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Making the Case for Companies Like Ours to Set Bold Sustainability Goals like Net-Zero by 2040

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T-Mobile recently committed to achieving net-zero emissions across its entire carbon footprint by 2040, and CEO Mike Sievert is encouraging others to join the Un-carrier in making meaningful sustainability progress together.

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Un-carrier

We’re Reshaping Retail in a Digital-First World

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nr-article-Freier-01-1-9-23 - T-Mobile Newsroom

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Network

How 5G Changed the Game for Athletes at Red Bull Rampage 

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CEO Mike Sievert is celebrating 10 years of work at T-Mobile.

nr-article-Mike-Sievert-10-Year-Anniversary-Blog-11-16-22 - T-Mobile Newsroom

My 10th Magentaversary: Reflecting on a Decade of Work Alongside the Best in Wireless

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nr-article-Elsight-Blog-11-21-22 - T-Mobile Newsroom

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nr-hero-T-Mo-Accelerator-11-14-22 - T-Mobile Newsroom

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Business

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When Natural Disasters Strike, T-Mobile Shows Up With Open Hearts — And Tech Support

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InDro-Sentinel - T-Mobile Newsroom

Why Canadian Robotics Company InDro Robotics Chose T-Mobile for a U.S. Mission

InDro-Sentinel

Girl sitting on the floor in front of her laptop

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We’ve Made Great Progress in Delivering Connectivity to Underserved Students. And as the Urgency Increases, We Won’t Stop.

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Image of T-Mobile and University of Washington officials at the Interdisciplinary Engineering Building groundbreaking ceremony. The people in the image are T-Mobile’s Kevin Lau, John Saw, Neville Ray, “Dubs” the Husky, UW President Ana Mari Cauce, UW Engineering student Liban Hussein, Dean Nancy Allbritton, of the UW College of Engineering (wearing brown jacket), and UW Engineering student (in green shirt) Aisha Cora

T-Mobile’s Kevin Lau, John Saw, Neville Ray, “Dubs” the Husky, UW President Ana Mari Cauce, UW Engineering student Liban Hussein, Dean Nancy Allbritton, of the UW College of Engineering, and UW Engineering student Aisha Cora at the IEB groundbreaking ceremony in Seattle on September 15, 2022.

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T-Mobile Donates $5 Million to University of Washington Aimed at Further Advancing Local Engineering Talent and Innovation

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5G-Alaska-nr-article - T-Mobile Newsroom

T-Mobile is First with 5G in all 50 States! Customers Get 5G Coverage in Alaska Through GCI Partnership

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T-Mobile’s mission is to be the best in the world at connecting customers to their world. That’s not just a phrase, it’s also a pretty tall order — and one that we take seriously. It comes to life every day through our efforts to deliver exceptional services at a great value, from a great team. Customers deeply value the connectivity our industry provides, and doing it well means we have to operate just about everywhere. That leaves the potential for a big environmental footprint in our wake.
And increasingly, our customers are asking what we are doing about that. I love this. Broader research aligns with what we’re hearing from our customers and employees. In a 2022 <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.ibm.com%2Fdownloads%2Fcas%2F5NGR8ZW2&data=05%7C01%7CJocelyn.Jacobson%40t-mobile.com%7C3869b7a5272f4a450a1f08db05501be6%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C638109613893613349%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=IIaNPF1bs6JkCvwPc1lcKlvPhnaXMcheSZ5PxqZdBhg%3D&reserved=0">global survey from IBM</a>, 51% of respondents said environmental sustainability is more important to them now than it was the year before. And a 2022 <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fcbey.yale.edu%2Four-stories%2Frising-leaders-report-businesses-should-play-key-role-in-addressing-environmental-and&data=05%7C01%7CJocelyn.Jacobson%40t-mobile.com%7C3869b7a5272f4a450a1f08db05501be6%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C638109613893613349%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=7A%2Fz%2BhdUKxC9GtrGxQ5uI9T4E%2BS0iaRuCm9W5BzSPT4%3D&reserved=0">Yale survey</a> found that 51% of U.S. business students would even take lower pay to work for a company with better environmental practices — a signal of the topic's importance. And, of course, scientists have also made it clear that we must implement bold measures now to ensure a sustainable future for ourselves and generations to come.
For these reasons — and because it’s simply the right thing to do — T-Mobile has integrated sustainability into how we operate, achieving a lot of “firsts” along the way. We’re proud that we were the first U.S. wireless provider (in 2018) to pledge to source 100% of our total electricity usage with renewable energy, then being the first to do just that in 2021. And of being first in U.S. wireless to set science-based carbon reduction goals and then reach them in 2021, four years ahead of our 2025 target.
Now, we have taken another big step forward. Just recently, T-Mobile announced that we are the first in U.S. wireless to set an ambitious goal to achieve net-zero emissions across our ENTIRE carbon footprint by 2040, in addition to being the first in U.S. wireless to set a net-zero target that’s validated by the <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsciencebasedtargets.org%2Fnet-zero&data=05%7C01%7CJocelyn.Jacobson%40t-mobile.com%7C3869b7a5272f4a450a1f08db05501be6%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C638109613893613349%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=wLirXmVzHeGNJQa4M2JqBfqGJZPy5T44rHOB9WJeg%2FM%3D&reserved=0">Science Based Targets initiative</a> (SBTi). This means we’ve committed to ensuring the amount of greenhouse gas emissions we add to the atmosphere can be no more than the amount taken away. This is no small task, but we’re up for the challenge!
While we love a good Un-carrier first, this is a case where we don’t want to be standing alone. We are proud to be carving out our path toward real progress, but we should be one of many doing the very same thing when it comes to sustainability. And it’s got to be more than talk. Companies like ours need to lead by example with real action. Novelist Ken Kesey said, “You don’t lead by pointing and telling people some place to go. You lead by going to that place and making a case.” That’s exactly what we’re doing.
A great example of this is <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.theclimatepledge.com%2F%23main-navigation&data=05%7C01%7CJocelyn.Jacobson%40t-mobile.com%7C3869b7a5272f4a450a1f08db05501be6%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C638109613893613349%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=YifsRQfcisd2t3IFQzUDxxrsdNHfLapdFCK0YktNy2A%3D&reserved=0">The Climate Pledge</a>, which T-Mobile recently signed. This is an innovative commitment Amazon co-founded to accelerate responsible climate action across all industries. It aligns T-Mobile with nearly 400 like-minded companies and organizations, such as Microsoft, Alaska Airlines, IBM, and Procter & Gamble, all of which believe investing in sustainability is key to long-term success and have vowed to reach net-zero carbon emissions by 2040. A group of leaders that understands the power of coming together — leading by going to that place and making the case.
By the way, we all also recognize that while this is good for the planet, it’s also good business. Independent nonprofit JUST Capital found that companies that land on its annual list of <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fjustcapital.com%2Frankings%2F&data=05%7C01%7CJocelyn.Jacobson%40t-mobile.com%7C3869b7a5272f4a450a1f08db05501be6%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C638109613893613349%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=L2x3LNb6N9lhAtJyN0Lr3AakY4y7y0yuP9KSPQM%2FUt4%3D&reserved=0">America's Most JUST Companies</a> on average had a <a href="https://justcapital.com/reports/announcing-the-2023-rankings-of-americas-most-just-companies/">higher return on equity and higher profit margins</a> than those that didn’t. Whether this is causal or not, it points to the responsibility we have as successful organizations in our society. It’s worth noting that T-Mobile was recently listed as #20 on the 2023 Most Just Companies list and earned a #1 ranking in our industry for environmental impact. How these efforts correlate with performance further underscores how customers and employees perceive them as positive and meaningful.
T-Mobile is taking this challenge straight on. We’ve made the decision as a company to move beyond managing risks and begin to take intentional measures — bigger than ever before — that will ensure a sustainable future for us all. I’d like to see even more businesses like ours do the same. There is strength in numbers, and more important, there are common practices that we could jointly develop and share. I’m pleased to see so many organizations begin to move past the talk, and into the doing. I hope others will join in so we can make meaningful progress together.

