With 5G, we can expect new types of business models that revolutionize the way people work.

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Join Us for the T-Mobile Accelerator Virtual Demo Day on June 30th!

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What:   Following a three-month long program working alongside leaders at T-Mobile, participants in the T-Mobile Accelerator Spring Immersive Technology Program will present their 5G innovations in AR wearables, holographic communications, 3D data storytelling, volumetric video streaming, immersive virtual learning and more at a virtual Demo Day event. Join us!

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Who:     Eight handpicked companies working to develop and commercialize the next big thing in immersive 5G technology powered by T-Mobile 5G – the largest, fastest and most reliable 5G network in the country. The companies are: <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.condensereality.com%2F&data=04%7C01%7CClint.Patterson28%40T-Mobile.com%7C5314bd8718bd4a01183308d9366c6337%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637600662641820784%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C2000&sdata=1fAXTth6qlxoBZa7EeoZT8TZiaAdkIG%2BTJDoRWcN5ow%3D&reserved=0" target="_blank" rel="noreferrer noopener">Condense Reality</a> (Bristol, UK), <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Feverysight.com%2F&data=04%7C01%7CClint.Patterson28%40T-Mobile.com%7C5314bd8718bd4a01183308d9366c6337%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637600662641830783%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C2000&sdata=soGJspUuQkctMMuY2K7kftd08IGpGX3UZJR9H1LumZM%3D&reserved=0" target="_blank" rel="noreferrer noopener">Everysight</a> (Haifa, Israel), <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fflowimmersive.com%2F&data=04%7C01%7CClint.Patterson28%40T-Mobile.com%7C5314bd8718bd4a01183308d9366c6337%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637600662641840773%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C2000&sdata=HFf9VqHIBuw3a8nsMufNNrjMQgLvBRf35kBx0KTDW2g%3D&reserved=0" target="_blank" rel="noreferrer noopener">Flow</a> Immersive (Auburn, Calif.), <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.kaixr.com%2F&data=04%7C01%7CClint.Patterson28%40T-Mobile.com%7C5314bd8718bd4a01183308d9366c6337%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637600662641840773%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C2000&sdata=FsGLooFN%2Bb4l4wgb2J4r0OcyNrnYGctRyz4eTHoRdGk%3D&reserved=0" target="_blank" rel="noreferrer noopener">Kai XR</a> (Oakland, Calif.), <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.longanvision.com%2F&data=04%7C01%7CClint.Patterson28%40T-Mobile.com%7C5314bd8718bd4a01183308d9366c6337%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637600662641850773%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C2000&sdata=wn%2B0kywhHwsBUa2uuHLdwEy3lRLENvBEiyIQ04hSog0%3D&reserved=0" target="_blank" rel="noreferrer noopener">Longan Vision Corp</a> (Hamilton, Canada), <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.matsuko.com%2F&data=04%7C01%7CClint.Patterson28%40T-Mobile.com%7C5314bd8718bd4a01183308d9366c6337%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637600662641850773%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C2000&sdata=f7fTcj8mBCrBgC533e2O2Fi8qNTDwdlP4HGc62SeGCk%3D&reserved=0" target="_blank" rel="noreferrer noopener">Matsuko</a> (Košice, Slovakia), <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fmulticasting.io%2F&data=04%7C01%7CClint.Patterson28%40T-Mobile.com%7C5314bd8718bd4a01183308d9366c6337%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637600662641860769%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C2000&sdata=kYLLpo75%2Bm5s%2Fh%2B6j%2FtLuKAAu8LwbuHYBivX0NsWAwM%3D&reserved=0" target="_blank" rel="noreferrer noopener">Multicasting.io</a> (Phoenix, AZ) and <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.prismsvr.com%2F&data=04%7C01%7CClint.Patterson28%40T-Mobile.com%7C5314bd8718bd4a01183308d9366c6337%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637600662641870766%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C2000&sdata=KHx4LJMjHPVUsoX%2BNHwly9sL1r6kdqs3%2FCxyCtEZMr8%3D&reserved=0" target="_blank" rel="noreferrer noopener">Prisms of Reality, Inc</a>. (Brooklyn, NY).

When:  Wednesday, June 30, 2021 from 9:00 - 10:00am PT

Where: <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.eventbrite.com%2Fe%2Ft-mobile-accelerator-immersive-technology-spring-demo-day-2021-tickets-159541321387&data=04%7C01%7CClint.Patterson28%40T-Mobile.com%7C5314bd8718bd4a01183308d9366c6337%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637600662641870766%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C2000&sdata=8DKrAz6%2B3j6qMrl1A19lxsVT0cukUutIYDiG6HF9uEA%3D&reserved=0">Register here</a> to watch the event. An on-demand replay will also be available on the <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.t-mobile.com%2Fnews&data=04%7C01%7CClint.Patterson28%40T-Mobile.com%7C5314bd8718bd4a01183308d9366c6337%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637600662641880761%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C2000&sdata=fLmr%2F8hus4cdYlraWLaGv3fzonteRqGzy7qbsxrx%2FA0%3D&reserved=0">T-Mobile Newsroom</a>.

About T-Mobile Accelerator T-Mobile Accelerator serves as a hub for driving ideas, innovation and action. Focused on collaborative experiences for growth, it delivers year-round programming and activities, including entrepreneurial and tech community engagements, expert speakers and mentorship sessions. Since its inception, the T-Mobile Accelerator has worked with 67 startup companies that have raised an aggregate of nearly $80 million since participating in the program. Additionally, 82% of the alumni companies are still in business today. For more information visit <a href="https://nam02.safelinks.protection.outlook.com/?url=http%3A%2F%2Ft-mobileaccelerator.com%2F&data=04%7C01%7CClint.Patterson28%40T-Mobile.com%7C5314bd8718bd4a01183308d9366c6337%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637600662641880761%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C2000&sdata=be6npoGbcYe6QezrE4gujL5Lx7cD3wWi%2Fl2JbMzRAs8%3D&reserved=0">http://t-mobileaccelerator.com/</a>.

About T-Mobile T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: <a rel="noreferrer noopener" href="https://nam02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.t-mobile.com%2F&data=04%7C01%7CClint.Patterson28%40T-Mobile.com%7C5314bd8718bd4a01183308d9366c6337%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637600662641890757%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C2000&sdata=KGoF1WozkNQagJzkgbpQtIdZ0MRPlV1QKrV3yizaGZk%3D&reserved=0" target="_blank">http://www.t-mobile.com</a>.

What:   Following a three-month long program working alongside leaders at T-Mobile, participants in the T-Mobile Accelerator Spring Immersive Technology

Join Us for the T-Mobile Accelerator Virtual Demo Day on June 30th! | T-Mobile Newsroom

Oscar Meza

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https://www.t-mobile.com/news/business/join-us-for-the-t-mobile-accelerator-virtual-demo-day-on-june-30th

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Just over a year ago, the newly-merged T-Mobile set in motion our strategy to become a bigger — and better — company. As we drive the Un-carrier spirit forward, putting people first remains at our core. More than ever, customers, employees, and shareholders engage with and invest in brands that genuinely and authentically live their values – those that reflect and invest in their communities.

