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We’re Reshaping Retail in a Digital-First World

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Offers

Comcast Raises Internet Prices AGAIN. T-Mobile Responds, Urging Fed Up Comcast Customers to “Make Xfinity Your Ex”

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Get Free Money and See What It’s Like to be a T-Mobile Customer

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Network

T-Mobile Expands 5G Home Internet to Millions Across the Midwest

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Community

Study: Americans Value Wireless Connectivity More Than Ever. But Does Your Wireless Plan Value You?

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Old Haunts, New Terrors! An Expert’s Tricks and Treats for Avoiding Cyber Scams

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T-Mobile 5G Home Internet Takes Over the Northeast

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Private: AT&#038;T and Verizon Ban 92% of Seniors From Wireless Discounts

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T-Mobile Customers Get Apple TV+ On Us with Magenta MAX

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T-Mobile ofrece a sus clientes ViX+ por cuenta nuestra

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Is brick-and-mortar retail dead?

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As the head of T-Mobile’s Consumer business, and more important, someone who has worked both inside stores and in support of them for nearly my entire career, I am often asked what the role of brick-and-mortar shopping will be in the future, including if there is one at all. As online shopping has become increasingly popular over the past decade or so, it seems to be a continual point of discussion. T-Mobile’s CEO Mike Sievert (then COO) even talked about it in a social post in 2017 called <a href="https://www.linkedin.com/pulse/long-live-store-mike-sievert/" target="_blank" rel="noreferrer noopener">Long Live the Store</a>. And here we are today, continuing to contemplate it! One thing I’ve learned during nearly 30 years of working in retail, is that change is constant. Large department stores. Smaller footprint stores. Pop-ups. Online shopping. In-store experiences. Curbside pickups. Doorstep drop-offs. We’re actually seeing some interesting trends emerge right now that have been brewing for some time, but likely were accelerated with the Covid-19 pandemic. In the last two years, American consumers have spent a staggering $1.7 trillion online and <a href="https://www.forbes.com/sites/johnkoetsier/2022/03/15/pandemic-digital-spend-17-trillion/?sh=11f5f7fd5035" target="_blank" rel="noreferrer noopener">e-commerce spending jumped</a> 55% as consumers looked for safe ways to shop. But as things began to improve, consumers started to once again crave in-person options. In fact, some online-only retailers like Warby Parker and Fabletics moved to opening physical stores. The <a href="https://nrf.com/blog/us-retailers-announced-many-store-openings-in-2021" target="_blank" rel="noreferrer noopener">National Retail Foundation reported</a> that in 2021 alone, more than 8,100 new physical retail stores opened. Today, in our post-pandemic world, no surprise, customers want to shop in multiple ways – their way! <a href="https://nielseniq.com/global/en/insights/commentary/2021/consumer-behavior-in-the-covid-recovery/" target="_blank" rel="noreferrer noopener">Data by NeilsenIQ </a>show that more than two-thirds of those surveyed said they have now changed the way they shop because of Covid-19. This trend is only expected to grow. Getting back to the question at hand – Is brick-and-mortar retail dead? Here’s what I think: Yes, the way we’ve known it is dead. But it’s because physical shopping is changing – yet again – and will deliver experiences that will surprise and delight customers in ways that are more innovative than ever. We’re entering a new era of retail where customers are no longer asking for more choices, they expect it. And we agree! A one-size-fits-all-approach to retail is long gone, and if we can’t offer a multi-channel, customized retail shopping experience, then we have missed the mark. Customers want us to meet them where they want us to be. That’s a good thing, because it’s our specialty here at T-Mobile. Last year we brought Total Experience to life – combining Care and Retail to eliminate customer pain points by streamlining issue resolution within geographical areas. Total Experience has given us tremendous opportunities to anticipate and solve problems more effectively. Now, we are reimagining retail holistically by redefining the experiences we offer and bringing even more flexibility to customers. One part of this includes narrowing in on four distinct brick-and-mortar store formats that will serve customers’ different needs.

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• Signature stores. You may have already visited one of the few T-Mobile brand showrooms in iconic places around the country. These stores wow customers and employees with ultimate Un-carrier experiences, like exciting events and product launches. • Experience stores. These company-owned Experience stores already exist today but will evolve to deliver the latest and broadest assortment of T-Mobile products and services – within 30 minutes of most customers. Much like Signature, these stores will be staffed by our customer-obsessed Mobile Experts with expertise to handle every issue … from A to Z. Customers will also have access to complete service capabilities through our Team of Experts customer service model. Soon to be our fastest-growing format, these store openings will provide new jobs around the country. • Neighborhood stores. Customers will experience a blend of convenience and service for their everyday needs at Neighborhood stores, offering our most popular products and services. These company-owned and Authorized Retailer-operated stores will be located in large and small areas across America and will open up new job opportunities right in their communities. • Express stores. Our new Express format – branded as Metro by T-Mobile and operated by Authorized Retailers – will offer fast ways to purchase prepaid and select postpaid products. Express will also create new jobs for the entrepreneurs (who often live in the communities) operating them. Over time, we’ll create more visual distinction for customers to know what type of store they’re visiting to meet their needs.

