Is this an April Fool’s Day joke?

Isn’t it obvious that our new brand color—New Magenta (#TMO-040122)—is the real Magenta deal!? All kidding aside, you really CAN order New Magenta sweatshirts and t-shirts on http://www.newmagentagear.com .

Why can’t I see the difference between New Magenta and magenta?

New Magenta is a bold, revolutionary new color fit for the leader in 5G. If you need help seeing the difference between New Magenta and magenta, check out these instructions .

Who can purchase New Magenta gear?

Anyone in the U.S. and Puerto Rico can purchase a New Magenta sweatshirt or t-shirt, though we do expect these limited-edition products to go fast (just like our 5G network). If you want to be among the first to sport T-Mobile ’s new brand color, New Magenta, visit http://www.newmagentagear.com to order your very own New Magenta hoodie or t-shirt. These are limited edition products, available while supplies last.

Where can you ship the New Magenta gear?

Our New Magenta gear can be shipped to any state in the U.S. and to Puerto Rico.

How much does the New Magenta merchandise cost?

Sweatshirts are available for $26 and t-shirts are available for $14, not including shipping or taxes.

Introducing Our New Brand Color

New Magenta.

More Un-carrier, more 5G, and most of all, more magenta.

Check out New Magenta gear

Since Sprint became a part of T-Mobile two years ago, T-Mobile has cemented itself as the leader in 5G with the largest and fastest 5G network. We’re still the same Un-carrier we’ve always been, but as we look to the future, we’re refreshing our brand with an entirely new color.

Fastest based on median, overall combined 5G speeds according to analysis by Ookla^® of Speedtest Intelligence^® data 5G download speeds for Q4 2021. Ookla trademarks used under license and reprinted with permission. Capable device required; coverage not available in some areas. Some uses may require certain plan or feature; see T-Mobile.com.

Magenta, reimagined.

Born at the intersection of art and science, New Magenta isn’t something that happened overnight. It’s the result of thousands of hours of research and development by the top artists and color scientists on the planet. Take a look behind the scenes and see how this new color was brought into the world.

A woman stands next to a large poster showcasing “New Magenta”

A meticulous attention to detail.

To achieve New Magenta, we dug deep into the very essence of luminance itself—a brand new formulation of magenta so functional, so expressive, that it stands to redefine not just the next generation of wireless, but color as we know it.

Portrait photo of Mike Katz, the Chief Marketing Officer at T-Mobile

“New Magenta is a vision, a feeling, an emotion… I hesitated to bring this color into the world. But New Magenta is too magnificent not to be shared.”

MIKE KATZ
CHIEF MARKETING OFFICER, T-MOBILE

Two T-Mobile ‘T’ logos, side-by-side, in seemingly the same shade of magenta.

New Magenta is so bold, it represents a dramatic reimagining of the Un-carrier as we know it. Isn’t it brilliant?

New Magenta, new threads.

Wear the color fit for the leader in 5G. Tees and hooded sweatshirts are available in black and white (while supplies last).

Get the gear

Image of the United States, colored mostly in magenta.

More Magenta. More Magenta 5G bars.

T-Mobile is the leader in 5G with the largest and fastest network. Get more 5G bars in more places, and now an even more magenta magenta. Find out more about the network behind New Magenta.

Check it out

Fastest based on median, overall combined 5G speeds according to analysis by Ookla^® of Speedtest Intelligence^® data 5G download speeds for Q4 2021. Ookla trademarks used under license and reprinted with permission. T-Mobile has America's largest 5G network. Capable device required. Some uses may require certain plan or feature; see T-Mobile.com.