[Skip to content](https://www.t-mobile.com/news/un-carrier/t-mobile-takes-over-times-square-and-your-coffee-table-video#maincontent) [Newsroom](https://www.t-mobile.com/news)Toggle secondary navigation - [Network](https://www.t-mobile.com/news/category/network) - [Devices](https://www.t-mobile.com/news/category/devices) - [Un-carrier](https://www.t-mobile.com/news/category/un-carrier) - [Community](https://www.t-mobile.com/news/category/community) - [Offers](https://www.t-mobile.com/news/category/offers) - [Business](https://www.t-mobile.com/news/category/business) English [Un-carrierCategory](https://www.t-mobile.com/news/category/un-carrier)[Blog](https://www.t-mobile.com/news/blog) # T‑Mobile Takes Over Times Square … and Your Coffee Table! (Video) December 19, 2023 2 min read - Facebook IconShare on Facebook - Share on Twitter - LinkedIn IconShare on LinkedIn T-Mobile is celebrating the holidays in its stores, online and in Augmented Reality (AR)! The Un-carrier teamed up with immersive creative technology experts [Rock Paper Reality](https://rockpaperreality.com/) to create AR experiences that are among the first of their kind. In a mobile tabletop experience, players are able to join CEO Mike Sievert and T-Mobile’s senior leadership team as they spread holiday cheer, with a chance to win some of the year’s hottest technology gifts — including phones from Apple, Google and Samsung; as well as AirPods, Bluetooth speakers or Oculus headsets. It’s a winter wonderland populated with SLT members and holiday-themed buildings. Users move their phones around the scene to navigate, as they peer into the scene to find hidden objects that unlock a sweepstakes entry. Integrated with T-Mobile’s existing LED billboards above its Signature Store in Times Square is another AR experience. (For example: Scanning a QR code will prompt a festive tree to scatter ornaments around Times Square.) Users are then prompted to scan their surroundings for clues on how to collect the ornaments, and friendly T-Mobile leaders in the form of avatars appearing on augmented reality billboards provide clues to win big. Employees at the Un-carrier’s Bellevue and Overland Park headquarters have a similar opportunity to play! Players can enter via mobile phone or in-person in New York’s Times Square. To play on a mobile device, click here: [__https://bit.ly/T-MobileHolidaySweeps__](https://bit.ly/T-MobileHolidaySweeps) *With all this holiday excitement, there is still time to grab the [latest devices](https://nam02.safelinks.protection.outlook.com/) from T-Mobile — home of the nation’s most awarded 5G network.* __NO PURCHASE NECESSARY.__ Begins 12/11/23 at 12:00:01 am PT & ends 12/22/23 at 11:59:59 pm PT. 10 Daily Entry Periods. Open to 50 United States, D.C., and P.R., 18+ & age of majority. Void where prohibited. Sponsor: T-Mobile USA, Inc. See Official Rules for full details: [tmobileholidaysweepstakes.com/Rules](http://tmobileholidaysweepstakes.com/Rules) Tags[5G](https://www.t-mobile.com/news/archive/5g)[Devices](https://www.t-mobile.com/news/archive/devices)[Holiday](https://www.t-mobile.com/news/archive/holiday) ## Related Stories [More Stories](https://www.t-mobile.com/news/category/un-carrier) [ \ BusinessPress Release \ __T-Mobile Is Changing How Fans Experience the PGA Championship__ \ May 11, 2026|6 min read](https://www.t-mobile.com/news/business/t-mobile-is-changing-how-fans-experience-2026-pga-championship) [ \ BusinessPress Release \ __T-Mobile 5G Transforms KPMG Women’s PGA Championship into the Most Tech-Forward Event in Women’s Golf__ \ June 17, 2025|6 min read](https://www.t-mobile.com/news/business/t-mobile-5g-kpmg-womens-pga-championship-most-tech-forward-event-in-womens-golf) [ \ BusinessPress Release \ __T-Mobile 5G Powers One of the Most Connected Majors Ever at 2025 PGA Championship__ \ May 14, 2025|7 min read](https://www.t-mobile.com/news/business/t-mobile-5g-2025-pga-championship) [ \ NetworkPress Release \ __T-Mobile to Debut New 5G-Fueled Fan Experiences at FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX__ \ November 18, 2024|8 min read](https://www.t-mobile.com/news/network/t-mobile-to-launch-5g-fan-experiences-at-las-vegas-grand-prix)