
Marketing & Communications
Find Out How To Market Your Small Business Through Smart Targeting And Storytelling.
ABOUT THE PROGRAM
Our original Spotlight Series showcases teachable moments along the small business journey, while highlighting the distinct experiences of Black small business owners.
Follow Jackie Granchamps, founder of Cecile's Bath and Body, as she shares her journey of building her business as a sole proprietor, combining her personal touch and family legacy to connect with customers, and the role CRM plays in building customer relationships.
Follow the story of Reggie Smith & Angela Jennings, co-founders and owners of BOOMBOX Boxing Club. Take a deep dive into how Reggie & Angela built an operational strategy to support a variety of trainers and clientele as well as how they adapted to COVID-19 restrictions in a business dependent on physical interaction.
The ZEN Succulent is a modern terrarium based in Durham, NC. See how Founder/CEO Megan Cain managed the tax implications of business growth and COVID-19 relief (PPP Program), to build and sustain a business born out of her passion for urban gardening.
REC Philly is a creative incubator and boutique agency providing its members with the resources, education & opportunities to build sustainable & scalable businesses around their talent. See how co-founder Will Toms secured angel investment after 6 years of bootstrapping, to scale up to a 10,000 square foot co-working and events space—with plans for national expansion.
Atlanta Unbound Academy is a K-8 charter school positioned to mirror the experience of Historically Black Colleges & Universities. See how the school’s founder and Executive Director Alaina Chipman-Leeks leveraged local grant funding and community partnerships to open her own educational institution.
Big Mama’s Kitchen has been passed down through four generations of the Barron family. It grew from a home-based catering business founded by Patricia “Big Mama” Barron, to a brick and mortar recognized by Food Network. See how this family business, with deep community roots in North Omaha’s rich Black history, is solidifying its position in the future of the city.
These eight foundational themes cover the ins and outs of the small business journey and provide resources to help you set the pace for your success.
T-Mobile does not offer or endorse any tax, legal, financial, or other advice; the opinions and recommendations of our contributors are their own. Contact professional advisors for advice.
Connect with customers throughout the buyer’s journey. Find out how to create “buyer’s journey” marketing content—and meet customers where they are.
Host more productive meetings. Get simple tips for running effective meetings online and in person—and get more done in less time.
Agility. It’s one of the biggest advantages of small businesses over large businesses. Find out how to make the most of it.