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Drivers
APP LIFECYCLE MARKETING

Move beyond the download and drive more engagement

DID YOU KNOW?

90% of new users stop using an app after 7 days*

*eMarketer

Customer acquisition is just the beginning

T-Mobile Mobility Data provides analytics around ownership, installation and engagement, so we can help
brands identify opportunities at every step of the app lifecycle.

Become part of the welcome journey

Connect with new T-Mobile customers to fast track app installs across key device ownership milestones.

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Re-engage your app owners

Utilize T-Mobile first-party app ownership and engagement data to drive adoption with app-based audience segments.

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Discover new possibilities

Access the proprietary T-Mobile App Insights reporting suite to identify retention opportunities, track app growth metrics and build lifetime value faster.

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See how we partnered with a major automaker to increase app ownership by more than 800 percent

View case study

Power your campaigns with T-Mobile Advertising Solutions today

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