The CCPA defines “sell” or “sale” broadly to include the sharing of personal information (including information that does not directly identify an individual) in exchange for anything of value, which isn’t limited to the exchange of money. “Share” is defined narrowly as providing personal information to a third party for cross-context behavioral advertising to a consumer based on information about their activity on multiple websites across the internet.
According to the CCPA, certain exchanges of personal information aren’t considered a “sale” or “share.” For example, we can’t share your personal information with a service provider that’s contractually prohibited from using your personal information for any purposes beyond the service we specifically requested. Also, if you specifically direct us to share your personal information, then we’ll do so. It is also not sharing if we place ads based solely on information we collect when you visit our websites.
Bottom line: If you tell us to not sell or share your personal information, we won’t. Simple as that. However, we’ll still need to share some personal information with our service providers so you can, for example, receive products and services from us.