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T-Mobile CEO Mike Sievert encourages others to join the Un-carrier in setting bold sustainability goals like achieving net-zero carbon emissions by 2040.

Making the Case for Companies Like Ours to Set Bold Sustainability Goals like Net-Zero by 2040 - T-Mobile Newsroom

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Is brick-and-mortar retail dead?

As the head of T-Mobile’s Consumer business, and more important, someone who has worked both inside stores and in support of them for nearly my entire career, I am often asked what the role of brick-and-mortar shopping will be in the future, including if there is one at all. As online shopping has become increasingly popular over the past decade or so, it seems to be a continual point of discussion. T-Mobile’s CEO Mike Sievert (then COO) even talked about it in a social post in 2017 called <a href="https://www.linkedin.com/pulse/long-live-store-mike-sievert/" target="_blank" rel="noreferrer noopener">Long Live the Store</a>. And here we are today, continuing to contemplate it! One thing I’ve learned during nearly 30 years of working in retail, is that change is constant. Large department stores. Smaller footprint stores. Pop-ups. Online shopping. In-store experiences. Curbside pickups. Doorstep drop-offs. We’re actually seeing some interesting trends emerge right now that have been brewing for some time, but likely were accelerated with the Covid-19 pandemic. In the last two years, American consumers have spent a staggering $1.7 trillion online and <a href="https://www.forbes.com/sites/johnkoetsier/2022/03/15/pandemic-digital-spend-17-trillion/?sh=11f5f7fd5035" target="_blank" rel="noreferrer noopener">e-commerce spending jumped</a> 55% as consumers looked for safe ways to shop. But as things began to improve, consumers started to once again crave in-person options. In fact, some online-only retailers like Warby Parker and Fabletics moved to opening physical stores. The <a href="https://nrf.com/blog/us-retailers-announced-many-store-openings-in-2021" target="_blank" rel="noreferrer noopener">National Retail Foundation reported</a> that in 2021 alone, more than 8,100 new physical retail stores opened. Today, in our post-pandemic world, no surprise, customers want to shop in multiple ways – their way! <a href="https://nielseniq.com/global/en/insights/commentary/2021/consumer-behavior-in-the-covid-recovery/" target="_blank" rel="noreferrer noopener">Data by NeilsenIQ </a>show that more than two-thirds of those surveyed said they have now changed the way they shop because of Covid-19. This trend is only expected to grow. Getting back to the question at hand – Is brick-and-mortar retail dead? Here’s what I think: Yes, the way we’ve known it is dead. But it’s because physical shopping is changing – yet again – and will deliver experiences that will surprise and delight customers in ways that are more innovative than ever. We’re entering a new era of retail where customers are no longer asking for more choices, they expect it. And we agree! A one-size-fits-all-approach to retail is long gone, and if we can’t offer a multi-channel, customized retail shopping experience, then we have missed the mark. Customers want us to meet them where they want us to be. That’s a good thing, because it’s our specialty here at T-Mobile. Last year we brought Total Experience to life – combining Care and Retail to eliminate customer pain points by streamlining issue resolution within geographical areas. Total Experience has given us tremendous opportunities to anticipate and solve problems more effectively. Now, we are reimagining retail holistically by redefining the experiences we offer and bringing even more flexibility to customers. One part of this includes narrowing in on four distinct brick-and-mortar store formats that will serve customers’ different needs.

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• Signature stores. You may have already visited one of the few T-Mobile brand showrooms in iconic places around the country. These stores wow customers and employees with ultimate Un-carrier experiences, like exciting events and product launches. • Experience stores. These company-owned Experience stores already exist today but will evolve to deliver the latest and broadest assortment of T-Mobile products and services – within 30 minutes of most customers. Much like Signature, these stores will be staffed by our customer-obsessed Mobile Experts with expertise to handle every issue … from A to Z. Customers will also have access to complete service capabilities through our Team of Experts customer service model. Soon to be our fastest-growing format, these store openings will provide new jobs around the country. • Neighborhood stores. Customers will experience a blend of convenience and service for their everyday needs at Neighborhood stores, offering our most popular products and services. These company-owned and Authorized Retailer-operated stores will be located in large and small areas across America and will open up new job opportunities right in their communities. • Express stores. Our new Express format – branded as Metro by T-Mobile and operated by Authorized Retailers – will offer fast ways to purchase prepaid and select postpaid products. Express will also create new jobs for the entrepreneurs (who often live in the communities) operating them. Over time, we’ll create more visual distinction for customers to know what type of store they’re visiting to meet their needs.

We are also bringing retail directly to our customers in innovative ways. • Mobile stores (aka Mobile Trucks). Our mobile truck fleet will provide retail services where they’re needed – at brand launch events, in underserved rural areas to get customers up and running on the T-Mobile network as it becomes available in their area (and even before a brick-and-mortar store is open) or deployed to communities affected by disasters. • Store-in-store. We will continue to offer customers the convenience to purchase T-Mobile products and services where they already shop. Small kiosks at mass merchants and big-box retailers such as Costco, Walmart, Best Buy and elsewhere will be staffed by our T-Mobile team or trained store employees. We’ll enhance these physical offerings with many new innovative digital experiences that will integrate seamlessly into physical retail. Lastly, we can’t forget our secret weapon: our people. T-Mobile has the best team in wireless. Technology has transformed the way people shop, but we know that consumers also often want the option for human assistance and connection. When they do, Team Magenta will be ready to serve them as only we can! Completely evolving our retail approach to support customers is a multi-year process, and this is just the first step of our plan. We’ve been busy working through changes in how we’ll staff our stores, hire new talent, and invest in technology to keep modernizing our systems. We’re leaving no stone unturned, because we know if we want to achieve our mission to be the best in the world at connecting customers to their world, “good enough” won’t cut it. Looking at the road ahead, this restless, never satisfied, Un-carrier mentality will continue to fuel our customer obsession and help us become the undisputed customer experience leader. I couldn’t be more excited for where we are headed – and can’t wait to share more along the way. Let’s go!

We are reshaping retail in a digital-first world.

We’re Reshaping Retail in a Digital-First World - T-Mobile Newsroom

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What It Is: The T-Mobile Accelerator program serves as a hub for driving ideas, innovation and action. Focused on collaborative experiences for growth, it delivers year-round programming and activities, including entrepreneurial and tech community engagements, expert speakers and mentorship sessions.

