Sprint and Prince Royce Launch The Dreams Academy as Part of #LiveUnlimited Initiative

December 12, 2017
The Dreams Academy kicks off with musician contest; winner receives $10,000 and one‑on‑one mentorship time with Prince Royce

OVERLAND PARK, Kan. (BUSINESS WIRE), December 12, 2017 – Sprint (NYSE: S) and award-winning musician Prince Royce are teaming up to launch The Dreams Academy, part of #LiveUnlimited initiative to assist people in pursuing their life-long goals. The Dreams Academy will provide aspiring artists and innovators resources – including contests, grants, internships and mentorship opportunities – to help guide their journey.

To celebrate the launch of The Dreams Academy, Sprint and Royce are kicking off a music contest, awarding $10,000 and a one-on-one mentorship session with Royce to one grand-prize winner. Two runners-up will each receive $5,000. Additional categories within the program will be added in the coming months and may include such topics as technology, entrepreneurship and community activism.

“Prince Royce has said that Sprint was a catalyst for him pursuing his dreams, and now he and Sprint want to give back and help others who are committed, driven and willing to work hard to achieve their career aspirations,” said Alberto Lorente, Sprint vice president of multicultural marketing.

In April 2015, Prince Royce, a multi-platinum superstar, again became part of the Sprint family to develop and amplify unique music-related initiatives and programs. Royce began his relationship with Sprint as an employee in New York while pursuing a career in music. He used his Sprint earnings to record the demo that helped launch his first album and kick-start his musical career. Both Sprint and Royce believe in championing ALL dreams and look for creative ways to help individuals and communities stay connected and truly live without limits.

“There is no better partner with whom to launch this program than our friend Royce, who, like many of us, know the journey to pursuing your goals first-hand,” said Lorente. “We aim to make a significant impact in encouraging and empowering individuals to share and follow their dreams. Through The Dreams Academy, part of the #LiveUnlimited initiative, we will get to support, connect and see customers’ ideas come to life and that for us is part of what our mission is all about.”

The contest, which opens today, encourages musical talent to submit a video entry. For more information how to enter, guidelines, rules and regulations, visit www.sprint.com/dreams no later than Dec. 31. Fans and supporters will be able to vote for their favorite artist or band at www.sprint.com/dreams starting at 9 a.m. ET Tuesday, Jan. 2, through 11:59 p.m. ET Wednesday, Jan. 10 Prince Royce and Sprint will choose the winners from the top 10 finalists based on vocal or instrumental ability to hit notes and tone, charisma, and a description of how contestants #LiveUnlimited.

Make sure to follow @SprintLatino on Facebook, Twitter and Instagram for the latest updates.

Each winner will be notified by email, telephone and/or U.S. mail on or around Jan. 17. The winners will receive a monetary contribution intended to help them obtain the proper tools and resources to continue in their passions.

“It’s an honor to continue to work alongside my partners at Sprint and help pay it forward by giving our communities the opportunity to live unlimited,” said Royce. “I honestly can’t wait to see the many entries and help guide emerging talent to their full potential.”

About Sprint

Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Sprint served 54 million connections as of Sept. 30, 2017, and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; leading no-contract brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

About Prince Royce

In the past seven years, multi-platinum award-winning singer and songwriter Prince Royce has become a bonafide Latin superstar, scoring 15 #1 radio hits, 22 Latin Billboard Awards, 19 Premio lo Nuestro Awards (Univision), 19 Premios Juventud Awards (Univision), 6 Latin AMAs, and 11 Latin Grammy nominations. Royce has a massive fan base with more than 2 billion streams online and more than 45 million followers on social media, and he has sold out some of the most prestigious venues in Latin America and the U.S.

His latest album, FIVE, released in February, is Royce’s fifth. The record debuted at #1 on Billboards Latin Albums chart and earned Royce the highest first-week sales of any Latin album in the past two years. It was preceded by three hit singles, “Culpa al Corazón,” “La Carretera” and “Moneda,” and includes a plethora of wonderful collaborations with Shakira, Zendaya, Chris Brown, SpiffTV, Farruko, Gente de Zona, Gerardo Ortíz and Arturo Sandoval. Some of his other creative collaborators include Jennifer Lopez, Selena Gomez, Snoop Dogg, Pitbull, Thalia, Manáand Daddy Yankee. Prince Royce has also started to pursue his acting career and co-starred as Peter in the Fox Live musical broadcast of “The Passion” in 2016 and is part of the cast of Hulu’s series “East Los High.”

Follow Prince Royce:


No purchase necessary to enter or win. Void where prohibited. Open to legal residents of United States and D.C. who are at least 18 years of age at the time of entry. Contest begins at 12:00:01 a.m. ET on 12/11/17 and ends at 11:59:59 p.m. ET on 12/31/17. For complete Official Rules, including specifics on eligibility and entry requirements needed to qualify, visit sprint.com/dreams. Sponsor: Sprint Communications Company L.P.