Unleash the power of the Magenta Advertising Platform


Plan your campaign with exclusive audience insights

The more you know about your audience and what interests them, the more intelligent your advertising and effective your communication.

Find your best customers with T-Mobile Mobility Data

Our cookieless, MAID-based data provides a comprehensive—and privacy compliant—view of the apps a user has downloaded, and how often they engage with them.

A woman using her phone with callouts showing how much time she spent using apps such as Spotify, Tripadvisor, Starbucks and Prime Video.

Compel consumer action with a greater understanding of the buyer journey

By combining exclusive T-Mobile Mobility Data with billions of daily behavioral, environmental, and contextual data signals, we provide a deeper understanding of the audience journey, including behaviors and purchases.

A man scanning his phone with his customer profile showing on the left

See how a popular streaming service leveraged T-Mobile Mobility Data to convert new subscriptions


Activate your audience when and where it matters most

Command attention across screens and drive action throughout the customer journey with our always-on, omnichannel solutions.

A woman using her phone with the apps she's using revolving around the screen.

App Lifecycle Marketing

A couple is at home in the living room, they are sitting on the couch and watching movies

Advanced Video

Digital Out-of-Home


Insightful, actionable measurement metrics that fuel performance

We’ve carefully cultivated relationships with partners you can trust to deliver meaningful, accurate metrics across a wide array of verticals. We’ve aggregated that expertise so you can quickly gain the agility to evolve, the insight to plan, and the assurance that your spend is working at its maximum potential.

Take a moment and see how our measurement partners can help you reach real-world performance goals with consolidated, comprehensive expertise.

Measure your performance with our proprietary analytics reporting suite

App Insights takes exclusive T-Mobile Mobility Data beyond targeting to drive real-world performance gains. With transparent campaign measurement, you’ll see what worked, what didn’t, and how to optimize for future success.

Intuitive dashboards bring your audience into focus

With privacy-compliant app insights at your fingertips, you can measure the impact of your marketing to enhance segmentation, optimize media, and drive user behavior.

Magenta Engagement Map showing average dwell time.

Powerful reports provide actionable insights

With visibility into app ownership, you can re-engage active users to drive premium offerings, re-target dormant users to build usage and loyalty, or even conquest the inactive users of key competitors.

A chart depicting three key performance metrics.

Power your campaigns with T-Mobile Advertising Solutions today