Market your small business through target identifications and storytelling

Small Business Marketing & Communications

Find out how to market your small business through target identifications and storytelling.

Take your small business marketing to the next level.

You started a small business, but how do you get the word out? There are countless ways to reach your customers through traditional and digital marketing, but we’ve got the resources you need to help identify your customers and reach them with more relevant storytelling. Check out our SMB marketing digital workshops and spotlight series with advice from real marketers and business owners to help your small business take the next step in marketing.

Watch replays of past digital workshops.

Headshot of subject matter expert Amanda Robinson

Accelerating businesses’ leap into the future: stepping into the Metaverse.

Join Amanda Robinson, a lead trainer with the Meta Small Business Team, for this workshop on how the Metaverse can help you attract more customers through connected experiences.

Headshot of subject matter expert Bruno Pieroni

Engage your audience creatively with Instagram.

Join Bruno Pieroni, Creative Strategist at Meta, for this workshop on how to use your Instagram content to boost your business.

Still image of Philip Huynh

Small business marketing tips on mastering your site, content, & social.

Join Phillip Huynh, SVP, Head of Performance and Accounts at Initiative, for this workshop designed to teach you how to maintain an online presence, tackle content creation, and show up on platforms that make sense for your small business.

Still image of Philip Huynh

Secrets of social media.

This workshop with Darren Brown, Founder of Advantage Business Consulting, teaches the inner workings of social media and how to use this to boost the success of your social media posts and campaigns for your small business marketing needs.

Still image of Taylor Dru

How CRM can boost loyalty and save time.

In this workshop, Taylor Dru, Founder of Systems Guru, discusses what types of CRM tools are available to small businesses and how to use them to improve customer engagement — and get back more time in the day.

Still image of Adesina Sanchez

Save money by building your own website.

This workshop with Adesina Sanchez, Founder of Powerful Creative, teaches the basics of how to create a professional website with all the functionality a small business owner needs.

Man in black trench coat and black glasses sits on the stairs of a brownstone.

MARKETING & COMMUNICATIONS

Smart storytelling for impactful marketing

Join Julian Mitchell, award-winning marketer, multimedia journalist and founder of IQ Labs Inc, for a workshop about the mechanics of building impactful brands through smart and effective storytelling.

FEATURED CLIP

Lesson 1

Identify the market-fit opportunity.

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Lesson 2

How to shape your brand story.

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Lesson 3

How to break into the market.

Subject matter expert Phillip Huynh

MARKETING & COMMUNICATIONS

Social advertising 101

Learn about what to expect from social media advertising and how to make it work for your business with Phillip Huynh—SVP, Head of Performance & Accounts at Reprise Digital.

Subject matter expert Phillip Huynh

FEATURED CLIP

Lesson 1

The social advertising landscape

Subject matter expert Phillip Huynh

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Lesson 2

Prioritizing business goals

Subject matter expert Phillip Huynh

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Lesson 3

Executing on social

Subject matter expert Anndrea Moore

MARKETING & COMMUNICATIONS

Facebook ad essentials

Learn best practices to create, manage, and optimize your Facebook advertisements for peak effectiveness with Anndrea Moore—Facebook Product Marketing Lead, Small Business.

Subject matter expert Anndrea Moore

FEATURED CLIP

Lesson 1

Intro to ad creation

Subject matter expert Anndrea Moore

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Lesson 2

Ad management

Subject matter expert Anndrea Moore

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Lesson 3

Creative best practices

Subject matter expert Renee Bull

MARKETING & COMMUNICATIONS

Facebook for small business

Learn how to efficiently establish consistent revenue through Facebook ads with Renee Bull, Facebook Ads Expert at The Helpful Digital Marketer.

Subject matter expert Renee Bull

FEATURED CLIP

Lesson 1

Goal setting for small business

Subject matter expert Renee Bull

FEATURED CLIP

Lesson 2

Mistakes to avoid

Subject matter expert Renee Bull

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Lesson 3

Leveraging new & existing tools

More resources to help your small business marketing get ahead.

Kendall Jones

How a DJ and producer leverages her audience.

