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We’re Reshaping Retail in a Digital-First World

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T-Mobile and Delta Air Lines Join Forces to Deliver Free In-flight Wi-Fi

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T-Mobile Reaches 150 Hometown Grant Winners

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Get Free Money and See What It’s Like to be a T-Mobile Customer

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CEO Mike Sievert is celebrating 10 years of work at T-Mobile.

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My 10th Magentaversary: Reflecting on a Decade of Work Alongside the Best in Wireless

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T-Mobile Speeds Into Las Vegas with 5G Advanced Network Solutions for FORMULA 1 LAS VEGAS GRAND PRIX

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Introducing the Un-carrier On from T-Mobile – the Smartest, Flyest Carry-On Ever

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T-Mobile Expands In-flight Coverage to United Airlines

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Private: AT&#038;T and Verizon Ban 92% of Seniors From Wireless Discounts

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T-Mobile Customers Get Apple TV+ On Us with Magenta MAX

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Is brick-and-mortar retail dead?

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As the head of T-Mobile’s Consumer business, and more important, someone who has worked both inside stores and in support of them for nearly my entire career, I am often asked what the role of brick-and-mortar shopping will be in the future, including if there is one at all. As online shopping has become increasingly popular over the past decade or so, it seems to be a continual point of discussion. T-Mobile’s CEO Mike Sievert (then COO) even talked about it in a social post in 2017 called <a href="https://www.linkedin.com/pulse/long-live-store-mike-sievert/" target="_blank" rel="noreferrer noopener">Long Live the Store</a>. And here we are today, continuing to contemplate it! One thing I’ve learned during nearly 30 years of working in retail, is that change is constant. Large department stores. Smaller footprint stores. Pop-ups. Online shopping. In-store experiences. Curbside pickups. Doorstep drop-offs. We’re actually seeing some interesting trends emerge right now that have been brewing for some time, but likely were accelerated with the Covid-19 pandemic. In the last two years, American consumers have spent a staggering $1.7 trillion online and <a href="https://www.forbes.com/sites/johnkoetsier/2022/03/15/pandemic-digital-spend-17-trillion/?sh=11f5f7fd5035" target="_blank" rel="noreferrer noopener">e-commerce spending jumped</a> 55% as consumers looked for safe ways to shop. But as things began to improve, consumers started to once again crave in-person options. In fact, some online-only retailers like Warby Parker and Fabletics moved to opening physical stores. The <a href="https://nrf.com/blog/us-retailers-announced-many-store-openings-in-2021" target="_blank" rel="noreferrer noopener">National Retail Foundation reported</a> that in 2021 alone, more than 8,100 new physical retail stores opened. Today, in our post-pandemic world, no surprise, customers want to shop in multiple ways – their way! <a href="https://nielseniq.com/global/en/insights/commentary/2021/consumer-behavior-in-the-covid-recovery/" target="_blank" rel="noreferrer noopener">Data by NeilsenIQ </a>show that more than two-thirds of those surveyed said they have now changed the way they shop because of Covid-19. This trend is only expected to grow. Getting back to the question at hand – Is brick-and-mortar retail dead? Here’s what I think: Yes, the way we’ve known it is dead. But it’s because physical shopping is changing – yet again – and will deliver experiences that will surprise and delight customers in ways that are more innovative than ever. We’re entering a new era of retail where customers are no longer asking for more choices, they expect it. And we agree! A one-size-fits-all-approach to retail is long gone, and if we can’t offer a multi-channel, customized retail shopping experience, then we have missed the mark. Customers want us to meet them where they want us to be. That’s a good thing, because it’s our specialty here at T-Mobile. Last year we brought Total Experience to life – combining Care and Retail to eliminate customer pain points by streamlining issue resolution within geographical areas. Total Experience has given us tremendous opportunities to anticipate and solve problems more effectively. Now, we are reimagining retail holistically by redefining the experiences we offer and bringing even more flexibility to customers. One part of this includes narrowing in on four distinct brick-and-mortar store formats that will serve customers’ different needs.

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• Signature stores. You may have already visited one of the few T-Mobile brand showrooms in iconic places around the country. These stores wow customers and employees with ultimate Un-carrier experiences, like exciting events and product launches. • Experience stores. These company-owned Experience stores already exist today but will evolve to deliver the latest and broadest assortment of T-Mobile products and services – within 30 minutes of most customers. Much like Signature, these stores will be staffed by our customer-obsessed Mobile Experts with expertise to handle every issue … from A to Z. Customers will also have access to complete service capabilities through our Team of Experts customer service model. Soon to be our fastest-growing format, these store openings will provide new jobs around the country. • Neighborhood stores. Customers will experience a blend of convenience and service for their everyday needs at Neighborhood stores, offering our most popular products and services. These company-owned and Authorized Retailer-operated stores will be located in large and small areas across America and will open up new job opportunities right in their communities. • Express stores. Our new Express format – branded as Metro by T-Mobile and operated by Authorized Retailers – will offer fast ways to purchase prepaid and select postpaid products. Express will also create new jobs for the entrepreneurs (who often live in the communities) operating them. Over time, we’ll create more visual distinction for customers to know what type of store they’re visiting to meet their needs.

