Innovation in Customer Experience
This award celebrates businesses that leverage unconventional thinking to better serve their customers, enhance business performance, and deliver a truly human brand experience.
Entries close 8/19/22
Unconventional thinking in action.
This one is for the innovators and disruptors like you who bring bold ideas to the table. Your unconventional thinking is what helps businesses build seamless customer experiences while empowering team collaboration and breaking industry norms.
Award categories
Entrants are invited to compete for prizes in three areas.
Innovation in Employee Enablement
This award recognizes businesses that empower teams to collaborate and produce their best work in a workplace that drives both employee productivity and satisfaction.
Innovation in Industry
This award honors the disruptors and trailblazers who challenge the norms in their industry with new ideas and solutions that drive innovation and make a positive impact.
We’re celebrating the top 3 disruptors in each category.
Whether it’s innovation in customer experience, employee enablement, or innovation in industry, we’ll be awarding first, second and third place prizes for each of these categories. In addition, category winners will receive recognition via social media.
1st place:
$25K
2nd place:
$10K
3rd place:
$5K
Tech innovation in-kind donations to 501(c) (3) charities of winners' choice.
Each category winner will also receive a personalized award and post-event publicity from Wall Street Journal Custom Content.
Wall Street Journal Custom Content is a unit of The Wall Street Journal Advertising Department. The Wall Street Journal news organization was not involved in the creation of this content.
Thank you.
Thank you for your interest in the T-Mobile for Business Unconventional Awards. We’ll review your information and follow-up as needed.
No purchase necessary. Open to T-Mobile for Business and T-Mobile for Government customers in good standing with 500+ employees. 3/14/22-8/19/22. Void where prohibited. Sponsor: T-Mobile USA, Inc. See full rules
here
T-Mobile for Business Unconventional Award Search
Terms & Conditions
The T-Mobile for Business Unconventional Award Contest (“Search”) begins at 12:00am Pacific Time (“PT”) on March 14, 2022 (“Start Time”) and ends at 11:59pm PT on August 19, 2022 (“End Time”, and the duration between the Start Time and End Time is the “Search Period”).
WHO MAY MAKE A SUBMISSION: Open to entities (“Entrant”) who are current T-Mobile for Business (“TFB”) or T-Mobile for Government (“TFG”) customers during the entire term of the Search through the awarding of any prizes and, in the case of TFB entrants, have 500 or more employees. Employees (and their immediate families (parent, child, spouse or sibling and their respective spouses, regardless of where they reside) and those living in their same households, whether or not related) of T-Mobile USA, Inc. (“Promoter”), the Judges (as defined below) and their respective employers and employees, and their respective parents, affiliates, subsidiaries and advertising and promotion agencies are not eligible to participate. Search is subject to all applicable federal, state and local laws. Void where prohibited by law.
HOW TO MAKE A SUBMISSION: During the Search Period, go to https://www.t-mobile.com/business/unconventional-awards and fill out the entry form for your entity (each, a “Submission”). All Submissions must be received by the End Time to be eligible. Entrants must completely fill out the submission form and all details and information provided within each submission must be truthful and accurate.
JUDGING. All eligible Submissions will be judged by a panel of judges (“Judges”) selected by Promoter. Assuming sufficient eligible entries are received and are in compliance with these Rules, a first, second, and third place winner will be selected for each of the three Categories (as defined below) on or about August 29, 2022. By entering, all Entrants agree to be bound to these Official Rules and the decisions of the Promoter and Judges, which are final and binding in all respect. Participating members of the judging panel will be selected by Promoter (in its sole discretion).
The Submissions will be judged based on the following judging criteria: Embraces Unconventional DNA (33%); Originality of Solution/Creativity of Idea (34%); and Impact of Solution (33%). In the event of a tie, tie will be broken among all tied Submissions, by awarding the prize to the Submission with the highest score in the Originality of Solution/Creativity of Idea category. First, Second, and Third place potential recipients (“Potential Recipients”) will be chosen in each of three categories: a) Innovation in Customer Experience; b) Innovation in Employee Enablement; and c) Innovation in Industry (the “Categories”). Promoter shall have the right to conduct a background check on any Potential Recipients. Promoter reserves the right to reject any Potential Recipient for any or no reason. An Entrant may make a submission in more than one award category, but may only receive a prize in one award category.