For 2023, the Un-carrier is looking for cutting edge technologies that will change the way fans engage with sports with the power of our <a href="https://www.t-mobile.com/coverage/4g-lte-5g-networks" target="_blank" rel="noreferrer noopener">nationwide 5G network</a>.

Who’s it for: Startups and developers looking to change the world of sports and entertainment through 5G.

Join the Live Action – Enhance the experience of sporting events with new and unique ways to get in on the action. This category is all about immersing fans in the game through use cases like new camera angles, interactive video experiences, more real-time stats and visualizations, extended reality (XR) applications and more.

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<li>Join the Live Action – Enhance the experience of sporting events with new and unique ways to get in on the action. This category is all about immersing fans in the game through use cases like new camera angles, interactive video experiences, more real-time stats and visualizations, extended reality (XR) applications and more.</li>

Connect with Teams & Athletes – Build the connection between the team and its fans. Use cases in this category could include virtual interactions with athletes, coaches and mascots, behind-the-scenes tours during the event or practice, etc.

<li>Connect with Teams & Athletes – Build the connection between the team and its fans. Use cases in this category could include virtual interactions with athletes, coaches and mascots, behind-the-scenes tours during the event or practice, etc.</li>

Venue Activation – Consider all aspects of a venue experience. This category explores how 5G can elevate and improve the overall fan experience at the venue from getting there to getting home and everything in between. This includes how to further engage a fan at the event with the live game action to retail and operations management such as ticketing, gate entry, purchasing food and beverages and back of house activity.

<li>Venue Activation – Consider all aspects of a venue experience. This category explores how 5G can elevate and improve the overall fan experience at the venue from getting there to getting home and everything in between. This includes how to further engage a fan at the event with the live game action to retail and operations management such as ticketing, gate entry, purchasing food and beverages and back of house activity.</li>

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How to apply: Interested startups and developers can apply with their solution proposal <a href="http://t-mobile.acceleratorapp.co/application/new?program=innovation-invitational-or-sports-tech" target="_blank" rel="noreferrer noopener">here</a>. Submissions are now open until Feb. 28, 2023

Why apply: With T-Mobile 5G, developers have access to coverage and speeds needed to activate enhanced sports experiences. Companies participating in this program will also receive a development grant and the opportunity to work directly with T-Mobile engineers and business leaders.

The T-Mobile Accelerator Program is now accepting applications for it's 2023 innovation series focused on how 5G can enhance sports and entertainment experiences.

The T-Mobile Accelerator Program is now accepting applications for it's 2023 innovation series focused on how 5G can enhance sports and entertainment experiences

T-Mobile Accelerator Now Accepting Applications to Drive 5G Innovation in Sport Experiences - T-Mobile Newsroom

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T-Mobile Accelerator Now Accepting Applications to Drive 5G Innovation in Sport Experiences

When in areas as remote and beautiful as Virgin, Utah it can sometimes be difficult to get a reliable phone signal. So how did T-Mobile and drone logistics and delivery company, <a href="https://www.droneup.com/" target="_blank" rel="noreferrer noopener">DroneUp</a>, manage to <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Ftwitter.com%2FJohnSaw%2Fstatus%2F1583495600242184192%3Fs%3D20%26t%3DurXVIeizkxnDMvl6qa8UsQ&data=05%7C01%7CClint.Patterson28%40T-Mobile.com%7C8a4f8643b4034db2fb0008dac9a64b0a%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C638044013311512671%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C7000%7C%7C%7C&sdata=r3oPf7aZMcFn60nklnmAGoO3tkftpNWVdyKznYITDXI%3D&reserved=0" target="_blank" rel="noreferrer noopener">deliver fresh cans of Red Bull</a> to Rampage athletes responsible for creating the courses they’ll ride down?

Simple, with help from <a href="https://www.elsight.com/" target="_blank" rel="noreferrer noopener">Elsight</a> and our Halo connectivity system.

At Elsight, we provide software and hardware technology solutions to facilitate reliable network connections and our Halo system can aggregate multiple LTE and 5G links from multiple carriers and prioritize those links in the aggregation tunnel. This means we can outfit a drone to receive signals from different carriers and prioritize which one we want to use. If there happens to be a gap in the network on one of the links, Halo can switch to a new signal to ensure the drone doesn’t go down. This layer of backup is critical in for all types of drone flights and becomes even more necessary as beyond visual line of sight (BVLOS) drone operations get closer to being commercialized. 

Halo also monitors and records traffic usage (i.e. how much data was sent/received from each link), and we can record the signal strength from all the modems with timestamps, 3D GNSS positioning, packet loss levels, and latency measurements which are all vital pieces of information to the team piloting the drone. 

In the build up to the mission in Utah, we worked closely with the T-Mobile and DroneUp teams to test T-Mobile’s 5G network on Standalone (SA) and Non-Standalone (NSA) 5G across multiple bands and found that T-Mobile’s 5G SA network locked on band N71 (600MHz) proved to be the easy choice to complete the mission. 

So how did T-Mobile’s 5G SA network perform and why was it preferred over LTE and other carriers? 

To start, it’s important to highlight what 5G SA is. 5G by itself isn’t just an improvement of the radio protocol, but it introduces a whole new paradigm in cellular network design and brings the network core to the edge. In this instance, the drone flying the mission. 5G SA takes this a step further because it has its own dedicated core, meaning it doesn’t share radio or network resources with LTE users, a major strength when running applications that require low latency, like drones. T-Mobile happens to have the nation’s only nationwide 5G SA network and is one of the main reasons why the drone was able to perform so well. In fact, we were even able to demonstrate a direct connection between the drone and mobile ground control station over IPv6. 

The second piece of the pie revolves around band n71. Drone operations are highly recommended over this band thanks to its ability to separate uplink and downlink bands for simultaneous transmission, which is extremely helpful when flying a drone in real-time. Again, it just so happens that T-Mobile the only U.S. provider supporting n71 at 600MHz with its nationwide Extended Range 5G. Its range can even be extended up to 30% when in 5G SA only mode – meaning even more areas are covered in low-band 5G – which is critical to flights in rural areas like the one we performed at Rampage. 

During the event, Halo carried three modems: a 5G SA modem with T-Mobile (priority-1), an LTE modem with T-Mobile (priority-2), and an LTE modem connected to alternative cellular providers (priority-3). The icing on the cake? Using radio frequency recordings throughout the flight, we saw that all operations only ever used the T-Mobile 5G SA modem without ever needing to use the backup links. This means that even in rural Utah, T-Mobile’s 5G SA network performed so well the drone never needed to switch to the backup networks, with Halo experiencing zero drops and disconnects. 

What makes Halo and the flights performed at Rampage even more special is how we were able to establish an encrypted tunnel from the drone to the cloud server which we used for both command and control over T-Mobile 5G. 

T-Mobile’s excellent 5G network was the clear choice for this deployment and its 5G SA network executed the deployment perfectly, carrying all the data to and from the Halo system and the ground control station with ultra-low latency. T-Mobile’s network range and stability created the unique conditions necessary for Halo’s RF-over-5G, where local routing and ultra-low latency create ideal conditions for drone flights which were easily achieved over the 5G SA network.  