We are also bringing retail directly to our customers in innovative ways. • Mobile stores (aka Mobile Trucks). Our mobile truck fleet will provide retail services where they’re needed – at brand launch events, in underserved rural areas to get customers up and running on the T-Mobile network as it becomes available in their area (and even before a brick-and-mortar store is open) or deployed to communities affected by disasters. • Store-in-store. We will continue to offer customers the convenience to purchase T-Mobile products and services where they already shop. Small kiosks at mass merchants and big-box retailers such as Costco, Walmart, Best Buy and elsewhere will be staffed by our T-Mobile team or trained store employees. We’ll enhance these physical offerings with many new innovative digital experiences that will integrate seamlessly into physical retail. Lastly, we can’t forget our secret weapon: our people. T-Mobile has the best team in wireless. Technology has transformed the way people shop, but we know that consumers also often want the option for human assistance and connection. When they do, Team Magenta will be ready to serve them as only we can! Completely evolving our retail approach to support customers is a multi-year process, and this is just the first step of our plan. We’ve been busy working through changes in how we’ll staff our stores, hire new talent, and invest in technology to keep modernizing our systems. We’re leaving no stone unturned, because we know if we want to achieve our mission to be the best in the world at connecting customers to their world, “good enough” won’t cut it. Looking at the road ahead, this restless, never satisfied, Un-carrier mentality will continue to fuel our customer obsession and help us become the undisputed customer experience leader. I couldn’t be more excited for where we are headed – and can’t wait to share more along the way. Let’s go!

We are reshaping retail in a digital-first world.

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BELLEVUE, Wash. — Jan. 5, 2023

What’s the news: Delta SkyMiles® Members get free Wi-Fi all flight long on Delta beginning Feb. 1. The expanded partnership with Delta delivers more flights with free Wi-Fi for T-Mobile customers and personalized in-flight experiences to come this spring.

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<li>What’s the news: Delta SkyMiles® Members get free Wi-Fi all flight long on Delta beginning Feb. 1. The expanded partnership with Delta delivers more flights with free Wi-Fi for T-Mobile customers and personalized in-flight experiences to come this spring.</li>

Why it matters: It’s 2023 — staying connected while traveling should be easy. T-Mobile customers already get free in-flight Wi-Fi, and now T-Mobile and Delta are bringing it to all travelers flying Delta.

<li>Why it matters: It’s 2023 — staying connected while traveling should be easy. T-Mobile customers already get free in-flight Wi-Fi, and now T-Mobile and Delta are bringing it to all travelers flying Delta.</li>

Who it’s for: The millions of people looking to stay connected while traveling.

<li>Who it’s for: The millions of people looking to stay connected while traveling.</li>

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Today, T-Mobile (NASDAQ: TMUS) and Delta Air Lines announced SkyMiles Members flying Delta, regardless of their wireless provider, can get <a href="http://t-mobile.com/deltafreewifi">fast, free Wi-Fi all flight long</a>. Both T-Mobile and Delta share the importance of staying connected wherever life leads — even at 30,000 feet. This partnership fuels the vision for a more connected travel experience for all.

“At T-Mobile, we believe staying connected while traveling should be an easy, seamless experience,” said Mike Sievert, T-Mobile CEO. “T-Mobile customers already get free in-flight Wi-Fi, and now we’re partnering with Delta to bring that experience to all SkyMiles Members so that anyone flying Delta can enjoy online access from takeoff to touchdown.”

Travel is expected to soar in 2023, with <a href="https://partner.booking.com/en-gb/click-magazine/trends-insights/key-takeaways-bookingcoms-2023-travel-predictions">over two-thirds of people</a> feeling more optimistic about traveling this year compared to last. And staying connected is such a major priority that <a href="https://partner.booking.com/en-gb/click-magazine/trends-insights/key-takeaways-bookingcoms-2023-travel-predictions">more than half</a> of global travelers say having a phone and connectivity is non-negotiable. And that’s where T-Mobile and Delta come in. Kick back, scroll, stream and say goodbye to in-flight FOMO.

Free Wi-Fi will be rolling out to most domestic mainline Delta flights starting February 1, with more than 700 aircraft expected to offer free Wi-Fi by the end of 2023. Expansion to international and regional routes is expected by the end of 2024. The service includes free Wi-Fi all flight long — available on smartphones, tablets and laptops. To connect, passengers simply need to log in to their Delta SkyMiles account – or sign up for free – while on the ground or on the plane.

What’s more, Delta’s in-flight Wi-Fi connection portal will be refreshed later this spring with the airline’s new Delta Sync Exclusives hub, which will bring the vision of more personalized travel to life. T-Mobile’s partnership with Delta will enable this new SkyMiles-unlocked mobile platform launching later this year that will feature personalized content, entertainment, exclusive offers and more, from brands customers know and love.

“The ability to stay connected while seeing the world is simply foundational. Delta’s new partnership with T-Mobile signifies another exciting step forward as we lead the industry in delivering a differentiated onboard experience that’s as comfortable and personalized as sitting in your own living room,” said Delta CEO Ed Bastian.

Last year, T-Mobile launched <a href="https://www.t-mobile.com/news/un-carrier/coveragebeyond">Coverage Beyond</a> — the Un-carrier move that gave customers on T-Mobile’s most popular plans the ability to search and stream all flight long where available, on four of the biggest U.S. airlines. This expanded partnership with Delta brings more flights with free Wi-Fi for T-Mobile customers and starting February 1, that experience expands to all Delta SkyMiles Members – yep, even AT&T and Verizon customers.

