OVERLAND PARK, Kan. (BUSINESS WIRE), August 18, 2016 – Sprint (NYSE: S) is giving customers unprecedented value and simplicity with the launch of Unlimited Freedom: two lines of unlimited talk, text and data for the incredible price of $100 a month. Simple and straight-forward with no access charges or hidden fees. Coupled with Sprint’s reliable network, customers get the best price among all carriers and can enjoy as much data – worry free – as they want.
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Beginning, Friday, Aug. 19, Sprint will offer Unlimited Freedom:
- Unlimited talk, text and optimized streaming video, gaming and music
- Unlimited nationwide 4G LTE data for most everything else
- Just $60 a month for one line
- $40 a month for a second line
- $30 a month each for lines 3-10
Sprint’s incredible new Unlimited Freedom beats T-Mobile and AT&T’s unlimited offer – only available to its DirecTV subscribers – while Verizon doesn’t even offer its customers an unlimited plan.
Two lines from Sprint cost $100 compared to two lines from T-Mobile for $120. And a family can get four lines from Sprint for $160.
Also, beginning Friday, Aug. 19, Sprint’s leading prepaid brand, Boost Mobile cuts through the no-contract clutter with a new simplified unlimited offer, Unlimited Unhook’d:
- Unlimited talk, text and optimized streaming videos, gaming and music
- Unlimited nationwide 4G LTE data for most everything else
- $50 a month for one line
- $30 a month for a second line up to five total lines
“Wireless customers want simple, worry-free and affordable wireless plans on a reliable network,” said Marcelo Claure, Sprint president and CEO. “There can be a lot of frustration and confusion around wireless offers, with too much focus on gigabytes and extra charges. Our answer is the simplicity of Unlimited Freedom. Now customers can watch their favorite movies and videos and stream an unlimited playlist at an amazing price.”
Wireless data usage is growing steadily from 2015 to 2016 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless data consumption grew 28% from 3Q15 to 2Q16. Among mobile consumers under the age of 25, there was a 38% increase in data use per month from 2015. With unlimited plans that are affordable and on a great network, customers can use as much data as they want with no worries.
Mobile Optimized Video
With Unlimited Freedom all video streaming is equal. Sprint doesn’t limit customers to “free” streaming for only chosen content providers. With Unlimited Freedom, customers can stream all their favorite TV shows and movies and it’s all included with no overages.
Unlimited Freedom utilizes optimization for streaming video, gaming and music, delivering a high-quality viewing experience for mobile devices with video streams of up to 480p resolution, gaming up to 2mbps and music streams at extreme quality of up to 500kbps.
“While we initially questioned using mobile optimization for video, gaming and music, the decision was simpler when consumers said it ‘practically indistinguishable’ in our tests with actual consumers,” said Claure. “In fact, most individuals we showed could not see any difference between optimized and premium-resolution streaming videos when viewing on mobile phone screens. Both provide the mobile customer clear, vibrant videos and high-quality audio. Mobile optimization allows us to provide a great customer experience in a highly affordable unlimited package while increasing network efficiency.”
Customers who sign up for Unlimited Freedom will experience Sprint’s highly reliable network that is better than ever. In fact, Sprint’s analysis of drive test data from Nielsen – covering the top 106 metropolitan markets in the U.S. – shows that Sprint’s reliability now beats T-Mobile’s and performs within 1% of AT&T and Verizon1. Sprint will even cover switching fees up to $650 per line via an American Express® Reward Card (less phone trade-in credit provided) after online registration and new phone activation2.
Unlimited Plans from Boost Mobile Available on Aug. 19
In addition to the Unlimited Unhook’d plan, Boost Mobile will also unveil the $30 Unlimited Starter plan, which includes unlimited talk, text and data with 1GB of 4G LTE data. Customers looking for more high-speed data can add 1 GB of 4G LTE data for $5 per month or 2 GB of 4G LTE data for $10 per month. Multi-line plans are also available for families looking to save some money for an additional $30 a month per line.
“There's a lot of confusion and clutter in prepaid, but is doesn't have to be that way. Boost Mobile is offering the simplest solution with plans that are easy to understand,” said Claure. “Boost has something for everyone, whether you need a truly unlimited plan with 4G LTE data or want to save extra money with a low-cost plan.”
Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served more than 59.4 million connections as of June 30, 2016, and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Sprint has been named to the Dow Jones Sustainability Index (DJSI) North America for the past five years. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.
1 Claim based on Sprint’s analysis of latest Nielsen drive test data for average network reliability (voice & data) in top 106 markets.
2 Requires valid port-in, submission of previous bill, current phone turn in and online registration. Via Reward Card.
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