Diversity, equity and inclusion (DE&I) isn’t a new concept for the Un-carrier, and following our merger with Sprint, we recognized an opportunity to evolve and expand our commitment to these values that have always been at our core. Further catalyzed by the societal unrest and injustice we witnessed last year, this was a turning point for T-Mobile to leverage its new resources to better serve all of our employees, customers and communities where we operate. We seized the moment and created a way forward that we call Equity In Action.

Equity In Action (EIA) is more than how we talk about our DE&I efforts – it is a practical plan. EIA offers a roadmap that inspires us to lead by example, put people first and ensure DE&I remains at the center of everything we do.

And when I say everything, I mean EVERYTHING: the values we live by, the investments we make in our employees, the products and services we offer, the suppliers we do business with and the communities we advocate for.

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We knew that we had a lot of work ahead of us, and we wanted to make sure our plan incorporated direct, honest feedback from our employees. We hired an external diversity and inclusion consultant to conduct 13 focus groups with employees from different races, cultural backgrounds, skillsets and levels of work experience. This process took time, but we knew that no one understands our business, pain points and strengths better than our own employees. Their feedback offered a wealth of insight to help us map out a plan that addressed specifically where we need to evolve, shift and align our actions with our culture and values.

Our five-year EIA plan includes multi-faceted DE&I efforts across three focus areas:

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Championing DE&I is not only a social challenge, but also a systems challenge.

The first step of our EIA plan is to assess and update our systems so that we’re laying the foundation for deep cultural transformation. Systems are current processes we have in place, including our Employee Resource Groups, our talent pipeline, and our customer-based product research and development. In some cases, we are creating new systems that will improve the employee and customer experience. Through hiring, training and developing each member of the T-Mobile team to their fullest potential, our systems will be optimized for equity.

Our work will take time, but we’ve already begun identifying the right priorities and goals, developing behaviors that drive those priorities, and fortifying the systems that reward and support those practices. This effort builds upon the public DE&I promises we have already made, with the support of our External Diversity & Inclusion Council.

We will work to fulfill these promises over the next five years, but their impact will be felt sooner –and it will extend beyond our initial plan as we continue growing and evolving as a company.

In addition to the EIA promises we’ve already completed and tracked, we’ve established new programs for our employees, customers and communities. For example, our <a rel="noreferrer noopener" href="https://nexttechdiversity.com/" target="_blank">NextTech Diversity Program</a> provides career training and placement for thousands of underrepresented candidates to take on roles as 5G network technicians, and our Lead Magenta Next development program creates more opportunities for previously untapped talent and strengthens our recruiting pipeline. We also recently launched an enterprise-wide training called One Team, Together Learning Journey, which will take all employees through an expansive multi-year experience to help them form more inclusive habits in the workplace.

Right now, we’re focused on empowering our employees. We’ve given everyone on Team Magenta the shared responsibility and accountability to be a part of Equity In Action and help us move this work forward. By starting with our team, we’re doing DE&I our way, with integrity and authenticity.

But the work won’t end there. We are planning years into the future, and we’ll work in tandem with the extraordinary members of our <a href="https://www.t-mobile.com/news/community/meet-the-civil-rights-leaders-joining-t-mobiles-external-diversity-and-inclusion-council" target="_blank" rel="noreferrer noopener">External Diversity and Inclusion Council </a>— some of the best advocates and thinkers in the DE&I space — to hold us accountable to the promises we’ve made. These are major steps, but they’re just the first on a lifelong journey of learning and growing. We take them together, collectively, as a company that supports and cares for all of the individuals who comprise it.

Equity In Action is more than how we talk about our diversity, equity and inclusion efforts – it is a practical plan to lead by example, put people first and ensure DE&I remains at the center of everything we do.

Equity In Action: The Un-carrier Approach to DE&amp;I | T-Mobile Newsroom

Equity In Action: The Un-carrier Approach to DE&#038;I

Jess Dillon

Equity In Action is more than how we talk about our diversity, equity and inclusion efforts – it is a practical plan to lead by example, put people first and ensure DE&amp;I remains at the center of everything we do.

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https://www.t-mobile.com/news/community/equity-in-action

America is awash in loyalty and reward programs, but most of them don't really make an impact. This may be hard to believe, or maybe not, but the average American belongs to 14 loyalty programs—and they don't even really bother with half of them<a href="#_ftn1">[1]</a>. And there is an undercurrent of dissatisfaction with the loyalty programs they do bother with: 46% of consumers report they are frustrated by the long wait for rewards, 35% are frustrated by confusing redemption processes, and 27% are frustrated by the need to track points<a href="#_ftn2">[2]</a>. That doesn't sound rewarding to me. Frankly, most consumers recognize loyalty programs for what they really are—a system of incentives designed to manipulate them into spending more money. AKA: the polar opposite of the Un-carrier's take—T-Mobile Tuesdays!

In 2016, we found ourselves ten Un-carrier moves down and looking for our next big thing. We wanted to express our appreciation for all the customer support and rapid growth we'd seen since introducing the Un-carrier three years prior. Looking at other major brands at the time, we saw that a traditional, points-based program might be a decent way to generate additional sales, but at the cost of being a lousy way to thank customers. We chose a different approach—and flipped the script on the tired loyalty program. We asked: What if, instead of making customers prove their loyalty to us, we proved our loyalty to them?

The answer was T-Mobile Tuesdays—the Un-carrier's fresh take on customer appreciation. It's NOT a loyalty scheme or a typical rewards program. Customers aren't forced to spend more, track points, refer friends, or prove their loyalty by being a customer for a minimum period of time. The simple goal of T-Mobile Tuesdays is to say “thank you” to customers by providing simple, easy access to free stuff and great deals—all without forcing customers to spend more with T-Mobile. Full stop.

EVERY Tuesday, any eligible T-Mobile customer—including Metro by T-Mobile and Sprint brand customers—can open the T-Mobile Tuesdays app and redeem offers—which we aptly call 'thankings'—for free or discounted goods and services from a wide range of top brands like Dunkin', Wendy’s, Major League Baseball, Pandora, Live Nation, and many more. There are usually upwards of six thankings each Tuesday, with new partners each week and regular opportunities to visit T-Mobile stores to score Un-carrier swag like baseballs caps, socks, gloves, umbrellas, and facemasks (which our customers love!). And there are additional special sweepstakes with big prizes that have ranged from $5,000 in cash to a new Tesla.

We thought customers would like it, but we had no idea how much the program would really take off. In these last five years since we launched T-Mobile Tuesdays, customers have enjoyed well over $1 BILLION worth of freebies and exclusive discounts. That includes 1.8 billion gallons of discounted gas, 150 million hours of free movies, 55 million free cups of coffee, and 28 million free burgers. Actually, according to a 2018 <a href="https://www.t-mobile.com/news/press/tmobileone-strategy-analytics-value-add-analysis" target="_blank" rel="noreferrer noopener">Strategy Analytics</a> study, each T-Mobile Tuesday customer can receive almost $1,000 in extra value every year—just for being a part of the T-Mobile family.

In contrast, most companies still run traditional loyalty programs that ask much of their customers and give little back in return. AT&T’s tiered program unlocks different features depending on how many services customers subscribe to. They even reserve the best customer service for their “top” customers. How carrier is that? At T-Mobile, ALL customers are our top customers, and we believe great service is a prerequisite for us to earn your loyalty, not a reward for spending more money.