T-Mobile’s industry-leading travel benefits are just part of the unbeatable value that comes with being a T-Mobile customer — it’s almost like finding extra money in the bank every month. Customers can get <a href="https://www.t-mobile.com/cell-phone-plans">$225 worth of extra stuff</a> with their Magenta MAX plan with 2+ lines. For real. Only Un-carrier customers get <a href="https://www.t-mobile.com/benefits/travel">free high-speed data abroad</a> in 215+ countries and destinations, <a href="https://www.t-mobile.com/benefits/aaa-membership-deal">AAA for a year on Us</a>, <a href="https://www.t-mobile.com/offers/apple-tv-plus-deal">Apple TV+ on Us</a>, <a href="https://www.t-mobile.com/support/plans-features/netflix-on-us">Netflix</a> on Us, free <a href="https://www.t-mobile.com/customers/scam-shield">Scam Shield Premium</a> and so much more — all on top of their wireless service on the <a href="https://www.t-mobile.com/coverage/4g-lte-5g-networks">nation’s largest, fastest and most reliable 5G network</a>.

To learn more about T-Mobile’s travel benefits, visit <a href="http://www.t-mobile.com/travel">t-mobile.com/travel</a>. For more information on T-Mobile for Business travel benefits, head to <a href="http://t-mobile.com/business/plans/travel-benefits">http://t-mobile.com/business/plans/travel-benefits</a>.

Follow T-Mobile’s Official Twitter Newsroom <a href="https://twitter.com/TMobileNews" target="_blank" rel="noreferrer noopener">@TMobileNews</a> to stay up to date with the latest company news.

In-Flight Connection: Unlimited where available on select U.S. airlines with MAX plans; 4 full-flight sessions per year with Magenta plans. $225 in benefits based on the retail value of monthly benefits available with MAX family plans, like entertainment, travel benefits, and scam call protection. Some benefits may require activation.

About T-Mobile  T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: <a href="https://www.t-mobile.com/">https://www.t-mobile.com</a>.

Today, T-Mobile and Delta Air Lines announced SkyMiles Members flying Delta, regardless of their wireless provider, can get free Wi-Fi all flight long.

T-Mobile and Delta Air Lines Join Forces to Deliver Free In-flight Wi-Fi - T-Mobile Newsroom

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The Un-carrier has now given $6.8 million to small towns and rural communities across 41 states to create transformational community development projects

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BELLEVUE, Wash. — Dec. 15, 2022 — The Un-carrier’s commitment to small towns is adding up in a big way. T-Mobile (NASDAQ: TMUS) is announcing its latest 25 Hometown Grant recipients to bring the total to 150, and it’s not even halfway into T-Mobile’s five-year, $25 million initiative that launched in April 2021 to support small towns across America through funding community projects. But already, the results are paying off for recipients all over the country, where projects include revitalized parks, small business incubators, sustainability programs, building renovations, community art efforts and ADA play structures.

“Hometown Grants are truly making a difference in small towns,” said Jon Freier, President, Consumer Group at T-Mobile. “Beyond the $6.8 million we’ve provided in funding to our 150 grant recipients so far, we’ve also seen $2 million in matching funds from other local resources, which is huge. It’s been humbling to see T-Mobile creating a positive lasting impact in communities both through our grant funding and giving back to small businesses all over the country.”

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These are the next 25 Hometown Grant winners and their projects:

Atmore, Ala.: Create a pollinator garden and farmer’s market space on downtown Mainstreet to inspire environmental economic development and promote community gathering.

<li>Atmore, Ala.: Create a pollinator garden and farmer’s market space on downtown Mainstreet to inspire environmental economic development and promote community gathering.</li>

Safford, Ariz.: Complete Safford Theatre renovations to be an economic driver as a movie, performing arts and concert destination in downtown Safford.

<li>Safford, Ariz.: Complete Safford Theatre renovations to be an economic driver as a movie, performing arts and concert destination in downtown Safford.</li>

Farmersville, Calif.: Install new bleachers at Veteran's Park to continue supporting community gathering for various youth sports.

<li>Farmersville, Calif.: Install new bleachers at Veteran's Park to continue supporting community gathering for various youth sports.</li>

Strasburg, Colo.: Construct a new 4-acre community park, led by The Strasburg Metro Parks & Recreation District, that will connect the local schools and recreation district and will serve as a community hub to support inclusive outdoor wellness for the town, area schools and surrounding communities along the I-70 corridor.

<li>Strasburg, Colo.: Construct a new 4-acre community park, led by The Strasburg Metro Parks & Recreation District, that will connect the local schools and recreation district and will serve as a community hub to support inclusive outdoor wellness for the town, area schools and surrounding communities along the I-70 corridor.</li>

Fort Pierce, Fla.: Create an outdoor urban market and event space, which includes a library, co-working spaces, and resources for entrepreneurs and residents in the Lincoln Park Community.

<li>Fort Pierce, Fla.: Create an outdoor urban market and event space, which includes a library, co-working spaces, and resources for entrepreneurs and residents in the Lincoln Park Community.</li>

Lake Placid, Fla.: Transform a vacant, unused space into a demonstration garden aimed to teach the community environmental stewardship and agribusiness skills to fulfill food insecurity within the area.

