Digital workshops and resources for small business owners

ABOUT THE PROGRAM

Get ahead in business.

With a growing library of original content, Magenta Edge is helping American small business owners navigate the ups and downs of entrepreneurship.

With a foundational focus on minority-owned small businesses, Magenta Edge offers educational programming, real stories, and insights to help teach and inspire all entrepreneurs.

SPOTLIGHT SERIES

How the founder of a pioneering Black woman-owned fashion magazine learned to balance work and life.

As both a mother and the editor-in-chief of Blanc Magazine, Teneshia Carr had to learn how to create balance between work and life. See how embracing new ways of working helped her grow both her family and her business.

SPOTLIGHT SERIES

This cultural arts gallery helps represent and heal communities caught between cultures.

Jake Prendez and Judy Avitia-Gonzalez are co-founders of Nepantla Cultural Arts Gallery, the only Latinx/Chicanx gallery in the Northwest, where they’re creating a safe space for their community and marginalized artists to feel represented and understood.

SPOTLIGHT SERIES

How this gender-free footwear is helping people walk taller, more confidently, and more comfortably.

When NiK Kacy of NiK Kacy Footwear couldn’t find shoes they loved in a size that fit them, they decided to make it themself. See their story of perseverance despite discrimination and boldness in the face of bias on their journey to “walk their way.”

SPOTLIGHT SERIES

How Cafe Cà Phê overcame barriers to help bring culture and community to Kansas City.

Jacqueline (Jackie) Nguyen, founder/CEO of Cafe Cà Phê, is a first-generation Vietnamese American and former Broadway actress. See how Jackie overcame the cultural barriers of owning a Vietnamese coffee shop in the Midwest and continues to build up her business and her community.

More resources to help your business thrive.

Accelerating businesses’ leap into the future: stepping into the Metaverse.

Join Amanda Robinson, a lead trainer with the Meta Small Business Team, for this workshop on how the Metaverse can help you attract more customers through connected experiences.

Engage your audience creatively with Instagram.

Join Bruno Pieroni, Creative Strategist at Meta, for this workshop on how to use your Instagram content to boost your business.

Female business owner behind the counter and a customer sharing something on her smartphone to the business owner.

Let the data drive: using insights to tell smarter stories.

How understanding consumer trends and real-time insights can help you create more impactful content for your brand.

Image over the shoulder of woman using tablet to watch growth on a curve with a smartphone on the table.

6 ways to increase profitability to drive growth.

By understanding the cash inflows and outflows of your business, you may be able to retain earnings and reinvest in your company. Read these six tips that helped Melissa Butler bring The Lip Bar to profitability.

Two women sit across from each other at a desk going over paperwork

The ins and outs of accessing good money.

Getting the money your business needs isn’t easy, and making the wrong financial decisions can have adverse effects. Restauranteur Karl Franz Williams touches on the difference between good money and bad money.

The Magenta Edge educational content experience is an initiative to help small business owners get ahead.

These eight foundational themes cover the ins and outs of the small business journey and provide resources to help you set the pace for your success.

Marketing & Communications

Find out how to market your small business through smart targeting and storytelling.

Access & Resources

Insight on local and federal resources available to aspiring small business owners.

Business Operations

Find out how to develop a proper business structure for operational efficiency.

Generational Longevity

Understand how to prepare your business for generational succession.

Profit, Scalability, & Growth

Learn about driving a business to profitability, scaling up, and identifying growth opportunities.

Navigating Barriers

Acknowledging and addressing systemic barriers black business owners may face in entrepreneurship.

Business
Taxes

Explore the intricate details of tax issues facing small business owners.

Business
Credit

Insights on leveraging business credit to finance a small business and building business credit during Covid-19.

Interested in T-Mobile for Business?

855-398-5225