Digital workshops and resources for small business owners

ABOUT THE PROGRAM

Take your business further

Welcome to Magenta Edge, an initiative helping small businesses get ahead. Using a growing library of original content, we're helping American small business owners learn and execute through the ups and downs of entrepreneurship. Magenta Edge has a foundational focus on Black-Owned small businesses, who have been disproportionately impacted by COVID, while offering educational programming, original stories, and insights for all entrepreneurs.

Building inclusion and community reinvestment through small business

Navigating Systemic Barriers in Business

We’re big on small business. So we’re celebrating Small Business Week all month long. New digital workshops. New ways to build your business.

Sign up today for digital workshops to help adapt your business strategy in an ever-changing world.

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BUSINESS OPERATIONS

Adapting business models and operations in transformative times.

Thursday, September 30, 2pm ET. Learn important insights to help your business move from survival to thrival mode in today’s time of change with Jamira Burley, Global Head of Youth and Skills at the Global Business Coalition for Education.

  • Lesson 1: Strategies for Business Model Optimization
  • Lesson 2: Staying Prepared for Change
  • Lesson 3: Managing Health and Safety

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Putting real small businesses in the spotlight.

Our original Spotlight Series showcases teachable moments along the small business journey, while highlighting the distinct experiences of Black small business owners.

How Cecile's Bath And Body Built A Brand Through Personal Connection And Customer Relationships.

Follow Jackie Granchamps, founder of Cecile's Bath and Body, as she shares her journey of building her business as a sole proprietor, combining her personal touch and family legacy to connect with customers, and the role CRM plays in building customer relationships.

How BOOMBOX Boxing Club Pivoted During COVID To Keep Their Gym Booming.

Follow the story of Reggie Smith & Angela Jennings, co-founders and owners of BOOMBOX Boxing Club. Take a deep dive into how Reggie & Angela built an operational strategy to support a variety of trainers and clientele as well as how they adapted to COVID-19 restrictions in a business dependent on physical interaction.

How the ZEN Succulent Utilized Smart Bookkeeping And COVID-19 Relief For Business Growth.

The ZEN Succulent is a modern terrarium based in Durham, NC. See how Founder/CEO Megan Cain managed the tax implications of business growth and COVID-19 relief (PPP Program), to build and sustain a business born out of her passion for urban gardening.

How REC Philly Is Scaling For Growth In The Creative Economy.

REC Philly is a creative incubator and boutique agency providing its members with the resources, education & opportunities to build sustainable & scalable businesses around their talent. See how co-founder Will Toms secured angel investment after 6 years of bootstrapping, to scale up to a 10,000 square foot co-working and events space—with plans for national expansion.

How Atlanta Unbound Academy built a school by leveraging local grants and community resources.

Atlanta Unbound Academy is a K-8 charter school positioned to mirror the experience of Historically Black Colleges & Universities. See how the school’s founder and Executive Director Alaina Chipman-Leeks leveraged local grant funding and community partnerships to open her own educational institution.

How Big Mama’s Kitchen solidified its status in Omaha, NE across four generations.

Big Mama’s Kitchen has been passed down through four generations of the Barron family. It grew from a home-based catering business founded by Patricia “Big Mama” Barron, to a brick and mortar recognized by Food Network. See how this family business, with deep community roots in North Omaha’s rich Black history, is solidifying its position in the future of the city.

More resources to help your business thrive.

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Let the Data Drive: Using Insights To Tell Smarter Stories.

How understanding consumer trends and real-time insights can help you create more impactful content for your brand.

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6 Ways To Increase Profitability To Drive Growth.

By understanding the cash inflows and outflows of your business, you may be able to retain earnings and reinvest in your company. Read these six tips that helped Melissa Butler bring The Lip Bar to profitability.

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The Ins And Outs of Accessing Good Money.

Getting the money your business needs isn’t easy, and making the wrong financial decisions can have adverse effects. Restauranteur Karl Franz Williams touches on the difference between good money and bad money.

The Magenta Edge educational content experience is an initiative to help small business owners get ahead.

These eight foundational themes cover the ins and outs of the small business journey and provide resources to help you set the pace for your success.

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Marketing & Communications

Find Out How To Market Your Small Business Through Smart Targeting And Storytelling.

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Access & Resources

Insight On Local And Federal Resources Available To Aspiring Small Business Owners.

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Business Operations

Find Out How To Develop A Proper Business Structure For Operational Efficiency.

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Generational Longevity

Understand How To Prepare Your Business For Generational Succession.

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Profit, Scalability, & Growth

Learn About Driving A Business To Profitability, Scaling Up, And Identifying Growth Opportunities.

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Navigating Barriers

Acknowledging And Addressing Systemic Barriers Black Business Owners May Face In Entrepreneurship.

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Business
Taxes

Explore The Intricate Details Of Tax Issues Facing Small Business Owners.

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Business
Credit

Insights On Leveraging Business Credit To Finance A Small Business And Building Business Credit During COVID-19.

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