Innovation in Customer Experience
This award celebrates businesses that leverage unconventional thinking to better serve their customers, enhance business performance, and deliver a truly human brand experience.
Awarding
unconventional thinking
and vision.
Thinking unconventionally got us to where we are today—and drives our clients’ successes. Now we’d like to honor the most innovative thinking coming from our customers with the Unconventional Awards. Their incredible accomplishments are better for business, change the world—and deserve to be celebrated.
Introducing the Unconventional Awards.
It’s more than meeting customer expectations, but exceeding them. It’s nominating those who find unconventional ways to bring out the best in a team. This is for the trailblazers.
Elevating those who go above and beyond.
Customer happiness. Workplace rockstars. Disruptors welcome. These unconventional thinkers are building seamless experiences for their customers, empowering their teams to better collaborate, and challenging the norms in their industry.
Award categories
Entrants are invited to compete for prizes in three categories.
Innovation in Employee Enablement
This award recognizes businesses that empower teams to collaborate and produce their best work in a workplace that drives both employee productivity and satisfaction.
Innovation in Industry
This award honors the disruptors and trailblazers who challenge the norms in their industry with new ideas and solutions that drive innovation and make a positive impact.
We’re celebrating the top 3 thinkers in each category.
Whether it’s innovation in customer experience, employee enablement, or in industry, we’ll be awarding first, second, and third place prizes for each of the above categories in addition to post event publicity recognizing our winners.
1st place:
$100K
to eligible charitable organization.
2nd place:
$50K
to eligible charitable organization.
3rd place:
$25K
to eligible charitable organization.
Thank you.
Thank you for your interest in the T-Mobile for Business Unconventional Awards. We’ll review your information and follow-up as needed.
No purchase necessary. Open to T-Mobile For Business customers in good standing with 500+ employees. 08/18/21-10/01/21. Void where prohibited. Sponsor: T-Mobile USA, Inc.
See full terms
T-Mobile for Business Unconventional Award Search
Terms & Conditions
The T-Mobile for Business Unconventional Award Contest (“Search”) begins at 12:00am Pacific Time (“PT”) on August 18, 2021 (“Start Time”) and ends at 11:59pm PT on October 1, 2021 (“End Time”, and the duration between the Start Time and End Time is the “Search Period”).
WHO MAY MAKE A SUBMISSION: Open to entities (“Entrant”) who are current T-Mobile for Business (“TFB”) customers during the entire term of the Search through the awarding of any prizes and have 500 or more employees. Employees (and their immediate families (parent, child, spouse or sibling and their respective spouses, regardless of where they reside) and those living in their same households, whether or not related) of T-Mobile USA, Inc. (“Promoter”), the Judges (as defined below) and their respective employers and employees, and their respective parents, affiliates, subsidiaries and advertising and promotion agencies are not eligible to participate. Search is subject to all applicable federal, state and local laws. Void where prohibited by law.
HOW TO MAKE A SUBMISSION: During the Search Period, go to https://www.t-mobile.com/business/unconventional-awards and fill out the entry form for your entity (each, a “Submission”). All Submissions must be received by the End Time to be eligible. Entrants must completely fill out the submission form and all details and information provided within each submission must be truthful and accurate.
JUDGING. All eligible Submissions will be judged by a panel of judges (“Judges”) selected by Promoter. Assuming sufficient eligible entries are received and are in compliance with these Rules, a first, second, and third place winner will be selected for each of the three Categories (as defined below) on or about October 15, 2021. By entering, all Entrants agree to be bound to these Official Rules and the decisions of the Promoter and Judges, which are final and binding in all respect. Participating members of the judging panel will be selected by Promoter (in its sole discretion).
The Submissions will be judged based on the following judging criteria: Embraces Unconventional DNA (33%); Originality of Solution/Creativity of Idea (34%); and Impact of Solution (33%). In the event of a tie, tie will be broken among all tied Submissions, by awarding the prize to the Submission with the highest score in the Originality of Solution/Creativity of Idea category. First, Second, and Third place potential recipients (“Potential Recipients”) will be chosen in each of three categories: a) Innovation in Customer Experience; b) Innovation in Employee Enablement; and c) Innovation in Industry (the “Categories”). Promoter shall have the right to conduct a background check on any Potential Recipients. Promoter reserves the right to reject any Potential Recipient for any or no reason. An Entrant may make a submission in more than one award category, but may only receive a prize in one award category.
