Digital workshops and resources for small business owners

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Profit, Scalability & Growth

Learn about driving a business to profitability, scaling up, and identifying growth opportunities.

Watch a replay of the digital workshop.



Join Melissa Butler, Founder/CEO of the Lip Bar as she leads a workshop full of key insights and best practices designed to help small business owners generate profit, facilitate growth through systems and personnel, and get positioned for scalability through customer relationship management.


Lesson 1

Pricing your product for profitability.


Lesson 2

So you wanna scale? Two things you need to know.


Lesson 3

Drive consistent growth for your business.

More resources to help your business get ahead.


How REC Philly Is Scaling For Growth In The Creative Economy.

REC Philly is a creative incubator and boutique agency providing its members with the resources, education & opportunities to build sustainable & scalable businesses around their talent. See how co-founder Will Toms secured angel investment after 6 years of bootstrapping, to scale up to a 10,000 square foot co-working and events space—with plans for national expansion.

Over the shoulder shot of woman looking at charts and graphs on her iPad at a large, wooden table with her smartphone nearby

6 Ways To Increase Profitability To Drive Growth.

By understanding the cash inflows and outflows of your business, you may be able to retain earnings and reinvest in your company. Read these six tips that helped Melissa Butler bring The Lip Bar to profitability.

Woman at a white board with writing on it

Your Small Business: Strategy And Time. How To Have Both.

Develop your small business strategy. Find out how strategic planning can help you save time, make time, and meet your goals.

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The Small Biz Secret Weapon: Advantages Of Small Businesses Over Larger Businesses.

Agility. It’s one of the biggest advantages of small businesses over large businesses. Find out how to make the most of it.

Individuals in an office

To Build A Global Small Business, Do Your Homework.

Find out why—and how—to take your company global. With details on research and resources, we can help your company become a global small business.

About the workshop expert.

Melissa Butler
Founder And CEO Of The Lip Bar

Melissa Butler is the founder and CEO of The Lip Bar, a beauty brand started in her kitchen while working on Wall Street. Since her early days juggling a 9-5 and small business ownership, The Lip Bar has become a pioneer in beauty and inclusion, and the brand is now sold in Target and Walmart stores across the country. 

Since 2012, Melissa has been on a mission to change the way people think about beauty. In 2020, she was recognized by INC Magazine as a top entrepreneur. Plus, her take on business and beauty has been praised by industry leaders such as Forbes, Women’s Wear Daily, Entrepreneur, Allure, and more.

Subject matter expert Melissa Butler Subject matter expert Melissa Butler Subject matter expert Melissa Butler

The Magenta Edge educational content experience is an initiative to help small business owners get ahead.

These eight foundational themes cover the ins and outs of the small business journey and provide resources to help you set the pace for your success.

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Marketing & Communications

Find Out How To Market Your Small Business Through Smart Targeting And Storytelling.

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Access & Resources

Insight On Local And Federal Resources Available To Aspiring Small Business Owners.

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Business Operations

Find Out How To Develop A Proper Business Structure For Operational Efficiency.

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Generational Longevity

Understand How To Prepare Your Business For Generational Succession.

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Profit, Scalability, & Growth

Learn About Driving A Business To Profitability, Scaling Up, And Identifying Growth Opportunities.

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Navigating Barriers

Acknowledging And Addressing Systemic Barriers Black Business Owners May Face In Entrepreneurship.

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Explore The Intricate Details Of Tax Issues Facing Small Business Owners.

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Insights on Leveraging Business Credit To Finance A Small business and building business credit during COVID-19.

Interested in T-Mobile for Business?