[Skip to content](https://www.t-mobile.com/news/press/big-we-prefer-unlimited#maincontent) [Newsroom](https://www.t-mobile.com/news)Toggle secondary navigation - [Network](https://www.t-mobile.com/news/category/network) - [Devices](https://www.t-mobile.com/news/category/devices) - [Un-carrier](https://www.t-mobile.com/news/category/un-carrier) - [Community](https://www.t-mobile.com/news/category/community) - [Offers](https://www.t-mobile.com/news/category/offers) - [Business](https://www.t-mobile.com/news/category/business) English [Press Release](https://www.t-mobile.com/news/press) # ‘Big?’ We Prefer ‘Unlimited’ October 01, 2017 ![](https://www.t-mobile.com/news/_admin/uploads/2002/03/article-default.desktop-500x325.jpg) 1 min read - Facebook IconShare on Facebook - Share on Twitter - LinkedIn IconShare on LinkedIn People like to say "Go big." At T‑Mobile, we like things bigger than that. "Unlimited" is our preference. That goes for the joy our customers get from the wonders of wireless. And it goes for equality, too. And pride. Which we demonstrated this past weekend at huge events in New York City, Seattle, San Francisco, Chicago, Houston and Puerto Rico. We went bigger than big at all these events -- a handful of the 53 we're participating in this year -- because of our deep commitment to equality and to inclusion. We know that everyone is at their best when they're free to be themselves, and our people being themselves is exactly what has made us the best in our industry. Our customers are also at their best when they're free, and we've long believed in the power of un-leashing things from the constraints that would hold them back. We, as a company, have certainly benefitted from this approach. We know the world will, too, and that's why we're all in on #UnlimitedPride. Be your unlimited self and make your world a better place. ![](https://newsroom.t%E2%80%91mobile.com/content/1020/images/Pride1.jpg) ![](https://newsroom.t%E2%80%91mobile.com/content/1020/images/Pride2.jpg) Tags[Consumer](https://www.t-mobile.com/news/archive/consumer)[Deals](https://www.t-mobile.com/news/archive/deals) ## Related Stories [More Stories](https://www.t-mobile.com/news/stories) [![Tap. Earn Rewards. Repeat. The New T-Mobile Visa Credit Card is Here](https://www.t-mobile.com/news/_admin/uploads/2025/10/T-Mobile_Visa_Capital-One_GettyImages-2198758506_RGB_R-1-500x250.png) \ OffersPress Release \ __Tap. Earn Rewards. Repeat. The New T‑Mobile Visa Credit Card is Here__ \ November 04, 2025|8 min read](https://www.t-mobile.com/news/offers/t-mobile-visa-credit-card) [![Rooted in Culture: T-Mobile Report Unveils Latino Trends in Work, Entertainment and Connection](https://www.t-mobile.com/news/_admin/uploads/2025/09/Conectados-HERO-500x250.png) \ BusinessPress Release \ __Rooted in Culture: T‑Mobile Report Unveils Latino Trends in Work, Entertainment and Connection__ \ September 24, 2025|7 min read](https://www.t-mobile.com/news/business/t-mobile-unveils-latino-mobile-trends-report) [![Alaska Airlines teams up with T-Mobile to offer ultra-fast, free Wi-Fi to Atmos™ Rewards members](https://www.t-mobile.com/news/_admin/uploads/2021/12/nr-article-Alaska-TMo-12-6-21-500x250.png) \ Un-carrierPress Release \ __Alaska Airlines teams up with T‑Mobile to offer ultra-fast, free Wi-Fi to Atmos™ Rewards members__ \ August 20, 2025|4 min read](https://www.t-mobile.com/news/un-carrier/alaska-airlines-free-wifi) [![Ultra Mobile Doubles Down on Value and Savings: More Data. More Perks. 2012 Prices.](https://www.t-mobile.com/news/_admin/uploads/2025/06/Ultra-Rate-Plan-Social-500x250.jpg) \ OffersPress Release \ __Ultra Mobile Doubles Down on Value and Savings: More Data. More Perks. 2012 Prices.__ \ July 01, 2025|6 min read](https://www.t-mobile.com/news/offers/ultra-mobile-doubles-down-on-value-and-savings-more-data-more-perks-2012-prices)