T-Mobile USA Offers Exclusive “King Arthur” Mobile Content

July 03, 2004

Customers Can Enter a Sweepstakes to Win a Trip to Hollywood

Bellevue, Wash. — Jul. 4, 2004

As the blockbuster, "King Arthur," gallops into theaters this summer, T-Mobile USA subscribers will be able to download exclusive content to their wireless phones from the Touchstone Pictures/Jerry Bruckheimer Films' release. Now through July 21, T-Mobile subscribers with capable devices can download select Disney Mobile ringers, graphics and games, including the new "King Arthur" game. During the promotional period, free exclusive character voice ringers of Guinevere and King Arthur from the movie will be available. Charges apply for most downloaded content.

By downloading Disney Mobile content from the promotional t-zones area of users' handsets, T-Mobile customers will be automatically entered in Disney Mobile's "King Arthur" Sweepstakes. The grand prize is a four-day/three-night trip for two to Hollywood plus VIP tickets to see "King Arthur" at Disney's El Capitan Theater. Other prizes include "King Arthur" commemorative chess sets, soundtrack CDs and theater-size "King Arthur" movie posters (visit www.t-mobile.com/kingarthur for official sweepstakes rules).

In support of the promotion, online banners and in-store collateral promoting the content and sweepstakes will be prominent on customers' "My T-Mobile" Web page and in T-Mobile-owned retail stores. T-Mobile subscribers conveniently can find Disney Mobile content under the "Club t-zones," "Featured Fun" and "Download Fun" categories when accessing t-zones mobile content on capable handsets.

"Mobile content connected to blockbuster films is extremely popular and we're very happy with the lineup we've put together for 'King Arthur'," said Larry Shapiro, executive vice president and general manager, North American mobile, Walt Disney Internet Group. "T-Mobile is an industry leader in providing visible and easy to access mobile entertainment to their customers, and we are excited to launch this exclusive promotion in conjunction with them."

"Our Get More® promise also extends to having fun with your phone," said Michael Gallelli, director of content services for T-Mobile USA, Inc. "By teaming up with Disney Mobile, we're not only able to offer our customers terrific mobile entertainment from a highly anticipated film but also free content only available through T-Mobile."

In the "King Arthur" mobile game, players guide Sir Lancelot as he wields his sword to protect the British Isle from the onslaught of Saxon invaders and their bloodthirsty leader, Cedric. When players defeat oncoming enemies and their leaders, they move on to the next level. Players can obtain stronger swords, shields, potions, and health as they are rewarded for successful battles. Bonus points and power-ups can be collected along the way in the form of Excalibur, bottles of elixir, shields and treasure coins. Players win the game once they defeat the leader of the final level.

The promotion ends July 21, 2004 and winners will be notified in early August.

Historians have thought for centuries that King Arthur was only a myth, but the legend was based on a real hero, torn between his private ambitions and his public sense of duty. A reluctant leader, Arthur (Clive Owen) wishes only to leave Britain and return to the peace and stability of Rome. Before he can, one final mission leads him and his Knights of the Round Table - Lancelot, Galahad, Bors, Tristan, and Gawain - to the conclusion that when Rome is gone, Britain will need a leader to fill the vacuum - someone not only to defend against the current threat of invading Saxons, but to lead the isle into a new age. Under the guidance of Merlin, a former enemy, and the beautiful, courageous Guinevere (Keira Knightley) by his side, Arthur will have to find the strength within himself to change the course of history. Thrilling adventure, edge-of-your-seat action and historical grandeur come together in this unique look at the origins of one of the greatest legends ever told.

Lindsay Morio

T-Mobile USA Media Relations



About T-Mobile USA, Inc.

Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the first quarter of 2010, approximately 150 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group - 33.7 million by T-Mobile USA - all via a common technology platform based on GSM and UMTS, the world's most widely used digital wireless standards. T-Mobile USA's innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG.

About Walt Disney Internet Group

Walt Disney Internet Group (WDIG) provides strategic leadership and operational management for The Walt Disney Company's (NYSE:DIS) Internet properties including category leaders Disney.com, ESPN.com and ABCNEWS.com. A market leader in developing and distributing entertainment and informational content to new platforms, WDIG is committed to creating and delivering products for broadband distribution including: ABC News On Demand, a subscription video news service that offers the Internet's first 24-hour, live Internet-only news channel and top ABC News programs for on demand viewing; Disney Connection; and WDIG Motion, a proprietary video technology for broadband users. Through relationships with some of the world's largest wireless carriers, WDIG distributes content and services to wireless users under the Disney, ESPN and ABC brands. Additionally, WDIG has led the way in developing interactive content for televised programming through its Enhanced TV service. Steve Wadsworth is president of WDIG, which is headquartered in North Hollywood and has operations in Seattle, New York, Orlando, Fla., Tokyo and London.

About Touchstone Pictures'/Jerry Bruckheimer Films' KING ARTHUR

From producer Jerry Bruckheimer ("Pirates of the Caribbean: The Curse of the Black Pearl," "Black Hawk Down"), director Antoine Fuqua ("Training Day") and writer David Franzoni ("Gladiator") comes Touchstone Pictures' / Jerry Bruckheimer Films' "King Arthur," a spectacular, epic tale of one man's destiny to become king.