Kendall Jones is a DJ and producer on a mission to “reinvent and redefine the way music is seen, heard and felt.” Learn how she uses email and social media to create opportunities for deeper connections with her audience.

Cecile’s Bath And Body Founder, Jackie Granchamps

SPOTLIGHT SERIES

How Cecile's Bath and Body built a brand through personal connection and customer relationships.

Follow Jackie Granchamps, founder of Cecile's Bath and Body, as she shares her journey of building her business as a sole proprietor, combining her personal touch and family legacy to connect with customers, and the role CRM plays in building customer relationships.

Group of people standing outside against a brick wall.

Dear brands: customers are your most powerful marketing asset.

As a small business owner, your customers’ experience should be your highest priority. In this article, learn tips on how to make your customers your advocates and help your business grow.

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4 steps to creating deeper customer relationships.

How to leverage Facebook Ads to build meaningful customer relationships through digital engagement.

Woman in a blue apron holds her smartphone while standing in a small business.

7 ways to reduce friction along the customer journey.

How to create a seamless shopping experience from product discovery to point of purchase.

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Strategies to improve client retention for your business.

New customer acquisition can be costly. Often, your most profitable clients are those you retain and those you attract through word of mouth from existing clients. In this article, CRM expert Taylor Dru breaks down some ways to improve customer and client retention, as well as how to best secure referrals from current clients.

Female business owner behind the counter and a customer sharing something on her smartphone to the business owner.

Let the data drive: using insights to tell smarter stories.

How understanding consumer trends and real-time insights can help you create more impactful content for your brand.

Black content creator setting up their studio to capture content.

5 trends shaping the future of content marketing.

Read about five key shifts that are actively reshaping the way brands tell stories across industries.

Tips on how to take your small business marketing to the next level.

Woman at desk holding glasses looking away with laptop and tablet

How to build a strong social media presence for your small business.

Mastering social media for your small business doesn’t have to be mysterious. Expert consultant Darren Brown breaks down the keys to building a successful brand for yourself across your social media platforms.

Close up of hands typing on laptop

3 common myths about using automation in your business.

Some small business owners may be reluctant to use automation tools in their business. CRM expert Taylor Dru walks us through some common objections and how to overcome them to keep your business running smoothly.

Woman wearing light pink sweater leans over in chair to type on laptop while holding tablet

Picking a website builder for small business.

Building your own website can seem daunting. Where do you start? Professional web developer Adesina Sanchez helps you determine what first steps make the most sense  for you and for your small business.

Man wearing flannel writes on paper on a desk with a laptop in front of him

Pro visual design tips for building your own small business website.

Think you have to hire a graphic designer or web developer to build your business website? Think again! There are many tools and tricks that can help even a novice build a beautiful and professional-looking website. Learn more from expert web developer Adesina Sanchez.

People with masks and paper bags at outdoor food drive.

The dynamic brand: brand growth strategies in a changing society.

In this day and age, a brand must be bold. Remaining neutral on issues of equality and equity will eventually prove detrimental in an America that is becoming more diverse and a world that is becoming more connected. But how do you do this in an authentic way while also not impacting your bottom line? Read more here to learn how.

Woman at a computer with her credit card

How to deliver the right marketing message at the right time in the buyer’s journey.

Connect with customers throughout the buyer’s journey. Find out how to create “buyer’s journey” marketing content—and meet customers where they are.

The Magenta Edge educational content experience is an initiative to help small business owners get ahead.

These eight foundational themes cover the ins and outs of the small business journey and provide resources to help you set the pace for your success.

Small Business Marketing & Communications

Find out how to market your small business through smart targeting and storytelling.

Access & Resources

Insight on local and federal resources available to aspiring small business owners.

Business Operations

Find out how to develop a proper business structure for operational efficiency.

Generational Longevity

Understand how to prepare your business for generational succession.

Profit, Scalability, & Growth

Learn about driving a business to profitability, scaling up, and identifying growth opportunities.

Navigating Barriers

Acknowledging and addressing systemic barriers black business owners may face in entrepreneurship.

Business
Taxes

Explore the intricate details of tax issues facing small business owners.

Business
Credit

Insights on leveraging business credit to finance a small business and building business credit during Covid-19.

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