PRIZES: The First, Second, and Third place prizes for each of the Categories will include a tech makeover for a 501(c)(3) charity of the winning Entrant’s choice, consisting of a tech innovation in-kind donation from Promoter of hardware, software, or services to such charity with an aggregate value of $25,000 for each First place prize, $10,000 for each Second place prize, and $5,000 for each Third place prize. Each potential recipient charity is subject to Promoter’s approval in Promoter’s sole discretion, and the details of products and services to be included in each tech makeover will be determined in Promoter’s sole discretion in consultation with the recipient charity. Promoter reserves the right to provide a cash donation equal to the applicable prize value to the recipient charity in lieu of products or services. Each winning Entrant will also be included in an article to appear at a later date in The Wall Street Journal (“Publisher”) covering the T-Mobile for Business Unconventional Awards, with timing and content subject to Publisher’s performance and availability.
GENERAL CONDITIONS: By participating, each Entrant agrees:
(a) to abide by these Terms and Conditions and decisions of Promoter and its designees, which shall be final and binding in all respects relating to this Search;
(b) to release, discharge, indemnify and hold harmless Promoter, and its parent, affiliates, subsidiaries, members, franchisees and licensees, and advertising and promotion agencies, and the respective officers, directors, shareholders, employees, agents and representatives of the forgoing (collectively, “Released Parties”) from any and all injuries, liability, losses and damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from participant’s participation in the Search or any Search-related activity or the acceptance, possession, use or misuse of any item awarded;
(c) to the use of Entrant’s company name, trademark, Submission, and any submitted comments from Entrant representatives regarding the Search or the Submission, for programming, advertising, publicity and promotional purposes in any and all media, now or hereafter known, worldwide and on the Internet, and in perpetuity by Promoter, and their designees, without compensation (unless prohibited by law) or additional consents from Entrant or any third party and without prior notice, approval or inspection, and to execute specific consent to such use;
(d) Entrant releases the Released Parties from any liability arising from the use described in the preceding paragraph, including, without limitation, claims for invasion of privacy, infringement of my right of publicity, and defamation (including libel and slander);
(e) Entrant will not release any publicity or other materials on their own or through someone else regarding their participation in the Search without the prior consent of the Promoter, which may be withheld in Promoter’s sole discretion; and
(f) Entrant represents and warrants that (i) it is the owner of the copyright and all other rights in and to the all content, concepts, and other intellectual property rights contained in the Submission or has valid licenses or releases to empower Entrant to provide the licenses and permissions required by these Terms & Conditions; and (ii) it is fully authorized to agree to the terms of these Terms & Conditions.
MISCELLANEOUS: Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered, or garbled Submissions or tweets, or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), websites, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Search, including, without limitation, errors or difficulties which may occur in connection with the administration of the Search, the processing or review of Submissions or tweets, the announcement of the award, or in any Search-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Search. Released Parties are not responsible for injury or damage to any person's computer related to or resulting from participating in this Search or downloading materials from or use of websites. Persons who tamper with or abuse any aspect of the Search or websites, who act in an unsportsmanlike or disruptive manner or who are in violation of these Terms and Conditions, as solely determined by Promoter, will be disqualified and all associated Submissions will be void. Should any portion of the Search be, in Promoter’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Promoter, corrupt or impair the administration, security, fairness or proper play, or submission of Submissions, Promoter reserves the right at its sole discretion to suspend, modify or terminate the Search (or portion thereof) and, if terminated, at its discretion, select the potential Recipient from all eligible, non-suspect Submissions received prior to action taken using the Recipient determination process outlined above. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SEARCH MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, PROMOTER RESERVES THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.
