Fashion and Function Come Together in New Solid Pink and All-Black T-Mobile Sidekicks
Some people will ask, “Is it a phone or a fashion accessory?” Is it for texting, talking or just a matching accessory? The answer is easy: yes to all. To help kick off the DigitalLife consumer technology event in New York, T-Mobile USA presented its new limited edition models of the T-Mobile Sidekick® II. Partnering with two of today’s hottest and most authentic names, T-Mobile unveiled the stylish pink T-Mobile Sidekick II Juicy Couture Edition, and the bold, black T-Mobile Sidekick II Mister Cartoon Edition.
Available in limited quantities online and at select T-Mobile retail outlets in New York, Los Angeles, Chicago, San Francisco and Miami beginning Oct. 24 – these two devices will continue to redefine the way people communicate. Whether it’s instant messaging with your best friend from a concert, browsing the web for the latest sports news and scores, or simply chatting on the phone with your significant other, the T-Mobile Sidekick II is still the ultimate communication device – and now it’s even more of an attention grabber.
“T-Mobile continues to be a leader in style and innovation within the wireless industry and the T-Mobile Sidekick II has been the leading device in these areas,” said Michael Gallelli, director and head of product marketing for T-Mobile, USA. “That is why we are so excited to partner with Juicy Couture and Mister Cartoon, who are helping us continue the tradition of combining unique and intricately designed devices with T-Mobile’s reliable, nationwide service.”
To truly help make this device “your own,” T-Mobile, in conjunction with Juicy Couture and Mister Cartoon, also is making available accessories for each device including:
– Carrying Cases: Black leather and blue denim for Mister Cartoon LE; Pink and brown velour and black, gold and silver leather for Juicy Couture LE
– Wristlets: Pink velour and black, pink, gold and silver leather for Juicy Couture LE
– Charms: Yorkie Terrier; Heart; Cherries; Horseshoe; Surfboard for Juicy Couture LE (special Juicy Couture Sidekick Charm coming in November)
Although it is the outward appearance of these limited editions that will quickly catch the eye, what’s new inside is notable as well. A new enhanced browser to be available later this year will provide more features than ever before; now, users will be able to program their TiVo, manage their NetFlix rentals and RSVP to the hottest holiday parties via Evite.
All of these new features combined with the traditional Web browsing, email, text, IM and phone features, as well as the unique swivel-open QWERTY keyboard, have made the Sidekick the cool tool of choice for many of the most famous names in music, sports and entertainment.
The T-Mobile Sidekick II Mister Cartoon Edition and T-Mobile Sidekick II Juicy Couture Edition, both based on Danger, Inc.’s hiptop® Wireless Solution; and the accompanying accessories, will be available the week of October 24 at select T-Mobile retail stores in New York City, Los Angeles, Chicago, San Francisco and Miami. They will also be available nationally at www.t-mobile.com, while quantities last. Retail price for each is $399.99. Accessories range from $24.99 to $79.99.* Additional information is available at www.t-mobile.com/sidekick
* See www.t-mobile.com for terms and conditions.
T-Mobile USA Media Relations
About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the first quarter of 2010, approximately 150 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group – 33.7 million by T-Mobile USA – all via a common technology platform based on GSM and UMTS, the world’s most widely used digital wireless standards. T-Mobile USA’s innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG.
About Danger, Inc.
Danger provides a complete solution that enables wireless operators to offer innovative mobile data products to consumers over next-generation wireless networks. Danger’s mobile Internet platform is a Java-compatible, client/server platform and application suite that delivers an easy-to-use, personalized mobile Internet experience for consumers. Founded in January 2000, Danger is a privately held company backed by leading venture capital firms and corporate investors. Danger is based in Palo Alto, Calif. Additional information about the company is available at www.danger.com.
About Juicy Couture
Founded in 1994 by Pamela Skaist-Levy and Gela Taylor, as premium designer, marketer and wholesaler of sexy, sophisticated basics for women, Juicy Couture is recognized around the world as a leading contemporary brand of casual lifestyle clothing. The flattering, slender fit of the products, the price points, the exclusive distribution and the loyal celebrity following have all played an important role in shaping the brand. In 2003, Juicy was acquired by Liz Claiborne Inc., creating a unique and exciting partnership. Later that year Juicy launched men’s and children’s apparel. In 2004, Juicy Couture Accessories and Juicy Beach Swimwear launched and Juicy opened its first retail store in Las Vegas. In 2005, both footwear and eyewear were launched with both watches and fragrance to follow in 2006. Also planned are the openings of stores in Dallas and Atlanta.
About Mister Cartoon
Born and raised in the harbor area of Los Angeles, Mister Cartoon began his design career as a celebrated graffiti artist in the 1980s. From there, he moved on to establish a singular reputation in hip-hop culture through the creation of tattoo art, magazines, album covers, backdrops for music videos and TV shows, and the trunks of low-riders. His artistic style and fine line tattooing originated on the streets of Southern California in the 1970s. Mister Cartoon’s work has decorated projects for Eminem, Nike, Rock Star Games, Scion, Dr. Dre, Snoop Dogg, 50 Cent, Missy Elliott, Kanye West, Shady Records, Joker Brand Clothing and many others. His mission is to outreach to today’s youth and give them positive inspiration through art. His biography is the focus of a feature film slated for 2007 release, directed by his business partner and best friend Estevan Oriol and produced by Brian Grazer. Mister Cartoon and Estevan Oriol run a specialty lifestyle marketing agency called SA Studios.
Mister Cartoon has exhibited in LA, NY, Tokyo and London. For more information, visit www.mistercartoon.com, www.inkthemovie.com or www.jokerbrand.com.