[Skip to content](https://www.t-mobile.com/news/press/t-mobile-steps-up-bring-your-own-iphone-efforts#maincontent) [Newsroom](https://www.t-mobile.com/news)Toggle secondary navigation - [Network](https://www.t-mobile.com/news/category/network) - [Devices](https://www.t-mobile.com/news/category/devices) - [Un-carrier](https://www.t-mobile.com/news/category/un-carrier) - [Community](https://www.t-mobile.com/news/category/community) - [Offers](https://www.t-mobile.com/news/category/offers) - [Business](https://www.t-mobile.com/news/category/business) English [Press Release](https://www.t-mobile.com/news/press) # T‑Mobile Steps Up “Bring your own iPhone” Efforts September 09, 2012 ![](https://www.t-mobile.com/news/_admin/uploads/2002/03/article-default.desktop-500x325.jpg) 1 min read - Facebook IconShare on Facebook - Share on Twitter - LinkedIn IconShare on LinkedIn By Suzanne Lowry, vice president of marketing Bellevue, Wash. — Sep. 10, 2012   ![](https://www.t%E2%80%91mobile.com/news/_admin/uploads/2012/09/img38.jpg)   T‑Mobile has been a champion of “bring your own device” wireless with our affordable __Value plans__ that separate the cost of wireless service from the purchase of a new phone. This means there are a lot of devices running on our network that we don’t sell in our stores, including more than 1M iPhones. We see a big opportunity to make the experience of bringing an unlocked iPhone to T‑Mobile even better for customers. That’s why, beginning September 12th, we’re stepping up our efforts to attract customers with unlocked iPhones to T‑Mobile. Each of our branded retail stores will receive an iPhone 4s demo unit and our sales staff will start training to help customers set up their compatible iPhone. We’re also developing iOS versions of helpful T‑Mobile applications like [__T‑Mobile myAccount__](https://www.t%E2%80%91mobile.com/support/plans-features/t%E2%80%91mobile-app#What_is_My_Account_and_My_Device), [__T‑Mobile Visual Voicemail__](https://www.t%E2%80%91mobile.com/support/plans-features/t%E2%80%91mobile-visual-voicemail-app) and __T‑Mobile TV__ (we already offer an iOS version of our popular Tags[Apple](https://www.t-mobile.com/news/archive/apple)[Consumer](https://www.t-mobile.com/news/archive/consumer)[Deals](https://www.t-mobile.com/news/archive/deals)[Devices](https://www.t-mobile.com/news/archive/devices) ## Related Stories [More Stories](https://www.t-mobile.com/news/stories) [![Two women smiling while looking at a phone](https://www.t-mobile.com/news/_admin/uploads/2026/09/NPI-910-HERO-500x250.png) \ DevicesStory \ __5 Reasons T‑Mobile Members Get the Best iPhone 18 Pro Experience__ \ September 12, 2026|7 min read](https://www.t-mobile.com/news/devices/t-mobile-is-the-best-iphone-18-experience) [![Get iPhone 18 Pro on Us at T‑Mobile — America’s Best Network](https://www.t-mobile.com/news/_admin/uploads/2026/09/T-Mobile-iPhone-18-pro-NR-500x250.png) \ DevicesPress Release \ __Get iPhone 18 Pro on Us at T‑Mobile — America’s Best Network__   \ September 10, 2026|17 min read](https://www.t-mobile.com/news/devices/iphone-18-pro-iphone-duo-apple-watch-release) [![T‑Mobile Announces Planned Chief Financial Officer Transition](https://www.t-mobile.com/news/_admin/uploads/2026/09/Jessica_Uhl_Headshot_1280x640-v2-for-NR-500x250.jpg) \ BusinessPress Release \ __T‑Mobile Announces Planned Chief Financial Officer Transition__ \ September 03, 2026|5 min read](https://www.t-mobile.com/news/business/t-mobile-announces-cfo-transition) [![T‑Mobile Activates T-Satellite and Mobilizes Network Teams as Tropical Storm Lala Approaches Hawaiʻi (Updated 8/16/26 AM)](https://www.t-mobile.com/news/_admin/uploads/2026/08/hurricane-also-called-tornado-or-typhoon-with-lightnings_SS_2201751399-500x250.jpg) \ NetworkPress Release \ __T‑Mobile Activates T-Satellite and Mobilizes Network Teams as Tropical Storm Lala Approaches Hawaiʻi (Updated 8/16/26 AM)__ \ August 14, 2026|7 min read](https://www.t-mobile.com/news/network/t-mobile-activates-t-satellite-and-mobilizes-network-teams-tropical-storm-lala-hawaii)