<li>Lake Placid, Fla.: Transform a vacant, unused space into a demonstration garden aimed to teach the community environmental stewardship and agribusiness skills to fulfill food insecurity within the area.</li>

Cedartown, Ga.: Build Goodyear Skate Park to serve as a positive recreational outlet for youth in the area and added attraction to Goodyear Park's Phase II development of additional soccer fields, walking trail and parking area.

<li>Cedartown, Ga.: Build Goodyear Skate Park to serve as a positive recreational outlet for youth in the area and added attraction to Goodyear Park's Phase II development of additional soccer fields, walking trail and parking area.</li>

Storm Lake, Iowa: Create Harmony Garden, a welcoming gathering place for all residents in the downtown area, featuring outdoor musical instruments representing multiple cultures, along with accessible seating, game tables, covered area and outdoor electronics charging.

<li>Storm Lake, Iowa: Create Harmony Garden, a welcoming gathering place for all residents in the downtown area, featuring outdoor musical instruments representing multiple cultures, along with accessible seating, game tables, covered area and outdoor electronics charging.</li>

Sterling, Ill.: Create the Shoppes at Grandon Plaza, a retail incubator space for local entrepreneurs to test and develop valuable business skills and increase economic growth downtown.

<li>Sterling, Ill.: Create the Shoppes at Grandon Plaza, a retail incubator space for local entrepreneurs to test and develop valuable business skills and increase economic growth downtown.</li>

Kendallville, Ind.: Launch a business incubator and affordable co-working space to support the small business community with necessary tools and resources to drive growth within the community.

<li>Kendallville, Ind.: Launch a business incubator and affordable co-working space to support the small business community with necessary tools and resources to drive growth within the community.</li>

Absarokee, Mont.: Revitalize the Absarokee Library, a vital local gathering space, since the community has been devastated by wildfires and flooding.

<li>Absarokee, Mont.: Revitalize the Absarokee Library, a vital local gathering space, since the community has been devastated by wildfires and flooding.</li>

Elizabethtown, N.C.: Transform the Cape Fear Farmers Market space, including a covered stage for events, information center and local murals to support small businesses and promote family gathering.

<li>Elizabethtown, N.C.: Transform the Cape Fear Farmers Market space, including a covered stage for events, information center and local murals to support small businesses and promote family gathering.</li>

Princeville, N.C.: Build the Princeville Farmer's Market space at Heritage Park to provide the community with direct access to local and healthy food options and support small businesses.

<li>Princeville, N.C.: Build the Princeville Farmer's Market space at Heritage Park to provide the community with direct access to local and healthy food options and support small businesses.</li>

Claremont, N.H.: Transform a vacant historic building into the Claremont Creative Center, a multi-use space for art exhibitions, performances, teaching visual and performing arts.

<li>Claremont, N.H.: Transform a vacant historic building into the Claremont Creative Center, a multi-use space for art exhibitions, performances, teaching visual and performing arts.</li>

Bound Brook, N.J.: Build a soccer field, including sports performance, wellness and nutrition resources, to provide affordable and vital access to sports programs for youth and adults in the community.

<li>Bound Brook, N.J.: Build a soccer field, including sports performance, wellness and nutrition resources, to provide affordable and vital access to sports programs for youth and adults in the community.</li>

Burlington, N.J.: Create a community marketplace including a grocery store, restaurant, classroom, garden, and juice bar to address food insecurity within the neighborhood.

<li>Burlington, N.J.: Create a community marketplace including a grocery store, restaurant, classroom, garden, and juice bar to address food insecurity within the neighborhood.</li>

Española, N.M.: Restore water fountains at the Plaza de Española, a historic and cultural hub for economic development and community events.

<li>Española, N.M.: Restore water fountains at the Plaza de Española, a historic and cultural hub for economic development and community events.</li>

Akwesasne, N.Y.: Install Haudenosaunee Smoke Dancer sculptures in the newly developed Skén:nen Park along the St. Regis River to pay tribute to the community’s cultural heritage.

<li>Akwesasne, N.Y.:Akwesasne, N.Y.: Install Haudenosaunee Smoke Dancer sculptures in the newly developed Skén:nen Park along the St. Regis River to pay tribute to the community’s cultural heritage.</li>

Shawnee, Okla.: Transform a vacant lot into a community parklet and garden, to support South Central Industries community revitalization initiatives and improve the quality of life within the community.

<li>Shawnee, Okla.: Transform a vacant lot into a community parklet and garden, to support South Central Industries community revitalization initiatives and improve the quality of life within the community.</li>

Easton, Penn.: Transform Centre Square’s inner alley streets, including walkability and beautification upgrades to sidewalks, street lighting, planters, seating and murals to provide a pedestrian-friendly area for the community to gather.

<li>Easton, Penn.: Transform Centre Square’s inner alley streets, including walkability and beautification upgrades to sidewalks, street lighting, planters, seating and murals to provide a pedestrian-friendly area for the community to gather.</li>

Florence, S.C.: Create the North Dargan Street Mural Pocket Park, a vibrant public space aimed to increase community gathering and redevelopment opportunities in the northern end of the Downtown Florence Historic District.

<li>Florence, S.C.: Create the North Dargan Street Mural Pocket Park, a vibrant public space aimed to increase community gathering and redevelopment opportunities in the northern end of the Downtown Florence Historic District.</li>

Pendleton, S.C.: Renovate the historic Pendleton Community Center, including updates to electrical, flooring and walls to preserve the building’s history and continue to be a vital resource and space for the community.

