POWERSHIFT YOUR WEEK WITH DAYMOND JOHN
Find fresh inspiration to drive your small business forward.
Episode 8: Get FREE advertising on social media
How do you stand out on Instagram? Danielle Coke, better known as @OhHappyDani, built a following of over 457K with her social justice-inspired graphics. She discusses what it means to be an ally, the right way to expand your business into other areas, and how to deal with copyright issues.
Episode 7: How to have a successful crowdfunding campaign
Use your relationships for success. Veteran-owned Black 6 Coffee made an impact by helping frontline workers during Covid-19. Owner Joseph Zoleta discusses how he used crowdfunding to raise money for a coffee truck that could be mobilized to serve disaster sites around the country.
Episode 6: My BEST advice to land an investor
How to prioritize both growth vs. profitability in a tough economy. When Covid-19 hit, Liz Nolan from Portland Juice Co. saw her sales shift from retail to nearly 100% online. She and Daymond discuss the importance of expansion, pricing mistakes, and landing an investor.
Episode 4: How to lose a sale in five seconds or less
Shontay Lundy took Black Girl Sunscreen from an Instagram launch to Target stores nationwide. She and Daymond discuss the importance of photographing your product and creating an online “experience” with a well-built website or you could lose sales.
Episode 3: Three tips from one of my top investments
From pitching to “Sharks” to owning two businesses. Joshua Esnard of The Cut Buddy talks about what it takes to run a successful business and why so many fail after their first setback. Joshua highlights the importance of being innovative, especially during a downturn.