T-Mobile All Access Breaks Into Alcatraz With Exclusive Barenaked Ladies And Train Concert Event

September 04, 2003

Fans Nationwide Get “All Access” with First Ever Online Concert Broadcast from Alcatraz Island

Bellevue, Wash. — Sep. 5, 2003

T-Mobile USA announces the “T-Mobile ALL ACCESS” concert experience with Barenaked Ladies and Train on October 16 on the famous island of Alcatraz, part of the Golden Gate National Recreation Area. Through radio promotions and online sweepstakes, fans from across the country will have the chance to win ‘All Access’ trips and Get More From Life® with T-Mobile special guests at an unforgettable, one-night-only exclusive concert event. In addition, fans from around the world will have the opportunity to watch the concert live on www.t-mobile.com and at AOL® Keyword: tmobileallaccess. The event marks T-Mobile’s return to the historic island – the scene of its nationwide kick off event last year, when T-Mobile launched its brand in the U.S. and its Get More® promise became synonymous with innovative, one-of-a-kind products, features and services.

The announcement was made last night during five simultaneous “T-Mobile ALL ACCESS” concert events which brought music fans five-concerts, in five-cities, all on one night. Major participating performers included Ashanti (New York), Jason Mraz (Chicago), Fuel (Philadelphia), LIVE (Dallas) and 311 (Los Angeles). Fans all over the world had “All Access” to watch the five concerts and hear the “T-Mobile ALL ACCESS Alcatraz” announcement in the first ever simultaneous online broadcast event at www.t-mobile.com and AOL Keyword: tmobileallaccess, in partnership with Samsung mobile phones. Clear Channel Entertainment produced the five simultaneous concerts and will be producing the upcoming event on Alcatraz Island. The five concerts are available online in conjunction with America Online.

Lucky winners from across the country will be awarded exclusive passes to the “T-Mobile ALL ACCESS” Alcatraz experience through a variety of fun and spontaneous giveaways. Fans can register to win tickets online at www.t-mobile.com and AOL Keyword: tmobileallaccess. Clear Channel Entertainment will be promoting the event with a series of on air promotions and give aways in more than 25 major U.S. markets. Additionally, existing T-Mobile post paid customers Get More® chances to win through a ‘customers only’ text message sweepstakes by submitting text messages to ROCK (7625). Another example of T-Mobile’s get more® commitment, prize winners and a guest will receive access to the event, roundtrip airfare, hotel accommodations, and transportation transfers to the hotel and Alcatraz Island. Finally, the ‘T-Mobile ALL ACCESS” HotSpot Patrol will be visiting select Starbuck’s coffeehouses and Borders Books and Music locations in San Francisco to spontaneously and randomly award tickets to customers who are using T-Mobile’s HotSpot ‘Wi-Fi’ (802.11b) service.

“The ‘T-Mobile ALL ACCESS’ concert on Alcatraz is the perfect signature event to demonstrate T-Mobile’s leadership in delivering innovative features and services that help our customers Get More From Life,” said John Clelland, senior vice president of Marketing for T-Mobile USA. “T-Mobile broke out its Get More® service offering in the U.S. just over a year ago and now delivers over eleven million customers the best value in wireless service.”

In conjunction with the “T-Mobile ALL ACCESS” Alcatraz experience, T-Mobile subscribers can sign up to receive special artist trivia alerts and downloadable content available exclusively through T-Mobile. Subscribers with t-zonessm enabled phones can download a variety of MegaTones™ and wallpaper for both of the participating artists In addition, t-zonessm customers can download and play the “All Access” game, a challenging platform-style game created specifically for this promotion.

Consistent with T-Mobile’s Get More® promise, concert fans not able to attend in person can watch the performances in ‘real time’ via a live web cast at www.t-mobile.com and AOL Keyword: tmobileallaccess as part of the partnership with AOL Music. While most anyone with a high speed Internet connection can access the online concert, subscribers of T-Mobile HotSpot “WiFi” broadband wireless Internet service can use their “WiFi” enabled laptop to enjoy the live web cast at over 2,700 convenient public locations including Starbucks coffeehouses, Borders Books and Music and numerous airport locations across the country.

Lindsay Morio

T-Mobile USA Media Relations



About T-Mobile USA, Inc.

Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the first quarter of 2010, approximately 150 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group - 33.7 million by T-Mobile USA - all via a common technology platform based on GSM and UMTS, the world's most widely used digital wireless standards. T-Mobile USA's innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG.

About T-Mobile Concert Performers

Taking their name from a childhood slang term for a naked woman, the Barenaked Ladies are from Scarborough (near Toronto, Canada) and were formed in 1988. Their 1992 debut album, Gordon, subsequently sold more than half a million copies in their native Canada. The band released their 7th CD Maroon in 2000 and over the years have released several others including Stunt (1998); Rock Spectacle [ECD] (1997); Shoe Box EP (1996); Born on a Pirate Ship [ECD] (1996); Maybe You Should Drive (1994). Their next CD, Behold will be released in 2003. For more information, visit www.bnlmusic.com.

Grammy-winning artists Train released their third album, My Private Nation this past June. Train exploded onto the music scene when Drops of Jupiter arrived in March 2001. Its title track, “Drops of Jupiter (Tell Me),” was already a hit on several Billboard charts. By June, Drops of Jupiter was RIAA-certified platinum. By April 2002, the single had spent a total of 53 weeks of the Hot 100. For more information visit www.trainline.com.

About Clear Channel Entertainment

Clear Channel Entertainment, a leading producer and marketer of live entertainment events is a subsidiary of Clear Channel Worldwide (NYSE: CCU), a global leader in the away-from-home advertising industry. Clear Channel Entertainment currently owns, operates and/or exclusively books approximately 130 live entertainment venues, including more than 100 in North America and 30 in Europe. In 2002, more than 65 million people attended approximately 29,000 events promoted and/or produced by the company, including: Live music events; Broadway, West End and touring theatrical shows; family entertainment shows; and specialized sports and motor sports events. The company, which operates throughout North America, Europe, South America and Australia, also owns independently operated athlete representation businesses, which provide management, marketing and financial consulting services to many of the world's top professional athletes. More information may be found by visiting www.clearchannel.com.

About America Online, Inc.

America Online, Inc. is a wholly owned subsidiary of AOL Time Warner Inc. (NYSE: AOL). Based in Dulles, Virginia, America Online is the world's leader in interactive services, Web brands, Internet technologies and e-commerce services.