Commercial drone delivery technologies are quickly emerging and T-Mobile’s 5G network and our Halo system easily showcased how the Un-carrier has the reach and ability to perform unmanned aerial vehicle operations – especially in rural areas and even more so now that <a href="https://www.t-mobile.com/news/network/t-mobile-lights-up-standalone-ultra-capacity-5g-nationwide" target="_blank" rel="noreferrer noopener">T-Mobile just upgraded it's Ultra-Capacity to include 5G SA nationwide.</a> The potential this creates offers an exhilarating prospect for future Halo deployments, especially when BVLOS operations become the norm.

When in areas as remote and beautiful as Virgin, Utah it can sometimes be difficult to get a reliable phone signal. So how did T-Mobile and drone

How 5G Changed the Game for Athletes at Red Bull Rampage  - T-Mobile Newsroom

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Wow, it’s been 10 years since I joined T-Mobile. A decade! It’s an understatement to say A LOT has happened in that time. When I joined Team Magenta, T-Mobile was rebuilding from a failed merger but working on another with MetroPCS. We had a little over 33 million customers. Our former CEO John Legere had joined only a few weeks earlier. We didn’t yet offer the iPhone, or LTE service. We had just launched our first unlimited nationwide 4G data plan. We were focused on prepaid and our “challenger strategy” in urban areas — and just starting to firm up plans for a new groundbreaking Un-carrier approach that would change wireless as we knew it.

That’s just scratching the surface, but yep, A LOT has happened in that time.

Work “Magentaversaries” are an important part of our Un-carrier culture. We love celebrations (particularly when they involve magenta confetti!), but these annual moments of recognition are more than that. Our people and unique culture are what makes us the Un-carrier, and Magentaversaries give us an opportunity to reflect on what we’ve been able to accomplish — together. Wins, losses, moments of success and failure. No doubt, we’ve experienced it all and learned a ton together along the way.

Sometimes in the fast turn of wireless, we don’t take the time to pause and think about how far we’ve come. The people who have shaped us. The steps we’ve taken. But we should! Even as we welcome new talent to the team (we’ve hired more people every year since the close of the merger in 2020!), we should never miss the opportunity to celebrate these milestones — from first years to impressive 20-, 25- or 30-year marks, and everything in between and beyond!

In that spirit, I was thinking about what I’ve taken away from a decade of work here and the things that have inspired me. I thought I’d share 10 things with you (not a coincidence ?). For me, time sure does fly by doing big things for our customers with the most dedicated team of employees. It’s a thrilling and fast-paced journey every day!

Smart risks lead to rewards. In the early days of the Un-carrier, T-Mobile recognized that customers deserved better. Our team under John decided to put our trust in customers and make them first in everything, and we’ve continued to build on that approach in the years I have been CEO. Back then, we also quickly realized we needed to force change upon a severely broken wireless industry. Playing it safe just wouldn’t cut it. We had to take some risks to truly shake up wireless … so we did just that. People thought we were crazy for gutsy Un-carrier moves like eliminating hidden fees and abolishing data limits forever, but we knew making the leap would pay off. Our belief? Invest in customers — and if you serve them well, they’ll invest right back in you. That customer-first mindset continues to pay off today with more than 20 Un-carrier moves (and additions to those moves) under our belt (and counting), along with an unwavering focus on bringing customers the best network, the best value and the best experiences.

Competition fuels innovation. This has always been a hypercompetitive industry, and the good news for T-Mobile is that it’s an environment we crave. When you’re faced with pressure from the other guys, you can choose to buckle OR pave the way like we’re doing with our big lead in 5G. As you probably know, T-Mobile has the largest, fastest and most reliable nationwide 5G network. That new level of quality competition, enabled by our ground-breaking merger with Sprint a few years ago, is inspiring all kinds of investments and change across the industry. Witness the huge 5G investments our competitors are now making as they try to catch up to T-Mobile! When real competition happens, customers at every carrier are the winners. That’s why T-Mobile is driving technology forward for consumers with things like <a href="https://www.t-mobile.com/news/network/t-mobile-lights-up-standalone-ultra-capacity-5g-nationwide">5G standalone</a>, a massive step toward unleashing life-changing apps that will thrive on a pure 5G network. We also came up <a href="https://www.t-mobile.com/news/network/t-mobile-takes-hassle-and-worry-out-of-switching">Easy Switch</a>, a simple, innovative and fast (only takes five minutes!) way for people to use their unlocked eSIM-compatible smartphones to move over and experience the Un-carrier.

Don’t be afraid to swim upstream. Putting customers first can be expensive, and sometimes, a little lonely. But when everyone else is going a different direction, that only emboldens us at T-Mobile. This summer, both of our principal competitors rolled out big price increases to their monthly plans to millions of customers, raising significant revenue. We were asked many times whether we’d respond in kind. Our response? <a href="https://www.t-mobile.com/news/un-carrier/t-mobile-helps-americans-tackle-inflation">Price Lock</a>, our signature guarantee that we won’t raise the price of your monthly plan for voice and data. It’s a great example of us going alone and placing faith in our customers. And guess what? This year our postpaid service revenue growth is leading the industry among major players — showing that swimming upstream for customers isn’t just good, it’s also good business.

Create a culture that includes everyone. T-Mobile is a vibrant and diverse place to work, and our customer-focused employee community is the single biggest differentiator of the Un-carrier. Investing in our team — and working to create a culture where every employee from every background can work authentically — is a big part of our success. For many years, we’ve worked to cultivate and nurture a culture of diversity, equity and inclusion every single day. Our <a href="https://www.t-mobile.com/news/community/equity-in-action">Equity In Action plan</a> ensures that DE&I remains at the heart of the values we live by. Our focus here makes the company a better place to work, it helps the communities we serve, and it contributes to our success in the marketplace. We have a lot of work left to do here, and we’re far from perfect. But I know the pursuit is worth it every time I meet team members who tell me how our attempts at an open and inclusive culture have impacted their lives — and our company — for the better.

Never stop learning and growing. I’ve talked about <a href="https://www.t-mobile.com/news/community/ceo-mike-sievert-growth-mindset-leadership-lessons">growth mindset</a> before. At T-Mobile we call it the “We Won’t Stop” mindset. We’re all about growth, and that means developing people and filling positions not based just on “what you’ve done” but on what you can do. We strive to invest in potential, because it’s not always about formal credentials or lines on a resume. It’s about grit. And restlessness — the relentless pursuit of the difficult. I’m grateful for leaders throughout my career who were willing to let me put my potential and thirst for opportunity to the test. They took a chance on me, and I’ve loved having the opportunity to pay that forward. With more than 3,000 job openings right now, you can bet T-Mobile is all in on finding talented individuals who are ready to bring their passion, tenacity and agility — because we have big things to accomplish together! We value these learners, because seeking knowledge from others is a vital part of the leadership journey. Whether casual connections with those you admire or formal mentoring opportunities, we should all invest in our career and personal growth by learning and listening. This year I launched my <a href="https://www.youtube.com/watch?v=AdHp1XkEKsw&list=PL0mz2nejZ-Di0NoMOnK580cUsdSnZJk6o">Sidekicks Conversations</a> series with this in mind: Everyone has a story, and everyone has something we can learn from.