PRIZES: (3) First place prizes: $100,000 Donation to 501(c)(3) charity of Entity’s choice; (3) Second place prizes: $50,000 Donation to 501(c)(3) charity of Entity’s choice; (3) Third place prizes: $25,000 Donation to 501(c)(3) charity of Entity’s choice (Each potential recipient charity is subject to Promoter’s approval in Promoter’s sole discretion). Each winner will also be included in an article to appear at a later date in Forbes Brand Voice (“Publisher”) covering the T-Mobile for Business Unconventional Awards, with timing and content subject to Publisher’s performance and availability.
GENERAL CONDITIONS: By participating, each Entrant agrees:
(a) to abide by these Terms and Conditions and decisions of Promoter and its designees, which shall be final and binding in all respects relating to this Search;
(b) to release, discharge, indemnify and hold harmless Promoter, and its parent, affiliates, subsidiaries, members, franchisees and licensees, and advertising and promotion agencies, and the respective officers, directors, shareholders, employees, agents and representatives of the forgoing (collectively, “Released Parties”) from any and all injuries, liability, losses and damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from participant’s participation in the Search or any Search-related activity or the acceptance, possession, use or misuse of any item awarded;
(c) to the use of Entrant’s company name, trademark, Submission, and any submitted comments from Entrant representatives regarding the Search or the Submission, for programming, advertising, publicity and promotional purposes in any and all media, now or hereafter known, worldwide and on the Internet, and in perpetuity by Promoter, and their designees, without compensation (unless prohibited by law) or additional consents from Entrant or any third party and without prior notice, approval or inspection, and to execute specific consent to such use;
(d) Entrant releases the Released Parties from any liability arising from the use described in the preceding paragraph, including, without limitation, claims for invasion of privacy, infringement of my right of publicity, and defamation (including libel and slander);
(e) Entrant will not release any publicity or other materials on their own or through someone else regarding their participation in the Search without the prior consent of the Promoter, which may be withheld in Promoter’s sole discretion; and
(f) Entrant represents and warrants that (i) it is the owner of the copyright and all other rights in and to the all content, concepts, and other intellectual property rights contained in the Submission or has valid licenses or releases to empower Entrant to provide the licenses and permissions required by these Terms & Conditions; and (ii) it is fully authorized to agree to the terms of these Terms & Conditions.
MISCELLANEOUS: Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered, or garbled Submissions or tweets, or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), websites, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Search, including, without limitation, errors or difficulties which may occur in connection with the administration of the Search, the processing or review of Submissions or tweets, the announcement of the award, or in any Search-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Search. Released Parties are not responsible for injury or damage to any person's computer related to or resulting from participating in this Search or downloading materials from or use of websites. Persons who tamper with or abuse any aspect of the Search or websites, who act in an unsportsmanlike or disruptive manner or who are in violation of these Terms and Conditions, as solely determined by Promoter, will be disqualified and all associated Submissions will be void. Should any portion of the Search be, in Promoter’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Promoter, corrupt or impair the administration, security, fairness or proper play, or submission of Submissions, Promoter reserves the right at its sole discretion to suspend, modify or terminate the Search (or portion thereof) and, if terminated, at its discretion, select the potential Recipient from all eligible, non-suspect Submissions received prior to action taken using the Recipient determination process outlined above.
CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SEARCH MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, PROMOTER RESERVES THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.
GOVERNING LAW: All issues and questions concerning the construction, validity, interpretation and enforceability of these Terms and Conditions, or the rights and obligations of the participant, Promoter in connection with the Search, shall be governed by, and construed in accordance with, the laws of the State of Washington without giving effect to any choice of law or conflict of law rules (whether of the State of Washington or any other jurisdiction).
PROMOTER: T-Mobile USA, Inc., 12920 SE 38th Street, Bellevue, WA 98006.
Interested in attending the 2021 T-Mobile Unconventional Awards?
Hurry, we have limited capacity.
Date: October 27, 2021
Location: The GRAMMY Museum®
800 W. Olympic Blvd, Los Angeles, CA.
And, if you’re at the Mobile World Congress, visit us in the South Hall, Booth #1500.
An event like no other, with many benefits:
Gain unparalleled access to emerging technologies and innovations.
Connect with peers, tech leaders, and influential decision makers.
Draw wide attention to your team and your brand’s innovations.
Support a cause with $525K in donations.
Enjoy exclusive bragging rights for your business’s unconventional thinking.
Got questions?
What are the complete rules for the Unconventional Awards?