We are also bringing retail directly to our customers in innovative ways. • Mobile stores (aka Mobile Trucks). Our mobile truck fleet will provide retail services where they’re needed – at brand launch events, in underserved rural areas to get customers up and running on the T-Mobile network as it becomes available in their area (and even before a brick-and-mortar store is open) or deployed to communities affected by disasters. • Store-in-store. We will continue to offer customers the convenience to purchase T-Mobile products and services where they already shop. Small kiosks at mass merchants and big-box retailers such as Costco, Walmart, Best Buy and elsewhere will be staffed by our T-Mobile team or trained store employees. We’ll enhance these physical offerings with many new innovative digital experiences that will integrate seamlessly into physical retail. Lastly, we can’t forget our secret weapon: our people. T-Mobile has the best team in wireless. Technology has transformed the way people shop, but we know that consumers also often want the option for human assistance and connection. When they do, Team Magenta will be ready to serve them as only we can! Completely evolving our retail approach to support customers is a multi-year process, and this is just the first step of our plan. We’ve been busy working through changes in how we’ll staff our stores, hire new talent, and invest in technology to keep modernizing our systems. We’re leaving no stone unturned, because we know if we want to achieve our mission to be the best in the world at connecting customers to their world, “good enough” won’t cut it. Looking at the road ahead, this restless, never satisfied, Un-carrier mentality will continue to fuel our customer obsession and help us become the undisputed customer experience leader. I couldn’t be more excited for where we are headed – and can’t wait to share more along the way. Let’s go!

We are reshaping retail in a digital-first world.

We’re Reshaping Retail in a Digital-First World - T-Mobile Newsroom

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T-Mobile is driving circles around Comcast — literally, right this minute — with the Un-carrier’s revolutionary internet service Now, Comcast customers can get $750 to pay off Xfinity’s early termination fees AND get T-Mobile 5G Internet for $25 per month for a limited time this holiday season

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What’s the news: T-Mobile is launching “Make Xfinity Your Ex” and giving fed up Comcast Xfinity customers up to $750 to break Comcast’s contract, plus unlimited T-Mobile Home and Business Internet for just $25 per month (with AutoPay) with a qualifying voice line.

Why it matters: Comcast just raised Xfinity internet prices again — only one year since the last time. Now, unhappy Xfinity customers can experience internet the Un-carrier way.

Who it’s for: The millions of people stuck with companies like Comcast Xfinity who have made the broadband industry America’s most hated.

BELLEVUE, Wash. — Dec. 19, 2022 —T-Mobile (NASDAQ: TMUS) launched a new campaign today inviting unhappy Xfinity customers to break up with one of the biggest of the Big Internet frown purveyors.

With “<a href="https://www.t-mobile.com/home-internet/switch-from-xfinity-to-t-mobile" target="_blank" rel="noreferrer noopener">Make Xfinity Your Ex</a>,” T-Mobile is offering Comcast Xfinity customers a deal that’s almost too good to be true: Get up to $750 to pay off their internet service contract and unlimited T-Mobile 5G Internet for just $25 per month. That’s a massive 50% off T-Mobile 5G Internet’s already low, no-BS, flat price every month when you have a qualifying voice line.

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To help bring attention to the cause, T-Mobile is driving circles around Comcast. Literally. For 25 hours straight (we’re currently on hour five), a mobile billboard truck is circling Comcast’s HQ in Philadelphia highlighting some of Comcast’s greatest customer service “hits.”

“It’s clear Xfinity customers are tired of the BS. They’re hungry for a better option — and now they have one with T-Mobile 5G Internet,” said Mike Katz, President of Marketing, Innovation & Experience at T-Mobile. “At a time when Comcast is locking customers into contracts and increasing their costs, the Un-carrier is here to provide people with a new option that’s free from contracts, packed with value and finally giving Big Internet some real competition.”

T-Mobile is putting customers first at a time when companies like Comcast become increasingly synonymous with poor customer treatment. More than half of T-Mobile's two million Home Internet customers come from Big Cable companies like Comcast. And they’re happier now. T-Mobile Home Internet customers give the service a Net Promoter Score (NPS) – a common measure of customer satisfaction – higher than fiber providers and 30 points higher than cable and other internet services [1].

T-Mobile doesn’t just win in overall satisfaction. In <a href="https://www.pcmag.com/news/readers-choice-2022-isps">P</a><a href="https://www.pcmag.com/news/readers-choice-2022-isps" target="_blank" rel="noreferrer noopener">CMag’s 2022 Reader’s Choice Awards</a><a>, </a>T-Mobile Home Internet crushed Xfinity across value, ease of use, customer service, speed and reliability.

Comcast Xfinity is the poster child for what happens without competition. For over two decades, it’s been a leader of what, today, are the <a href="https://www.theacsi.org/wp-content/uploads/2022/08/22feb_RETAIL-SHIP-STUDY.pdf" target="_blank" rel="noreferrer noopener">two most hated industries</a> in America – Cable TV and Internet Service Providers. The result is a customer base that, unsurprisingly, really, really dislikes Comcast Xfinity and its catalog of headache-inducing attributes like exploding bills, surprise fees and painful customer service.

And as if things couldn’t get much worse, their internet customers are facing <a href="https://www.inquirer.com/business/comcast/comcast-rate-increase-internet-broadcast-sports-fees-20221205.html" target="_blank" rel="noreferrer noopener">another price hike</a> going into effect on December 20, with rates increasing 3.8% on average this time. This latest price hike comes just a year after Comcast <a href="https://www.inquirer.com/business/comcast-cable-price-increase-broadcast-sports-tv-20211201.html" target="_blank" rel="noreferrer noopener">last raised prices</a>. Ouch. Meanwhile, T-Mobile 5G Internet is here for Xfinity customers with unlimited high-speed internet that comes with Price Lock — so your rate for internet is locked for as long as you choose to keep your plan.

