With its Un-carrier revolution racing forward, T-Mobile steps up its disruption of the
business wireless market with a disruptive channel partner program
BELLEVUE, Washington—July 15, 2014— T-Mobile US, Inc. [NYSE: TMUS] today announced details of its new T-Mobile Channel Partner Program, further unleashing the benefits of the Un-carrier revolution to U.S. business customers through the partner channel community. The program solves a major pain point for wireless channel partners by rewarding their lasting relationships with business customers and providing direct access to online sales tools.
With the big legacy carriers long maintaining their iron grip on the business wireless market, the channel partner community has been relegated to the sidelines of the industry— which has also meant U.S. businesses have been prevented from buying wireless from some of their most trusted partners. With today’s news, however, T-Mobile is rewriting the rules and helping to level the field by making its Un-carrier revolution available to businesses through their existing relationships with master agents and their sub-agents.
“With the T-Mobile Channel Partner Program, we are providing wireless channel partners ongoing residual compensation for maintaining relationships with business customers who want access to our revolutionary Un-carrier simplicity, transparency and predictability,” said Drew Kelton, executive vice president, T-Mobile Business Markets. “For the past 16 months, T-Mobile has been breaking down the barriers the old telecoms have built to protect themselves and their profits. With this program, we’re taking the fight to the partner channel.”
“Until now, the big telecoms’ closed retail models and territorial approach to account protection has minimized the role of the channel community, restricting our business, as well as our client relationships,” said Ted Schuman, founder and CEO of PlanetOne. “With the introduction of T-Mobile’s Channel Partner Program, all of that changes. We finally have parity between the direct and brick-and-mortar sales forces, with a compensation plan that rewards partners monthly for our commitment. I don't think I'm overstating it when I say that this is the most exciting thing to happen to the wireless segment of our industry since the iPhone."
With nearly 17 million new customers in the past 16 months, T-Mobile’s Un-carrier initiatives have clearly struck a chord with businesses and consumers alike. From unlimited international data and texting in 100+ countries at no additional charge with Simple Choice for Business to the recently launched Test Drive program, T-Mobile is abolishing the pain of restrictive annual service contracts, unpredictable costs and poor customer service.
“This new T-Mobile program is a win-win for both my customers and for my own business,” said Suzanne Kennedy, co-founder, Redfish Networx, a wireless agent. “I now benefit from offering a great wireless service and experience to my clients—while they benefit from fast and reliable wireless at great, predictable rates.”
Prior to launching the full program, a few select master agent partners were offered early enrollment and jumped at the chance to join the Un-carrier movement including Planet One, Innovative Communication Services, Cellular Optimization, Advocate Networks, TBI & Nexlink.
Find more information on T-Mobile’s Channel Partner Program at http://business.t-mobile.com/resellers.
The Channel Partner Program is not a franchise offering, and does not create a franchise or partnership relationship with T-Mobile. Participants are independent limited agents that operate their own business. Individual results will vary. Applicants are subject to review and approval by T-Mobile in its sole discretion. See T-Mobile.com/business for program, service and offers details.
About T-Mobile US, Inc.
As America's Un-carrier, T-Mobile US, Inc. (NYSE: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The company's advanced nationwide 4G and 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Wash., T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. It currently serves approximately 49.1 million wireless subscribers and provides products and services through approximately 70,000 points of distribution, including approximately 8,000 T-Mobile and MetroPCS branded locations and 62,000 third-party locations, as well as distribution through our websites. For more information, please visit http://www.t-mobile.com.
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