and take stock of our progress. We’re innovating on behalf of our customers, and I’m energized by the work ahead of us to further pursue our mission of being the best in the world at connecting customers to their world.

We knew we could answer the needs of consumers in our industry and beyond, and two years in, we have. Now, as we enter a new era of the Un-carrier, we won’t stop.

It has been two years since T-Mobile and Sprint merged, and the Un-carrier is more committed than ever to creating a better wireless industry for consumers.

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