Hosting and participating in local events is a great way to help new consumers discover your business and attract recurring customers. At Harun Coffee, many of our marketing efforts are focused on creating awareness about the rich history and cultural impact of Leimert Park, one of the most creative and artistic communities in the world—and one of the only walkable enclaves in L.A.
Since we opened in 2018, we realized that giving our customers authentic experiences has a greater impact on our business than traditional advertising. That’s why we worked with other merchants in our area to organize a local Juneteenth festival for the past two years. In addition to celebrating Black history, the festival focuses on creating economic stimulus for merchants and vendors in the area. In turn, many merchants offer special product discounts and incentives to customers who support other Leimert-based businesses. As a result, we all benefit financially from consistent media coverage and heightened interest in the area during this event, which, in turn, brings us one step closer to building a business that transcends generations.
2.Collaborate with local vendors in your community.
3.Organize and attend community charity events.
Lastly, working with community-based organizations is another marketing growth strategy to help people discover your business. During the pandemic, we were blessed to be a part of a city-wide program that provided meals to senior citizens. The program gave us the opportunity to prepare meals for 300 senior citizens in the Crenshaw district each week and introduced us to a new demographic of customers. As a result, we received an increase in delivery sales and packaged goods. Many of the people we served became regulars at our shop, thus helping us expand our reach in the community.
In addition, we have organized and sponsored community clean-ups, donated time and resources to help vendors, and given local artists space to display their work. It is through this sequence of authentic actions rooted in concern for people that we are creating generational longevity. The sequence may not be the same for everyone, but, for us, the sequence begins with our commitment to serve our community. Participating in local events, collaborating with local vendors, and making impact through local programs is how you ensure that you will be around for generations to come.