Success creates success. We had 26.5 million branded customers in 2012. Today, with more than 110 million customer connections, we are still adding more customers than our two largest competitors combined. T-Mobile is experiencing the greatest growth momentum in wireless, and we’ve built on that by turning our attention to a tragically broken broadband industry that was locking its customers into expensive contracts for subpar service. With <a href="https://www.t-mobile.com/news/un-carrier/internet-freedom">Internet Freedom</a>, our groundbreaking Un-carrier move to support T-Mobile 5G Home Internet, we’ve made it easy for customers to “break up” with their cable company! Today our 5G Home Internet service is posting industry-leading growth by following the same customer-first principles that made us a leader in mobile connections.

Mistakes uncover fresh thinking. At T-Mobile we have a relentless appetite for taking bold action and forging new, uncharted courses … but not everything works every time, and we’ve got to be OK with that. Cheesy poster-quote alert: If you’re making every shot you take, you’re not taking enough shots. Or: If you don’t go out on a limb, you’re never going to get the best fruit. But really, failures aren’t always bad and sometimes are just what you need to grow. We move quickly, learn what customers teach us, and change course without hesitation or regret. We also keep moving as we learn, adjust, learn, adjust. That pace of change can be stressful, but at the Un-carrier, it’s also normal.

It’s better to be an owner. Have you ever noticed, as a customer, that it’s just better when you can deal directly with the owner of a business? They take responsibility. They value customers. They fix issues with urgency. We noticed, too. That’s why years ago, under our previous CEO, we decided to make every single T-Mobile employee an owner with meaningful annual stock grants. That’s a policy we’ve continued during the years I have led the combined company. We act like owners because we ARE owners.

We can use our platform to generate real impact. T-Mobile is in the business of connecting people — and that means all people. Our commitment to stand up for consumers — to deliver 5G for GOOD — extends to underserved communities, first responders, remote populations and at-risk students. I’m particularly proud of the work we’ve done through <a href="https://www.t-mobile.com/business/education/project-10-million">Project 10Million</a>, our groundbreaking program that aims to provide 10 million eligible students with a free hotspot, free or highly subsidized data plans, and access to at-cost laptops and tablets. So far, we’ve invested $3.65 billion in services to connect 4.3 million U.S. students, and our efforts continue. Big business like ours have a huge influence on the world we live in, and it is important that we use the platforms of our business to help achieve systemic change.

Perseverance is a virtue — if you are right. The T-Mobile-Sprint merger. Need I say more? Try and try again. It took incredible determination to bring a supercharged T-Mobile to life. Despite obstacles and challenges in our path, we never doubted what we were setting out to do: deliver a transformative nationwide 5G network, better products at unmatched value, increased competition and access for underserved communities. Check, check, check and check. We hung on and kept going because we knew we were right in our belief that our new company would bring a new level of competition to the market, and that T-Mobile and customers everywhere would benefit. Now — after two and a half years of planning and fighting for the merger, and over two and a half years integrating the companies to create today’s T-Mobile — we have a success that’s unmatched in telecommunications history. I’m so proud of this team and what they deliver every day. And I can’t wait to see what the next 10 years bring!

To mark a decade of work at the Un-carrier, T-Mobile CEO Mike Sievert shares 10 reflections from his 10-year journey.

My 10th Magentaversary: Reflecting on a Decade of Work Alongside the Best in Wireless - T-Mobile Newsroom

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It’s no secret that business communications are different these days. With an increasingly distributed workforce that’s always on the go, more and more employees are having work conversations on personal phones. While that can deliver all kinds of benefits, this trend can be a recipe for business risk. In fact, analyst firm IDC found that 41%<a href="#_ftn1" id="_ftnref1">[1]</a> of U.S. companies say it’s a big challenge to keep corporate resources and client data secure with the rise in mobile/hybrid workers.

Regulated industries like health care, education, financial, and professional services require records of work-related phone calls and messages, making compliance a necessity. Without the right tools to keep messaging secure, employees can unknowingly break compliance standards by mishandling sensitive data, like personal health information or confidential financial materials. And, those businesses can get hit with massive fines — in fact, <a href="https://www.businessinsider.com/wall-street-banks-fined-staff-personal-phones-text-communicate-work-2022-9">banks have been fined $1.8 billion this year for non-compliance</a> with SEC and CFTC guidelines.

That’s why T-Mobile and AI solution provider <a href="https://www.movius.ai/">Movius</a> are working together to make this a problem of the past for businesses with <a href="https://www.t-mobile.com/business/solutions/productivity/multiline-phone-system-compliance">T-Mobile MultiLine</a>. MultiLine allows employees to use one smartphone for personal AND business communications in a way that meets compliance standards. It enables employees to use their personal phone to call, text and even use apps like WhatsApp on a dedicated, secure, compliant business line.

MultiLine keeps conversations safe and compliant by:

True to our DNA at T-Mobile, MultiLine makes protecting and streamlining communications simple. It’s also easy to scale, no matter the size of the organization. Employees can download the app and enroll in minutes. Through the app, employees communicate as usual with clients or co-workers via email, text, WhatsApp, phone calls, and more. And because they can use their own smartphones, employees can get back to business conversations right away…  and without worry.

Mobile work is here to stay, and the stakes are high for businesses to keep sensitive communications safe. We're here for businesses with partners like Movius to help them focus on what they do best while we tackle their communication pain points. And we won’t stop.

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<a href="#_ftnref1" id="_ftn1">[1]</a> IDC Infographic, sponsored by T-Mobile for Business, Understanding the Landscape of Regulatory Compliance in a Mobile World, doc #USUS49752722, November 2022

T-Mobile and AI solution provider Movius are working together to make this a problem of the past for businesses with T-Mobile MultiLine. MultiLine allows employees to use one smartphone for personal AND business communications in a way that meets compliance standards. It enables employees to use their personal phone to call, text and even use apps like WhatsApp on a dedicated, secure, compliant business line.

T-Mobile and Movius Simplify Secure, Compliant Communications for Businesses - T-Mobile Newsroom

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T-Mobile and Movius Simplify Secure, Compliant Communications for Businesses

Extended Reality (XR) is a major buzzword in tech today, with promises that it will transform the way we communicate and interact with the world around us. While that sounds futuristic and forward-looking, I can tell you it’s all very real … and innovation happening on our network right now is beginning to deliver on those promises.

One year ago, Qualcomm <a href="https://www.t-mobile.com/news/network/t-mobile-snapdragon-spaces">named</a> T-Mobile U.S. as the lead 5G partner for Qualcomm Technologies’ <a href="https://spaces.qualcomm.com/">Snapdragon Spaces</a>™ XR Developer Platform in North America. They needed a partner with a powerful, far-reaching 5G network to help deliver on the potential of XR. Since then, we’ve been on a mission to build immersive 5G experiences for AR glasses, working with startups and developers through programs like our T-Mobile Accelerator. We see incredible potential for XR and smart glasses to disrupt industries from education to entertainment while creating new opportunities in the industrial and retail space. While we’re just getting started, I want to highlight some of the incredible innovation this work has enabled already and explain why 5G is so important for this revolutionary technology.

