Marketing & Communications
Find out how to market your small business through target identifications and storytelling.
Watch replays of past digital workshops.
MARKETING & COMMUNICATIONS
Smart storytelling for impactful marketing
Join Julian Mitchell, award-winning marketer, multimedia journalist and founder of IQ Labs Inc, for a workshop about the mechanics of building impactful brands through smart and effective storytelling.
FEATURED CLIP
Lesson 1
Identify the market-fit opportunity.
FEATURED CLIP
Lesson 2
How to shape your brand story.
FEATURED CLIP
Lesson 3
How to break into the market.
MARKETING & COMMUNICATIONS
Social advertising 101
Learn about what to expect from social media advertising and how to make it work for your business with Phillip Huynh—SVP, Head of Performance & Accounts at Reprise Digital.
FEATURED CLIP
Lesson 1
The social advertising landscape
FEATURED CLIP
Lesson 2
Prioritizing business goals
FEATURED CLIP
Lesson 3
Executing on social
MARKETING & COMMUNICATIONS
Facebook ad essentials
Learn best practices to create, manage, and optimize your Facebook advertisements for peak effectiveness with Anndrea Moore—Facebook Product Marketing Lead, Small Business.
FEATURED CLIP
Lesson 1
Intro to ad creation
FEATURED CLIP
Lesson 2
Ad management
FEATURED CLIP
Lesson 3
Creative best practices
MARKETING & COMMUNICATIONS
Facebook for small business
Learn how to efficiently establish consistent revenue through Facebook ads with Renee Bull, Facebook Ads Expert at The Helpful Digital Marketer.
FEATURED CLIP
Lesson 1
Goal setting for small business
FEATURED CLIP
Lesson 2
Mistakes to avoid
FEATURED CLIP
Lesson 3
Leveraging new & existing tools
More resources to help your business get ahead.
SPOTLIGHT SERIES
How Cecile's Bath and Body built a brand through personal connection and customer relationships.
Follow Jackie Granchamps, founder of Cecile's Bath and Body, as she shares her journey of building her business as a sole proprietor, combining her personal touch and family legacy to connect with customers, and the role CRM plays in building customer relationships.
Dear brands: customers are your most powerful marketing asset.
As a small business owner, your customers’ experience should be your highest priority. In this article, learn tips on how to make your customers your advocates and help your business grow.
The dynamic brand: brand growth strategies in a changing society.
In this day and age, a brand must be bold. Remaining neutral on issues of equality and equity will eventually prove detrimental in an America that is becoming more diverse and a world that is becoming more connected. But how do you do this in an authentic way while also not impacting your bottom line? Read more here to learn how.
4 steps to creating deeper customer relationships.
How to leverage Facebook Ads to build meaningful customer relationships through digital engagement.
7 ways to reduce friction along the customer journey.
How to create a seamless shopping experience from product discovery to point of purchase.
Let the data drive: using insights to tell smarter stories.
How understanding consumer trends and real-time insights can help you create more impactful content for your brand.
5 trends shaping the future of content marketing.
Read about five key shifts that are actively reshaping the way brands tell stories across industries.
How to deliver the right marketing message at the right time in the buyer’s journey.
Connect with customers throughout the buyer’s journey. Find out how to create “buyer’s journey” marketing content—and meet customers where they are.
Starting a subscription business: should your customers be subscribers?
Subscription services are booming. Find out how starting a subscription business can help your small company grow in new and meaningful ways.
The Magenta Edge educational content experience is an initiative to help small business owners get ahead.
These eight foundational themes cover the ins and outs of the small business journey and provide resources to help you set the pace for your success.
Marketing & Communications
Find out how to market your small business through smart targeting and storytelling.
Access & Resources
Insight on local and federal resources available to aspiring small business owners.
Profit, Scalability, & Growth
Learn about driving a business to profitability, scaling up, and identifying growth opportunities.
Navigating Barriers
Acknowledging and addressing systemic barriers black business owners may face in entrepreneurship.
Business
Credit
Insights on leveraging business credit to finance a small business and building business credit during Covid-19.
T-Mobile does not offer or endorse any tax, legal, financial, or other advice; the opinions, insights, and recommendations of our contributors are their own. Contact professional advisors for advice.