Major Performers Ashanti, Jason Mraz, Fuel, LIVE and 311 Hook Up For Groundbreaking, Web Broadcast Shows
Bellevue, Wash. — Aug. 21, 2003
T-Mobile USA announces the “T-Mobile All Access” concert experience, bringing music fans five-concerts, in five-cities, on one night, September 4. Major participating performers include Ashanti (New York), Jason Mraz (Chicago), Fuel (Philadelphia), LIVE (Dallas) and 311 (Los Angeles). Concertgoers from the five markets have a variety of ways to win free tickets, including a special VIP text messaging option, exclusively for T-Mobile customers. Fans from around the world will have “All Access” to watch the five concerts in a first ever simultaneous web-cast event at www.t-mobile.com in partnership with Samsung mobile phones and produced by Clear Channel Entertainment and AOL®Music.
Each “T-Mobile All Access” concert location also holds a special twist as the non-traditional concert venues themselves are unique: New York – Arts at St. Anne’s, Philadelphia – Pier 1 Cruise Terminal, Dallas – Gypsy Tea Room, Los Angeles – Barker Hanger, and a venue to be disclosed later in Chicago. Unlike some concerts, winners will be encouraged to bring their T-Mobile camera phones to the once-in-a-lifetime event and snap pictures to send to T-Mobile.com to share their experience in the moment with the rest of the world.
Fans can register to win tickets to the exclusive events online at www.t-mobile.com. In addition, each major market will be giving away tickets through local radio promotions. T-Mobile customers can win tickets either online or by submitting text messages to special short code numbers for each market.
“T-Mobile’s been at the forefront of providing customers with innovative features and services that allow them to communicate on a whole new level,” said John Clelland, senior vice president of Marketing for T-Mobile USA. “The T-Mobile ‘All Access’ experience is the ultimate Get More® event and highlights how T-Mobile service allows customers to spontaneously communicate with friends and family from coast to coast and around the world.”
In conjunction with the “T-Mobile All Access” experience, T-Mobile subscribers can sign up to receive special artist trivia alerts for each of the participating “All Access” performers, including free content available exclusively only through T-Mobile. Following the concert, T-Mobile subscribers with t-zones enabled phones can download a variety of MegaTones™ and Wallpaper for each of the participating artists.
Consistent with T-Mobile’s Get More® promise, concert fans not able to attend in person still get ‘all access’ to the five performances in ‘real time’ via a live web cast at www.T-Mobile.com as part of a partnership with AOL®Music. While most anyone with a high speed Internet, connection can access the online concerts, subscribers of T-Mobile HotSpot “WiFi” broadband wireless Internet service can enjoy the live web cast, even if they are away from their home or office. By using their WiFi enabled laptop, T-Mobile HotSpot customers can access the Internet at the speed and reliability of a T-1 connection – 40 – 50 times faster than a standard dial up connection — at over 2,700 convenient public locations including Starbucks coffeehouses, Borders Books and Music and numerous airport locations across the country.
T-Mobile USA Media Relations
About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the first quarter of 2010, approximately 150 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group – 33.7 million by T-Mobile USA – all via a common technology platform based on GSM and UMTS, the world’s most widely used digital wireless standards. T-Mobile USA’s innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG.
About T-Mobile “All Access” Concert Performers
Ashanti’s self-titled debut album landed the # 1 spot on both the Billboard Top 200 and R&B album charts selling 504,693 units in its first week. Jason Mraz’s debut album, “Waiting For My Rocket To Come,” was released in October 2002 and internet music powerhouse Launch named Mraz Emerging Artist Of The Month for May 2003. Fuel’s first two albums went multi-platinum, —“Sunburn” (1998) and “Something Like Human” (2000). LIVE has sold nearly 20 million albums and has two #1 albums on the Billboard Top 200 album chart, “Throwing Copper” and “Secret Samadhi.” 311 has sold approximately seven million records in the US and released their new album “Evolver” in July 2003.