Verizon’s loyalty program started out as a credit that their customers earned for every $300 they spent on their account. Currently, Verizon's program focuses on offering customers a monthly reward … but that's only one per month, only claimable by the account owner, and only available AFTER they pay their bill, which makes it seem much less like a “thank you” than an inducement to pay up. No, thanks.

The carriers could learn something from us. Turns out, thanking customers just for being customers is a remarkably effective way to deepen loyalty and engagement. Last year, our net promoter score for customers who use T-Mobile Tuesdays was 14 points higher than the industry average. And after we extended eligibility to former Sprint customers, our net promoter score jumped another 7 points to a new record for T-Mobile!

T-Mobile Tuesdays also shows that companies can improve their bottom line without resorting to typical loyalty programs that make customers jump through hoops and track points with so many strings attached. We’ve seen that customers who take advantage of T-Mobile Tuesdays spend more with T-Mobile and stay with us longer than those who don’t. Not because they're forced to … but because they want to.

Most importantly, for a company obsessed with customer satisfaction, T-Mobile Tuesdays helps us ensure our customers feel valued. Research on customer experience and loyalty shows high customer satisfaction rates that keep on improving.

Today, T-Mobile Tuesdays is more popular than ever. Since launch, over 30 MILLION customers have downloaded the app. Last year, 21% more customers used T-Mobile Tuesdays than the in the year before, making 2020 our biggest year ever. Despite having to make significant adjustments in response to the pandemic when thankings couldn’t be redeemed in person, in 2020, T-Mobile Tuesdays set new records for customer participation, new users, and number of thankings saved. Just last week during our five-year 'Thankiversary' celebrations, T-Mobile Tuesdays hit a new record—5 million participants in one single day. That’s more than any cable network TV show!

Zoom out, and it becomes clear that our industry-best growth is due in part to our Un-carrier take on customer loyalty. We're doing it the right way—showing customers our loyalty, not forcing them to prove loyalty to us—and other businesses can see similar success when they follow our lead.

[1] Bond Brand Loyalty. 2020. The Loyalty Report

[2] Wirecard. 2019. Consumer Incentives 2019: The Digital Transformation of Rewards, Rebates, and Loyalty.

About T-Mobile T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: <a rel="noreferrer noopener" href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.t-mobile.com%2F&data=04%7C01%7CBennet.Ladyman1%40T-Mobile.com%7C61a31e8901e141563d4c08d929ea82c8%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637586909447617824%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=QNlIbOYhb0VygM1DdeM03dRx7yCbMulcUexhVbfrSdA%3D&reserved=0" target="_blank">https://www.t-mobile.com</a>.

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America is awash in loyalty and reward programs, but most of them don't really make an impact. This may be hard to believe, or maybe not, but the average

Five Years of T-Mobile Tuesdays:How a Fresh Take on the Loyalty Program Drives the Un-carrier | T-Mobile Newsroom

Five Years of T-Mobile Tuesdays: How a Fresh Take on the Loyalty Program Drives the Un-carrier

Bennet Ladyman

America is awash in loyalty and reward programs, but most of them don&#039;t really make an impact. This may be hard to believe, or maybe not, but the average

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https://www.t-mobile.com/news/un-carrier/how-a-fresh-take-on-loyalty-drives-the-un-carrier

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There are few endeavors more rewarding — or more challenging — than starting a small business. Sure, the risks are high and the hours long. But the satisfaction that comes from turning a dream into a successful shop, restaurant, or service that brings value and joy to customers, and life and activity into a local community … is almost immeasurable.

Easier to measure is the critical importance of small businesses to the health of the American economy. Before the pandemic, there were 31 million U.S. small businesses that employed nearly half of all workers in this country and generated 44% of its economic activity. In normal times, these businesses are responsible for two-thirds of new job creation in the United States.

Obviously, these aren’t normal times, and the pandemic has taken a massive toll on small businesses. Over the past 15 months, nearly 10 million American small businesses closed their doors at least temporarily. According to a study published in the Journal of Economics and Management Strategy, the drop-in small biz activity between February and April last year was the largest ever recorded in the United States. And of the 20 million or so of these shops, restaurants and other businesses that made it this far, 10% are worried they will never recover and another 14% wonder if they can survive the next six months.

But small businesses are resilient, and entrepreneurs are creative and agile. Many responded by shifting their business models to take advantage of ecommerce, some for the first time. Before Covid-19, one small business in three had never made a digital sale. Today, nearly seven out of eight are selling goods and services online. This massive move to online and mobile shopping over the past year has laid the foundation for a new era of opportunity that comes with exciting new ways to reach and serve customers.

And now, with vaccination rates rising and the number of Covid cases dropping, we’re seeing signs of life that we haven’t for more than a year, inspiring hope for small business owners and their customers in small towns and big cities across the country. According to the market research firm CivicScience, 76% of Americans now feel comfortable shopping in a store, 65% are ready to eat out, and 54% are ready to travel.

The big question is: what will it take for American small businesses to weather the next stretch — and then to thrive in a mobile first, digital first future?

It starts with fast, reliable, affordable digital tools and technologies, including reliable mobile connectivity and high-speed internet. Many big cable internet service plans charge small businesses twice what they charge residential customers for the same speeds. And that’s for those lucky enough find high speed internet service at all. According to the National Association of Counties, internet speeds in 65% of U.S. counties fall below the FCC minimum to be considered broadband.

At T-Mobile, we have always believed that small businesses are the lifeblood of vibrant, thriving communities. So, with the nation’s fastest, largest, and most reliable 5G network, we are excited to provide the connectivity backbone that they will need to flourish in a world transformed by the pandemic.

Here’s how we’ll do it. To ensure that small business owners have the tools and capabilities they need, T-Mobile recently announced a set of unconventional smartphone plans and a broadband internet solution designed specifically for them. It starts with three tiers of <a href="https://www.t-mobile.com/business/small-midsize-business" target="_blank" rel="noreferrer noopener">smartphone plans</a> designed to enable small businesses to take advantage of unlimited talk, text, and 5G data, at unbeatable prices.

And, our industry-leading 5G network also allows us to offer small businesses a reason to ditch that much despised ISP and switch. That’s right! Say goodbye to overpriced broadband and say hello to affordable, reliable high-speed internet — delivering blazing fast speeds and easy setup, without the caps, overages, and binding annual service contracts.

We’ve also teamed up with Facebook to offer small businesses expert advice and resources to help them supercharge their digital marketing efforts. On top of that, qualified small businesses can get $200 of digital advertising on Facebook or Instagram — a potential reach of 25 thousand new prospects, depending on how a campaign is designed.

I have so much admiration for America’s small business owners. Their grit, insights, work ethic, and commitment to strengthening their local communities is the true animating spirit of the American dream. We owe the millions of small business owners who persevered through the most difficult economic period in nearly a century a deep debt of gratitude.

As we slowly and safely begin to return to the shops, restaurants, and services that are such a vital part of the fabric of our cities, towns, and neighborhoods, T-Mobile is proud to be the Un-carrier partner to small businesses across America.