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While “Make Xfinity Your Ex” is launching today and we don’t stop (so stay tuned for more), this price for T-Mobile Home and Business Internet is available now for a limited time. Learn more at <a href="https://www.t-mobile.com/home-internet/switch-from-xfinity-to-t-mobile">T-Mobile.com</a>.

For more information about T-Mobile 5G Home Internet, visit <a href="https://www.t-mobile.com/home-internet" target="_blank" rel="noreferrer noopener">here</a>. For more information on Business Internet from T-Mobile, visit <a href="https://www.t-mobile.com/business/solutions/business-internet-services/business-internet" target="_blank" rel="noreferrer noopener">here</a>. If 5G internet isn’t yet available for your home or business, 4G internet service may be.

Follow T-Mobile’s Official Twitter Newsroom <a href="https://www.twitter.com/tmobilenews" target="_blank" rel="noreferrer noopener">@TMobileNews</a> to stay up to date with the latest company news.

During congestion, Internet customers may notice speeds lower than other customers due to data prioritization. For use only at location provided at activation. Credit approval required. AutoPay: $5/mo. discount may not reflect on 1st bill. Regulatory fees included in monthly service price for qualifying accounts. If canceling Internet service, return gateway or pay up to $750. $25/mo. via bill credit with qualifying voice line; may take up to 2 bill cycles & credits stop if you cancel any lines or change plans. Switching Costs: Up to $750 for eligible early termination fees via virtual prepaid Mastercard. Qualifying credit required; card typically takes 8 weeks. Price Lock guarantees new accounts with qualifying service can keep their regular monthly rate plan price for current unlimited home internet data; excludes taxes/fees, select limited-time promotions, per-use charges, third-party services, devices and network management practices.

About T-Mobile T-Mobile US Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: <a href="https://www.t-mobile.com/">https://www.t-mobile.com</a>.

Media Contacts

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T-Mobile is launching “Make Xfinity Your Ex” and giving fed up Comcast Xfinity customers up to $750 to break Comcast’s contract, plus unlimited T-Mobile Home and Business Internet for just $25 per month (with AutoPay) with a qualifying voice line.

Comcast Raises Internet Prices AGAIN. T-Mobile Responds, Urging Fed Up Comcast Customers to “Make Xfinity Your Ex” - T-Mobile Newsroom

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T-Mobile customers with 2+ lines on Magenta MAX can get $225 in extra stuff every month on top of their wireless service

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Now, the Un-carrier is giving everyone a chance to feel like a T-Mobile customer at ATMs giving away $22.50, $225 or $2,250

BELLEVUE, Wash. — December 12, 2022 — Cha-ching! This holiday season, T-Mobile (NASDAQ: TMUS) is reinforcing the unbeatable value T-Mobile customers get by making it rain at a time when Americans need it most. On Friday, Dec. 16, the Un-carrier will be doling out up to $225,000 in money prizes across larger-than-life “ATM” experiences at the Mall of America in Minneapolis and T-Mobile’s Signature Stores in <a href="https://www.t-mobile.com/store-locator/il/chicago/magnificent-mile">Chicago</a>, <a href="https://www.t-mobile.com/store-locator/ca/santa-monica/3rd-street-promenade">Santa Monica</a> and NYC’s <a href="https://www.t-mobile.com/store-locator/ny/new-york/times-square#:~:text=T%2DMobile%20Store%20at%201535,York%2C%20NY%20%7C%20T%2DMobile">Times Square</a>. Everyone who plays will walk away with $22.50, $225 or $2,250 while supplies last — all underscoring the $225 in monthly added value T-Mobile Magenta MAX customers can get with two or more lines.

Everyone not in an ATM location can visit <a href="https://www.magentatm.com/">www.MagentATM.com</a> from Dec. 16 – 18 to enter a drawing for a chance to win their share of an additional $225,000.

“With the Un-carrier, families don’t have to choose between getting a great network and great value — T-Mobile customers really do get the best of both worlds,” said Mike Sievert, CEO of T-Mobile. “In addition to America’s most-awarded 5G network, they get $225 in extra perks available on Magenta MAX each month … it’s almost like finding free money in your bank account every few weeks. And since it’s the season of giving, there’s no better time to give all wireless customers a chance to see just how sweet the Un-carrier life is.”

T-Mobile’s ATM experiences open at West Market Square in the <a href="https://www.mallofamerica.com/directory/west-market-square">Mall of America</a> and T-Mobile’s Signature Stores in <a href="https://www.t-mobile.com/store-locator/il/chicago/magnificent-mile" target="_blank" rel="noreferrer noopener">Chicago</a>, <a href="https://www.t-mobile.com/store-locator/ca/santa-monica/3rd-street-promenade" target="_blank" rel="noreferrer noopener">Santa Monica</a> and <a href="https://www.t-mobile.com/store-locator/ny/new-york/times-square#:~:text=T%2DMobile%20Store%20at%201535,York%2C%20NY%20%7C%20T%2DMobile" target="_blank" rel="noreferrer noopener">Times Square</a> at 10 a.m. local time on Dec. 16.

