Customer expectations have changed drastically over the last couple of years, and, for many, that means convenience has taken priority over brand loyalty. To keep your customers loyal, it’s time to consider how you can make their shopping experience more convenient.
Take curbside pickup, for example. Crowley believes that, while we saw curbside pickup 2.0 during the pandemic, version 2.1 is on its way.
Crowley offers this example. Say you want to pick up something from the grocery store, but you don’t want to wait around. In the future of curbside pickup, you could alert the store you’re 20 minutes out by selecting an “I’m on my way” option on the app.
Then, as soon as you break the store’s geofence surrounding the retail space, the retailer knows you’re about four minutes out. You immediately receive your order once you pull into a parking space—maybe even via a robot or drone. And that’s just one scenario.
“Customers are embracing this new technology,” says Crowley. “While they thought of it as Big Brother in the past, now they’re getting over that because they value the convenience.”