[](https://www.t-mobile.com/privacy-center) [](https://www.t-mobile.com/privacy-center) - [Privacy notices](https://www.t-mobile.com/privacy-center/privacy-notices) - [Privacy dashboard](https://www.t-mobile.com/privacy-center/dashboard) - [Education](https://www.t-mobile.com/privacy-center/education) - [FAQs](https://www.t-mobile.com/privacy-center/faq) [Contact us](https://www.t-mobile.com/privacy-center/contact-us) Our Companies [](https://www.t-mobile.com) Explore Education Education - [Your privacy around the web](https://www.t-mobile.com/privacy-center/education/web-privacy) - [About the Trust Center](https://www.t-mobile.com/privacy-center/education/trust-center) - [Bug Bounty program](https://www.t-mobile.com/privacy-center/education/bug-bounty) - [Phone privacy](https://www.t-mobile.com/privacy-center/education/phone-privacy) - [Online safety and account protection](https://www.t-mobile.com/privacy-center/education/online-safety-cybersecurity) - [Family controls and privacy](https://www.t-mobile.com/privacy-center/education/family-controls) - [Biometric authentication](https://www.t-mobile.com/privacy-center/education/biometric-authentication) - [About personal data requests](https://www.t-mobile.com/privacy-center/education/about-personal-data-requests) - [Do Not Sell or Share My Personal Information](https://www.t-mobile.com/privacy-center/education/do-not-sell) - Cookies and tracking - [At a glance](https://www.t-mobile.com#anchor-at-a-glance) - [Understanding tech on the web](https://www.t-mobile.com#anchor-understanding-tech-on-the-web) - [Cookies and other technologies](https://www.t-mobile.com#anchor-cookies-and-other-technologies) - [Using your T-Mobile ID](https://www.t-mobile.com#anchor-using-your-tmobilenbspid) - [Related links](https://www.t-mobile.com#anchor-related-links) - [Your marketing preferences](https://www.t-mobile.com/privacy-center/education/marketing-preferences) YOUR DATA AND ADS # Cookies and tracking. __Time to read:__ 5 minutes __Last updated:__ May 1, 2026  ## Cookies and tracking. ## At a glance  __Tracking technologies, like cookies and web beacons,__ help websites and apps determine who you are and collect data about you.  __You have choices__ regarding how or if T-Mobile and other websites and apps track you.  __Your T-Mobile ID__ is another way we confirm your identity. ## Understanding tech on the web When you interact with us through our websites and apps, we use standard technologies that collect data about your behavior or how our products work. We also use those technologies when we communicate with you by email or text message. These technologies help us to optimize our products and services and give you a better experience. We want to help you understand what these tracking technologies are and what choices you have around them.  ## Cookies and other technologies  ### Cookies A cookie is a small data file that allows websites to recognize your browser or store information and/or settings. A website will send a small data file—or cookie—to your browser to first recognize it. Then it will store that information on your device. T-Mobile may use “persistent” and “session” cookies. Persistent cookies are stored on your device and used for various purposes by your browser on returning website visits—like to avoid having to re-enter your login information and saving your language preference. Session cookies are more temporary. They are stored in the browser for the duration of the browser session and are erased after you end a browser session or shut off your device. __Your choices__ You can change your cookie preferences in your browser settings. If you block cookies, some things on our website—and other websites—may not work properly.  ### Web beacons A web beacon, also called a transparent or single-pixel “GIF,” is an invisible digital object embedded in a communications channel, like a webpage, app, email, or advertisement. Web beacons are used to monitor user interactions within these channels. For example, the beacon may count website visitors, monitor how long a webpage is viewed, detect whether emails are opened, or determine whether a user views an advertisement. An activated web beacon may also collect information about the device used to access the content, including the IP address. Our webpages, apps, emails, and advertisements may contain web beacons from us or our partners. Web beacons help us compile statistics about the effectiveness of our marketing campaigns, assess website operations, and deliver more personalized content.    ### Mobile Advertising IDs Mobile Advertising IDs, or “MAIDs,” are the way your device is uniquely identified for advertising purposes. These IDs are a random sequence of letters and numbers that are assigned to a mobile device. On Android devices, these IDs are AdID, and on Apple devices they are Identifier for Advertisers or IDFA. Mobile Advertising IDs are collected, shared, and used by T-Mobile and our partner advertising networks to improve your ad experience. If you’re part of an ad program, MAIDs enable us to serve you targeted ads that are relevant to your interests. __Your choices__ Through our [__Privacy Dashboard__](https://www.t-mobile.com/privacy-center/dashboard), you can make choices about how we use your data—including whether we use your data to analyze your experiences and if you want to see ads that are more relevant to you. You can access and manage your Mobile Ad ID through the settings on your phone.  ### Analytics tools Analytics tools let us measure and understand how users interact with our websites, apps, and communications. These services are typically from third parties that we contract with—like Adobe and Google Analytics. These providers use many of the same technologies explained above, like cookies and web beacons, to collect data about user visits to our websites and apps. We then develop aggregated reports based on this data.    ### Location-based services Depending on your device, you may have services that use the location of your device—like mapping or ride-sharing apps. These services are called location-based services (LBS) and are generally provided by third parties in connection with apps or websites. Third-party LBS providers will generally use your device’s location capabilities, which can determine your device location outside of our communications network. __Your choices__ You can change your location data permissions in your device’s system preferences or in-app settings. You can also uninstall apps that use location services. We recommend you familiarize yourself with the location capabilities and settings of your device and look into the privacy policies and terms where third-party LBS are provided.  In some cases, T-Mobile may directly offer you location-based services or the opportunity to have a better targeted advertising experience. Where we do that, we will give you choices before we access precise location data. We may, however, estimate your general location without seeking specific consent—like to infer what news or weather may be most relevant to you when browsing a website. We follow the CTIA’s [__Best Practices and Guidelines for Location-Based Services__](https://api.ctia.org/docs/default-source/default-document-library/ctia_locationbasedservices.pdf).    ### Session capture Session capture tools help companies discover and correct website and app issues by capturing how users interact with them. The T-Mobile and Metro websites, as well as the T-Life app, use session recording technology from Quantum Metric. It captures mouse movements, clicks, scrolls, and other interactions to analyze and improve user experience, reduce customer frustration, and prevent fraud. In certain states, we display a pop-up banner that lets users turn session capture off. In other states, you can manage your preference as follows: ### On the T-Mobile website Once you’ve confirmed your choice, the setting will be saved for one year. You can return to this article to change your setting at any time. Set your preference ### On the Metro website Once you’ve confirmed your choice, the setting will be saved for one year. You can return to this article to change your setting at any time. [Set your preference](https://www.metrobyt-mobile.com/?otpc=true) ### ​​In the T-Life​ app To set your preference: 1. Open the app on your device. 2. Tap “Manage” on the main screen, at the bottom right.  3. Tap the “Settings” gear in the top right. 4. Tap “Screen recording tool.” 5. If you slide the toggle to the right (“on” or magenta), we will record your screen while you use the app. If you slide the toggle to the left (“off” or gray), we will not record your screen. Once you’ve confirmed your choice, the setting will be saved for one year. You can change your setting at any time.  __NOTE:__ In certain states, we automatically set your preference to “do not record.” In these locations, all users will not see this preference in app settings. ## Using your T-Mobile ID A T-Mobile ID lets us verify your identity and gives you quick access to your wireless account. Even if you’re not a wireless customer, you can sign up for a T-Mobile ID to use with our other services and apps. Your T-Mobile ID lets us collect certain information, such as your: - Username - Password - Account PIN/passcode - Logins and login attempts How you set up your T-Mobile ID will determine the kinds of personal data we can collect. If you use one T‑Mobile ID to access multiple accounts and lines, we may collect personal information about the other users who are linked to your ID. Read our [__tutorial for setting up a T-Mobile ID__](https://www.t-mobile.com/support/tutorials/device/app/desktop/topic/t-mobile-id/creating-t-mobile-id-on-desktop/9) or [__visit my.t-mobile.com__](http://my.t-mobile.com) and follow the directions. ## Related links -  YOUR PROTECTION ### [Your privacy around the web](https://www.t-mobile.com/privacy-center/education/web-privacy.html.html) Take control of your privacy on websites outside of T-Mobile. -  YOUR DATA AND ADS ### [About personal data requests](https://www.t-mobile.com/privacy-center/education/about-personal-data-requests.html.html) How you can access, delete, or correct the personal data we have about you. -  YOUR PROTECTION ### [Biometric authentication](https://www.t-mobile.com/privacy-center/education/biometric-authentication.html.html) Discover the benefits of enabling security features like Face ID, Touch ID, or Fingerprint ID on your devices. ## Hello! Want to stay logged in? To keep your accounts safe, you'll be automatically logged out in:  Yes, stay logged in No, log me out ## Share your screen with an Expert __Get guided support over the phone or while shopping in-store__ - For your security, personal info, tabs, and notifications are automatically hidden. - You can stop screen sharing at any time. - Experts can only see what’s on T-Mobile.com. - Don’t use screen share while driving or in any situation where it's unsafe to focus on your screen. By clicking 'Accept and continue,' you are consenting to allow the Expert to view your screen for assisted navigation. This session may be recorded. To learn more, please visit the 
[__T-Mobile Privacy Notice__](https://www.t-mobile.com/privacy-center/privacy-notices/t-mobile-privacy-notice). Accept and continue No thanks __Next:__ Generate a code to share with your Expert ## Share this code with your Expert code Once your code has been successfully entered by your Expert, this window will close and continue to the session. ## Allow screen sharing with your Expert? Personal and sensitive data is hidden for your security and privacy. Allow Don’t allow ## End your session? Ending your session will stop sharing your screen, but will not end your call. End session Continue session ## Your session has ended Your screen is no longer being shared with your Expert. OK Share again ## You are already in an active session OK ## Your code has expired Generate a new one to share with your Expert. 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