Only T-Mobile customers can get an extra $225 in included benefits every month on Magenta MAX with two or more lines. For the <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.documentcloud.org%2Fdocuments%2F21777737-2022-04-28-trend-for-release%3Futm_source%3Dnewsletter%26utm_medium%3Demail%26utm_campaign%3Dnewsletter_axiosam%26stream%3Dtop&data=05%7C01%7CKrystal.McIntosh%40T-Mobile.com%7Cde4d3c7c47874f64a29508da9d92db31%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637995551327305437%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=8%2BpQCoE%2B1fBbh2mBO5dVJENf3NL0UkKJK9jsoBZFSP8%3D&reserved=0">94% of Americans</a> concerned about inflation, having <a href="https://www.t-mobile.com/offers/apple-tv-plus-deal">Apple TV+</a>, <a href="https://www.t-mobile.com/offers/netflix-on-us">Netflix</a>, <a href="https://www.t-mobile.com/benefits/travel">in-flight Wi-Fi, texting and data in 215+ destinations</a>,<a href="https://www.t-mobile.com/benefits/aaa-membership-deal?icid=MGPO_TMO_C_TMOTRVLBNF_H831UYPPZ6UH93KR329973"> a year of AAA</a> and <a href="https://www.t-mobile.com/customers/scam-shield">Scam Shield protection</a> all included can mean some serious savings. That’s all just the magenta cherry on top of wireless service on the nation’s <a href="https://www.t-mobile.com/coverage/4g-lte-5g-networks?icid=MGPO_TMO_C_5GNETWORK_9UDAYFHD8267NIQWO28301">largest, fastest and most reliable 5G network</a> — a network that’s getting better by the day. In fact, T-Mobile just <a href="https://www.t-mobile.com/news/network/t-mobile-expands-leading-5g-network-with-additional-coverage-and-capacity">announced</a> Ultra Capacity 5G now covers 260 million people, delivering super-fast speeds to more customers than any other provider.

And while others are raising prices, T-Mobile has your back with <a href="https://www.t-mobile.com/support/account/price-lock">Price Lock</a> … guaranteeing that the cost of your talk, text and data remains the same for as long as you choose to keep your plan. To learn more about T-Mobile’s benefits, visit <a href="https://www.t-mobile.com/brand/benefits">www.t-mobile.com/brand/benefits</a>.

Follow T-Mobile’s Official Twitter Newsroom <a href="https://twitter.com/TMobileNews">@TMobileNews</a> to stay up to date with the latest company news.

NO PURCH NEC. Ends 12/16/22 or while supplies last. US/DC/PR only; 18+. Rules: <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.magentatm.com%2Frules&data=05%7C01%7Cmary.gerber1%40t-mobile.com%7C2928d77ccabd4d7bd90b08dad9747c08%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C638061391574808658%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=hZrBlUw7YRVis2NGM%2FYwg8GmSHVAjUDXgcUFNoeEHf4%3D&reserved=0">https://www.MagentATM.com/rules</a>. $225 value based on the <a href="https://www.t-mobile.com/cell-phone-plans#retail-value">retail value of monthly benefits</a> available with MAX family plans, like entertainment, travel benefits, and scam call protection. See plan details for full included benefits. Some benefits may require activation. Price Lock guarantees new accounts with qualifying service can keep their regular monthly rate plan price for current unlimited talk, text, and data on our network; excludes taxes/fees, limited-time promotions, per-use charges, third-party services, and network management practices.

About T-Mobile  T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: <a href="https://www.t-mobile.com/">https://www.t-mobile.com</a>.

Media Contacts  T-Mobile US, Inc. Media Relations  <a href="mailto:MediaRelations@T-Mobile.com">MediaRelations@t-mobile.com</a>

Investor Relations Contact  T-Mobile US, Inc.  <a href="mailto:investor.relations@t-mobile.com">investor.relations@t-mobile.com  </a><a href="https://investor.t-mobile.com/">https://investor.t-mobile.com</a>

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T-Mobile is reinforcing the unbeatable value T-Mobile customers get by making it rain at a time when Americans need it most.

Get Free Money and See What It’s Like to be a T-Mobile Customer - T-Mobile Newsroom

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T-Mobile is bringing back four lines for $25 per line per month with autopay for unlimited talk, text and data including access to 5G. It starts today November 22 for a limited time. For more information, visit <a href="https://www.t-mobile.com/offers/apple-iphone-deals">www.t-mobile.com/offers/apple-iphone-deals</a>

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<li>T-Mobile is bringing back four lines for $25 per line per month with autopay for unlimited talk, text and data including access to 5G. It starts today November 22 for a limited time. For more information, visit <a href="https://www.t-mobile.com/offers/apple-iphone-deals">www.t-mobile.com/offers/apple-iphone-deals</a></li>

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This price point for unlimited 5G data hasn’t been available since 2020 (when it was called “unprecedented” and “taking the gloves off”). Now that T-Mobile is bringing it back, customers can save 28.5% compared to AT&T and 16.6% compared to Verizon on similar plans with four lines. With the holidays ahead and inflation squeezing budgets, everyone could use a little extra cash. 

<li>This price point for unlimited 5G data hasn’t been available since 2020 (when it was called “unprecedented” and “taking the gloves off”). Now that T-Mobile is bringing it back, customers can save 28.5% compared to AT&T and 16.6% compared to Verizon on similar plans with four lines. With the holidays ahead and inflation squeezing budgets, everyone could use a little extra cash. </li>

People who like good deals and unlimited everything. 

<li>People who like good deals and unlimited everything. </li>

To get this deal, visit a T-Mobile store or simply call 1-800-T-Mobile.   

During congestion, customers on this plan may notice speeds lower than other customers and further reduction if using >50GB/mo., due to data prioritization. Video typically streams on smartphone/tablet in SD quality. Limited time offer; subject to change. $35/line device connection charge due at sale. Qualifying credit & minimum 4 lines required; contact us before canceling any lines. $5 more per line without AutoPay. Limit 1 offer per account. May not be combined with some offers or discounts; existing customers who switch may lose certain benefits and monthly device credits.  

About T-Mobile  T-Mobile US Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: <a href="https://www.t-mobile.com/news/" target="_blank" rel="noreferrer noopener">https://www.t-mobile.com/news</a>.

