Digital workshops and resources for small business owners


With a growing library of original content, Magenta Edge is helping American small business owners navigate the ups and downs of entrepreneurship.

With a foundational focus on minority-owned small businesses, Magenta Edge offers educational programming, real stories, and insights to help teach and inspire all entrepreneurs.

More resources to help your business thrive.

Headshot of subject matter expert Amanda Robinson

Accelerating businesses’ leap into the future: stepping into the Metaverse.

Join Amanda Robinson, a lead trainer with the Meta Small Business Team, for this workshop on how the Metaverse can help you attract more customers through connected experiences.

Headshot of subject matter expert Bruno Pieroni

Engage your audience creatively with Instagram.

Join Bruno Pieroni, Creative Strategist at Meta, for this workshop on how to use your Instagram content to boost your business.

Female business owner behind the counter and a customer sharing something on her smartphone to the business owner.

Let the data drive: using insights to tell smarter stories.

How understanding consumer trends and real-time insights can help you create more impactful content for your brand.

Image over the shoulder of woman using tablet to watch growth on a curve with a smartphone on the table.

6 ways to increase profitability to drive growth.

By understanding the cash inflows and outflows of your business, you may be able to retain earnings and reinvest in your company. Read these six tips that helped Melissa Butler bring The Lip Bar to profitability.

Two women sit across from each other at a desk going over paperwork

The ins and outs of accessing good money.

Getting the money your business needs isn’t easy, and making the wrong financial decisions can have adverse effects. Restauranteur Karl Franz Williams touches on the difference between good money and bad money.

The Magenta Edge educational content experience is an initiative to help small business owners get ahead.

These eight foundational themes cover the ins and outs of the small business journey and provide resources to help you set the pace for your success.

Marketing & Communications

Find out how to market your small business through smart targeting and storytelling.

Access & Resources

Insight on local and federal resources available to aspiring small business owners.

Business Operations

Find out how to develop a proper business structure for operational efficiency.

Generational Longevity

Understand how to prepare your business for generational succession.

Profit, Scalability, & Growth

Learn about driving a business to profitability, scaling up, and identifying growth opportunities.

Navigating Barriers

Acknowledging and addressing systemic barriers black business owners may face in entrepreneurship.


Explore the intricate details of tax issues facing small business owners.


Insights on leveraging business credit to finance a small business and building business credit during Covid-19.

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