To learn more about the new small business offerings from T-Mobile for Business, please visit <a rel="noreferrer noopener" href="https://www.t-mobile.com/business/small-midsize-business" target="_blank">https://www.t-mobile.com/business/small-midsize-business</a>.

There are few endeavors more rewarding — or more challenging — than starting a small business. Sure, the risks are high and the hours long. But the

Better Than Ever: How 5G Will Help America’s Small Businesses Thrive Post-Pandemic | T-Mobile Newsroom

Better Than Ever: How 5G Will Help America’s Small Businesses Thrive Post-Pandemic

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The Un-carrier celebrates America’s hometown pride — because many of us were raised with it.

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Small towns and rural communities are essential to our national identity. Whether rural and remote or suburban and growing, America’s hometowns are the fertile ground where millions of Americans put down roots, stretch their legs and live their dreams.

From coast to coast, hometown pride holds America together, and T-Mobile is proud to join in.

We recently <a href="https://www.t-mobile.com/news/un-carrier/t-mobiles-next-un-carrier-move-5gforall">announced our latest Un-carrier move</a>. We call it 5G for All. With it, we’re rolling out America’s most expansive 5G network, spanning 1.6 million square miles — with 1.45 million of that coverage in <a href="https://www.t-mobile.com/news/un-carrier/betting-big-on-brick-and-mortar-small-town-rural">small town America</a> — an area the size of the entire Midwest … plus Texas!

AND we’re bringing high speed internet to 10 million households in small towns and rural areas across the country, many that currently have limited access to broadband or none at all. We’re also offering to upgrade everyone in America with a working cellphone to a <a href="https://www.t-mobile.com/offers/deals-hub">5G phone FOR FREE</a>! Because we mean it when we say #5GForAll.

Team Magenta has a lot of hometown pride — and that’s particularly true for our leadership team, many of whom come from unsung places across America. With all the support we get from the farthest corners of the country, we figured we’d give some back. Below you’ll find shout-outs from some of our executives to the hometowns that raised them. As you can see, we’re literally all over the map with a lot of love for our roots.

Mike Sievert, Chief Executive Officer Hometown: Canton, Ohio Population: 69,837 Best thing about my hometown:  The friendliest people Town’s claim to fame: <a href="https://www.profootballhof.com/">Pro Football Hall of Fame</a> Unofficial mascot:  Did I mention footballs? Must-visit spot: Hey, have you been to the football museum with the football-shaped roof? Celebrity: Not really Iconic restaurant/meal/food item: Anything Greek or Italian Only locals know: It’s called “pop.” Soda is that clear, bubbly stuff you put in vodka. Closest road trip destination: <a href="https://www.cedarpoint.com/">Cedar Point</a>, greatest roller coaster park on Earth What you will find: Locals aren’t nosy, they’re friendly, OK? What you won’t find: Mountains. Or oceans.

Bonus: Follow me on <a href="https://twitter.com/MikeSievert">Twitter</a>, where I’ll be asking followers to “tell me you’re from a small town without telling me you’re from a small town.”

Peter Osvaldik, Executive Vice President & Chief Financial Officer  Hometown: Bellingham, Washington Population: 96,014 Best thing about my hometown: Great outdoor activities like skiing, hiking, biking, boating Town’s claim to fame: The annual <a href="https://skitosea.com/">Ski to Sea</a> race Unofficial mascot: Rain? Must-visit spot: Chuckanut Drive Celebrity: Hilary Swank, Ryan Stiles Iconic restaurant/meal/food item: Potato burrito at <a href="https://www.casaquepasarocks.com/">Casa Que Pasa</a> Only locals know: <a href="https://www.wta.org/go-hiking/hikes/teddy-bear-cove">Teddy Bear Cove</a> Closest road trip destination: Mount Baker What you will find: Laid-back people who love nature (and beer) What you won’t find: Easy parking

Jon Freier, Executive Vice President of Consumer Markets Hometown: Odessa, Texas Population: 129,928 Best thing about my hometown: The people are incredibly friendly and brutally honest. Town’s claim to fame: Odessa is known for its cowboys and roughnecks and is at the center of the Permian Basin, which pumps out 4 million barrels of oil A DAY. Unofficial mascot: Jack Ben Rabbit (see below) Must-visit spot: Our replica of Shakespeare's Globe Theatre, the <a href="https://www.odessa.edu/community/GlobeTheateratOdessaCollege/index.html">Globe of the Great Southwest.</a> Also, our high school football stadium, Ratliff Stadium, was in the movie Friday Night Lights. Celebrity: Kelly Schmedes, who last played forward for the Boston Breakers of Women’s Professional Soccer and was a member of the U.S. women’s national team. Roy Williams, former NFL wide receiver for the Detroit Lions, Dallas Cowboys and Chicago Bears. And First Lady Barbara Bush and former Presidents George H.W. Bush and George W. Bush. H.W. Bush was quoted as saying, “At Odessa, we became Texans and proud of it." Iconic restaurant/meal/food item: <a href="https://www.odessabarndoor.com/">The Barn Door</a>, <a href="https://odessamenus.com/johnnys-barbecue-menu/">Johnny’s Bar-B-Q</a>, <a href="https://www.labodegamexicanrestaurant.com/home">La Bodega</a>, <a href="http://www.dosamigos.com/">Dos Amigos</a>, Big Daddy's Catfish and Chicken (Somebody can’t pick just one!) Only locals know: Odessa was supposedly named by railroad workers who thought the area resembled their home in Odessa, Russia. Closest road trip destination: <a href="https://www.nps.gov/gumo/index.htm">Guadalupe Mountains National Park</a>, which you pass when going through Loving County, Texas, the least-populated county in America. What you will find: The world’s largest jackrabbit, named <a href="https://www.oaoa.com/news/jack-ben-rabbit/image_59ca886d-e50e-59c9-8668-ed4f7a2e2bee.html">Jack Ben Rabbit</a>. The <a href="http://www.odessameteorcrater.com/">Meteor Crater at Odessa</a>, one of the nation’s largest known craters. And the <a href="http://www.ocwg.org/">Odessa Chuck Wagon Gang</a>, which serves as a goodwill ambassador known for cooking up Texas barbecue for large crowds. What you won’t find: Rain. Odessa gets only 13 inches per year — about a third of the U.S. average.

Dow Draper, Executive Vice President of Emerging Products Hometown: Castle Rock, Colorado Population: 75,452 Best thing about my hometown: Stunning scenery right outside your front door, with an average of 243 sunny days a year! Town’s claim to fame: Castle Rock rhyolite, a greyish-brownish volcanic stone that’s found throughout the area — and nowhere else. At the turn of the last century, Castle Rock rhyolite was used to construct buildings throughout Colorado. Unofficial mascot: The outlet mall didn’t exist when I lived there, so let’s go with the <a href="http://crgov.com/2548/The-Star">Star</a> that sits on top of the Rock, which is the castle-shaped butte that towers above the center of town. Must-visit spot: <a href="http://crgov.com/2842/Rock-Park">Rock Park</a>, of course Celebrity: Amy Adams Iconic restaurant/meal/food item: Craft beer from one of the local breweries and this <a href="http://ecclesiamarket.com/">hip church-turned food hall and marketplace</a> Only locals know: Folks used to shoot July 4 fireworks from the Rock, but they stopped because the side of the hill kept catching on fire. Closest road trip destination: Denver (go, Broncos!) and Colorado Springs are within a 60-mile drive. So are some of the world’s best ski slopes. What you will find: Miles and miles of trails to explore — and fun, fit people excited to get out and hike, bike and ski every inch. (Personally, I prefer riding a motorcycle across the Rampart Range Road!) What you won’t find: Cowboys or horses — at least not as many as you used to see back in the day.