T-Mobile brings back four lines for $25 per line per month for a limited time. To get this deal, visit a T-Mobile store or simply call 1-800-T-Mobile.

Happy Early Black Friday: T-Mobile Brings Back 4 Lines for $100 - T-Mobile Newsroom

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Happy Early Black Friday: T-Mobile Brings Back 4 Lines for $100

The Un-carrier is broadening access to Home Internet in 70 cities and towns across Illinois, Michigan and Wisconsin, where millions still have no access to home broadband.

BELLEVUE, Wash. — November 10, 2022 — T-Mobile is taking over the Midwest, folks! Today, T-Mobile (NASDAQ: TMUS) announced it has expanded the footprint of its 5G Home Internet service across Illinois, Michigan and Wisconsin, where millions are still without access to high-speed internet. With this expansion, more than 6 million homes throughout these states, and more than 40 million homes nationwide, are now eligible for T-Mobile Home Internet.

Reliable home internet should be available to everyone, yet many families across these states still lack access. In Michigan, 1.2 million residents – or <a href="https://www.bridgemi.com/michigan-government/covid-reveals-michigans-internet-broadband-gap-will-take-years-close">1 in 4 statewide</a> – lack a permanent fixed broadband connection. In Wisconsin, it’s even worse. <a href="https://www.jsonline.com/story/money/2022/05/26/1-3-m-wisconsin-households-cant-afford-cant-access-broadband/9904434002/?gnt-cfr=1">1.3 million households</a> lack access or can't afford broadband internet service. Add this to the fact that <a href="https://ilsr.org/report-most-americans-have-no-real-choice-in-internet-providers/">82% of Americans live under a broadband monopoly</a>, and we have a big problem. Far too many people in these three states are still without adequate access to home internet. T-Mobile is stepping up to bring more choice and competition to these communities.

“Access to high-speed internet should be a given, yet millions of people across the country still have little to no choice when it comes to their home broadband. As reliance on internet access has skyrocketed in recent years, many ISPs have continued to underserve customers – year after year,” said Mike Katz, Chief Marketing Officer at T-Mobile. “Today, T-Mobile is taking another step to close the Digital Divide and increase access, bringing our Home Internet service to millions more homes across the Midwest. We’re leveraging the power of 5G to help customers break free from Big Internet.” 

About T-Mobile Home Internet

T-Mobile 5G Home Internet is just $50 a month with AutoPay. And for families with Magenta MAX – T-Mobile’s most popular phone plan – they’ll get an additional $20 off Home Internet every month.

5G Home Internet is available to more than 40 million homes nationwide. And now, millions more homes in Illinois, Michigan and Wisconsin are eligible for 5G Home Internet too. Availability is based on network capacity, which is increasing all the time. Check if T-Mobile Home Internet is available for your home at <a href="https://www.t-mobile.com/isp">https://www.t-mobile.com/isp</a>.

Not available in all areas. During congestion, Home Internet customers may notice speeds lower than other customers due to data prioritization. For use only at location provided at activation. Credit approval required. AutoPay: $5/mo. discount may not reflect on 1st bill. Regulatory fees included in monthly service price for qualifying accounts. If canceling Home Internet service, return gateway or pay up to $370. $30/mo. for families with 2+ qualifying Magenta MAX lines and Home Internet Service. Via bill credit; may take up to 2 bill cycles & credits stop if you cancel any lines or change plans. Switching Costs: Up to $500 for eligible early termination fees via virtual prepaid Mastercard. Qualifying credit required; card typically takes 8 weeks. Price Lock guarantees your regular monthly rate for your current qualified home internet service plan (excludes taxes/fees, limited-time promotions, per-use charges, third-party services, devices and network management practices).

About T-Mobile T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: <a href="https://www.t-mobile.com">https://www.t-mobile.com</a>.

T-Mobile Expands 5G Home Internet to Millions Across the Midwest - T-Mobile Newsroom

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When inflation is taking a bite out of everyone’s wallet, a wireless plan packed with extra value can help cut costs.

At a time when Americans are keeping a closer eye on their expenses, finding more value where they are already spending on the essentials is more important than ever.

In a recent study from Morgan Stanley, 64% of Americans said they plan to cut back on overall spending in the next six months as inflation continues to rise and impact wallets. And while many are making cuts in their everyday life, wireless shows no sign of being scratched from the monthly budget. When it comes to prioritizing monthly bills, the same study showed that wireless was top ranked alongside other life essentials — with respondents saying that keeping their connectivity was nearly neck in neck with paying their mortgage. With <a href="https://www.statista.com/chart/2072/landline-phones-in-the-united-states/">more than 60% of households having cut the cord to their landline</a>, Americans increasingly rely on their mobile connectivity.

Another survey, by opinion analytics and research firm CivicScience, had Americans weigh the importance of their wireless service compared to other popular out-of-pocket expenses:

When asked whether they’d rather give up wireless or a video streaming service, 77% said they’d give up streaming and continue binging their mobile connectivity. When it came to choosing mobile service over a food delivery service, that shot up to 93%. Even America’s favorite pastime was no match against reliable connectivity, with 86% saying they’d gladly give up attending a sporting event rather than part with their wireless service.

So, we know people would sacrifice spending on some of life’s little luxuries to stay connected, but do they really have to?

