Small business owners can use social media with more intention to achieve their desired results. Whether you're a musician, entrepreneur, content creator, etc., you can use social media for your small business to add massive value to your brand. Read on to learn how to improve your business’s branding and content on social media.
Brand credibility is how much consumers trust you to deliver on your promise of value. How can they believe that your business can deliver a great product and experience? How can you build this trust before they have purchased your product or service?
One way that small business owners can build brand credibility on social media is through customer reviews. Have you ever found yourself searching for a specific type of food? Let's say you're on the hunt for some amazing pizza. When you go to search for pizza restaurants in your area what happens? Likely, tons of pizza restaurants come up in your search.
The first thing many of us would look at are the reviews and star ratings of the restaurant. Reviews are extremely important to building brand credibility on social media. Digital reviews are proof that the power of word-of-mouth is unmatched. Positive reviews from satisfied customers display a good sign for prospective customers.
One simple social media strategy for your small business would be to start asking every customer to leave an honest review about their experience with your business. On social media, ask your customers for a mention on their story. Have them check in while they are at your store. Encourage them to post a short video testimonial. Reviews are a fast and effective way to build brand credibility on social media