T-Mobile for Business Unconventional Award Search
Terms & Conditions
The T-Mobile for Business Unconventional Award Contest (“Search”) begins at 12:00am Pacific Time (“PT”) on August 18, 2021 (“Start Time”) and ends at 11:59pm PT on October 1, 2021 (“End Time”, and the duration between the Start Time and End Time is the “Search Period”).
WHO MAY MAKE A SUBMISSION: Open to entities (“Entrant”) who are current T-Mobile for Business (“TFB”) customers during the entire term of the Search through the awarding of any prizes and have 500 or more employees. Employees (and their immediate families (parent, child, spouse or sibling and their respective spouses, regardless of where they reside) and those living in their same households, whether or not related) of T-Mobile USA, Inc. (“Promoter”), the Judges (as defined below) and their respective employers and employees, and their respective parents, affiliates, subsidiaries and advertising and promotion agencies are not eligible to participate. Search is subject to all applicable federal, state and local laws. Void where prohibited by law.
HOW TO MAKE A SUBMISSION: During the Search Period, go to https://www.t-mobile.com/business/unconventional-awards and fill out the entry form for your entity (each, a “Submission”). All Submissions must be received by the End Time to be eligible. Entrants must completely fill out the submission form and all details and information provided within each submission must be truthful and accurate.
JUDGING. All eligible Submissions will be judged by a panel of judges (“Judges”) selected by Promoter. Assuming sufficient eligible entries are received and are in compliance with these Rules, a first, second, and third place winner will be selected for each of the three Categories (as defined below) on or about October 15, 2021. By entering, all Entrants agree to be bound to these Official Rules and the decisions of the Promoter and Judges, which are final and binding in all respect. Participating members of the judging panel will be selected by Promoter (in its sole discretion).
The Submissions will be judged based on the following judging criteria: Embraces Unconventional DNA (33%); Originality of Solution/Creativity of Idea (34%); and Impact of Solution (33%). In the event of a tie, tie will be broken among all tied Submissions, by awarding the prize to the Submission with the highest score in the Originality of Solution/Creativity of Idea category. First, Second, and Third place potential recipients (“Potential Recipients”) will be chosen in each of three categories: a) Innovation in Customer Experience; b) Innovation in Employee Enablement; and c) Innovation in Industry (the “Categories”). Promoter shall have the right to conduct a background check on any Potential Recipients. Promoter reserves the right to reject any Potential Recipient for any or no reason. An Entrant may make a submission in more than one award category, but may only receive a prize in one award category.
PRIZES: (3) First place prizes: $100,000 Donation to 501(c)(3) charity of Entity’s choice; (3) Second place prizes: $50,000 Donation to 501(c)(3) charity of Entity’s choice; (3) Third place prizes: $25,000 Donation to 501(c)(3) charity of Entity’s choice (Each potential recipient charity is subject to Promoter’s approval in Promoter’s sole discretion). Each winner will also be included in an article to appear at a later date in Forbes Brand Voice (“Publisher”) covering the T-Mobile for Business Unconventional Awards, with timing and content subject to Publisher’s performance and availability.
GENERAL CONDITIONS: By participating, each Entrant agrees:
(a) to abide by these Terms and Conditions and decisions of Promoter and its designees, which shall be final and binding in all respects relating to this Search;
(b) to release, discharge, indemnify and hold harmless Promoter, and its parent, affiliates, subsidiaries, members, franchisees and licensees, and advertising and promotion agencies, and the respective officers, directors, shareholders, employees, agents and representatives of the forgoing (collectively, “Released Parties”) from any and all injuries, liability, losses and damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from participant’s participation in the Search or any Search-related activity or the acceptance, possession, use or misuse of any item awarded;
(c) to the use of Entrant’s company name, trademark, Submission, and any submitted comments from Entrant representatives regarding the Search or the Submission, for programming, advertising, publicity and promotional purposes in any and all media, now or hereafter known, worldwide and on the Internet, and in perpetuity by Promoter, and their designees, without compensation (unless prohibited by law) or additional consents from Entrant or any third party and without prior notice, approval or inspection, and to execute specific consent to such use;
(d) Entrant releases the Released Parties from any liability arising from the use described in the preceding paragraph, including, without limitation, claims for invasion of privacy, infringement of my right of publicity, and defamation (including libel and slander);
(e) Entrant will not release any publicity or other materials on their own or through someone else regarding their participation in the Search without the prior consent of the Promoter, which may be withheld in Promoter’s sole discretion; and
(f) Entrant represents and warrants that (i) it is the owner of the copyright and all other rights in and to the all content, concepts, and other intellectual property rights contained in the Submission or has valid licenses or releases to empower Entrant to provide the licenses and permissions required by these Terms & Conditions; and (ii) it is fully authorized to agree to the terms of these Terms & Conditions.
