Aggressive Sprint offers rolled out over the past few months contributed to nearly 1 million customer additions on the Sprint platform last quarter – 42 percent more than last year.
The company attracted more postpaid customers than it had in the past three years and grew its prepaid business by an industry-leading 410,000 new customers on the Sprint platform.
Cutting customers’ bills in half, doubling data buckets, introducing lease-for-life options for popular phones, and offering affordable unlimited plans has appealed to value-minded customers – and put wireless rivals on notice. As the graphic below shows – Sprint’s offers range from hard to beat to unmatchable.