<li>Pendleton, S.C.: Renovate the historic Pendleton Community Center, including updates to electrical, flooring and walls to preserve the building’s history and continue to be a vital resource and space for the community.</li>

Cleveland, Texas: Transform an unused masonic lodge into the Cleveland Youth Center, led by <a href="https://www.tuffkids.org/">T.U.F.F. Kids</a>, aimed to provide technology, college and career preparation tools and resources for youth.

<li>Cleveland, Texas: Transform an unused masonic lodge into the Cleveland Youth Center, led by <a href="https://www.tuffkids.org/">T.U.F.F. Kids</a>, aimed to provide technology, college and career preparation tools and resources for youth.</li>

New Richmond, Wis.: Build VFW Post 10818’s Freedom Park Center, a new facility that will provide St. Croix County veterans, seniors, youth and the wider community with health, wellness and recreational services.

<li>New Richmond, Wis.: Build VFW Post 10818’s Freedom Park Center, a new facility that will provide St. Croix County veterans, seniors, youth and the wider community with health, wellness and recreational services.</li>

Charleston, W.V.: Revitalize the YWCA Charleston Center for Racial Equity and Inclusion into a state-of-the-art facility to increase awareness and available resources to the community.

<li>Charleston, W.V.: Revitalize the YWCA Charleston Center for Racial Equity and Inclusion into a state-of-the-art facility to increase awareness and available resources to the community.</li>

T-Mobile works with Main Street America and Smart Growth America to select Hometown Grant recipients. These two organizations have decades of experience helping to build stronger, more prosperous small towns and rural communities. Application assessments are based on level of detail and completeness, potential community impact, project viability and other factors.

“The T-Mobile Hometown Grant program has made a massive impact in small towns and rural communities across the country,” said Main Street America Interim CEO Hannah White. “Grantees have renovated historic spaces, built new playgrounds and parks, and spurred innovative placemaking projects that are bringing community members together in new and meaningful ways. We are thrilled to partner with T-Mobile and Smart Growth America to continue this important work in places that are too-often overlooked.”

“Smart Growth America applauds T-Mobile's investments in each of the 25 towns selected to receive a T-Mobile grant,” said Smart Growth America President and CEO Calvin Gladney. “The work in these communities reflects a commitment to supporting small businesses, investing in historic downtowns, and creating vibrant gathering spaces.”

T-Mobile awards Hometown Grants each quarter for up to 25 towns with a population of less than 50,000 people. Anyone with a vision for how to make their community even stronger than it is today can apply.

Commitment to Rural America Hometown Grants are part of the Un-carrier’s <a href="https://www.t-mobile.com/news/un-carrier/t-mobiles-next-un-carrier-move-5gforall">massive 5-year commitment</a> announced in April 2021 to bring 5G to rural America, open hundreds of new stores and support economic development in small towns by providing $25 million in funding. Beyond amazing deals on plans and new devices, the Un-carrier launched <a href="https://www.t-mobile.com/home-internet?&cmpid=HEIS_PB_P_HMEINTRNET_43700066069349373_596970171567&gclid=Cj0KCQjwz96WBhC8ARIsAATR250nGG6AtINU9-v0u9kiO1I8mtRIXNZbE-Md-gGnunxGNzYoPJiL3qAaAjwaEALw_wcB&gclsrc=aw.ds">Home Internet</a> last year. With T-Mobile, more than 40 million households – a third of them in rural America – are eligible for 5G Home Internet. For full details on how to submit a proposal for Hometown Grants, visit <a href="https://www.t-mobile.com/brand/hometown-grants">https://www.t-mobile.com/brand/hometown-grants</a>.

For more information on past Hometown Grant recipients, visit the T-Mobile Newsroom <a href="https://www.t-mobile.com/news/un-carrier/t-mobile-unveils-the-next-25-hometown-grant-recipients">here</a>, <a href="https://www.t-mobile.com/news/un-carrier/tmobile-presents-25-hometown-grants-to-help-small-towns-thrive">here</a>, and <a href="https://www.t-mobile.com/news/un-carrier/t-mobile-grants-another-1-million-to-champion-small-towns">here</a>.

For more information about T-Mobile's commitment to small towns, visit <a href="https://www.t-mobile.com/coverage/small-towns-rural-areas" target="_blank" rel="noreferrer noopener">T-Mobile.com/AcrossAmerica</a>.  Follow T-Mobile’s Official Twitter Newsroom <a href="https://www.twitter.com/tmobilenews" target="_blank" rel="noreferrer noopener">@TMobileNews</a> to stay up to date with the latest company news.

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T-Mobile Reaches 150 Hometown Grant Winners - T-Mobile Newsroom

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T-Mobile customers with 2+ lines on Magenta MAX can get $225 in extra stuff every month on top of their wireless service

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Now, the Un-carrier is giving everyone a chance to feel like a T-Mobile customer at ATMs giving away $22.50, $225 or $2,250

BELLEVUE, Wash. — December 12, 2022 — Cha-ching! This holiday season, T-Mobile (NASDAQ: TMUS) is reinforcing the unbeatable value T-Mobile customers get by making it rain at a time when Americans need it most. On Friday, Dec. 16, the Un-carrier will be doling out up to $225,000 in money prizes across larger-than-life “ATM” experiences at the Mall of America in Minneapolis and T-Mobile’s Signature Stores in <a href="https://www.t-mobile.com/store-locator/il/chicago/magnificent-mile">Chicago</a>, <a href="https://www.t-mobile.com/store-locator/ca/santa-monica/3rd-street-promenade">Santa Monica</a> and NYC’s <a href="https://www.t-mobile.com/store-locator/ny/new-york/times-square#:~:text=T%2DMobile%20Store%20at%201535,York%2C%20NY%20%7C%20T%2DMobile">Times Square</a>. Everyone who plays will walk away with $22.50, $225 or $2,250 while supplies last — all underscoring the $225 in monthly added value T-Mobile Magenta MAX customers can get with two or more lines.