MISCELLANEOUS: Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered, or garbled Submissions or tweets, or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), websites, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Search, including, without limitation, errors or difficulties which may occur in connection with the administration of the Search, the processing or review of Submissions or tweets, the announcement of the award, or in any Search-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Search. Released Parties are not responsible for injury or damage to any person's computer related to or resulting from participating in this Search or downloading materials from or use of websites. Persons who tamper with or abuse any aspect of the Search or websites, who act in an unsportsmanlike or disruptive manner or who are in violation of these Terms and Conditions, as solely determined by Promoter, will be disqualified and all associated Submissions will be void. Should any portion of the Search be, in Promoter’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Promoter, corrupt or impair the administration, security, fairness or proper play, or submission of Submissions, Promoter reserves the right at its sole discretion to suspend, modify or terminate the Search (or portion thereof) and, if terminated, at its discretion, select the potential Recipient from all eligible, non-suspect Submissions received prior to action taken using the Recipient determination process outlined above.
CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SEARCH MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, PROMOTER RESERVES THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.
GOVERNING LAW: All issues and questions concerning the construction, validity, interpretation and enforceability of these Terms and Conditions, or the rights and obligations of the participant, Promoter in connection with the Search, shall be governed by, and construed in accordance with, the laws of the State of Washington without giving effect to any choice of law or conflict of law rules (whether of the State of Washington or any other jurisdiction).
PROMOTER: T-Mobile USA, Inc., 12920 SE 38th Street, Bellevue, WA 98006.
How does my company attend the awards ceremony event?
You can RSVP here.
When is the awards ceremony event?
October 27, 2021 from 6-9pmPST
What if my company won, but RSVPs are closed?
We will connect with you, as space has been reserved for winners.
When will the winner be announced?
October 15, 2021
When are submissions closed?
October 1, 2021 at 11:59pmPST
What if my company won, but cannot make it to the event?
We will connect with you to set up telepresence or a pre-recorded video.
What if my company did not win, but RSVPs are closed?
The venue has limited capacity and RSVPs are on a first come, first served basis.
When are submissions opened?
August 18, 2021 at 12:00amPST
Where is the awards ceremony event?
The GRAMMY Museum at L.A. LIVE
800 W Olympic Blvd, Los Angeles, CA 90015
How will submissions be judged?
All eligible submissions will be judged based on the following judging criteria:
- Embraces Unconventional DNA (33%)
- Originality of Solution/Creativity of Idea (34%)
- Impact of Solution (33%)
In the event of a tie, tie will be broken among all tied Submissions, by awarding the prize to the Submission with the highest score in the Originality of Solution/Creativity of Idea category.
What if my company has more questions?
Chat with us using the online chat feature or from the “Contact us” option from the menu at the top of the page. Also, you can review the full Terms and Conditions.
What qualifies as a 501(c)(3) charity?
Most organizations with IRS tax exempt 501(c)(3) status that are devoted to charitable or educational purposes are eligible. There are some 501(c)(3) organizations that are ineligible if they meet one or more the below criteria:
- Religious organizations (exception for funds used to support public-facing programs available to anyone, not just church members i.e. a food bank);
- For-profit organizations.
- Individuals.
- International, social or labor organizations.
- Illegal organizations, organizations that illegally discriminate, organizations that have been convicted of felonies; and organizations that are averse to T-Mobile or that may involve a potential conflict of interest for T-Mobile.
What will the winners receive?
- (3) First place prizes: $100,000 Donation to 501(c)(3) charity of Entity’s choice
- (3) Second place prizes: $50,000 Donation to 501(c)(3) charity of Entity’s choice
- (3) Third place prizes: $25,000 Donation to 501(c)(3) charity of Entity’s choice
Each winner will also be included in a post-event recap, social amplification and Forbes Brand Voice article covering the T-Mobile for Business Unconventional Awards, with timing and content subject to Publisher's performance and availability.
Who is eligible to win the Unconventional Awards?
T-Mobile for Business customers with 500 or more employees and have accounts in good standing.
How do I make a submission on behalf of my company for an award?
Fully complete the form on this page by October 1st, 2021 at 11:59pmPST.
Can my company win in multiple categories?
No, there will be (9) nine total unique winners.