Marketing & Communications
Find out how to market your small business through target identifications and storytelling.
Join Julian Mitchell, award-winning marketer, multimedia journalist and founder of IQ Labs Inc, for a workshop about the mechanics of building impactful brands through smart and effective storytelling.
Identify the market-fit opportunity.
How to shape your brand story.
How to break into the market.
Learn about what to expect from social media advertising and how to make it work for your business with Phillip Huynh—SVP, Head of Performance & Accounts at Reprise Digital.
The social advertising landscape
Prioritizing business goals
Executing on social
Learn best practices to create, manage, and optimize your Facebook advertisements for peak effectiveness with Anndrea Moore—Facebook Product Marketing Lead, Small Business.
Intro to ad creation
Creative best practices
Learn how to efficiently establish consistent revenue through Facebook ads with Renee Bull, Facebook Ads Expert at The Helpful Digital Marketer.
Goal setting for small business
Mistakes to avoid
Leveraging new & existing tools
Follow Jackie Granchamps, founder of Cecile's Bath and Body, as she shares her journey of building her business as a sole proprietor, combining her personal touch and family legacy to connect with customers, and the role CRM plays in building customer relationships.
As a small business owner, your customers’ experience should be your highest priority. In this article, learn tips on how to make your customers your advocates and help your business grow.
In this day and age, a brand must be bold. Remaining neutral on issues of equality and equity will eventually prove detrimental in an America that is becoming more diverse and a world that is becoming more connected. But how do you do this in an authentic way while also not impacting your bottom line? Read more here to learn how.
How to leverage Facebook Ads to build meaningful customer relationships through digital engagement.
How understanding consumer trends and real-time insights can help you create more impactful content for your brand.
Connect with customers throughout the buyer’s journey. Find out how to create “buyer’s journey” marketing content—and meet customers where they are.
Subscription services are booming. Find out how starting a subscription business can help your small company grow in new and meaningful ways.
These eight foundational themes cover the ins and outs of the small business journey and provide resources to help you set the pace for your success.