Many small businesses focus their marketing dollars on building their brand rather than connecting with their community. However, if you want to build a sustainable business that stands the test of time, then you should start by cultivating a brand that resonates with your local community. Brands that focus on community often become an anchor in their neighborhood and organically grow their customer base. As the founder of Harun Coffee, a coffee shop and lifestyle brand based in Leimert Park, Los Angeles, I’ve seen the effectiveness of a local marketing strategy.
Here are three community marketing methods to achieve long term business success.