We use your data to create and share indicators to help other companies (like banks and online merchants) spot and protect you against fraud, verify your identity, and authenticate you or your device. For example, your bank may request a score indicating if your contact information has recently changed or if we’ve noticed unusual call activity. This helps them assess whether they should apply additional security measures to make sure it’s actually you.



Don’t want us to share your data with other companies for these purposes? You may opt out by turning this toggle “OFF.”



Check out our Privacy Notice to see other ways we use and share your data.

As described in our Privacy Notice, we share certain kinds of data with other companies to enable our own targeted advertising or data sharing in ways that may be considered “selling” data under some privacy laws.

Don’t want us to do that? You can opt out by selecting “Manage Do Not Sell or Share” on the Privacy Dashboard and setting the toggles to “OFF.” You can also use the “Do Not Sell or Share My Personal Information” link at the bottom of most of our web pages.

Please note: There are separate toggles to opt out of data sharing for fraud and identity theft protection and to opt out of sharing certain financial data. So you’ll need to set those preferences separately. If you opted in to share additional data (e.g., for our advertising programs) via another toggle in the Dashboard, you’ll need to use that toggle to turn off sharing. Also, there are some kinds of data sharing you can’t opt out of if you want to use our products and services. For example, we may share data with our own service providers to enable the products and services we provide you.

If you’re the parent or guardian of children under the age of 18, you can designate their lines as Kids’ Lines.

About Kids’ Lines:

• Kids’ Lines are for children under the age of 18. Please check birth month and year.
• They’re opted out of online advertising and marketing communications from Metro, including marketing calls, emails, and text messages.
• The data is not used for analytics, data sharing, targeted advertising, or non-essential reporting
• The data is only used for essential services, like device operation or network management.

We don’t knowingly collect data from or about children under 18 without the permission of their parent or guardian—and we don’t knowingly sell or share that data, including for advertising purposes.

A Kids’ Line designation ends the month after the child’s 18th birthday. Please note that Kids’ Lines are not eligible for T-Mobile Tuesdays benefits.

You’re in control of managing the number of promotional emails, calls, texts, and direct mail messages we send you. You can always opt out of some or even all of our marketing communications.

If you opt out, you’ll still get necessary account information such as invoices, customer-service notices, and transactional notices.

To hear less from us, just update your marketing preferences. Similarly, if your inbox is filled with marketing communications from other companies, visit their websites or apps to change your privacy settings.

We protect the privacy rights of ALL our customers. No matter where you live in the U.S., Puerto Rico, or the U.S. Virgin Islands, you deserve to know what type of information is being collected about you. You can even ask us to delete and correct some of that information.

When you submit a request to see specific pieces of personal data we’ve collected about you, you’ll learn the following:

• The categories of personal data we’ve collected, shared, or sold
• Our business or commercial purposes for collecting, sharing, or selling personal data
• The categories of sources from which we collect personal data
• The categories of third parties we share personal data with
• The categories of personal data we disclose for business purposes

T-Mobile is launching a new effort in 2023 that, with your help, will allow researchers access to data from customers who have given their consent.

From time to time, T-Mobile gets requests from outside researchers or researching institutions to share data for public and scientific research. We thoroughly vet these requests and ensure an agreement is in place that outlines things like what the data can be used for, how it’s handled, and how it must be kept secured. We may partner with organizations such as academic institutions or public interest organizations and their researchers who will act responsibly and ethically for legitimate public and scientific research purposes. T-Mobile won’t share data with law enforcement under this program. Law enforcement demands will continue to go through our Legal and Emergency Response process.

We share data for research on a case-by-case basis. Reasons we might share data include supporting public interest objectives, advancing scientific research, or helping with the development of new technologies to support the public good. We may also share data with organizations that propose research topics that align with T-Mobile’s ongoing mission to build stronger, healthier, and more equitable communities.

To protect your privacy, data we share for public and scientific research at an individual level will be de-identified as much as possible before being shared. For example, we won’t use your name. Instead, we'll assign a unique identifier that includes data about you such as a string of letters and numbers. If you allow us to share data in an aggregate manner, we’ll combine your data with thousands of other users. For example, we could help researchers fight gridlock by studying how many miles on average people commute from certain zip codes each day.  

If you decide to participate in this program, your data may be shared for public and scientific research purposes. For example, T-Mobile may share data to help with initiatives for the public good such as pandemic response and other scientific or research studies.

In addition to the data used for Relevant Ads, turning on this toggle lets us personalize ads and offers using your browsing activity, precise location, interests, demographics (like age and gender), and purchase information. To illustrate, we process the top-level name/URL of the website you visited, such as a major retail website, but we do not look at what web pages within that site you visited (e.g., clothes or toasters).

When we share Mobile Advertising IDs (MAIDs) and inferences with third parties, it is not tied to your name or information that directly identifies you.

You must opt in for these purposes by setting this privacy control to the "ON" position. Note that you must be part of the Relevant Ads program to opt in to Personalized Ads and Offers.

As described more in our Financial Privacy Notice, we may collect this data when you do things like open a postpaid account, apply for device financing, or pay your postpaid bills. We collect this personal information directly from you and from others, such as credit bureaus, affiliates, or other companies.

Check out our Privacy Notice to see other ways we use and share your data.

For Relevant Ads, T-Mobile will use and analyze app usage data from your device like app name, app installation status, and how often an app was opened, self-declared data from your use of T-Mobile products and services such as age range (e.g., 25-34) and gender, and high-level app usage data from your T-Mobile broadband to create models and inferences (e.g., sports lover, cooking enthusiast).

To illustrate what high-level app usage data from your broadband is used, we process the name of an app you opened, like a recipe app, and how long you spent in that app, but we do not see any additional information, like, for example, that you looked at Italian and Thai recipes.

We do not use app usage data to select advertisements, we only use your Mobile Advertising ID (MAID) and the models and inferences created from the app usage data. We and our advertising partners will use your MAID from your device and data from third-party partners to deliver relevant ads to you.

When we share MAIDs and inferences with third parties, it is not tied to your name or information that directly identifies you.

If you tell us you don’t want us to use this data for these purposes by setting this privacy control to the “OFF” position, you’ll still receive ads, but they won’t be tailored to you.