Callie Field, Executive Vice President & Chief Customer Experience Officer Hometown: Dalhart, Texas Population: 8,244! It’s grown from around 5,000 when I was a kid. Best thing about my hometown: The sky Unofficial mascot: Empty Saddle monument, which commemorates the pioneers who died while settling the Texas panhandle Must-visit spot: <a href="https://thegrill.org/">The Grill</a> — best cheeseburgers of my life Iconic restaurant/meal/food item: <a href="https://xitrodeoreunion.com/">XIT Rodeo</a> has three days of free food, including world’s largest barbecue, a watermelon feed and pork chops. They serve over 20,000 people in one day in our tiny town! Only locals know: How to find arrowheads, horny toads and devil’s claws Closest road trip destination:  Amarillo, Texas — 79 miles to the closest mall What you won’t find: Hard to come by a sushi roll or Biden yard sign

Janice Kapner, Executive Vice President and Chief Communications Officer  Hometown: Saratoga, California Population: 29,389 Best thing about my hometown: The peach orchards that were nearby when I was a kid. I could walk to the drugstore for a snack and walk through the orchards, swinging on trees and snacking on fresh fruit — a memory I won’t soon forget! Town’s claim to fame: It’s only 12.38 square miles and is known for being in the center of Silicon Valley, yet it began with a sawmill back in 1848 and then evolved to orchards long before it became an affluent community with a mountain winery. Unofficial mascot: Wine glass Must-visit spot: <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.mountainwinery.com%2F&data=04%7C01%7CJanice.Kapner%40T-Mobile.com%7C6ed8688bc6d24d33a62008d904d4af33%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637546133830322248%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=%2BofpStryhLlwfPEVrRIrvRJxjbSlJOsMsw%2B4yY%2FYfYQ%3D&reserved=0">The Mountain Winery</a>, which has music events and concerts with a view that cannot be beat! Celebrity: Steven Spielberg attended Saratoga High School (so did my big sister!) and graduated in 1965. Iconic restaurant/meal/food item: Many say<a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.thebasin.com%2Fhome&data=04%7C01%7CJanice.Kapner%40T-Mobile.com%7C6ed8688bc6d24d33a62008d904d4af33%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637546133830332252%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=h3IHKY5zpO4soxMa1mocQh3CUQsMXa%2BRbWD4XZDgU78%3D&reserved=0"> The Basin</a>, but I will always love <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.lafondue.com%2F&data=04%7C01%7CJanice.Kapner%40T-Mobile.com%7C6ed8688bc6d24d33a62008d904d4af33%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637546133830332252%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=w12oThgi9YWvoLw55%2F1aMThA7HGftJG%2F2E4oMLe1JzA%3D&reserved=0">La Fondue</a> in little downtown Saratoga village (best hot cheese to dip that you can find!).  Only locals know: I'm told that the locals refer to the city as ’Toga, but I never heard that. Don't miss the historical walk through old Saratoga, often called Old Town. Closest road trip destination: Cruz down to Santa Cruz with its beach boardwalk, white sands, warm weather and as down to earth as you can get! What you will find: A quiet but lovely town with historic signs and buildings dating back to 1884. What you won’t find: BIG nightlife. Not in this town. Head to San Jose, or better yet, San Francisco.

Mike Katz, Executive Vice President of T-Mobile for Business Hometown: Carbondale, Colorado Population: 6,972 Best thing about my hometown: The mountains. Carbondale is in the heart of the Rockies! Town’s claim to fame: Mt. Sopris, the only mountain in Colorado with two peaks of the exact same elevation Unofficial mascot: Rams! The mascot of my high school, Roaring Fork High School Must-visit spot: The <a href="https://en.wikipedia.org/wiki/Crystal_Mill">Crystal Mill</a>, just outside of town and probably the most photographed image in Colorado Celebrity: Trisha Bader Binford, WNBA star and current head basketball coach at Montana State Iconic restaurant/meal/food item: <a href="https://skipspourhouse.wordpress.com/">The Pour House</a>, a local’s watering hole with every bar food you could ever want Closest road trip destination: Aspen, just 25 minutes down Highway 82 What you will find: More than 300 sunny days a year What you won’t find: Traffic

Deeanne King, Executive Vice President and Chief Human Resources Officer Hometown: Overland Park, Kansas Population: 201,034 Best thing about my hometown: The great people, parks and family environment Town’s claim to fame: The best city to live, work and play! Unofficial mascot: Dorothy and Toto Must-visit spot: OP is known for its expansive parks and green spaces. <a href="https://www.opkansas.org/recreation-fun/deanna-rose-childrens-farmstead/">Deanna Rose Children’s Farmstead</a> is one of my personal favorites! Celebrity: The three Kings of Comedy: Paul Rudd, Rob Riggle and Jason Sudeikis Iconic restaurant/meal/food item: Barbecue (and you can’t pick just one!) Only locals know: When the tornado sirens go off, that means go to your front porch. Closest road trip destination: Isn’t everything a road trip in KC? My favorite summer destination are the lakes nearby in Missouri and Arkansas. What you will find: Amazing, down to earth people and a family-friendly city. And great running trails! What you won’t find: Mountains. Or even hills.

T-Mobile has a lot of hometown pride — and that’s particularly true for our leadership team, many of whom come from unsung places across America. Here, we offer some shout-outs from some of our executives to the hometowns that raised them.

Hometown Roots, Big-Time Network | T-Mobile Newsroom

Hometown Roots, Big-Time Network

Jocelyn Jacobson

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5G unleashes your network to give you more – more movies, music and time spent connecting with friends and family

The word “5G” is everywhere, but like a lot of people today, you might still be wondering what it’s good for. Faster speeds? Yep. Better coverage? Yep, that too. But 5G is also about removing limits imposed by older technologies that have existed for more than a decade.

One of the many remarkable things about 5G is its sheer capacity. 4G LTE is limited to using 20 MHz chunks of spectrum – that’s technical speak for the amount of invisible airwaves that your wireless data runs on. 5G has blown past that limit, allowing chunks of 100 MHz. That’s like going from a single-lane road to a 5-lane superhighway!

With a single lane, traffic has to queue up and wireless providers were forced to create things like on-ramp metering or traffic calming techniques. But with a bigger, higher capacity 5G data highway, we’re able to deliver a lot more data faster. This is why T-Mobile recently launched <a href="https://www.t-mobile.com/cell-phone-plans" target="_blank" rel="noreferrer noopener">Magenta MAX</a>, the first and only plan of its kind specifically built for a powerful 5G network.