Everyone not in an ATM location can visit <a href="https://www.magentatm.com/">www.MagentATM.com</a> from Dec. 16 – 18 to enter a drawing for a chance to win their share of an additional $225,000.

“With the Un-carrier, families don’t have to choose between getting a great network and great value — T-Mobile customers really do get the best of both worlds,” said Mike Sievert, CEO of T-Mobile. “In addition to America’s most-awarded 5G network, they get $225 in extra perks available on Magenta MAX each month … it’s almost like finding free money in your bank account every few weeks. And since it’s the season of giving, there’s no better time to give all wireless customers a chance to see just how sweet the Un-carrier life is.”

T-Mobile’s ATM experiences open at West Market Square in the <a href="https://www.mallofamerica.com/directory/west-market-square">Mall of America</a> and T-Mobile’s Signature Stores in <a href="https://www.t-mobile.com/store-locator/il/chicago/magnificent-mile" target="_blank" rel="noreferrer noopener">Chicago</a>, <a href="https://www.t-mobile.com/store-locator/ca/santa-monica/3rd-street-promenade" target="_blank" rel="noreferrer noopener">Santa Monica</a> and <a href="https://www.t-mobile.com/store-locator/ny/new-york/times-square#:~:text=T%2DMobile%20Store%20at%201535,York%2C%20NY%20%7C%20T%2DMobile" target="_blank" rel="noreferrer noopener">Times Square</a> at 10 a.m. local time on Dec. 16.

Only T-Mobile customers can get an extra $225 in included benefits every month on Magenta MAX with two or more lines. For the <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.documentcloud.org%2Fdocuments%2F21777737-2022-04-28-trend-for-release%3Futm_source%3Dnewsletter%26utm_medium%3Demail%26utm_campaign%3Dnewsletter_axiosam%26stream%3Dtop&data=05%7C01%7CKrystal.McIntosh%40T-Mobile.com%7Cde4d3c7c47874f64a29508da9d92db31%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637995551327305437%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=8%2BpQCoE%2B1fBbh2mBO5dVJENf3NL0UkKJK9jsoBZFSP8%3D&reserved=0">94% of Americans</a> concerned about inflation, having <a href="https://www.t-mobile.com/offers/apple-tv-plus-deal">Apple TV+</a>, <a href="https://www.t-mobile.com/offers/netflix-on-us">Netflix</a>, <a href="https://www.t-mobile.com/benefits/travel">in-flight Wi-Fi, texting and data in 215+ destinations</a>,<a href="https://www.t-mobile.com/benefits/aaa-membership-deal?icid=MGPO_TMO_C_TMOTRVLBNF_H831UYPPZ6UH93KR329973"> a year of AAA</a> and <a href="https://www.t-mobile.com/customers/scam-shield">Scam Shield protection</a> all included can mean some serious savings. That’s all just the magenta cherry on top of wireless service on the nation’s <a href="https://www.t-mobile.com/coverage/4g-lte-5g-networks?icid=MGPO_TMO_C_5GNETWORK_9UDAYFHD8267NIQWO28301">largest, fastest and most reliable 5G network</a> — a network that’s getting better by the day. In fact, T-Mobile just <a href="https://www.t-mobile.com/news/network/t-mobile-expands-leading-5g-network-with-additional-coverage-and-capacity">announced</a> Ultra Capacity 5G now covers 260 million people, delivering super-fast speeds to more customers than any other provider.

And while others are raising prices, T-Mobile has your back with <a href="https://www.t-mobile.com/support/account/price-lock">Price Lock</a> … guaranteeing that the cost of your talk, text and data remains the same for as long as you choose to keep your plan. To learn more about T-Mobile’s benefits, visit <a href="https://www.t-mobile.com/brand/benefits">www.t-mobile.com/brand/benefits</a>.

Follow T-Mobile’s Official Twitter Newsroom <a href="https://twitter.com/TMobileNews">@TMobileNews</a> to stay up to date with the latest company news.

NO PURCH NEC. Ends 12/16/22 or while supplies last. US/DC/PR only; 18+. Rules: <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.magentatm.com%2Frules&data=05%7C01%7Cmary.gerber1%40t-mobile.com%7C2928d77ccabd4d7bd90b08dad9747c08%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C638061391574808658%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=hZrBlUw7YRVis2NGM%2FYwg8GmSHVAjUDXgcUFNoeEHf4%3D&reserved=0">https://www.MagentATM.com/rules</a>. $225 value based on the <a href="https://www.t-mobile.com/cell-phone-plans#retail-value">retail value of monthly benefits</a> available with MAX family plans, like entertainment, travel benefits, and scam call protection. See plan details for full included benefits. Some benefits may require activation. Price Lock guarantees new accounts with qualifying service can keep their regular monthly rate plan price for current unlimited talk, text, and data on our network; excludes taxes/fees, limited-time promotions, per-use charges, third-party services, and network management practices.