Inflation can be deflating, but <a href="https://www.cnbc.com/2022/07/13/jean-chatzky-focus-on-your-personal-economy-and-not-a-recession.html">experts say</a> you shouldn’t think you’re powerless against it, and some financial professionals advise <a href="https://money.usnews.com/money/personal-finance/articles/how-to-fight-inflation-money-saving-tips">simple money saving techniques</a> that can make a difference. Just so happens, if you have the right wireless service — yes, that thing that the research tells us we can’t live without! — you might not need to slash spending after all.

Enter <a href="https://www.t-mobile.com/cell-phone-plans">Magenta MAX</a>, an invaluable partner in getting the most for your money. On top of wireless service, T-Mobile customers get an extra $225 in included benefits on the Magenta MAX plan with 2 or more lines. For the <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.documentcloud.org%2Fdocuments%2F21777737-2022-04-28-trend-for-release%3Futm_source%3Dnewsletter%26utm_medium%3Demail%26utm_campaign%3Dnewsletter_axiosam%26stream%3Dtop&data=05%7C01%7CKrystal.McIntosh%40T-Mobile.com%7Cde4d3c7c47874f64a29508da9d92db31%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637995551327305437%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=8%2BpQCoE%2B1fBbh2mBO5dVJENf3NL0UkKJK9jsoBZFSP8%3D&reserved=0" target="_blank" rel="noreferrer noopener">94% of Americans</a> concerned about inflation, having <a href="https://www.t-mobile.com/offers/netflix-on-us">Netflix</a>, <a href="https://www.t-mobile.com/offers/apple-tv-plus-deal">Apple TV+</a>,  <a href="https://www.t-mobile.com/benefits/travel">in-flight Wi-Fi and data in 215+ countries</a>, <a href="https://www.t-mobile.com/benefits/aaa-membership-deal?icid=MGPO_TMO_C_TMOTRVLBNF_H831UYPPZ6UH93KR329973">plus a year of AAA</a>, and <a href="https://www.t-mobile.com/customers/scam-shield">Scam Shield protection</a> all included for free — can mean some serious savings.  And not having to cut back on things like streaming or travel.

In a time of increasing sacrifice, you can count on the Un-carrier to be the only wireless provider to also be uncompromising — not only with the <a href="https://www.t-mobile.com/coverage/4g-lte-5g-networks?icid=MGPO_TMO_C_5GNETWORK_9UDAYFHD8267NIQWO28301">largest, fastest and most reliable 5G network</a>, but the best value too.

Ready to switch things up, and get in on that incredible value? Here are <a href="https://www.t-mobile.com/news/network/4-steps-to-switch">4 Simple Steps to Join T‑Mobile</a>!

Study: Americans Value Wireless Connectivity More Than Ever. But Does Your Wireless Plan Value You? - T-Mobile Newsroom

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October is known for ghoulish fun. But in the wrong hands, the month can conjure up some real scares, with scammers the ones knocking at your door. Thankfully, Halloween falls within Cybersecurity Month, and here our expert offers some tips for keeping yourself — and your mobile device — free of any horrors.

Carrie Kerskie doesn’t scare easily. The <a href="https://carriekerskie.com/" target="_blank" rel="noreferrer noopener">identity theft protection expert </a>has dedicated her life to staying one step ahead of fraudsters, scammers and other evil-doers who lurk behind the mask of technology, the last 15 years as the president of leading identity theft restoration and consulting company the Kerskie Group. Also, as a published author and host of the podcast and YouTube series Privacy Mentor, Kerskie has given tons of advice to us mobile-first creatures such as how to avoid those looking to take advantage of people left vulnerable during the pandemic <a href="https://www.t-mobile.com/news/network/how-to-avoid-phone-scams-during-covid-19">through slick scams</a> and how to prepare yourself for <a href="https://www.t-mobile.com/news/community/vaccination-and-tax-scams">high volume phone fraud periods</a> like tax season.

And it turns out October isn’t just spooky season because of all the pumpkin spice either (we kid!). Scammers begin their traditional uptick at the start of the holiday season, and Carrie says being aware of what new cyber and phone fraud trends to look out for is your biggest defense against unwanted tricksters.

“That’s why I appreciate opportunities like this,” she says of the interview we’re just sitting down for, “because the more that we can get this information out there the better … and unfortunately when it comes to technology and privacy and identity theft, the same old advice that was given 10, 15 years ago is still the gospel of what you’re supposed to do. And that is outdated. None of it works. It’s not true, it’s not relevant anymore.”

Carrie shares her latest expert intel to help us all avoid being ghosted by scary scammers looking to take more than all your Halloween candy, and upend the rest of your holiday season too.

October is Cybersecurity Awareness Month, and more or less the unofficial beginning to the holiday scam season. To start off, I was just wondering if there are a few simple things that come to mind that people can do right now to bolster their protection against cybersecurity attacks?

Three major things to remember: Educate, Evaluate and Eliminate.

Now that we’ve laid the groundwork here, what’s been keeping you up nights lately?

In the past, you used to have identity theft, frauds and scams, and cyber threats. Now, they all merged. It’s all pretty much one in the same because they use one to commit the other. Some of the big things that we continue to see are account takeovers where the criminals are getting access to bank accounts, mobile phone accounts, credit card accounts, Amazon accounts, you name it. And with the bank accounts, a huge trend has come because the banks now use a P2P or person-to-person payment platform. Even if you don’t use a P2P and never activate it, if someone does an account takeover, they get access to your bank account and will activate the P2P and use it to transfer money.

Another one that continues to be a risk is remote-access software. The software itself is not the risk, as many remote workers use it with their company’s IT departments, but it’s the fact that the criminals are using this software in their scams.