Cloud rendering and edge computing are huge opportunities for XR. By taking the burden of processing and rendering away from the device and moving it into the cloud, we can eliminate the need for bulky headsets while untethering the glasses from your smartphone in the future. Working with T-Mobile Accelerator companies VictoryXR and Mawari, we took a massive step in that direction.

Building on our previous work together – like the <a href="https://www.t-mobile.com/news/network/fisk-university-htc-vive-t-mobile-and-victoryxr-launch-5g-powered-vr-human-cadaver-lab">5G-powered VR cadaver lab</a> – VictoryXR created an interactive AR experience for smart glasses to teach students where certain organs within the human body are located using high fidelity lifelike 3D images. Picture a high-tech and educational version of the game Operation. It’s very cool on the surface but it's truly remarkable when you take a closer look under the hood.

VictoryXR implemented the Mawari Network’s XR Streaming Software Development Kit (SDK), which moved the heavy rendering burden from the device to T-Mobile’s edge servers. Think about that for a minute … data intensive and demanding 3D rendering is being done miles away over our network, and it’s being done without a perceivable delay for the end user. It’s an incredible achievement and a true testament to the power of 5G and the role it will play in the future of XR.

Holographic Communication

XR could very well bring about the next evolution in communication in ways we never could have imagined. T-Mobile Accelerator participant Beem is on a mission to create greater intimacy in digital communication, and they’re using 5G and AR to make it happen. The company created a platform that enables live holographic video calls that can place a lifelike room-scale stream of someone in the room with you. Seems like something straight out of a futuristic sci-fi movie, but this is very real. And It's happening right now.

While Beem’s solution works great with a phone, we worked with them over the past several months to enable the program on 5G-connected Lenovo ThinkReality A3 smart glasses using the Snapdragon Spaces platform. With the high throughput and near real-time responsiveness of 5G, it truly feels like the person is in the room with you.

The future of gaming is incredible. Instead of staring at a screen – with smart glasses and Augmented Reality – the world around you becomes your screen, blending fantasy and reality together while unleashing new ways to interact with the game and other players.

Through our T-Mobile Accelerator, Mohx-Games created a new experience for smart glasses that transforms your environment into a world where fireballs shoot from your bare hands like magic so you can defend yourself from a monster that springs from the ground around you. Most remarkably, the company introduced what it calls “Metaverse Multiplayer” – a cross platform multiplayer system that allows users with mobile phones to play along with AR or VR glasses users – remotely or in-person.

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These are just a few examples of the amazing innovation taking place through the T-Mobile Accelerator, and we’re excited to share more soon. I’d like to thank all of the participants who joined the program during the <a href="https://www.t-mobile.com/news/network/t-mobile-accelerator-kicks-off-program-to-build-5g-ar-experiences-for-smart-glasses-with-snapdragon-spaces">spring</a> and <a href="https://www.t-mobile.com/news/network/t-mobile-expands-accelerator-program">summer</a>: Beem, Foundry Six, Krikey, Mawari, Mohx-Games, Pluto, Stops, VictoryXR and weR. And a huge thank you to Qualcomm who continues to be incredible to work with in leading the charge on XR. It’s exciting to see real results leveraging the power of 5G, and like I said, we’re only getting started.

Extended Reality (XR) is a major buzzword in tech today, with promises that it will transform the way we communicate and interact with the world around

Blazing the XR Trail with 5G - T-Mobile Newsroom

Blazing the XR Trail with 5G

Weather is more unpredictable every year. Communities in disaster-prone areas prepare for the worst, yet sometimes there’s no safeguarding from the force of nature.

Take Hurricane Ian, the fifth-strongest hurricane to make landfall in the United States. After pummeling Cuba, Ian recently hit the western coast of Florida as a Category 4 storm and made landfall again in South Carolina as a Category 1 hurricane. Ian caused widespread flooding, power outages and severe damage in communities that bore the brunt of the storm. More than 100 people have lost their lives.

This type of devastation might not make people think about the role of wireless companies. Yet as emergency response teams work nonstop to rescue people and provide food, water and medical care, connectivity is more important than ever. A wireless network is critical to relief efforts. It’s the gateway to resources and information, but more important, it’s a lifeline. Wireless isn’t just a utility, it’s the connection to our worlds. And as a provider of that service, we have an immense responsibility to ensure impacted communities have the connections and resources they need in the moments that matter most.

Days before Ian made landfall, our Emergency Management team was already staging portable cell sites and fueling generators that are now deployed to hard-hit areas. I am so impressed at how well our network held up when our customers needed it most. T-Mobile’s Community Support team members, in their Magenta trucks, are in Florida with Wi-Fi trailers and mobile command centers, offering devices and chargers to community members. We are also offering unlimited talk, text and data to displaced residents at emergency shelters, local schools and more.

Disaster recovery is personal to me. It was just over five years ago when I experienced devastation like this firsthand. A few days after Hurricane Maria leveled the island of Puerto Rico on Sept. 20, 2017, I arrived at an otherworldly scene of destruction. The Category 4 hurricane came less than two weeks after Hurricane Irma, a Category 5 hurricane, tore through the Caribbean and caused widespread flooding, crippling Puerto Rico’s already fragile electrical grid. After Maria struck, nearly 90% of the population lost cell phone service. Nearly 3,000 people were killed, and the island’s infrastructure was decimated.

People desperately needed shelter, food, drinking water and dry clothing. Without electricity, let alone a functioning cellular tower, Puerto Rico was essentially cut off from the outside world. It became abundantly clear that battered communities were counting on providers like T-Mobile to restore our cell towers and deliver communication equipment. Connecting people to their family and friends would give them a semblance of hope.

We’ve learned a lot since then about how we can help prepare for and respond to disasters. Since February 2019, T-Mobile has deployed emergency vehicles and equipment, teams of engineers and technicians to more than 57 disaster locations in the United States and Puerto Rico. Whenever and wherever communities need us, we show up with open hearts.

Amid the COVID-19 pandemic in 2020, for example, California, Oregon and Washington experienced one of the worst wildfire seasons on record. We created touchless drop-offs at shelters, and T-Mobile trucks with Magenta-clad volunteers provided the charging supplies and pre-lit devices to shelters and communities in need.

Unfortunately, catastrophic weather events like these aren’t easing up. The National Oceanic and Atmospheric Administration’s <a href="https://www.climate.gov/news-features/blogs/beyond-data/2021-us-billion-dollar-weather-and-climate-disasters-historical" target="_blank" rel="noreferrer noopener">National Centers for Environmental Information found</a> that in 2021 alone, the U.S. experienced 20 separate billion-dollar weather and climate disasters. The year before that, we saw 22.

