Sprint Helps Parents Tackle the Tough Question: “Is My Child Ready for a Wireless Phone?” and Provides Tools to Aid Parents in Decision

July 13, 2016
“Kid’s First Phone” website – an all‑in‑one resource – offers expert advice, online quiz, and tools to help parents decide when to buy children their first phone

OVERLAND PARK, Kan. (BUSINESS WIRE), July 13, 2016 –
Sprint (NYSE: S) is providing a one-stop resource to help parents
determine the right time to buy their child their first wireless phone.
With the launch of “Kid’s First Phone” website (https://kidsfirstphone.sprint.com),
Sprint is providing expert advice, an online quiz and other information
to help parents make this decision. There is even a customizable
parent-child mobile contract to set parameters and agree upon rules and
limits for uses of a mobile phone.

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Did you know? According to Influence
, in 2016:

  • The average age a child gets their first smartphone is 10.3 years old.
  • 64 percent of kids already have Internet access via personal
  • 1 in 2 kids will have a social media account by age 12.

In today’s world, the question of when to purchase a child’s first phone
certainly deserves attention. A wireless phone means growing
independence, ease of logistics/scheduling, safety and security, but
there are also concerns about cyber-bullying, inappropriate content and
even out-of-control spending.

Sprint’s “Kid’s First Phone” website serves as a trusted advisor for
parents and includes expert advice from Katie Hurley, LCSW,
psychotherapist and author of “The
Happy Kid Handbook
.” Parents can take a quiz to determine an
individual child’s readiness for a wireless phone, download and
customize a wireless phone contract for themselves and their child, and
read/experience third-party commentary on this topic.

Advice from an Expert

“This website is a great opportunity to sit down with your child and
engage in a thoughtful discussion and even sign a wireless contract to
set rules and limits,” said Hurley. “One of the first things I advise is
asking yourself why you want this for your child. Is your child mature
enough? And, what is the specific need for the wireless phone? Start
from there and you’ll be off to a good, healthy and fruitful discussion
for the entire family.”

Commitment from Sprint to Parents

Sprint is making a major commitment to help parents navigate the
purchase of their child’s first phone. “We hope this site better arms
parents with information to help them navigate the many questions they
may have on whether or not the time is right for their child to have a
phone and all the responsibility that goes with ownership,” said Roger
Solé, chief marketing officer, Sprint. “This is a one-stop shop to
enable parents to make a crucial buying decision with peace of mind.”

Sprint has long been a leader in terms of family offerings and currently
offers its customers several apps that help parents stay in touch with
their children and monitor their phone usage. Sprint
Family Locator
allows you to track up to five devices. Sprint
Mobile Controls
lets you monitor, limit and block content on Android
phones. Sprint
Drive First
helps keep your kids safe by stopping distracted driving
and keeping focus on the road. Family
Wall for Sprint
helps everyone stay connected with an all-in social
app that allows families to share and connect via their own private
social network.

About Sprint

Sprint (NYSE: S) is a communications services company that creates more
and better ways to connect its customers to the things they care about
most. Sprint served more than 58.8 million connections as of March 31,
2016, and is widely recognized for developing, engineering and deploying
innovative technologies, including the first wireless 4G service from a
national carrier in the United States; leading no-contract brands
including Virgin Mobile USA, Boost Mobile, and Assurance Wireless;
instant national and international push-to-talk capabilities; and a
global Tier 1 Internet backbone. Sprint has been named to the Dow Jones
Sustainability Index (DJSI) North America for the past five years. You
can learn more and visit Sprint at www.sprint.com
or www.facebook.com/sprint
and www.twitter.com/sprint.

View source version on businesswire.com: https://www.businesswire.com/news/home/20160713006421/en/