Sprint Recognized as a J.D. Power 2011 Customer Service Champion

February 17, 2011
Distinction from the voices of Sprint’s most important critics – its customers – comes one week after Sprint announces 12 consecutive quarters of improvement

OVERLAND PARK, Kan. (BUSINESS WIRE), February 17, 2011 –
Last week Sprint (NYSE: S) announced its 12th consecutive quarter of
improvement in customer satisfaction and first call resolution¹.
Today, the company was recognized at the J.D. Power and Associates
Customer Service Roundtable in Las Vegas as a J.D. Power 2011
Customer Service Champion –
one of only 40 companies to have earned
this distinction.

Sprint and the other companies recognized as J.D. Power 2011 Customer
Service Champions, represent the highest-performing companies that
deliver service excellence to U.S. customers both within their
respective industries and across all industries measured.

“We are pleased to receive this distinguished honor and proud of the
hard work of our employees in enhancing every customer experience,” said
Bob Johnson, chief service officer for Sprint. “These important
interactions take place in our stores, on our website or in calls to our
care centers. What makes this honor especially gratifying is that we
received this distinction directly from our own customers. They
recognize the consistency and high quality of service we’re committed to
providing. Our steadfast focus is on customer satisfaction and it will
continue to be our top priority.”

To receive this elite honor, companies must not only excel within their
own industries, but also must stand out among leading brands evaluated
by J.D. Power in 20 major industries. J.D. Power evaluated more than 800
brands. Companies were identified based on customer feedback, opinions,
and perceptions gathered primarily from J.D. Power’s syndicated research
and through supplemental research.

“For three years now, we have said the customer experience is among our
company’s top priorities,” said Johnson. “That’s why we’ve invested our
time and effort to ensure we’re answering customers’ calls faster,
resolving service issues on the first call and eliminating the reasons
customers contact us with service issues in the first place. We’ve also
focused on offering consumer-friendly services such as Ready Now in our
retail stores and pricing plans unmatched by anyone else in the industry
that provide both value and simplicity.”

In addition to the J.D. Power and Associates honor today, a recent
survey from Vocalabs,
which tracks the quality of support customers receive from their
providers, noted Sprint as the wireless industry leader in call
satisfaction. According to the survey, Sprint leads all national
competitors in both call satisfaction and first call resolution, two key
metrics in the overall quality of customer service.

¹According to data from Advanis on customers
experiencing care from Oct. 1, 2010 through Dec. 31, 2010.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel served more than 49.9
million customers at the end of 2010 and is widely recognized for
developing, engineering and deploying innovative technologies, including
the first wireless 4G service from a national carrier in the United
States; offering industry-leading mobile data services, leading prepaid
brands including Virgin Mobile USA, Boost Mobile, and Assurance
Wireless; instant national and international push-to-talk capabilities;
and a global Tier 1 Internet backbone. Newsweek ranked Sprint No.
6 in its 2010 Green Rankings, listing it as one of the nation’s greenest
companies, the highest of any telecommunications company. You can learn
more and visit Sprint at www.sprint.com
or www.facebook.com/sprint
and www.twitter.com/sprint.