The <a href="https://www.epa.gov/climate-indicators/weather-climate" target="_blank" rel="noreferrer noopener">Environmental Protection Agency notes</a> scientific studies indicating that climate change is leading to more frequent or more intense extreme weather events and conditions. That’s why the Un-carrier is proactively investing in infrastructure upgrades and <a href="https://www.t-mobile.com/news/community/2022-disaster-season" target="_blank" rel="noreferrer noopener">expanding our fleet of emergency response equipment and vehicles</a>. We’re also stationing critical personnel in communities before, during and after a disaster. And as part of Disaster Preparedness Month, we shared tips about how to <a href="https://www.t-mobile.com/news/community/family-emergency-plan" target="_blank" rel="noreferrer noopener">create family emergency plans.</a>

Technology is also helping emergency services professionals and companies like T-Mobile better anticipate natural disasters and provide vital resources. <a href="https://www.nifc.gov/fire-information/nfn" target="_blank" rel="noreferrer noopener">More wildfires have ignited in 2022 than in the past 10 years</a>, scorching nearly 7 million acres to date, according to the National Interagency Fire Center. For first responders to gain the upper hand, it’s critical that we integrate smarter technology into the emergency response strategy.

One example is our collaboration with hurricane forecasting system <a href="https://www.stormgeo.com/" target="_blank" rel="noreferrer noopener">StormGeo</a>. This technology gives our Emergency Management Team access to the latest weather forecasts as they head to the frontlines. <a href="https://www.t-mobile.com/news/network/t-mobile-5g-powers-pano-ai-wildfire-detection-system" target="_blank" rel="noreferrer noopener">T-Mobile also teamed up with Pano AI</a> to pair our 5G connectivity with their cameras, cloud platform and artificial intelligence to enable faster detection and response to wildfires. It’s amazing technology that updates fire and emergency professionals with near real-time information on a fire’s behavior and location, before it becomes uncontrollable.

T-Mobile has come a long way in how we prepare year-round for natural disasters and execute emergency readiness plans. The communities and the people we serve are very important to us, so no matter how big or small a disaster, our priorities and actions remain the same: Restore our network as quickly as possible and be a welcoming presence to anyone who needs us.

T-Mobile shows up with open hearts - and tech support - when disasters strike.

When Natural Disasters Strike, T-Mobile Shows Up With Open Hearts — And Tech Support - T-Mobile Newsroom

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Why would Canada’s leading robotics research and development company choose T-Mobile for U.S. operations? It’s a good question, and we’ve got a pretty good answer.

First though, you’ll need some background about us.

At <a href="https://indrorobotics.ca" target="_blank" rel="noreferrer noopener">InDro Robotics</a>, we build, deploy and sell robots. We and our clients then operate them remotely, sometimes from very great distances, using cellular networks.

Many of our products are ground robots, built for inspecting remote assets. For example, our Sentinel robot has been designed from the ground up for deployment at places like electrical substations – remote facilities which are not staffed, but which require regular inspections.

Recently, Indro Robotics took Sentinel down to Lenox, Massachusetts <a href="https://indrorobotics.ca/2022/08/25/putting-sentinel-through-its-paces-at-epri/" target="_blank" rel="noreferrer noopener">for an interesting mission</a>. We had been invited by <a href="https://www.epri.com" target="_blank" rel="noreferrer noopener">EPRI</a> – the Electric Power Research Institute, a non-profit energy research and development organization. One of its missions is to optimize processes – and then pass along its results to hundreds of members in the electrical energy sector.

For this mission, EPRI asked us to bring Sentinel to its own electrical substation test facility. It wanted to put several inspection robots through their paces in a real-world environment.

In fact, EPRI’s substation has been purpose-built for such testing, and even has the ability to create ‘rain’ via an elevated system of water pipes. There would be gauges to read (even when wet – thankfully, Sentinel has wipers that can clean off the camera), arcing to detect, and even widespread electro-magnetic interference. Most of these Sentinel tests, which took place over the course of a week (both day and night), would be manually operated. But it also had some autonomous runs.

On nearly all missions, however, there’s a human being behind the scenes. Sitting at a computer console, the operator manually drives Sentinel remotely, monitoring the mission and checking to ensure operations are running smoothly.

The communications between robot and operator take place over cellular networks, allowing us to run missions from hundreds – even thousands – of miles away. While this can be done over 4G (LTE), the gold standard is a robust and reliable 5G network. This allows for near zero-latency during operations and provides the bandwidth for streaming dense data back to mission control (and even directly to the Cloud).

To give you an idea of the type of data we need to compute and send back to operators, here are just some examples of what Sentinel can do:

You already know Sentinel is operated and monitored remotely over cellular networks. It’s critical that these are robust and reliable networks, as we are always looking for dense data throughput with near-zero latency when operating our robots and drones. We simply can’t afford to have network issues or dead zones during deployment. And, increasingly, our work is taking InDro robots to the United States. Because of this, we selected T-Mobile as our American network of choice for the Lenox operations.

T-Mobile’s excellent 5G network was the clear choice for this mission-critical deployment. It performed flawlessly, carrying all the data from Sentinel to our monitors in near real-time. The test proved T-Mobile’s 5G reach to perform critical operations in rural areas. While this was just one test, the potential T-Mobile’s network offers is an exciting prospect for future U.S. deployments.

Sentinel is but one of many robots developed by Indro Robotics. We are even now operating quadruped robots – the ones that look like dogs – over cellular connections. We also operate flying drones via cellular, enabling missions with a high degree of complexity piloted remotely by an operator with a computer.

As we continue to deploy in the U.S., we’re confident our operations will be served well both by our robots – and by T-Mobile. In the end, it’s all about data for us – and T-Mobile’s 5G network delivers.

Learn why the leading Canadian robotics research and development company, InDro Robotics, chose T-Mobile for a U.S. deployment

Why Canadian Robotics Company InDro Robotics Chose T-Mobile for a U.S. Mission - T-Mobile Newsroom

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Back-to-school season is well underway across the country, and there are signs of pre-pandemic normalcy. But for millions of K-12 students who continue to fall further behind their peers because of an ongoing digital equity gap, life is anything but normal.

Before the pandemic abruptly altered our way of life, Allen Pratt, the executive director for the National Rural Education Association, forecasted in a <a href="https://thehill.com/blogs/congress-blog/technology/459809-the-digital-divide-leaves-rural-students-behind-innovation-can/" target="_blank" rel="noreferrer noopener">2019 op-ed</a> the dangers of inadequate internet access: “Without broadband connectivity, kids living in rural areas are being prepared to compete in a 21st-century economy with 20th-century tools.”

This is exactly why T-Mobile announced our <a href="https://www.t-mobile.com/brand/project-10-million?icid=MGPO_TMO_U_PROJCT10MM_C0FP18BZTB8UQ55R29103" target="_blank" rel="noreferrer noopener">Project 10Million</a> initiative in 2019 and launched it in 2020. We saw this massive issue right in front of us and set out to eradicate it. We activated against an audacious goal of providing 10 million at-risk students with a free hotspot, free or highly subsidized data plans, and access to at-cost laptops and tablets. From inception through the COVID-19 pandemic and to today, we have made offering reliable and affordable connectivity to as many students as possible a priority, investing $3.65 billion in services to connect more than 4.3 million students through collaborations with school districts and student families across the country.

We’ve made great progress — yet there is so much more to do.

