A major automaker partnered with T-Mobile Advertising Solutions to efficiently increase app ownership with an awareness campaign focused on Cost Per Install (CPI).
Scaling adoption of safety services app
STRATEGY
Exclusive data insight sharpens focus on target audiences
The brand leveraged T-Mobile App Insights, including our exclusive first-party app ownership and engagement data, to identify both new and potential customers, refine segmentation with a specific mix of audience personas, and continue driving efficiencies in overall CPI.
Exclusive data insight sharpens focus on target audiences
RESULTS
Activating audiences across the app lifecycle
Activating audiences across the app lifecycle
Connecting with new T-Mobile customers at key device milestones, the automaker was able to fast-track installs and increase ownership from 250,000 to more than 3.7 million and counting.
Connecting with new T-Mobile customers at key device milestones, the automaker was able to fast-track installs and increase ownership from 250,000 to more than 3.7 million and counting.
Expanding their investment to re-engage key app-based audience segments proved to be a differentiating factor, helping broaden the prospect pool and beat the original CPI goal by nearly 80%.
Expanding their investment to re-engage key app-based audience segments proved to be a differentiating factor, helping broaden the prospect pool and beat the original CPI goal by nearly 80%.
With access to the proprietary T-Mobile App Insights reporting suite, the automaker uncovered new opportunities at every step of the customer journey.
Power your campaigns with T-Mobile Advertising Solutions today
Exclusive data insight sharpens focus on target audiences
Activating audiences across the app lifecycle
Connecting with new T-Mobile customers at key device milestones, the automaker was able to fast-track installs and increase ownership from 250,000 to more than 3.7 million and counting.
Expanding their investment to re-engage key app-based audience segments proved to be a differentiating factor, helping broaden the prospect pool and beat the original CPI goal by nearly 80%.
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