GOVERNING LAW: All issues and questions concerning the construction, validity, interpretation and enforceability of these Terms and Conditions, or the rights and obligations of the participant, Promoter in connection with the Search, shall be governed by, and construed in accordance with, the laws of the State of Washington without giving effect to any choice of law or conflict of law rules (whether of the State of Washington or any other jurisdiction).
PROMOTER: T-Mobile USA, Inc., 12920 SE 38th Street, Bellevue, WA 98006.
Attend the 2022 T-Mobile for Business Unconventional Awards.
Location: Mobile World Congress
Rose Rooftop at Resorts World Las Vegas
3000 S Las Vegas Blvd.
Las Vegas, NV 89109
Date: September 29, 2022
5:00 PM – Cocktails and heavy hors d'oeuvres
6:15 PM – Awards ceremony begins
7:15 PM – More cocktails and more music
And if you’re at the Mobile World Congress, visit us in the South Hall, Booth #1500.
An event like no other, with many benefits:
Get unparalleled access to emerging technologies and information.
Connect with peers, tech leaders, and influential decision makers.
Draw wide attention to your team and your brand’s innovation.
Enjoy exclusive bragging rights for your business’s unconventional thinking.
Meet our judges.
These four judges share our passion for breaking barriers and challenging the status quo. We've partnered with them to help us choose the winners in each of the categories.
Phillipa Leighton-Jones
The Wall Street Journal
Barron's Group Anchor & Global Editor-at-Large of The Trust
Phillipa Leighton-Jones advises the world’s best-known brands on storytelling and anchors custom journalism content including news-making events and podcasts. She is an award-winning journalist and editor with over 25 years in the media industry, serving as the launch editor of platforms including WSJ MoneyBeat and WSJ City while she was in the WSJ newsroom.
Will Townsend
Moor Insights & Strategy
VP & Principal Analyst - Networking & Security
Will Townsend is a Forbes contributor who advises some of the largest networking and telecommunications companies in the world. His more than 30 years of experience spans tenures spent with iconic companies such as Dell & Hewlett-Packard, serving in several senior-level roles including sales, marketing, product management, and business development.
Matthew Griffin
311 Institute
Founder
Matthew Griffin is a world-class futurist and strategic advisor helping build Centennial companies. His clients include royalty, world leaders, G7 and G20 governments, and well- known multi-nationals like Accenture. He is also the author of the Codex of the Future series and wrote the book "How to Build Exponential Enterprises."
Kimberly Wyman
T-Mobile
VP of Customer Care
Kimberly Wyman is an experienced customer care professional who has spent the last 16 years of her career with T-Mobile. She has worked in various customer-facing fields, including contact centers and customer relationship management and is now doing experience design and customer support for T-Mobile customers.
Got questions?
What are the complete rules for the Unconventional Awards?
T-Mobile for Business Unconventional Award Search
Terms & Conditions
The T-Mobile for Business Unconventional Award Contest (“Search”) begins at 12:00am Pacific Time (“PT”) on March 14, 2022 (“Start Time”) and ends at 11:59pm PT on August 19, 2022 (“End Time”, and the duration between the Start Time and End Time is the “Search Period”).
WHO MAY MAKE A SUBMISSION: Open to entities (“Entrant”) who are current T-Mobile for Business (“TFB”) or T-Mobile for Government (“TFG”) customers during the entire term of the Search through the awarding of any prizes and, in the case of TFB entrants, have 500 or more employees. Employees (and their immediate families (parent, child, spouse or sibling and their respective spouses, regardless of where they reside) and those living in their same households, whether or not related) of T-Mobile USA, Inc. (“Promoter”), the Judges (as defined below) and their respective employers and employees, and their respective parents, affiliates, subsidiaries and advertising and promotion agencies are not eligible to participate. Search is subject to all applicable federal, state and local laws. Void where prohibited by law.
HOW TO MAKE A SUBMISSION: During the Search Period, go to https://www.t-mobile.com/business/unconventional-awards and fill out the entry form for your entity (each, a “Submission”). All Submissions must be received by the End Time to be eligible. Entrants must completely fill out the submission form and all details and information provided within each submission must be truthful and accurate.
