Jon Freier

Executive Vice President, Consumer Markets

Jon Freier presenting in sequin jacket

Jon Freier is the executive vice president of consumer markets at T-Mobile. He leads T-Mobile’s overall consumer line of business, responsible for customer and revenue growth in consumer sales, distribution, and the overall operations for T-Mobile’s consumer brands. In his role, Jon leads an award-winning team of over 100,000 people throughout 15,000+ stores across the United States and Puerto Rico. T-Mobile’s frontline teams provide customers unparalleled service and support, bringing the Un-carrier spirit to life with millions of customers served daily.

As a senior leader, Jon has strategically transformed our consumer business and overall retail operations into an award-winning and customer-obsessed culture by passionately serving our frontline teams. In doing so, Jon has led one of the largest and fastest retail growth expansions in American history. This extraordinary growth has allowed the Un-carrier to reach tens of millions of additional potential customers throughout America’s largest cities—and smallest towns—over the last few years. With multiple positions of progressive responsibility, Jon directly leads one of the largest line organizations in the United States.

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Jon Freier is the executive vice president of consumer markets at T-Mobile. He leads T-Mobile’s overall consumer line of business, responsible for customer and revenue growth in consumer sales, distribution, and the overall operations for T-Mobile’s consumer brands. In his role, Jon leads an award-winning team of over 100,000 people throughout 15,000+ stores across the United States and Puerto Rico. T-Mobile’s frontline teams provide customers unparalleled service and support, bringing the Un-carrier spirit to life with millions of customers served daily.

As a senior leader, Jon has strategically transformed our consumer business and overall retail operations into an award-winning and customer-obsessed culture by passionately serving our frontline teams. In doing so, Jon has led one of the largest and fastest retail growth expansions in American history. This extraordinary growth has allowed the Un-carrier to reach tens of millions of additional potential customers throughout America’s largest cities–and smallest towns–over the last few years. With multiple positions of progressive responsibility, Jon directly leads one of the largest line organizations in the United States.

Jon has over 25 years of experience in the telecommunications industry. Starting on the frontline with Western Wireless, T-Mobile’s predecessor company, Jon launched his wireless career in Lubbock, Texas in 1994 when the company had fewer than 75,000 total customers. With a concentration in rural, unserved markets throughout the Western United States, Western Wireless created VoiceStream in 1996, spun off VoiceStream in 1999, and then became T-Mobile in 2001.

Jon holds a Bachelor of Science in organizational management from Lubbock Christian University and a Master of Science in organizational leadership from Colorado State University. Jon is a lover of all things Texas, classic cars, making a difference in people's lives, and having the privilege of leading the best team at connecting customers to their world.