With Magenta MAX, you can’t be slowed down based on how much data you use. And THAT means you can get more from your favorite device – more movies, more music and more time spent connecting with friends and family. Today, nearly 50% of Magenta MAX customers use a <a rel="noreferrer noopener" href="https://www.t-mobile.com/devices/5g-phones" target="_blank">5G smartphone</a>, and they’re using a ton more data – 43% more music, 48% more video and 26% more social media! In addition, MAX customers’ smartphone <a href="https://www.t-mobile.com/iot-devices/hotspots" data-type="URL" data-id="https://www.t-mobile.com/iot-devices/hotspots" target="_blank" rel="noreferrer noopener">mobile hotspot</a> data usage is up 4x. To put this in more tangible numbers, in the approximately two months since Magenta MAX hit the scene, these customers on average have each listened to the equivalent of 360 more songs, watched 576 more minutes of video and made 1,512 more posts on social media than our other customers.

As the saying goes, ‘if you build it, they will come.’ And in true Un-carrier fashion, T-Mobile is building the <a rel="noreferrer noopener" href="https://www.t-mobile.com/coverage/4g-lte-5g-networks" target="_blank">highest capacity 5G network in the country</a>. That means bigger, faster data highways with a 5G network that has you covered in WAY more places than the competition. And with Magenta MAX you can tap into all the benefits that this supercharged 5G network has to offer. Learn more about available <a href="https://www.t-mobile.com/brand/benefits" target="_blank" rel="noreferrer noopener">benefits with T-Mobile plans</a>.

Max: Activate up to 4K UHD streaming on capable device, or video typically streams at 480p. Unlimited while on our network. 5G coverage not available in some area; capable device required. Some uses may require certain plan or feature; see T-Mobile.com.

5GNow is a content series from America’s leader in 5G. With 5GNow we share a first-hand look at the benefits of 5G today, and what’s coming next, highlighting the real-world ways 5G is improving our lives and keeping us better connected.

Learn about Magenta MAX, the first plan of its kind that’s built for a powerful 5G network and doesn’t slow you down based on how much data you use.

Unlimited 5G Data with the Magenta MAX Plan | T-Mobile Newsroom

Goodbye speed bumps, hello more data

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Whether it’s sports, business, or life in general, nobody likes to be at the back of the pack, right?

Hah! Trick question. The correct answer is: WRONG!

Sometimes, starting at the back of the pack is the best way to win the race. That’s partly because seeing your competition out ahead is a powerful motivator. It’s also a great opportunity to watch the competition run the race, observe their strengths and weaknesses, and figure out the best strategy to beat them to the finish line.

This is the fundamental Un-carrier story. In 2013, when T-Mobile was still the smallest major U.S. wireless provider, we looked at the big bad Carriers and saw that they were coasting on the strength of a lazy and broken customer service model that everybody hated. So, we changed the rules of the race. Through a series of bold Un-carrier moves, we got rid of data overages and surprise fees, went unlimited, and ditched indifferent service. In the process, we made wireless communications simple, uncomplicated — and fun.

The results speak for themselves. Our customer-first approach has made T-Mobile America’s fastest-growing consumer wireless company. We’ve passed AT&T in the race for first in consumer wireless and we’re closing in on Verizon.

Now there’s another race underway—the race for first in the enterprise wireless market.

Guess who’s lurking at the back of the pack?

Today, our market share is less than 10 percent.

Why? Because when I look at enterprise communications, I see a world transformed by the pandemic and advanced technologies like 5G that have given us a decade’s worth of progress in a single year’s time. It’s a world where 9 out of 10 U.S. enterprises expect employees to work remotely at least three days a week in the future and people want to work from virtually anywhere using the mobile devices they love best.

I love that number because in the race for enterprise customers, I see how the two old Carriers are using their 90 percent market share to shackle business and governments to technologies and plans that cost a lot and deliver very little. In the year before the pandemic, enterprises spent $6 billion on communications technology from another era, like desk phones and PBX equipment. Over the next 5 years, they’ll spend $2.5 billion on overages. And while the Carriers make big promises about the 5G future, they’ve locked their enterprise customers into data plans that limit access to 5G, if they can access it at all.

And I love that number because when I look at T-Mobile, I see a company that is bringing the same Un-carrier approach to business that turned the consumer wireless world upside down.

Here’s where the race gets interesting!

Our market share may be small but our impact on the enterprise market is considerable. Already, we have deployments or pilots with many of America’s most respected brands, including:

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These companies are giving T-Mobile a close look because we’re at the forefront of innovation, starting with the country’s largest, fastest, and most reliable 5G network, with <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.speedtest.net%2Fglobal-index%2Funited-states%23market-analysis&data=04%7C01%7CJevon.Fark1%40T-Mobile.com%7C3b67946895d14798e74308d9002f522b%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637541025556062975%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=N%2BONY%2FFDmpwOx4AMCKZ5t9nl0O763mOJDhBHpT8Wq68%3D&reserved=0" target="_blank" rel="noreferrer noopener">Ookla</a>, <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.opensignal.com%2Freports%2F2021%2F04%2Fusa%2Fmobile-network-experience-5g&data=04%7C01%7COscar.Meza4%40T-Mobile.com%7C7600dfbc8d25453320b508d90c4a6389%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637554335895366246%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=wH3Go1Tq32KrqllcJ5yGFJGkG83nSOwncZ7tHWGBEMY%3D&reserved=0" target="_blank" rel="noreferrer noopener">Opensignal</a> and <a href="https://nam02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.umlaut.com%2Fen%2Fbenchmarking%2FUSA&data=04%7C01%7COscar.Meza4%40T-Mobile.com%7C7600dfbc8d25453320b508d90c4a6389%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637554335895376196%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=85To8AC%2Bg9HJIYH%2BV2zyLEP02BFhHi8SvIXtMyEBq1Y%3D&reserved=0" target="_blank" rel="noreferrer noopener">umlaut</a> all awarding T-Mobile top marks for 5G speed and availability. Our outstanding customer experience has made the Un-carrier #1 for wireless customer satisfaction for businesses of all sizes four years in a row. And we offer better value through business plans that include integration with productivity apps like Microsoft 365, inflight texting and data, and unlimited 2G data in more than 210 countries and destinations.

I believe they are also giving T-Mobile a try because they recognize that outdated technology and the old way of doing business in the wireless industry are barriers to progress, productivity, and innovation. They’re as hungry for disruption as the Un-carrier is. 

I’m confident we will more than double our enterprise wireless market share during the next five years. We’re already seeing excellent momentum following the <a href="https://www.t-mobile.com/news/business/unprecedented-times-meet-the-un-carrier-t-mobile-unveils-big-moves-for-businesses">March WFX announcement</a> that we’re bringing our Un-carrier mission to the enterprise, starting with three solutions to help businesses and their employees thrive in today’s work-from-anywhere world and embrace the future of hybrid work.

The best way to answer that is to look at our track record. The Un-carrier loves a good race, and we know that companies appreciate great service and unlimited, surprise-free plans just as much as consumers do. So, while 10 percent market share may not sound like a lot, you can be sure we are just getting started.

That makes this a good time for you to join the race with us. I am pleased to invite you to visit <a href="https://www.t-mobile.com/business">https://www.t-mobile.com/business</a> to learn more.

