Digital workshops and resources for small business owners

Celebrating Small Business Week all month long

with educational resources to help take your business to the next level

ABOUT THE PROGRAM

Get ahead in business.

With a growing library of original content, Magenta Edge is helping American small business owners navigate the ups and downs of entrepreneurship.

With a foundational focus on minority-owned small businesses, Magenta Edge offers educational programming, real stories, and insights to help teach and inspire all entrepreneurs.
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How to build small business credit: a checklist.

 
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The dynamic brand: brand growth strategies in a changing society.

 

Update your skills. Upgrade your business.

Join our virtual workshop series as experts share how to take your business to the next level.

Subject matter expert Adesina Sanchez smiling at camera. Subject matter expert Adesina Sanchez smiling at camera. Subject matter expert Adesina Sanchez smiling at camera.

Marketing & Communications

Save money by creating your own website.

Thursday, June 2, 2022 at 1:00pm ET. A business needs a website, but for many small businesses, hiring a professional web developer to create and maintain a site just isn’t in the budget. The good news is there are tools that can help you do it yourself—without needing to learn how to code. This workshop with Adesina Sanchez, Founder of Powerful Creative, teaches the basics of how to create your own ecommerce website with all the functionality you need.

Subject matter expert Kelli Hooke smiling at camera.

Safeguard your data | Thursday, June 9, 2022 at 1:00pm ET

Kelli Hooke and Suzie Rao, Managing Corporate Counsel at T-Mobile, teach you how to safeguard your data.
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Subject matter expert Vanessa Pham smiling at camera.

Making business decisions using data | Thursday, June 16, 2022 at 1:00pm ET

Vanessa Pham, Co-Founder of Omsom, provides helpful tips on how you can use the data you already have to make informed business decisions.
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Get advice from successful entrepreneurs.

We sat down with entrepreneur duo Corianna and Briana Dotson, co-founders of Coco & Breezy Eyewear, to get insights into what it takes to grow and scale a business.

Diversifying revenue streams & driving growth and scale.

Hear how Coco & Breezy learned to define the difference between growth and scale, and the approaches they’ve taken to expand the offering of Coco & Breezy Eyewear.

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Entrepreneurial mentality & maintaining business momentum.

Growing a business isn’t just about a business plan. It’s about ensuring you have an entrepreneurial mindset and a vision for building momentum over time.

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Putting real small businesses in the spotlight.

Our original Spotlight Series showcases teachable moments along the small business journey, while highlighting the distinct experiences of Black small business owners.

How Vermont Slauson Economic Development Corporation (VSEDC) is leading the revitalization of South Central LA.

VSEDC is a community based non-profit that mobilizes dollars from the private sector and all levels of government to provide financial resources to small businesses in their community. See how VSEDC became a pillar within South Central Los Angeles, by providing access to business credit and business education to local businesses.

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How Abbey Creek Winery overcame systemic barriers in the wine industry to thrive.

Abbey Creek Winery is a boutique vineyard in Portland, Oregon. Wine-making is known as an industry with a high barrier to entry, typically reserved for those with a family legacy in the business, and/or those with deep enough pockets to get a foot in the door. See how founder Bertony Faustin, the first Black winemaker in the state, is not just overcoming barriers, he’s smashing them down.

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How Cecile's Bath And Body built a brand through personal connection and customer relationships.

Follow Jackie Granchamps, founder of Cecile's Bath and Body, as she shares her journey of building her business as a sole proprietor, combining her personal touch and family legacy to connect with customers, and the role CRM plays in building customer relationships.

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How BOOMBOX boxing club pivoted during Covid to keep their gym booming.

Follow the story of Reggie Smith & Angela Jennings, co-founders and owners of BOOMBOX Boxing Club. Take a deep dive into how Reggie & Angela built an operational strategy to support a variety of trainers and clientele as well as how they adapted to Covid-19 restrictions in a business dependent on physical interaction.

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How the ZEN Succulent utilized smart bookkeeping and Covid-19 relief for business growth.

The ZEN Succulent is a modern terrarium based in Durham, NC. See how Founder/CEO Megan Cain managed the tax implications of business growth and Covid-19 relief (PPP Program), to build and sustain a business born out of her passion for urban gardening.

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How REC Philly is scaling for growth in the creative economy.

REC Philly is a creative incubator and boutique agency providing its members with the resources, education & opportunities to build sustainable & scalable businesses around their talent. See how co-founder Will Toms secured angel investment after 6 years of bootstrapping, to scale up to a 10,000 square foot co-working and events space—with plans for national expansion.

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How Atlanta Unbound Academy built a school by leveraging local grants and community resources.

Atlanta Unbound Academy is a K-8 charter school positioned to mirror the experience of Historically Black Colleges & Universities. See how the school’s founder and Executive Director Alaina Chipman-Leeks leveraged local grant funding and community partnerships to open her own educational institution.

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How Big Mama’s Kitchen solidified its status in Omaha, NE across four generations.

Big Mama’s Kitchen has been passed down through four generations of the Barron family. It grew from a home-based catering business founded by Patricia “Big Mama” Barron, to a brick and mortar recognized by Food Network. See how this family business, with deep community roots in North Omaha’s rich Black history, is solidifying its position in the future of the city.

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More resources to help your business thrive.

Woman shows her smartphone to an employee in a black apron behind a tablet in a store.

Let the data drive: using insights to tell smarter stories.

How understanding consumer trends and real-time insights can help you create more impactful content for your brand.

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6 ways to increase profitability to drive growth.

By understanding the cash inflows and outflows of your business, you may be able to retain earnings and reinvest in your company. Read these six tips that helped Melissa Butler bring The Lip Bar to profitability.

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Two women sit across from each other at a desk going over paperwork

The ins and outs of accessing good money.

Getting the money your business needs isn’t easy, and making the wrong financial decisions can have adverse effects. Restauranteur Karl Franz Williams touches on the difference between good money and bad money.

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The Magenta Edge educational content experience is an initiative to help small business owners get ahead.

These eight foundational themes cover the ins and outs of the small business journey and provide resources to help you set the pace for your success.

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Marketing & Communications

Find out how to market your small business through smart targeting and storytelling.

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Access & Resources

Insight on local and federal resources available to aspiring small business owners.

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Business Operations

Find out how to develop a proper business structure for operational efficiency.

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Generational Longevity

Understand how to prepare your business for generational succession.

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Profit, Scalability, & Growth

Learn about driving a business to profitability, scaling up, and identifying growth opportunities.

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Navigating Barriers

Acknowledging and addressing systemic barriers black business owners may face in entrepreneurship.

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Business
Taxes

Explore the intricate details of tax issues facing small business owners.

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Business
Credit

Insights on leveraging business credit to finance a small business and building business credit during Covid-19.

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