Market your small business through target identifications and storytelling

Marketing & Communications

Find out how to market your small business through target identifications and storytelling.

Watch replays of past digital workshops.

MARKETING & COMMUNICATIONS

Smart storytelling for impactful marketing

Join Julian Mitchell, award-winning marketer, multimedia journalist and founder of IQ Labs Inc, for a workshop about the mechanics of building impactful brands through smart and effective storytelling.

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Lesson 1

Identify the market-fit opportunity.

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Lesson 2

How to shape your brand story.

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Lesson 3

How to break into the market.

MARKETING & COMMUNICATIONS

Social advertising 101

Learn about what to expect from social media advertising and how to make it work for your business with Phillip Huynh—SVP, Head of Performance & Accounts at Reprise Digital.

FEATURED CLIP

Lesson 1

The social advertising landscape

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Lesson 2

Prioritizing business goals

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Lesson 3

Executing on social

MARKETING & COMMUNICATIONS

Facebook ad essentials

Learn best practices to create, manage, and optimize your Facebook advertisements for peak effectiveness with Anndrea Moore—Facebook Product Marketing Lead, Small Business.

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Lesson 1

Intro to ad creation

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Lesson 2

Ad management

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Lesson 3

Creative best practices

MARKETING & COMMUNICATIONS

Facebook for small business

Learn how to efficiently establish consistent revenue through Facebook ads with Renee Bull, Facebook Ads Expert at The Helpful Digital Marketer.

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Lesson 1

Goal setting for small business

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Lesson 2

Mistakes to avoid

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Lesson 3

Leveraging new & existing tools

More resources to help your business get ahead.

SPOTLIGHT SERIES

How Cecile's Bath and Body built a brand through personal connection and customer relationships.

Follow Jackie Granchamps, founder of Cecile's Bath and Body, as she shares her journey of building her business as a sole proprietor, combining her personal touch and family legacy to connect with customers, and the role CRM plays in building customer relationships.

Group of people standing outside against a brick wall.

Dear brands: customers are your most powerful marketing asset.

As a small business owner, your customers’ experience should be your highest priority. In this article, learn tips on how to make your customers your advocates and help your business grow.

People with masks and paper bags at outdoor food drive.

The dynamic brand: brand growth strategies in a changing society.

In this day and age, a brand must be bold. Remaining neutral on issues of equality and equity will eventually prove detrimental in an America that is becoming more diverse and a world that is becoming more connected. But how do you do this in an authentic way while also not impacting your bottom line? Read more here to learn how.

Woman makes futuristic phone call by touching and tapping in mid-air.

4 steps to creating deeper customer relationships.

How to leverage Facebook Ads to build meaningful customer relationships through digital engagement.

Woman in a blue apron holds her smartphone while standing in a small business.

7 ways to reduce friction along the customer journey.

How to create a seamless shopping experience from product discovery to point of purchase.

Female business owner behind the counter and a customer sharing something on her smartphone to the business owner.

Let the data drive: using insights to tell smarter stories.

How understanding consumer trends and real-time insights can help you create more impactful content for your brand.

Black content creator setting up their studio to capture content.

5 trends shaping the future of content marketing.

Read about five key shifts that are actively reshaping the way brands tell stories across industries.

Woman at a computer with her credit card

How to deliver the right marketing message at the right time in the buyer’s journey.

Connect with customers throughout the buyer’s journey. Find out how to create “buyer’s journey” marketing content—and meet customers where they are.

Overhead shot of a package of products in a box

Starting a subscription business: should your customers be subscribers?

Subscription services are booming. Find out how starting a subscription business can help your small company grow in new and meaningful ways.

The Magenta Edge educational content experience is an initiative to help small business owners get ahead.

These eight foundational themes cover the ins and outs of the small business journey and provide resources to help you set the pace for your success.

Marketing & Communications

Find out how to market your small business through smart targeting and storytelling.

Access & Resources

Insight on local and federal resources available to aspiring small business owners.

Business Operations

Find out how to develop a proper business structure for operational efficiency.

Generational Longevity

Understand how to prepare your business for generational succession.

Profit, Scalability, & Growth

Learn about driving a business to profitability, scaling up, and identifying growth opportunities.

Navigating Barriers

Acknowledging and addressing systemic barriers black business owners may face in entrepreneurship.

Business
Taxes

Explore the intricate details of tax issues facing small business owners.

Business
Credit

Insights on leveraging business credit to finance a small business and building business credit during Covid-19.

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