JUDGING. All eligible Submissions will be judged by a panel of judges (“Judges”) selected by Promoter. Assuming sufficient eligible entries are received and are in compliance with these Rules, a first, second, and third place winner will be selected for each of the three Categories (as defined below) on or about August 29, 2022. By entering, all Entrants agree to be bound to these Official Rules and the decisions of the Promoter and Judges, which are final and binding in all respect. Participating members of the judging panel will be selected by Promoter (in its sole discretion).
The Submissions will be judged based on the following judging criteria: Embraces Unconventional DNA (33%); Originality of Solution/Creativity of Idea (34%); and Impact of Solution (33%). In the event of a tie, tie will be broken among all tied Submissions, by awarding the prize to the Submission with the highest score in the Originality of Solution/Creativity of Idea category. First, Second, and Third place potential recipients (“Potential Recipients”) will be chosen in each of three categories: a) Innovation in Customer Experience; b) Innovation in Employee Enablement; and c) Innovation in Industry (the “Categories”). Promoter shall have the right to conduct a background check on any Potential Recipients. Promoter reserves the right to reject any Potential Recipient for any or no reason. An Entrant may make a submission in more than one award category, but may only receive a prize in one award category.
PRIZES: The First, Second, and Third place prizes for each of the Categories will include a tech makeover for a 501(c)(3) charity of the winning Entrant’s choice, consisting of a tech innovation in-kind donation from Promoter of hardware, software, or services to such charity with an aggregate value of $25,000 for each First place prize, $10,000 for each Second place prize, and $5,000 for each Third place prize. Each potential recipient charity is subject to Promoter’s approval in Promoter’s sole discretion, and the details of products and services to be included in each tech makeover will be determined in Promoter’s sole discretion in consultation with the recipient charity. Promoter reserves the right to provide a cash donation equal to the applicable prize value to the recipient charity in lieu of products or services. Each winning Entrant will also be included in an article to appear at a later date in The Wall Street Journal (“Publisher”) covering the T-Mobile for Business Unconventional Awards, with timing and content subject to Publisher’s performance and availability.
GENERAL CONDITIONS: By participating, each Entrant agrees:
(a) to abide by these Terms and Conditions and decisions of Promoter and its designees, which shall be final and binding in all respects relating to this Search;
(b) to release, discharge, indemnify and hold harmless Promoter, and its parent, affiliates, subsidiaries, members, franchisees and licensees, and advertising and promotion agencies, and the respective officers, directors, shareholders, employees, agents and representatives of the forgoing (collectively, “Released Parties”) from any and all injuries, liability, losses and damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from participant’s participation in the Search or any Search-related activity or the acceptance, possession, use or misuse of any item awarded;
(c) to the use of Entrant’s company name, trademark, Submission, and any submitted comments from Entrant representatives regarding the Search or the Submission, for programming, advertising, publicity and promotional purposes in any and all media, now or hereafter known, worldwide and on the Internet, and in perpetuity by Promoter, and their designees, without compensation (unless prohibited by law) or additional consents from Entrant or any third party and without prior notice, approval or inspection, and to execute specific consent to such use;
(d) Entrant releases the Released Parties from any liability arising from the use described in the preceding paragraph, including, without limitation, claims for invasion of privacy, infringement of my right of publicity, and defamation (including libel and slander);
(e) Entrant will not release any publicity or other materials on their own or through someone else regarding their participation in the Search without the prior consent of the Promoter, which may be withheld in Promoter’s sole discretion; and
(f) Entrant represents and warrants that (i) it is the owner of the copyright and all other rights in and to the all content, concepts, and other intellectual property rights contained in the Submission or has valid licenses or releases to empower Entrant to provide the licenses and permissions required by these Terms & Conditions; and (ii) it is fully authorized to agree to the terms of these Terms & Conditions.