Whether it’s sports, business, or life in general, nobody likes to be at the back of the pack, right? Hah! Trick question. The correct answer is: WRONG!

The Un-carrier Means Business | T-Mobile Newsroom

The Un-carrier Means Business

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Originally published in <a href="https://www.bizjournals.com/bizjournals/news/2021/04/28/5g-enables-the-future-of-work-from-anywhere.html" data-type="URL" target="_blank" rel="noreferrer noopener">The Business Journals</a> April 28, 2021

Flexibility, collaboration and productivity have always been key to running an effective business – and are especially critical during a global pandemic. Now, thanks to more efficient data networks, 5G technology and a <a href="https://www.t-mobile.com/business/solutions/work-from-anywhere">work-from-anywhere (WFX)</a> philosophy, we’re entering a new world of workforce mobility.

I’ve worked in the telecommunications industry for more than 20 years and have seen firsthand the innovation that emerges with each evolution of wireless networks. With 4G LTE, mobile applications became the foundation for consumer-facing services like ridesharing and mobile video streaming. With 5G, we can expect new types of business models that revolutionize the way people work.

A recent Gartner <a rel="noreferrer noopener" href="https://www.gartner.com/en/newsroom/press-releases/2020-07-14-gartner-survey-reveals-82-percent-of-company-leaders-plan-to-allow-employees-to-work-remotely-some-of-the-time" target="_blank">survey</a> revealed that 82% of company leaders in the United States plan to accommodate remote work environments for employees at least some of the time, with nearly half saying the shift will be permanent. And why not? A mobile workforce is generally <a rel="noreferrer noopener" href="https://www.cnbc.com/2020/05/26/who-is-happiest-working-from-home-heres-what-latest-jobs-data-says.html" target="_blank">happier</a> and more productive. A Boston Consulting Group <a rel="noreferrer noopener" href="https://www.bcg.com/publications/2020/valuable-productivity-gains-covid-19" target="_blank">study</a> found that 75% of remote workers report improved productivity on individual tasks, with 51% saying the same for collaboration.

So, what is the difference between work from home and work from anywhere? Both forgo reporting to a traditional office and working from anywhere has become the agile new norm for many. Whether on the road, in the field or on the front lines, 5G – including 5G fixed wireless access (FWA) – empowers employees and businesses to thrive while helping to improve performance and reliability.

Redefining the world of work 5G <a href="https://www.t-mobile.com/business/solutions/home-office-business-internethttps://www.t-mobile.com/business/solutions/home-office-business-internet" data-type="URL" data-id="https://www.t-mobile.com/business/solutions/home-office-business-internethttps://www.t-mobile.com/business/solutions/home-office-business-internet">home office internet </a>is the best option for mobile workers because it prioritizes safety, security and convenience. As a dedicated, high-speed connection for a mobile workforce, people working from home don’t have to compete with family members – like my four children – who are streaming movies, playing video games or doing other activities that suck up bandwidth. It also guarantees an increased level of security – thanks to corporate policies and enterprise-level identity management tools – that are applied to corporate data and systems. And the ability to remove distractions like social media, entertainment sites or competing applications helps employees stay focused.

As an added bonus, organizations no longer need to sacrifice speed for privacy. Employees can bypass open consumer-level networks that are susceptible to congestion and security threats. Tasks that previously could only be performed on-premises can now be completed anywhere, just as fast and secure as if standing inside a data center.

Decentralization of data The decentralization of data is another important component of 5G and the WFX story. Data can now move to where it makes the most sense, whether in the cloud or closer to the network edge, depending on the need or use case. 5G creates an open road for data to flow by bringing data closer to the work and the worker. By 2025, Gartner predicts approximately 75% of all enterprise data will <a rel="noreferrer noopener" href="https://www.gartner.com/smarterwithgartner/what-edge-computing-means-for-infrastructure-and-operations-leaders/" target="_blank">shift</a> to edge networks, resulting in even lower latency and faster speeds. This transformation, of course, depends on integrated ecosystems powered by emerging technologies like 5G and delivered via FWA.

Certain artificial intelligence capabilities, for example, may function even better in a backpack than in a data center. 5G allows the new mobile workforce to be better equipped and more productive when and where employees need it. Thousands of enterprise workers can share larger amounts of data faster than ever with 5G. Faster processing enables workers to use more devices and applications, such as A.I. and the Internet of Things. Combined with the cost, security and accessibility benefits of FWA, 5G is now a transformational technology.

Bridging the rural digital divide With the growing availability of 5G home office internet comes the democratization of connectivity. T-Mobile, for instance, is extending its ability to underserved rural areas that currently lack the infrastructure or choice.

High-quality, reliable connectivity delivers better access to public and private services, more expansion opportunities for businesses, and options for employers to tap a broader talent pool. This kind of access has become crucial for employers and employees – along with families who need connectivity for things like telehealth and schoolwork.

5G: Table stakes If they haven’t already, organizations should evaluate their current mobility solutions and look for the gaps where 5G can deliver an immediate and positive impact. The benefits of 5G are already visible and making a difference in how business gets done. With <a rel="noreferrer noopener" href="https://www.t-mobile.com/5g" target="_blank">three wireless frequency bands</a> capable of supporting countless use cases, including localized data transmission and frequencies covering vast swaths of geographies, 5G can deliver just the right amount of bandwidth to the appropriate device when it needs it. 5G home office internet is key to cementing the new reality of WFX.

T-Mobile for Business has solutions for your hybrid workforce. With America’s largest 5G network, your workforce can stay connected and collaborate beyond the office, where work happens. T-Mobile for Business is committed to helping big businesses embrace the new world of work with products and services that deliver on capacity, coverage and speed – all with the dedicated, award-winning service you deserve. Visit <a rel="noreferrer noopener" href="https://www.t-mobile.com/business/solutions/work-from-anywhere" target="_blank">https://www.t-mobile.com/business/solutions/work-from-anywhere</a>.

Flexibility, collaboration and productivity have always been key to running an effective business – and are especially critical during a global pandemic. Now, thanks to more efficient data networks, 5G technology and a work-from-anywhere (WFX) philosophy, we’re entering a new world of workforce mobility.

5G enables the future of work from anywhere | T-Mobile Newsroom

5G enables the future of work from anywhere

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For the last eight years, T-Mobile has been rewriting the rules of a broken, arrogant industry. Now T-Mobile is the network leader, and<a> </a><a href="https://www.t-mobile.com/news/un-carrier/t-mobiles-next-un-carrier-move-5gforall" target="_blank" rel="noreferrer noopener">we showed two weeks ago</a> how this supercharged Un-carrier will write the rules for the 5G era from the start. The contrast between how we are leading now and how Verizon and AT&T led in the early days of wireless is stark. They led with contracts and limits and fees. And we’re leading with free upgrades, disrupting one of America’s most disliked industries – broadband providers – and hiring thousands of people in the heartland. And the network is what makes that difference possible.

