Digital experiences enabled by 5G are already reshaping traditional shopping behaviors. For example, customers now demand that stores offer more services and products that align with their individual expectations and personal preferences. In fact, 72% of U.S. consumers believe it is important to buy from companies that reflect their personal values.1
Customized engagements leverage the benefits of both physical stores and immersive shopping platforms to improve customer experiences. Fast, reliable 5G powers new wireless devices and technologies capable of monitoring product shelves and inventory levels in real time. And 5G delivers swift customer feedback and interactions, instantly conducting secure payments almost anywhere in the world.
In a recent survey by Wipro, 89% of retailers say they use technology to improve customer experiences.2 By enabling massive amounts of data to seamlessly flow across wireless networks, 5G helps retailers better understand and serve their customers.