MISCELLANEOUS: Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered, or garbled Submissions or tweets, or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), websites, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Search, including, without limitation, errors or difficulties which may occur in connection with the administration of the Search, the processing or review of Submissions or tweets, the announcement of the award, or in any Search-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Search. Released Parties are not responsible for injury or damage to any person's computer related to or resulting from participating in this Search or downloading materials from or use of websites. Persons who tamper with or abuse any aspect of the Search or websites, who act in an unsportsmanlike or disruptive manner or who are in violation of these Terms and Conditions, as solely determined by Promoter, will be disqualified and all associated Submissions will be void. Should any portion of the Search be, in Promoter’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Promoter, corrupt or impair the administration, security, fairness or proper play, or submission of Submissions, Promoter reserves the right at its sole discretion to suspend, modify or terminate the Search (or portion thereof) and, if terminated, at its discretion, select the potential Recipient from all eligible, non-suspect Submissions received prior to action taken using the Recipient determination process outlined above. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SEARCH MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, PROMOTER RESERVES THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION..
GOVERNING LAW: All issues and questions concerning the construction, validity, interpretation and enforceability of these Terms and Conditions, or the rights and obligations of the participant, Promoter in connection with the Search, shall be governed by, and construed in accordance with, the laws of the State of Washington without giving effect to any choice of law or conflict of law rules (whether of the State of Washington or any other jurisdiction).
PROMOTER: T-Mobile USA, Inc., 12920 SE 38th Street, Bellevue, WA 98006.
When is the awards ceremony event?
September 29, 2022 from 6-9pm PST.
What if my company won, but RSVPs are closed?
We will connect with you, as space has been reserved for winners.
When are submissions closed?
August 19, 2022 at 11:59pm PST.
What if my company won, but cannot make it to the event?
We will connect with you to set up telepresence or a pre-recorded video.
What if my company did not win, but RSVPs are closed?
The venue has limited capacity and RSVPs are on a first come, first served basis.
When are submissions opened?
March 14th, 2022 at 12:00am PST.
Where is the awards ceremony event?
Rose Rooftop at Resorts World Las Vegas
3000 S Las Vegas Blvd.
Las Vegas, NV 89109
How will submissions be judged?
All eligible submissions will be judged based on the following judging criteria:
- Embraces Unconventional DNA (33%)
- Originality of Solution/Creativity of Idea (34%)
- Impact of Solution (33%)
In the event of a tie, tie will be broken among all tied Submissions, by awarding the prize to the Submission with the highest score in the Originality of Solution/Creativity of Idea category.
What if my company has more questions?
Chat with us using the online chat feature or from the “Contact us” option from the menu at the top of the page. Also, you can review the full Terms and Conditions.
What qualifies as a 501(c)(3) charity?
Most organizations with IRS tax exempt 501(c)(3) status that are devoted to charitable or educational purposes are eligible. There are some 501(c)(3) organizations that are ineligible if they meet one or more the below criteria:
- Religious organizations (exception for funds used to support public-facing programs available to anyone, not just church members i.e. a food bank);
- For-profit organizations.
- Individuals.
- International, social or labor organizations.
- Illegal organizations, organizations that illegally discriminate, organizations that have been convicted of felonies; and organizations that are averse to T-Mobile or that may involve a potential conflict of interest for T-Mobile.
What will the winners receive?
- (3) First place prizes: $25,000 tech innovation in-kind donation to 501(c)(3) charity of Entity’s choice
- (3) Second place prizes: $10,000 tech innovation in-kind donation to 501(c)(3) charity of Entity’s choice
- (3) Third place prizes: $5,000 tech innovation in-kind donation to 501(c)(3) charity of Entity’s choice
Each winning Entrant will also be included in an article to appear at a later date in The Wall Street Journal covering the T-Mobile for Business Unconventional Awards.
Who is eligible to win the Unconventional Awards?
T-Mobile for Business or T-Mobile for Government customers with 500 or more employees and have accounts in good standing.
How do I make a submission on behalf of my company for an award?
Fully complete the form on this page by August 19, 2022 at 11:59pm PST.
Can my company win in multiple categories?
No, there will be (9) nine total unique winners.