You’ll get a link or you’ll have a pop-up on your computer and it’ll say, “There’s a problem with your computer.” Or you’ll get a call from someone pretending to be your bank saying, “Did you initiate this wire transfer?” You say, “No, that wasn’t me.” Then they say, “Okay, great. What we need to do, because we think it came from your IP address, is we need to check your computer. I’m going to send you to our tech department and they’re going to check your computer for you.” And at no point in time during these phone scams are they asking for credit card information, bank account information, your social security number. That’s a new tactic because in the past we used to say, if they asked for anything sensitive, hang up. They’re not asking for that anymore. They’re turning these more into trust campaigns where they’re building up your trust because they’re not having those red flags.

They get you to install this remote access software and what it does is it gives the criminal access to your computer and everything on it. So when you go to bed, they fire up your computer and they just open up your browser, look at the history, look at your bookmarks. And for most people it’s their bank accounts or brokerage accounts, mobile phone accounts and whatnot. And if you store your passwords in your browser, now they’re into all of your accounts.

To remove remote access software you actually have to go and look at your installed programs or apps, depending on what type of device you’re using, and look for remote access software programs. I recommend when you’re looking through the installed programs, if you see a name that you don’t recognize, do an internet search. If it says it has anything to do with remote access software, you need to delete the app or uninstall the program.

Apps are nothing more than the software programs you would install on a computer except it’s on a phone. People think they’re two different things and they think the computer software downloads are more vulnerable than an app. They’re not. They’re the same. So what you need to do is before you download any apps, first ask yourself, do you really need it?

Another example is public Wi-Fi. I know a lot of times people will go to coffee shops or libraries and they will use the Wi-Fi. The exact same things that can happen with a laptop on Wi-Fi can happen with the smartphone that is using Wi-Fi instead of the phone’s wireless data. So you’re better off getting an unlimited or larger data plan because it’s much safer than using the public Wi-Fi.

TIP! Use your mobile hotspot on your phone or buy a separate hotspot device and use that because that is more of a secured connection. I highly recommend that you use the data on your mobile phone plan and turn your phone into your own wireless network instead of using anything out in public.

One more thing to consider are operating system updates. When there is an update for your phone, your computer, your tablet, whatever it might be, install them. If you don’t do it, you’re leaving yourself vulnerable because most often these software updates also patch security vulnerabilities. And criminals will use software tools on the internet that will go out and sniff for devices that have not updated their operating systems just so they can exploit them.

Could you explain a little bit what a SIM swap is? They're becoming increasingly common, but people may not know what it means exactly.

So a SIM card can be an actual tiny little physical card that looks like a chip that gets installed into the smartphone and that’s what enables you to have cellular service. It’s what makes the calls, sends the text messages, accesses the internet. All that is tied to your account. And that phone number is tied to that SIM card. Now many new devices have what’s called an eSIM, which is an electronic SIM card instead of a physical one. SIM swapping is when service for your mobile phone is transferred to the SIM card and device in possession of someone other than you.

What that means is that incoming and outgoing calls using your number are on the criminal’s phone. Text message are the same thing. This is why criminals like SIM swapping because of the two-factor authentication process where most people get a code by text. So they SIM swap, they’ll go to your bank account, they’ll try to initiate a password reset and that will trigger a text message to be sent to the mobile phone, which is to the SIM card, that’s now in the bad guy’s phone.

Also often when someone gets SIM-swapped or if their mobile phone account gets compromised, sometimes the first thing they do is change their number. It’s the worst thing you could do because your phone number is the equivalent of your social. When you change that phone number, those institutions like your bank are going to text to the old phone number. When you change that phone number it could lock you out of your account. Many financial institutions now use code by text to validate you as the owner of that account. If they are texting it to your old number, you can’t get the code and they can’t verify you as the account holder.

With the midterm elections coming up early in November, is there anything in particular people should have heightened awareness around there?

Absolutely. Again, any time there are any heated discussions, very polarizing discussions, this is when the criminals swoop in. Because again, that fear and confusion, it’s a perfect environment. So with the elections, what we start seeing is you’re going to get more phishing e-mails and smishing texts. And the way they’re going to be designed, it’s going to be like, “Oh, did you see what the other party did? Make sure all your friends are aware this. Share this with everybody.” So when you’re forwarding that to all of your contacts, they’re harvesting connections. Now they know who you know and who knows you, so that they can send spear phishing emails that look like they come from a trusted source. Same thing with text messages. We’re seeing, since the pandemic, a huge increase in smishing text messages. Most of the time, the ones we’ve seen that caused major issues are the ones that appear to be from a financial institution asking you to confirm or deny a suspicious transaction or to confirm or deny the request to reset your password.

Well, people panic and click the link in the message, but they’re not going to the login page for their bank. They’re going to a fake login page that’s used to harvest their online credentials that the criminals then use to log in. Political scam texts also include links would cause harm to your device or trigger a fake login page for your email account.

You need to be very careful in any time there’s a heated environment, and it seems like everything is divisive nowadays. Just use caution when you see these things come through, before you respond, before you click, validate or eliminate, take time, sleep on it, think about it before you make a rash decision.

Halloween falls within Cybersecurity Month, and our identity theft expert offers tips for keeping yourself — and your mobile device — free of tricksters.

Old Haunts, New Terrors! An Expert’s Tricks and Treats for Avoiding Cyber Scams - T-Mobile Newsroom

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The Un-carrier is leveraging its massive 5G network to expand Home Internet access in 64 cities and towns in six states, where more than three million households still have no access to home broadband. 