Media Contacts  T-Mobile US, Inc. Media Relations  <a href="mailto:MediaRelations@T-Mobile.com">MediaRelations@t-mobile.com</a>

Investor Relations Contact  T-Mobile US, Inc.  <a href="mailto:investor.relations@t-mobile.com">investor.relations@t-mobile.com  </a><a href="https://investor.t-mobile.com/">https://investor.t-mobile.com</a>

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T-Mobile is reinforcing the unbeatable value T-Mobile customers get by making it rain at a time when Americans need it most.

Get Free Money and See What It’s Like to be a T-Mobile Customer - T-Mobile Newsroom

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Wow, it’s been 10 years since I joined T-Mobile. A decade! It’s an understatement to say A LOT has happened in that time. When I joined Team Magenta, T-Mobile was rebuilding from a failed merger but working on another with MetroPCS. We had a little over 33 million customers. Our former CEO John Legere had joined only a few weeks earlier. We didn’t yet offer the iPhone, or LTE service. We had just launched our first unlimited nationwide 4G data plan. We were focused on prepaid and our “challenger strategy” in urban areas — and just starting to firm up plans for a new groundbreaking Un-carrier approach that would change wireless as we knew it.

That’s just scratching the surface, but yep, A LOT has happened in that time.

Work “Magentaversaries” are an important part of our Un-carrier culture. We love celebrations (particularly when they involve magenta confetti!), but these annual moments of recognition are more than that. Our people and unique culture are what makes us the Un-carrier, and Magentaversaries give us an opportunity to reflect on what we’ve been able to accomplish — together. Wins, losses, moments of success and failure. No doubt, we’ve experienced it all and learned a ton together along the way.

Sometimes in the fast turn of wireless, we don’t take the time to pause and think about how far we’ve come. The people who have shaped us. The steps we’ve taken. But we should! Even as we welcome new talent to the team (we’ve hired more people every year since the close of the merger in 2020!), we should never miss the opportunity to celebrate these milestones — from first years to impressive 20-, 25- or 30-year marks, and everything in between and beyond!

In that spirit, I was thinking about what I’ve taken away from a decade of work here and the things that have inspired me. I thought I’d share 10 things with you (not a coincidence ?). For me, time sure does fly by doing big things for our customers with the most dedicated team of employees. It’s a thrilling and fast-paced journey every day!

Smart risks lead to rewards. In the early days of the Un-carrier, T-Mobile recognized that customers deserved better. Our team under John decided to put our trust in customers and make them first in everything, and we’ve continued to build on that approach in the years I have been CEO. Back then, we also quickly realized we needed to force change upon a severely broken wireless industry. Playing it safe just wouldn’t cut it. We had to take some risks to truly shake up wireless … so we did just that. People thought we were crazy for gutsy Un-carrier moves like eliminating hidden fees and abolishing data limits forever, but we knew making the leap would pay off. Our belief? Invest in customers — and if you serve them well, they’ll invest right back in you. That customer-first mindset continues to pay off today with more than 20 Un-carrier moves (and additions to those moves) under our belt (and counting), along with an unwavering focus on bringing customers the best network, the best value and the best experiences.

Competition fuels innovation. This has always been a hypercompetitive industry, and the good news for T-Mobile is that it’s an environment we crave. When you’re faced with pressure from the other guys, you can choose to buckle OR pave the way like we’re doing with our big lead in 5G. As you probably know, T-Mobile has the largest, fastest and most reliable nationwide 5G network. That new level of quality competition, enabled by our ground-breaking merger with Sprint a few years ago, is inspiring all kinds of investments and change across the industry. Witness the huge 5G investments our competitors are now making as they try to catch up to T-Mobile! When real competition happens, customers at every carrier are the winners. That’s why T-Mobile is driving technology forward for consumers with things like <a href="https://www.t-mobile.com/news/network/t-mobile-lights-up-standalone-ultra-capacity-5g-nationwide">5G standalone</a>, a massive step toward unleashing life-changing apps that will thrive on a pure 5G network. We also came up <a href="https://www.t-mobile.com/news/network/t-mobile-takes-hassle-and-worry-out-of-switching">Easy Switch</a>, a simple, innovative and fast (only takes five minutes!) way for people to use their unlocked eSIM-compatible smartphones to move over and experience the Un-carrier.

Don’t be afraid to swim upstream. Putting customers first can be expensive, and sometimes, a little lonely. But when everyone else is going a different direction, that only emboldens us at T-Mobile. This summer, both of our principal competitors rolled out big price increases to their monthly plans to millions of customers, raising significant revenue. We were asked many times whether we’d respond in kind. Our response? <a href="https://www.t-mobile.com/news/un-carrier/t-mobile-helps-americans-tackle-inflation">Price Lock</a>, our signature guarantee that we won’t raise the price of your monthly plan for voice and data. It’s a great example of us going alone and placing faith in our customers. And guess what? This year our postpaid service revenue growth is leading the industry among major players — showing that swimming upstream for customers isn’t just good, it’s also good business.

