Marketing & Communications
Find out how to market your small business through target identification and storytelling.
Join Julian Mitchell, award-winning marketer, multimedia journalist and founder of IQ Labs Inc, for a workshop about the mechanics of building impactful brands through smart and effective storytelling.
Follow Jackie Granchamps, founder of Cecile's Bath and Body, as she shares her journey of building her business as a sole proprietor, combining her personal touch and family legacy to connect with customers, and the role CRM plays in building customer relationships.
How understanding consumer trends and real-time insights can help you create more impactful content for your brand.
Connect with customers throughout the buyer’s journey. Find out how to create “buyer’s journey” marketing content—and meet customers where they are.
Subscription services are booming. Find out how starting a subscription business can help your small company grow in new and meaningful ways.
Julian Mitchell is an award-winning marketer, instructor, and multimedia journalist and founder of IQ Labs Inc. He's spearheaded content and campaign strategy for brands like Beats By Dre, Honda, Wells Fargo, Google, Amazon Studios, Luc Belaire, the NFL and Magic Johnson Enterprises. In 2013, Mitchell worked alongside Sean "Diddy" Combs to launch REVOLT Media & TV as Social Media and Editorial Director.
Prior to launching IQ Labs, Mitchell spent four years as a Forbes columnist covering disruptive entrepreneurs and startups, in addition to profiling the biggest names and news across music, media and entertainment. Mitchell carries years of experience as an instructor for MediaBistro, also speaking and serving on the advisory board of notable conferences such as CES, VidCon, Summit, Social Media Week, ANA, A3C, and MegaFest among others.
These eight foundational themes cover the ins and outs of the small business journey and provide resources to help you set the pace for your success.
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