Small Business Marketing & Communications
Find out how to market your small business through target identifications and storytelling.
Take your small business marketing to the next level.
You started a small business, but how do you get the word out? There are countless ways to reach your customers through traditional and digital marketing, but we’ve got the resources you need to help identify your customers and reach them with more relevant storytelling. Check out our SMB marketing digital workshops and spotlight series with advice from real marketers and business owners to help your small business take the next step in marketing.
Watch replays of past digital workshops.
Small business marketing tips on mastering your site, content, & social.
Join Phillip Huynh, SVP, Head of Performance and Accounts at Initiative, for this workshop designed to teach you how to maintain an online presence, tackle content creation, and show up on platforms that make sense for your small business.
FEATURED CLIP
Lesson 1
Identify the market-fit opportunity.
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Lesson 2
How to shape your brand story.
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Lesson 3
How to break into the market.
FEATURED CLIP
Lesson 1
The social advertising landscape
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Lesson 2
Prioritizing business goals
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Lesson 3
Executing on social
FEATURED CLIP
Lesson 1
Intro to ad creation
FEATURED CLIP
Lesson 2
Ad management
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Lesson 3
Creative best practices
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Lesson 1
Goal setting for small business
FEATURED CLIP
Lesson 2
Mistakes to avoid
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Lesson 3
Leveraging new & existing tools
More resources to help your small business marketing get ahead.
SPOTLIGHT SERIES
How Cecile's Bath and Body built a brand through personal connection and customer relationships.
Follow Jackie Granchamps, founder of Cecile's Bath and Body, as she shares her journey of building her business as a sole proprietor, combining her personal touch and family legacy to connect with customers, and the role CRM plays in building customer relationships.
Dear brands: customers are your most powerful marketing asset.
As a small business owner, your customers’ experience should be your highest priority. In this article, learn tips on how to make your customers your advocates and help your business grow.
4 steps to creating deeper customer relationships.
How to leverage Facebook Ads to build meaningful customer relationships through digital engagement.
7 ways to reduce friction along the customer journey.
How to create a seamless shopping experience from product discovery to point of purchase.
Strategies to improve client retention for your business.
New customer acquisition can be costly. Often, your most profitable clients are those you retain and those you attract through word of mouth from existing clients. In this article, CRM expert Taylor Dru breaks down some ways to improve customer and client retention, as well as how to best secure referrals from current clients.
Let the data drive: using insights to tell smarter stories.
How understanding consumer trends and real-time insights can help you create more impactful content for your brand.
5 trends shaping the future of content marketing.
Read about five key shifts that are actively reshaping the way brands tell stories across industries.
Tips on how to take your small business marketing to the next level.
How to build a strong social media presence for your small business.
Mastering social media for your small business doesn’t have to be mysterious. Expert consultant Darren Brown breaks down the keys to building a successful brand for yourself across your social media platforms.
3 common myths about using automation in your business.
Some small business owners may be reluctant to use automation tools in their business. CRM expert Taylor Dru walks us through some common objections and how to overcome them to keep your business running smoothly.
Picking a website builder for small business.
Building your own website can seem daunting. Where do you start? Professional web developer Adesina Sanchez helps you determine what first steps make the most sense for you and for your small business.
Pro visual design tips for building your own small business website.
Think you have to hire a graphic designer or web developer to build your business website? Think again! There are many tools and tricks that can help even a novice build a beautiful and professional-looking website. Learn more from expert web developer Adesina Sanchez.
The dynamic brand: brand growth strategies in a changing society.
In this day and age, a brand must be bold. Remaining neutral on issues of equality and equity will eventually prove detrimental in an America that is becoming more diverse and a world that is becoming more connected. But how do you do this in an authentic way while also not impacting your bottom line? Read more here to learn how.
How to deliver the right marketing message at the right time in the buyer’s journey.
Connect with customers throughout the buyer’s journey. Find out how to create “buyer’s journey” marketing content—and meet customers where they are.
The Magenta Edge educational content experience is an initiative to help small business owners get ahead.
These eight foundational themes cover the ins and outs of the small business journey and provide resources to help you set the pace for your success.
Small Business Marketing & Communications
Find out how to market your small business through smart targeting and storytelling.
Access & Resources
Insight on local and federal resources available to aspiring small business owners.
Profit, Scalability, & Growth
Learn about driving a business to profitability, scaling up, and identifying growth opportunities.
Navigating Barriers
Acknowledging and addressing systemic barriers black business owners may face in entrepreneurship.
Business
Credit
Insights on leveraging business credit to finance a small business and building business credit during Covid-19.
T-Mobile does not offer or endorse any tax, legal, financial, or other advice; the opinions, insights, and recommendations of our contributors are their own. Contact professional advisors for advice.