Marketing & Communications
Find out how to market your small business through target identification and storytelling.
Watch a replay of the digital workshop.
FEATURED CLIP
Lesson 1: Identify the market-fit opportunity.
FEATURED CLIP
Lesson 2: How to shape your brand story.
FEATURED CLIP
Lesson 3: How to break into the market.
More resources to help your business get ahead.
SPOTLIGHT SERIES
How Cecile's Bath And Body Built A Brand Through Personal Connection And Customer Relationships.
Follow Jackie Granchamps, founder of Cecile's Bath and Body, as she shares her journey of building her business as a sole proprietor, combining her personal touch and family legacy to connect with customers, and the role CRM plays in building customer relationships.
Let the Data Drive: Using Insights To Tell Smarter Stories.
How understanding consumer trends and real-time insights can help you create more impactful content for your brand.
How To Deliver The Right Marketing Message At The Right Time In The Buyer’s Journey.
Connect with customers throughout the buyer’s journey. Find out how to create “buyer’s journey” marketing content—and meet customers where they are.
5 Trends Shaping the Future of Content Marketing.
Read about five key shifts that are actively reshaping the way brands tell stories across industries.
Starting A Subscription Business: Should Your Customers Be Subscribers?
Subscription services are booming. Find out how starting a subscription business can help your small company grow in new and meaningful ways.
About the workshop expert.
Julian Mitchell
Founder of IQ Labs Inc
Julian Mitchell is an award-winning marketer, instructor, and multimedia journalist and founder of IQ Labs Inc. He's spearheaded content and campaign strategy for brands like Beats By Dre, Honda, Wells Fargo, Google, Amazon Studios, Luc Belaire, the NFL and Magic Johnson Enterprises. In 2013, Mitchell worked alongside Sean "Diddy" Combs to launch REVOLT Media & TV as Social Media and Editorial Director.
Prior to launching IQ Labs, Mitchell spent four years as a Forbes columnist covering disruptive entrepreneurs and startups, in addition to profiling the biggest names and news across music, media and entertainment. Mitchell carries years of experience as an instructor for MediaBistro, also speaking and serving on the advisory board of notable conferences such as CES, VidCon, Summit, Social Media Week, ANA, A3C, and MegaFest among others.
The Magenta Edge educational content experience is an initiative to help small business owners get ahead.
These eight foundational themes cover the ins and outs of the small business journey and provide resources to help you set the pace for your success.
Marketing & Communications
Find Out How To Market Your Small Business Through Smart Targeting And Storytelling.
Access & Resources
Insight On Local And Federal Resources Available To Aspiring Small Business Owners.
Profit, Scalability, & Growth
Learn About Driving A Business To Profitability, Scaling Up, And Identifying Growth Opportunities.
Navigating Barriers
Acknowledging And Addressing Systemic Barriers Black Business Owners May Face In Entrepreneurship.
Business
Credit
Insights on Leveraging Business Credit To Finance A Small Business And Building Business Credit During COVID-19.
T-Mobile does not offer or endorse any tax, legal, financial, or other advice; the opinions, insights, and recommendations of our contributors are their own. Contact professional advisors for advice.