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[T-Priority](https://www.t-mobile.com/t-priority) - [SuperMobile](https://www.t-mobile.com/business/plans/supermobile) [](https://www.t-mobile.com) DIGITAL SIGNAGE # Unlock the full potential of in-store digital signage with the power of 5G. Showcase products, deliver targeted promotions, and engage shoppers with rich content and interactive features. Contact us ## Unlock the full potential of in-store digital signage with the power of 5G. SHARE THIS ARTICLE [](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.t-mobile.com%2Fbusiness%2Findustry-solutions%2Fretail%2Fdigital-signage) [](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.t-mobile.com%2Fbusiness%2Findustry-solutions%2Fretail%2Fdigital-signage) [](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.t-mobile.com%2Fbusiness%2Findustry-solutions%2Fretail%2Fdigital-signage) In today’s hypercompetitive retail environment, capturing customers’ attention and influencing their purchasing decisions are paramount. The modern consumer craves unique and interactive experiences. Compelling digital displays that showcase products, deliver targeted promotions, and engage shoppers keep patrons coming back. Up to [76% of customers enter a store because of its signage](https://f.hubspotusercontent30.net/hubfs/6899838/1%20Pagers/StatisticsforSuccessHowDigitalSignageImprovesYourBusiness.pdf), and 42% say they’d prefer to shop at stores with video displays. According to [Future Stores](https://futurestores.wbresearch.com/blog/customer-facing-digital-signage-market-in-retail-through-2021), 94% of retailers have used digital signage to augment, change, or improve customers’ in-store experiences, and 80% consider digital signage important or essential to those experiences. As a result, the value of the digital signage market is [expected to exceed $59 billion by 2033](https://www.futuremarketinsights.com/reports/global-digital-signage-system-market), up from roughly $19 billion in 2023.   To unlock the full potential of digital signage, however, especially with rich content and interactive features, high-speed internet is essential. T-Mobile for Business partners with retailers to [create, deploy, and leverage effective digital signage](https://businesspartners.t-mobile.com/english/directory/partner/1193163/raydiant). Personalized shopping, wayfinding, and more. Traditional static displays just don’t cut it anymore. They offer limited design space for spotlighting product messages and prices, require frequent manual changes to update information, and can’t adapt content to specific audiences. Digital signage displays dynamic content, can process real-time updates, and push tailored messages—ensuring every step of the customer in-store journey is memorable and optimized to improve engagement and drive revenue. The proof is in the numbers: Digital displays [capture 400% more views than static displays](https://mvix.com/blog/digital-signage-statistics/). IoT-powered digital displays are especially effective at making real-time adjustments based on customer preferences. Each display is equipped with sensors that collect data on the customer’s cart, shopping history, and in-app engagement to elevate the in-store experience with personalized touches ranging from purchase suggestions to targeted promotions. IoT-enabled signage can also provide the up-to-date pricing information that is especially critical in grocery stores and quick-serve restaurants. Digital displays capture 400% more views than static displays. When digital displays are powered by AI, they can upsell and cross-sell items in response to guest preferences. They can also help boost purchase suggestions at checkout, where [countless impulse buying decisions](https://www.cbc.ca/radio/costofliving/checkout-aisle-retailer-tricks-1.6695356) are made. [A study by McKinsey & Company found 71%](https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying) of consumers expect brands to personalize interactions and 76% get frustrated when brands don’t.   With the right digital signage solutions on the right network, retailers can also improve wayfinding and enhance the customer experience with interactive features.   Interactive digital displays and wayfinding kiosks can provide directional guidance for shoppers as they move through a store, shopping mall, or other retail environment, working especially well in large locations with many departments for customers to navigate. Interactive digital signage also gives customers the ability to find the products they want without having to ask a store associate, adding a layer of convenience to their visit.   Interactive digital signage also includes self-service kiosks for ordering and check-out. Equipped with tablets or touchscreens, customers access information or services without directly interacting with an associate. According to [Boston Consulting Group](https://www.bcg.com/publications/2022/the-declining-relevance-of-humans-in-delivering-positive-customer-interactions), in retail settings, “57% of younger buyers said that they favor self-service scan-and-go kiosks over cashiers when given the choice.”   Self-service kiosks allow a retailer to scale operations quickly and efficiently while reducing costs and shortening checkout lines. They also allow for fast, automated transactions and offer another touchpoint for targeted and personalized recommendations. Wowing customers with rich content. Retailers are increasingly using targeted media during the in-store experience to support unified retail commerce execution strategies, develop new lines of revenue, and offer advertisers exposure to customers. Digital displays, signage, and other interactive surfaces are ideal for advertising because of their visibility over distances, which improves the chances of capturing the attention of passersby. They can also be customized so that each screen displays different ads depending on their location in a store.   Current hardware or existing in-store technology may not meet the needs of retailers. Without high-speed internet, stores can struggle to offer the high-resolution images, videos, and other interactive elements modern shoppers expect. With the bandwidth to support higher resolutions, text, images, and video are all rendered with a detail and pop that help to not only immerse but also wow customers as they shop. The competitive advantage of 5G. Modern digital signage solutions powered by fast 5G networks allow you and your team to create a customer experience that will give you a competitive advantage. When paired with a powerful 5G network and management software, digital displays have a significant impact on ROI, boosting daily sales [by as much as 30%](https://www.digitalsignagetoday.com/blogs/retail-digital-store-signage-the-only-guide-youll-ever-need/#:~:text=Studies%20have%20shown%20that%20when,average%20sales%20lift%20by%2030%25.).  5G networks capable of handling all the data required for digital, interactive, and personalized experiences are also a must to unleash the full potential of other key technologies, such as generative AI. 5G’s low latency improves the responsiveness of signage and interactive in-store elements, getting the right messages in front of the right customers. A faster network also allows your team to manage digital signage campaigns across multiple networks and locations efficiently with real-time updates and seamless interactions. Speed is essential for synchronizing content and promotions across locations and ensuring that all customers get timely and relevant information.   These technologies are critical tools for meeting—and exceeding—rising consumer expectations for more personalized and engaging in-store experiences. Discover how the right solutions on the right network can revolutionize your digital signage strategies. Visit our [5G Network page](https://www.t-mobile.com/business/5g) to learn more. ## Maximize your digital signage potential. 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