We’re looking for patterns to help us understand consumer interests, behaviors, and trends.
After analyzing the data, we create reports for our use and for sharing with other companies. This is often called Analytics and Reporting.
For example, we might create a report showing how often a game app was downloaded in the past year across a large number of users.
We aggregate your personal data that doesn’t directly identify you with the information available from thousands of other consumers. For example, we might compile a report that shows how many views an ad received and what percentage of viewers clicked on that ad.
We also take comprehensive steps to prevent these shared reports and analytics from containing data that directly identifies you.