BELLEVUE, Wash. — September 6, 2022 — Watch out Big Internet, T-Mobile is turning the Northeast magenta! Today, T-Mobile (NASDAQ: TMUS) announced it has expanded the footprint of its 5G Home Internet service across Connecticut, Maryland, Massachusetts, New Jersey, New York and Pennsylvania, where more than three million households still have no access to home broadband. With this latest expansion, more than 9 million homes throughout these states are now eligible for T-Mobile Home Internet.

Fast, reliable home broadband has never been more important, but for families across the country, access to home broadband is still out of reach. In Connecticut alone, <a href="https://www.dalioeducation.org/Customer-Content/www/CMS/files/DigitalDivide_Report_2020_Final.pdf">more than 320,000 households</a> – approximately 23% of total homes across the state – and more than 100,000 children lack high-speed internet. And in Pennsylvania, <a href="https://www.governor.pa.gov/newsroom/gov-wolf-issues-statement-on-passage-of-bill-to-help-expand-high-speed-broadband-internet-in-pennsylvania/">more than 800,000 residents</a> lack access, with more than 500,000 of those living in rural areas. And it doesn’t stop there, a 2021 study by <a href="https://broadbandnow.com/research/fcc-broadband-overreporting-by-state">BroadbandNow</a> confirms that more than 42 million people nationwide do not have access to broadband. That’s a disaster. Luckily, T-Mobile is here to help clean up the mess.

Today’s expansion reinforces the continued demand and need for T-Mobile Home Internet and follows recent announcements in <a href="https://www.t-mobile.com/news/network/t-mobile-extends-5g-home-internet-to-millions-more-homes-across-california">California</a>, <a href="https://www.t-mobile.com/news/network/t-mobile-home-internets-bigger-clap-clap-clap-clap-deep-in-the-heart-of-texas">Texas</a>, the <a href="https://www.t-mobile.com/news/network/florida-georgia-north-carolina-and-south-carolina-yall-have-even-more-t-mobile-home-internet">Southeast</a>, <a href="https://www.t-mobile.com/news/network/t-mobile-expands-5g-home-internet-across-indiana-kentucky-and-ohio">Midwest</a> and <a href="https://www.t-mobile.com/news/network/t-mobile-increases-access-to-5g-home-internet-across-the-south">South</a>. During Q2 earnings, T-Mobile announced that it now has more than 1.5 million Home Internet customers, making it the fastest growing broadband provider for the third quarter in a row. Now, more than 40 million households – a third of them in rural America – are eligible for 5G Home Internet. They’ll get broadband speeds that handle multiple devices at the same time for working, streaming, zooming, online learning, gaming and more!

What People Are Saying “Here in Connecticut, our administration has made expanding access to broadband internet a top priority because until we tackle our underserved broadband challenges in our urban, suburban, and rural areas, we will not have equitable access for all and achieve the economic recovery that we need,” said Connecticut Governor Ned Lamont. “As we continue our focus to ensure Connecticut residents are connected, I am glad that we have partners like T-Mobile that are working to address this need, as well.”

“Rochester is lucky to be one of 64 cities in the Northeast where T-Mobile is expanding their Home Internet service to thousands more households,” said Greater Rochester Chamber of Commerce President and CEO Bob Duffy. “We thank T-Mobile for their investment in our region, which will help many more individuals and families work, learn, and stay remotely connected in today’s rapidly shifting world.”

“Expanding broadband in my district and throughout the commonwealth has always been a longtime priority of mine,” said Senator Sal DiDomenico, Assistant Majority Leader of the Massachusetts Senate. “I want to thank T-Mobile for their investment in our area. This will allow more of our communities access to reliable internet.”

“Millions of people across this country still have little to no choice when it comes to home broadband. That’s because traditional ISPs have continued to underserve customers year after year, even as reliance on connectivity grows,” said Mike Katz, Chief Marketing Officer at T-Mobile. “So today, we’re doubling down on our mission to bring connectivity to more people, expanding Home Internet in states across the Northeast. As we’ve seen quarter after quarter, people are desperate for a new option in home broadband. With 5G Home Internet, we’re delivering just that.”

About T-Mobile Home Internet T-Mobile 5G Home Internet is home internet for just $50 a month with AutoPay, or $30 per month for families with Magenta MAX, T-Mobile’s most popular phone plan. It’s fast and reliable home broadband without all the Big Internet BS.

Expanded Access 5G Home Internet is available to more than 40 million homes nationwide. And now, millions more homes in Connecticut, Maryland, Massachusetts, New Jersey, New York and Pennsylvania are eligible for 5G Home Internet too. Availability is based on network capacity, which is increasing all the time. Check if T-Mobile Home Internet is available for your home at <a href="https://www.t-mobile.com/isp">https://www.t-mobile.com/isp</a>.

Not available in all areas; customers ineligible for 5G Home Internet may be eligible for 4G LTE or other fixed wireless options. During congestion, Home Internet customers may notice speeds lower than other customers due to data prioritization. For use only at location provided at activation. Credit approval required. AutoPay: $5/mo. discount may not reflect on 1st bill. Regulatory fees included in monthly service price for qualifying accounts. If canceling Home Internet service, return gateway or pay up to $370. $30/mo. for families with 2+ qualifying Magenta MAX lines and Home Internet Service. Via $20 monthly bill credit. Credits may take up to 2 bill cycles; credits will stop if you cancel any lines or change plans. Price Lock guarantees your regular monthly rate for your current qualified home internet service plan (excludes taxes/fees, limited-time promotions, per-use charges, third-party services, devices and network management practices).

The Un-carrier is leveraging its massive 5G network to expand Home Internet access in 64 cities and towns in six states, where more than three million households still have no access to home broadband.

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