The next-gen era will transform the way we shop—not only online and from our smartphones, but in stores too. Improved network speeds and lower latency on our phones are crucial ingredients in retail’s next evolution. For retailers, a shift in the way they approach their business is essential to stay competitive in this fast-changing landscape.
While innovative offerings—from AI-based customization to virtual dressing rooms—aren’t unheard of in today’s industry, tomorrow’s technology could boost functionality and enable an industry-wide shift in customer experience and personalization. Imagine trying on a jacket you love, walking away because it’s too expensive and then later receiving an email that it’s now 30% off. This is just one example of how brick-and-mortar retailers might leverage customer data to engage customers based on their individual behaviors and drive sales.