Today, in spite of these and other efforts, schools in rural and underserved communities continue to face even bigger problems than any of us — including Allen Pratt — could have predicted. With the struggle for connectivity now combined with learning loss from two years of remote and hybrid classes, this longstanding digital inequity issue has been magnified. Unfortunately, one thing remains consistent: These issues are disproportionately and unfairly hurting kids from low-income households and Black and Hispanic populations. A frightening reality faces a generation of students from minority, rural and low-income populations. The proof is in a <a href="https://cepr.harvard.edu/road-to-covid-recovery" target="_blank" rel="noreferrer noopener">Harvard Center for Education Policy report</a>, which found that achievement growth in districts that taught remotely during the pandemic was especially lower for students attending high-poverty schools than it was for students attending low-poverty schools.

And more recently, the <a href="https://www.nationsreportcard.gov/highlights/ltt/2022/" target="_blank" rel="noreferrer noopener">National Center for Education Statistics released education progress scores</a> showing just how devastating the last two years of unfinished learning have been for 9-year-old schoolchildren, particularly the most vulnerable. While math and reading scores dipped across the board, Black and Hispanic students lost 13 points and 8 points respectively, compared with five points among white students. Each point lost, according to Andrew Ho, a professor of education at Harvard who was quoted about the scores in a recent <a href="https://www.nytimes.com/2022/09/01/us/national-test-scores-math-reading-pandemic.html" target="_blank" rel="noreferrer noopener">New York Times article</a>, is the equivalent of about three weeks of learning. That’s 39 weeks of lost learning for Black students alone.

I’ve shared before that closing the digital equity gap and recovering the learning loss carries serious weight. Research continues to show the long-term implications of disconnected students — affecting academic aptitude, derailing career prospects and ultimately lowering lifetime earnings. For young people to succeed in the classroom, at home and in life, reliable connectivity is not a nice to have. It’s an essential need.

This is why our work continues. We at T-Mobile have taken seriously our responsibility to do our part to help these students access the internet, technology and resources they need to receive an education AND pursue a world of opportunities. Programs like our Project 10Million are no longer a nice-to-have. They are a necessity.

We know that every connection counts, and tackling outreach through innovative approaches will be the key here. While we’ve worked closely with over 1,500 school districts around the U.S. and have options available for consumers to directly participate in the program, we’ve also seen great results from new approaches. We’re partnering with reputable youth networks such as <a href="https://www.t-mobile.com/news/community/t-mobile-works-with-big-brothers-big-sisters-of-america-to-bring-project-10million-to-thousands-of-students" target="_blank" rel="noreferrer noopener">Big Brothers Big Sisters of America</a>, which expands our reach into the nonprofit’s 230 agencies across 5,000 communities. We’re also supporting <a href="https://www.cetfund.org/" target="_blank" rel="noreferrer noopener">California’s Emerging Technology Fund</a> that’s working to close the digital divide. T-Mobile’s Project 10Million and the Silicon Valley Education Foundation are joining forces to provide 5,000 student households access to internet connectivity.

Word of mouth is becoming more important, too. This past summer, thanks in part to viral social media posts from moms who are excited about free connectivity through Project 10Million, we saw an uptick in connectivity requests. This not only gets devices and plans in the hands of folks who need them — more than 250,000 directly benefited! — but also helps spotlight the program for those who haven’t heard of it.

I feel increasingly urgent about this topic because time is not on our side. We need to continue talking about it and taking measurable steps to address it. Preparing students for tomorrow largely depends on eliminating the digital equity divide today. Think about it. Many of the roles, skills and titles of the future are actually unknown to us at this moment because they are rooted in innovative technology, according to a <a href="https://www.pwc.com/gx/en/services/people-organisation/publications/workforce-of-the-future.html" target="_blank" rel="noreferrer noopener">PwC report</a>. The <a href="https://reports.weforum.org/future-of-jobs-2016/chapter-1-the-future-of-jobs-and-skills/?doing_wp_cron=1660760338.3729140758514404296875#:~:text=In%20many%20industries%20and%20countries,that%20don't%20yet%20exist." target="_blank" rel="noreferrer noopener">World Economic Forum</a> notes in one estimate that 65% of children entering primary school today will end up working in completely new occupations that don’t yet exist. This means the deficit students without digital access face will grow deeper as they build a career in a world that will be mostly automated.

Our nation’s eventual workforce and future leaders — students — are counting on us right now to get them the tools they need to succeed in the future. Programs like T-Mobile’s Project 10Million are here for that reason.

To learn more about Project 10Million, or to register your school district or student for the program, visit <a href="https://www.t-mobile.com/business/education/project-10-million?cmpid=TFB_RAD_P_20TENMM_OU0ZJSRRLLM0FYL758187" target="_blank" rel="noreferrer noopener">t-mobile.com/p10m</a>.

Back-to-school season is well underway across the country, and there are signs of pre-pandemic normalcy. But for millions of K-12 students who continue to

We’ve Made Great Progress in Delivering Connectivity to Underserved Students. And as the Urgency Increases, We Won’t Stop. - T-Mobile Newsroom

https://www.t-mobile.com/news/_admin/uploads/2022/09/online-lesson-on-video-call-with-teacher_AdobeStock_396894929_CL_CMYK_R.png

On Thursday, the University of Washington hosted a groundbreaking event celebrating the start of construction for their new <a href="https://www.engr.washington.edu/giving/building-future-engineering?_ga=2.179776482.734032783.1662488072-75529683.1636421721" target="_blank" rel="noreferrer noopener">Interdisciplinary Engineering Building</a> (IEB), made possible in part by a new $5M donation from T-Mobile. As part of the agreement, the Engineering Academic Center will also be named by T-Mobile in the coming months.

By supporting the development of this new learning facility, the Un-carrier continues to further its commitment to enabling students from diverse backgrounds to have a modern, inclusive, state-of-the-art environment in which to collaborate and experience top-notch engineering and STEM education, while fueling future innovation.

“T-Mobile is committed to helping prepare the next generation of engineers and as one of the largest employers of UW College of Engineering graduates, we felt it was critical to invest in a big way to support the advancement and development of the best talent for our collective region and local economy,” said Neville Ray, president of technology, T-Mobile. “We also anticipate that the new Interdisciplinary Engineering Building will offer more opportunities for T-Mobile to join with the university and students on leading-edge technologies that further advance the possibilities of 5G.”

T-Mobile has been working together with the UW for more than a decade to address the increasingly high demand for trained engineering talent. In <a href="https://www.bizjournals.com/seattle/news/2017/06/23/opinion-t-mobile-cto-calls-on-washington-to-train.html" target="_blank" rel="noreferrer noopener">2017, Ray put a call out to the state of Washington to train more engineers</a>, helping drive further awareness of the escalating need for a stronger engineering talent pipeline that supports local private and public companies like T-Mobile.

That same year, according to <a href="https://www.seattletimes.com/opinion/too-many-students-too-few-slots-invest-in-engineering-education/" target="_blank" rel="noreferrer noopener">the UW</a>, the state of Washington ranked 49th in the nation in the production of engineers, making it clear there was not enough capacity in state institutions to keep up with the demand for talent.

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