Nowhere was that clearer than last month, when in the space of less than 48 hours, we – along with Verizon and AT&T – held investor days to lay out our plans for the next few years, including our plans for 5G after the record-setting C-band spectrum auction. This gave a very clear picture of the current and future state of 5G in this country and an even clearer picture of T-Mobile’s leadership. But don’t take my word for it, here’s how one analyst characterized it:

“The most important takeaway here is that T-Mobile’s clear spectrum advantage was fully reinforced by all three players. Put simply…T-Mobile wins.”  <a href="#_ftn1">[1]</a>

“They [T-Mobile] will be first to 5G, and they will be best in 5G. Everything we heard from all three carriers over three days underscored that simple point.”<a href="#_ftn2">[2]</a>

As much as I enjoy seeing the world recognize reality, there are a few facts worth highlighting about the current state of 5G in this country and what that means for the future.

We’re now in the second phase of 5G, and it’s all about mid-band. The first phase of 5G was confusing, like watching a basketball team play a football and baseball team simultaneously. We all had radically different strategies. Verizon was focused on mmWave but limited 5G coverage. AT&T was focused on marketing 4G as if it were 5G. And at T-Mobile, we were focused on laying the foundation for 5G with low-band spectrum and delivered nationwide 5G coverage

In this second phase, everyone in the industry is playing the same game – building out optimal mid-band spectrum to deliver the perfect combo of speeds and coverage. Often called the “goldilocks” of spectrum for this reason, mid-band spectrum is clearly the global sweet spot for 5G. It’s going to be much easier to compare progress and benchmark success in this phase of 5G, which leads me to my second point.

T-Mobile has a winning hand and a lasting advantage. Verizon and AT&T have very limited mid-band deployments to date while T-Mobile started preparing for the Sprint merger well over two years ago and began work in earnest last year. Already, we cover 125 million people with mid-band 5G today. By the end of 2021, we expect to reach 200 million nationwide. By end of 2022, that’ll grow to 250 million, and to nearly 285 million (90% of Americans) by the end of 2023. And we’ll only continue to grow from there at a pace that can’t be matched.

By comparison, Verizon announced plans to cover 100 million people with mid-band over the next 12 months and 175 million by the end of 2023 – just 61% of T-Mobile’s planned coverage. AT&T said they expect to cover just 75 million people by the end of 2022 and 100 million people by early 2023, a fraction of T-Mobile’s coverage.

So even once competitive deployments are well underway, by the end of this year, T-Mobile will cover twice as many people as Verizon.

“T-Mobile has a strong performance lead. Three factors will drive ‘fast 5G’ network performance: 1) POPs covered; 2) the consistency of performance in covered markets; 3) capacity per subscriber. T-Mobile has a strong lead on all three measures, which should drive accelerating market share gains. They will maintain this lead through the forecast period and perhaps indefinitely.”<a href="#_ftn3">[3]</a>

Now that they’ve invested tens of billions to acquire C-band spectrum, Verizon will have access to 60 MHz and AT&T will have access to 40 MHz of their new C-band spectrum by the end of this year and will have to wait until the end of 2023 to use the rest. And, of course, we had just the right success in this spectrum auction ourselves to round out our network strategy… and will get access to that spectrum at the same time.

But beyond this, T-Mobile’s winning hand and lasting advantage includes an amazing team. That’s why we have achieved so many 5G <a rel="noreferrer noopener" href="https://www.t-mobile.com/news/un-carrier-network-list-of-firsts" target="_blank">firsts</a>, including being the first – and still only – to light up <a rel="noreferrer noopener" href="https://www.t-mobile.com/news/network/standalone-5g-launch" target="_blank">standalone 5G</a>. It’s why we have the largest, <a rel="noreferrer noopener" href="https://www.t-mobile.com/news/network/5g-leader-fastest-ookla-q1-2021" target="_blank">fastest</a> and now <a rel="noreferrer noopener" href="https://www.t-mobile.com/news/network/umlaut-most-reliable-5g" target="_blank">the most reliable 5G network</a>. And that’s why we’re the premier provider positioned to deliver innovations like <a rel="noreferrer noopener" href="https://www.t-mobile.com/news/network/t-mobile-ericsson-lg-mediatek-5g-carrier-aggregation" target="_blank">5G carrier aggregation</a>, ever-expanding 5G coverage, improved network response times and combined layers of capacity for greater speed and performance. Competition delivers!

The laws of physics don’t bend One analyst had this to say about the physics of mid-band:

“[T-Mobile’s] spectrum propagates farther. This last point – the propagation advantage of 2.5 GHz – hung over both Verizon’s and AT&T’s presentations, but neither was able to make a convincing case that they would be able to counter this advantage.”<a href="#_ftn4">[4]</a>

C-band spectrum is great. We bought a bunch of it, too. But spectrum obeys the immutable laws of physics. The higher the frequency, the shorter the distance it can travel and the more easily it is blocked by objects. C-band is 3.7 to 3.98 GHz. T-Mobile’s existing mid-band 5G network uses 2.5 GHz spectrum. Higher banded spectrum cannot travel as far.

The coverage that wireless companies can get from a frequency band depends on a variety of factors – things like base station equipment, end-user device specifications, operating environment, performance margins, FCC Rules and the propagation characteristics of the frequency band itself. And when you look at 2.5 GHz vs. C-Band, most of these factors leave little difference between the two bands other than the better propagation characteristics of 2.5 GHz, resulting in its superior coverage compared to C-Band. The base station equipment for both bands has a similar Massive MIMO antenna implementation, but the maximum allowed output power levels are different and significantly larger for 2.5 GHz where it matters the most and where more than 83% of the population lives. The chipset and mobile device specifications are the same, but 2.5 GHz rules allow twice as high maximum power than C-band, which is particularly beneficial in the context of in-home broadband to support improved uplink coverage. The same is true for operating margins and cell edge performance.   

With that in mind, we conducted extensive RF simulations and analysis as well as material field testing to assess C-band performance across various geographies and topographies. And we saw that C-band performs well in dense urban environments with low inter-site distances, but that performance is lower in other environments. We estimate C-band will require 50% more cell sites for meaningful and continuous coverage, and in some areas, for example in-building, the required densification can be 4x higher than 2.5 GHz.

Now, Verizon is trying to convince the world it can bend the laws of physics and make C-band work similarly to 2.5 GHz. Of course, this is not new for the Verizon team. They tried to convince the world they could bend the laws of physics with mmWave, and after years of trying, they failed. As some analysts put it coming out of Verizon’s presentation:

"The lie of millimeter wave is dead" <a href="#_ftn5">[5]</a>

“After years of LTE network capacity constraints and Verizon's "staggering whiff" at setting expectations in 2018 for its ability to pass and serve homes with a superior service relying on millimeter wave spectrum, the market heavily discounts telco fixed wireless home broadband forecasts.”<a href="#_ftn6">[6]</a>

Verizon has recently put a lot of misinformation into the market, and I’m sure they’ll double down at their earnings this week. But here’s how it breaks down:

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The inescapable fact is that delivering seamless mid-band 5G coverage with C-band alone requires extensive network densification and updates to all 5G sites. That’s both time-consuming and expensive outside of urban areas.<a> So Verizon and AT&T, following their failed business strategies to date, now have a choice: </a>spend more to provide contiguous coverage with C-band, or leave their customers with performance and quality holes in their 5G coverage. We are making them have to compete harder!

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Goodbye speed bumps, hello more data

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Leading by Learning

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Turns out, TV is better with friends.

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