Create a culture that includes everyone. T-Mobile is a vibrant and diverse place to work, and our customer-focused employee community is the single biggest differentiator of the Un-carrier. Investing in our team — and working to create a culture where every employee from every background can work authentically — is a big part of our success. For many years, we’ve worked to cultivate and nurture a culture of diversity, equity and inclusion every single day. Our <a href="https://www.t-mobile.com/news/community/equity-in-action">Equity In Action plan</a> ensures that DE&I remains at the heart of the values we live by. Our focus here makes the company a better place to work, it helps the communities we serve, and it contributes to our success in the marketplace. We have a lot of work left to do here, and we’re far from perfect. But I know the pursuit is worth it every time I meet team members who tell me how our attempts at an open and inclusive culture have impacted their lives — and our company — for the better.

Never stop learning and growing. I’ve talked about <a href="https://www.t-mobile.com/news/community/ceo-mike-sievert-growth-mindset-leadership-lessons">growth mindset</a> before. At T-Mobile we call it the “We Won’t Stop” mindset. We’re all about growth, and that means developing people and filling positions not based just on “what you’ve done” but on what you can do. We strive to invest in potential, because it’s not always about formal credentials or lines on a resume. It’s about grit. And restlessness — the relentless pursuit of the difficult. I’m grateful for leaders throughout my career who were willing to let me put my potential and thirst for opportunity to the test. They took a chance on me, and I’ve loved having the opportunity to pay that forward. With more than 3,000 job openings right now, you can bet T-Mobile is all in on finding talented individuals who are ready to bring their passion, tenacity and agility — because we have big things to accomplish together! We value these learners, because seeking knowledge from others is a vital part of the leadership journey. Whether casual connections with those you admire or formal mentoring opportunities, we should all invest in our career and personal growth by learning and listening. This year I launched my <a href="https://www.youtube.com/watch?v=AdHp1XkEKsw&list=PL0mz2nejZ-Di0NoMOnK580cUsdSnZJk6o">Sidekicks Conversations</a> series with this in mind: Everyone has a story, and everyone has something we can learn from.

Success creates success. We had 26.5 million branded customers in 2012. Today, with more than 110 million customer connections, we are still adding more customers than our two largest competitors combined. T-Mobile is experiencing the greatest growth momentum in wireless, and we’ve built on that by turning our attention to a tragically broken broadband industry that was locking its customers into expensive contracts for subpar service. With <a href="https://www.t-mobile.com/news/un-carrier/internet-freedom">Internet Freedom</a>, our groundbreaking Un-carrier move to support T-Mobile 5G Home Internet, we’ve made it easy for customers to “break up” with their cable company! Today our 5G Home Internet service is posting industry-leading growth by following the same customer-first principles that made us a leader in mobile connections.

Mistakes uncover fresh thinking. At T-Mobile we have a relentless appetite for taking bold action and forging new, uncharted courses … but not everything works every time, and we’ve got to be OK with that. Cheesy poster-quote alert: If you’re making every shot you take, you’re not taking enough shots. Or: If you don’t go out on a limb, you’re never going to get the best fruit. But really, failures aren’t always bad and sometimes are just what you need to grow. We move quickly, learn what customers teach us, and change course without hesitation or regret. We also keep moving as we learn, adjust, learn, adjust. That pace of change can be stressful, but at the Un-carrier, it’s also normal.

It’s better to be an owner. Have you ever noticed, as a customer, that it’s just better when you can deal directly with the owner of a business? They take responsibility. They value customers. They fix issues with urgency. We noticed, too. That’s why years ago, under our previous CEO, we decided to make every single T-Mobile employee an owner with meaningful annual stock grants. That’s a policy we’ve continued during the years I have led the combined company. We act like owners because we ARE owners.

We can use our platform to generate real impact. T-Mobile is in the business of connecting people — and that means all people. Our commitment to stand up for consumers — to deliver 5G for GOOD — extends to underserved communities, first responders, remote populations and at-risk students. I’m particularly proud of the work we’ve done through <a href="https://www.t-mobile.com/business/education/project-10-million">Project 10Million</a>, our groundbreaking program that aims to provide 10 million eligible students with a free hotspot, free or highly subsidized data plans, and access to at-cost laptops and tablets. So far, we’ve invested $3.65 billion in services to connect 4.3 million U.S. students, and our efforts continue. Big business like ours have a huge influence on the world we live in, and it is important that we use the platforms of our business to help achieve systemic change.

Perseverance is a virtue — if you are right. The T-Mobile-Sprint merger. Need I say more? Try and try again. It took incredible determination to bring a supercharged T-Mobile to life. Despite obstacles and challenges in our path, we never doubted what we were setting out to do: deliver a transformative nationwide 5G network, better products at unmatched value, increased competition and access for underserved communities. Check, check, check and check. We hung on and kept going because we knew we were right in our belief that our new company would bring a new level of competition to the market, and that T-Mobile and customers everywhere would benefit. Now — after two and a half years of planning and fighting for the merger, and over two and a half years integrating the companies to create today’s T-Mobile — we have a success that’s unmatched in telecommunications history. I’m so proud of this team and what they deliver every day. And I can’t wait to see what the next 10 years bring!

To mark a decade of work at the Un-carrier, T-Mobile CEO Mike Sievert shares 10 reflections from his 10-year journey.

My 10th Magentaversary: Reflecting on a Decade of Work Alongside the Best in Wireless - T-Mobile Newsroom

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