[Skip to content](https://www.t-mobile.com/news/press/t-mobile-debuts-super-bowl-ad-unlimitedmoves-featuring-justin#maincontent) [Newsroom](https://www.t-mobile.com/news)Toggle secondary navigation - [Network](https://www.t-mobile.com/news/category/network) - [Devices](https://www.t-mobile.com/news/category/devices) - [Un-carrier](https://www.t-mobile.com/news/category/un-carrier) - [Community](https://www.t-mobile.com/news/category/community) - [Offers](https://www.t-mobile.com/news/category/offers) - [Business](https://www.t-mobile.com/news/category/business) English [Press Release](https://www.t-mobile.com/news/press) # T‑Mobile Debuts Super Bowl Ad #UnlimitedMoves, Featuring Justin Bieber, Rob Gronkowski and Terrell Owens February 01, 2017 ![](https://www.t-mobile.com/news/_admin/uploads/2002/03/article-default.desktop-500x325.jpg) 1 min read - Facebook IconShare on Facebook - Share on Twitter - LinkedIn IconShare on LinkedIn This morning on the TODAY Show, T-Mobile debuted a new 2017 Super Bowl ad called #UnlimitedMoves starring Justin Bieber and featuring superstar touchdown dancers, Rob Gronkowski and Terrell Owens! The Un-carrier knows a good celebration shouldn’t be limited and neither should your data! Fans are encouraged to submit their best celebratory touchdown dances to Twitter and Instagram tagging #UnlimitedMoves. Justin will select his favorites and share them in his social channels on Monday, February 6. ![](https://www.t-mobile.com/news/_admin/uploads/2017/02/BieberPic.jpg) Screenshot from #UnlimitedMoves. Link to view and download the [asset](https://www.t-mobile.com/content/t-mobile/corporate/news/media-library/details/image.html/content/dam/t-mobile/corporate/media-library/public/articles/2017/02/t-mobile-debuts-super-bowl-ad-unlimitedmoves-featuring-justin/BieberPic.jpg) in the Media Library. Tags[Sponsorships](https://www.t-mobile.com/news/archive/sponsorships)[Un-carrier Inside](https://www.t-mobile.com/news/archive/un-carrier-inside) ## Related Stories [More Stories](https://www.t-mobile.com/news/stories) [![Change Starts Now. Are You With Us?](https://www.t-mobile.com/news/_admin/uploads/2018/02/nr-article-jjl-blog-2018.desktop-500x325.jpg) \ __Change Starts Now. Are You With Us?__ \ February 05, 2018|3 min read](https://www.t-mobile.com/news/blog/legere-tmus-values) [![Un-carrier Customers Win the Super Bowl!](https://www.t-mobile.com/news/_admin/uploads/2002/03/article-default.desktop-500x325.jpg) \ __Un-carrier Customers Win the Super Bowl!__ \ February 05, 2017|4 min read](https://www.t-mobile.com/news/blog/super-bowl-network-performance) [![The Biggest Advertisers in Super Bowl LI are Budweiser and Who?!](https://www.t-mobile.com/news/_admin/uploads/2002/03/article-default.desktop-500x325.jpg) \ __The Biggest Advertisers in Super Bowl LI are Budweiser and Who?!__ \ February 04, 2017|6 min read](https://www.t-mobile.com/news/blog/big-game-marketing-strategy) [![Martha and Snoop Are Dream Team in New T-Mobile Ad for the Super Bowl](https://www.t-mobile.com/news/_admin/uploads/2002/03/article-default.desktop-500x325.jpg) \ __Martha and Snoop Are Dream Team in New T-Mobile Ad for the Super Bowl__ \ February 02, 2017|1 min read](https://www.t-mobile.com/news/press/martha-and-snoop)