April Fool’s! T-Mobile Unveils ‘Binge On Up’

March 30, 2016

Revolutionary new hands-free device frees customers to watch what they want AND do what they want

Bellevue, Washington — April 1, 2016 — T-Mobile (NASDAQ: TMUS) today launched Binge On Up, a revolutionary new device that frees customers to watch whatever they want and do whatever they want. Binge On Up is yet another disruptive Un-carrier move to free customers from the old rules of a broken, arrogant wireless industry. For years, the carriers have forced wireless customers to choose between bingeing their favorite shows and going about their everyday lives. With Binge On Up, you don’t have to choose, and customers can enjoy non-stop streaming every waking second. In true Un-carrier style, T-Mobile is making Binge On Up available to T-Mobile Simple Choice™ customers first—and at absolutely no extra charge.

In just a few short months, T-Mobile’s Binge On has fundamentally changed the way T-Mobile customers watch mobile video. T-Mobile customers on qualified plans are streaming 2x more than before from providers like Netflix, HBO, Amazon Video, YouTube and more without ever touching their high-speed data—and they’re watching up to 3x more from all video services with Binge On. Now, with Binge On Up, T-Mobile’s unleashing customers to enjoy non-stop streaming of binge-worthy video virtually anywhere and anytime they want.



“When America’s Un-carrier sets out to abolish a pain point for US wireless customers, we mean that literally,” said John Legere, president and CEO of T-Mobile. “The Duopoly inflicts pain on their customers, and they like it! They will lock you in, tie you down, and slam you with overages. The Un-carrier is all about making the pain go away. With Binge On Up, you can binge-watch anytime from almost anywhere— with no worry of steep overages or watchers elbow!”

When recent reports revealed T-Mobile customers were suffering from more injuries from distracted walking, Netflix Neck and YouTubular Degeneration due to longer binge-watching sessions, the Un-carrier took decisive action. Binge On Up is the result—a totally new and altogether Un-carrier approach to solving this latest customer pain point. While the carriers force you to choose between suffering in silence and maxing out your insurance deductible, the Un-carrier’s delivering a practical way to binge-watch non-stop no matter where you are or whatever else you’re doing. It’s the first device of its kind to give customers true binge-watching mobility.

Binge On Up comes in several models– like Theater Mode, Dual View, and Real Reality– suitable for home, office and everywhere in between. And, of course, the Un-carrier is making Binge On Up available to T-Mobile Simple Choice customers at absolutely no additional cost for a limited time. Today only, April 1, 2016, all Simple Choice customers can grab one Binge On Up per mobile device on their T-Mobile account. Check out Binge On Up in action at www.t-mobile.com/bingeonup and check out T-Mobile president and CEO John Legere’s latest video blog on this latest Un-carrier move.

Also, Binge On Up is a joke. Happy April Fools!

About T-Mobile US, Inc.:
As America's Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. It currently serves approximately 63 million wireless customers and provides products and services through approximately 70,000 total points of distribution. For more information, please visit
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Binge On Up Logo. Link to view and download the asset in the Media Library.