Change isn’t coming, it’s already here
It is the golden age for viewers, but not for Marketers. People are consuming media across more devices than ever before, which makes delivering a consistent brand experience increasingly difficult.
87% of households have a connected TV device and that number is expected to increase.
Primetime is anytime
51% of Americans regularly use their phones to watch streamed TV.
66% of people use a 2nd screen to search for products they saw during a TV program.
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