[Skip to content](https://www.t-mobile.com/news/un-carrier/t-mobile-takes-over-times-square-and-your-coffee-table-video#maincontent) [Newsroom](https://www.t-mobile.com/news)Toggle secondary navigation - [Network](https://www.t-mobile.com/news/category/network) - [Devices](https://www.t-mobile.com/news/category/devices) - [Un-carrier](https://www.t-mobile.com/news/category/un-carrier) - [Community](https://www.t-mobile.com/news/category/community) - [Offers](https://www.t-mobile.com/news/category/offers) - [Business](https://www.t-mobile.com/news/category/business) English [Un-carrierCategory](https://www.t-mobile.com/news/category/un-carrier)[Blog](https://www.t-mobile.com/news/blog) # T‑Mobile Takes Over Times Square … and Your Coffee Table! (Video) December 19, 2023 2 min read - Facebook IconShare on Facebook - Share on Twitter - LinkedIn IconShare on LinkedIn T‑Mobile is celebrating the holidays in its stores, online and in Augmented Reality (AR)! The Un-carrier teamed up with immersive creative technology experts [Rock Paper Reality](https://rockpaperreality.com/) to create AR experiences that are among the first of their kind. In a mobile tabletop experience, players are able to join CEO Mike Sievert and T‑Mobile’s senior leadership team as they spread holiday cheer, with a chance to win some of the year’s hottest technology gifts — including phones from Apple, Google and Samsung; as well as AirPods, Bluetooth speakers or Oculus headsets. It’s a winter wonderland populated with SLT members and holiday-themed buildings. Users move their phones around the scene to navigate, as they peer into the scene to find hidden objects that unlock a sweepstakes entry. Integrated with T‑Mobile’s existing LED billboards above its Signature Store in Times Square is another AR experience. (For example: Scanning a QR code will prompt a festive tree to scatter ornaments around Times Square.) Users are then prompted to scan their surroundings for clues on how to collect the ornaments, and friendly T‑Mobile leaders in the form of avatars appearing on augmented reality billboards provide clues to win big. Employees at the Un-carrier’s Bellevue and Overland Park headquarters have a similar opportunity to play! Players can enter via mobile phone or in-person in New York’s Times Square. To play on a mobile device, click here: [__https://bit.ly/T-MobileHolidaySweeps__](https://bit.ly/T-MobileHolidaySweeps) *With all this holiday excitement, there is still time to grab the [latest devices](https://nam02.safelinks.protection.outlook.com/) from T‑Mobile — home of the nation’s most awarded 5G network.* __NO PURCHASE NECESSARY.__ Begins 12/11/23 at 12:00:01 am PT & ends 12/22/23 at 11:59:59 pm PT. 10 Daily Entry Periods. Open to 50 United States, D.C., and P.R., 18+ & age of majority. Void where prohibited. Sponsor: T‑Mobile USA, Inc. See Official Rules for full details: [tmobileholidaysweepstakes.com/Rules](http://tmobileholidaysweepstakes.com/Rules) Tags[5G](https://www.t-mobile.com/news/archive/5g)[Devices](https://www.t-mobile.com/news/archive/devices)[Holiday](https://www.t-mobile.com/news/archive/holiday) ## Related Stories [More Stories](https://www.t-mobile.com/news/category/un-carrier) [ \ BusinessPress Release \ __T‑Mobile Is Changing How Fans Experience the PGA Championship__ \ May 11, 2026|6 min read](https://www.t-mobile.com/news/business/t-mobile-is-changing-how-fans-experience-2026-pga-championship) [ \ BusinessPress Release \ __T‑Mobile 5G Transforms KPMG Women’s PGA Championship into the Most Tech-Forward Event in Women’s Golf__ \ June 17, 2025|6 min read](https://www.t-mobile.com/news/business/t-mobile-5g-kpmg-womens-pga-championship-most-tech-forward-event-in-womens-golf) [ \ BusinessPress Release \ __T‑Mobile 5G Powers One of the Most Connected Majors Ever at 2025 PGA Championship__ \ May 14, 2025|7 min read](https://www.t-mobile.com/news/business/t-mobile-5g-2025-pga-championship) [ \ NetworkPress Release \ __T‑Mobile to Debut New 5G-Fueled Fan Experiences at FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX__ \ November 18, 2024|8 min read](https://www.t-mobile.com/news/network/t-mobile-to-launch-5g-fan-experiences-at-las-vegas-grand-prix)