Small Business Profit, Scalability & Growth

Small Business Profit, Scalability & Growth

Learn about driving a business to profitability, scaling up, and identifying growth opportunities.

How do you grow your small business?

Growing a small business to become profitable is important to keep your business running for the long term, but where do you start? Check out our digital workshops and get advice from other small business owners and entrepreneurs who have already taken this journey. Find the small business resources you need to grow and scale your business with our featured content designed for small business owners like you.

Get small business advice from successful entrepreneurs.

We sat down with entrepreneur duo Corianna and Briana Dotson, co-founders of Coco & Breezy Eyewear, to get insights into what it takes to make a profitable small business, scaling a small business, and how to identify small business growth opportunities.

Corianna and Briana Dotson pose in their shop, wearing sunglasses and hands in their pockets.

Diversifying revenue streams & driving small business growth and scale.

Hear how Coco & Breezy learned to define the difference between small business growth and scale, and the approaches they’ve taken to expand the offering of Coco & Breezy Eyewear.

Corianna and Briana Dotson sit at a desk with their arms crossed, computers in the background and sunglasses on the table.

Entrepreneurial mentality & maintaining small business momentum.

Growing a small business isn’t just about a business plan. It’s about ensuring you have an entrepreneurial mindset and a vision for building momentum over time.

Watch a replay of the digital workshop.

Subject matter expert Melissa Butler


The science of driving a profitable small business, scaling a small business & small business growth opportunities.

Join Melissa Butler, Founder/CEO of the Lip Bar as she leads a workshop full of key insights and best practices designed to help small business owners generate profit, facilitate growth through systems and personnel, and get positioned for scalability through customer relationship management.

Subject matter expert Melissa Butler


Lesson 1

Pricing your product for profitability.

Subject matter expert Melissa Butler


Lesson 2

So you wanna scale? Two things you need to know.

Subject matter expert Melissa Butler


Lesson 3

Drive consistent small business growth for your business.

More resources to help your small business grow & get ahead.

Antonio Wooten

How a freelance designer is changing the "starving artist" narrative.

Antonio Wooten is the founder of “Artists Need Lunch Money,” an apparel brand on a mission to create equitable futures for artists. Watch how setting tangible performance goals can help scale your small business.

Image of REC Philly co-founder Will Toms


How REC Philly is scaling a small business for growth in the creative economy.

REC Philly is a creative incubator and boutique agency providing its members with the resources, education & opportunities to build sustainable & scalable businesses around their talent. See how co-founder Will Toms secured angel investment after 6 years of bootstrapping, to scale up to a 10,000 square foot co-working and events space—with plans for national expansion.

Over the shoulder shot of woman looking at charts and graphs on her iPad at a large, wooden table with her smartphone nearby

6 ways to increase profitability to drive growth.

By understanding the cash inflows and outflows of your business, you may be able to retain earnings and reinvest in your company. Read these six tips that helped Melissa Butler bring The Lip Bar to profitability.

Magenta lines signifying electricity

The small biz secret weapon: advantages of small businesses over larger businesses.

Agility. It’s one of the biggest advantages of small businesses over large businesses. Find out how to make the most of it.

Woman at a white board with writing on it

Your small business: strategy and time. How to have both.

Develop your small business strategy. Find out how strategic planning can help you save time, make time, and meet your goals.

Individuals in an office

To build a global small business, do your homework.

Find out why—and how—to take your company global. With details on research and resources, we can help your company become a global small business.

About the workshop expert.

Melissa Butler
Founder and CEO of The Lip Bar

Melissa Butler is the founder and CEO of The Lip Bar, a beauty brand started in her kitchen while working on Wall Street. Since her early days juggling a 9-5 and small business ownership, The Lip Bar has become a pioneer in beauty and inclusion, and the brand is now sold in Target and Walmart stores across the country. 

Since 2012, Melissa has been on a mission to change the way people think about beauty. In 2020, she was recognized by INC Magazine as a top entrepreneur. Plus, her take on business and beauty has been praised by industry leaders such as Forbes, Women’s Wear Daily, Entrepreneur, Allure, and more.

Subject matter expert Melissa Butler Subject matter expert Melissa Butler Subject matter expert Melissa Butler Subject matter expert Melissa Butler

The Magenta Edge educational content experience is an initiative to help small business owners get ahead.

These eight foundational themes cover the ins and outs of the small business journey and provide resources to help you set the pace for your success.

Marketing & Communications

Find out how to market your small business through smart targeting and storytelling.

Access & Resources

Insight on local and federal resources available to aspiring small business owners.

Business Operations

Find out how to develop a proper business structure for operational efficiency.

Generational Longevity

Understand how to prepare your business for generational succession.

Profit, Scalability, & Growth

Learn about driving a business to profitability, scaling up, and identifying growth opportunities.

Navigating Barriers

Acknowledging and addressing systemic barriers black business owners may face in entrepreneurship.


Explore the intricate details of tax issues facing small business owners.


Insights on leveraging business credit to finance a small business and building business credit during Covid-19.

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