Advanced targeting
Target
Seamlessly apply your online audience targeting approach to the real world. Connect the who with the where to deliver impactful, full-funnel DOOH campaigns to the right audience at the right place
Performance that consistently outperforms industry benchmarks.
A popular social media app generated 14% uplift in brand awareness among users of competitor apps.
A leading telco raised purchase consideration by 12% among a key audience of rural consumers.
A rapidly growing energy drink brand raised purchase intent by 11% among an untapped demographic.
Target
Activate across dozens of venue types and media owners via one insertion order.
Achieve incremental reach vs. traditional online channels on 850k+ DOOH screens in premium environments.
Step 1
Identify audiences (the who) using
Step 2
Layer
Step 3
Activate appropriate screens (the where) based on a 7-day lookback.
Click here to learn more about our O&O Rideshare Media Network.
Work with our specialists and research partners to ensure your DOOH campaign achieves the intended outcome.
Brand lift: Gauge the overall brand health and perception across your target audiences.
Location lift: 3rd party privacy-compliant location data can be used to connect ad exposure to brick-and-mortar visitation for actionable insight.
Sales lift: Link consumer purchase signals and campaign exposures to gain insights into understanding sales lift, sales strategy, and inform additional revenue opportunities.
Power your campaigns with