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CASE STUDY
## Fast-tracking installs drive huge app ownership gains
## Fast-tracking installs drive huge app ownership gains
ADVERTISER OBJECTIVE
## Scaling adoption of safety services app
A major automaker partnered with T-Mobile Advertising Solutions to efficiently increase app ownership with an awareness campaign focused on Cost Per Install (CPI).
## Scaling adoption of safety services app
STRATEGY
## Exclusive data insight sharpens focus on target audiences
The brand leveraged T-Mobile App Insights, including our exclusive first-party app ownership and engagement data, to identify both new and potential customers, refine segmentation with a specific mix of audience personas, and continue driving efficiencies in overall CPI.
## Exclusive data insight sharpens focus on target audiences
RESULTS
## Activating audiences across the app lifecycle
## Activating audiences across the app lifecycle
#### __Connecting with new T-Mobile customers at key device milestones, the automaker was able to fast-track installs and__ increase ownership from 250,000 to more than 3.7 million and counting.

## __Connecting with new T-Mobile customers at key device milestones, the automaker was able to fast-track installs and__ increase ownership from 250,000 to more than 3.7 million and counting.
#### __Expanding their investment to re-engage key app-based audience segments proved to be a differentiating factor, helping broaden the prospect pool and__ beat the original CPI goal by nearly 80%.

## __Expanding their investment to re-engage key app-based audience segments proved to be a differentiating factor, helping broaden the prospect pool and__ beat the original CPI goal by nearly 80%.
## With access to the proprietary T-Mobile App Insights reporting suite, the automaker uncovered new opportunities at every step of the customer journey.
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## Fast-tracking installs drive huge app ownership gains
## Scaling adoption of safety services app
## Exclusive data insight sharpens focus on target audiences
## Activating audiences across the app lifecycle
## __Connecting with new T-Mobile customers at key device milestones, the automaker was able to fast-track installs and__ increase ownership from 250,000 to more than 3.7 million and counting.
## __Expanding their investment to re-engage key app-based audience segments proved to be a differentiating factor, helping broaden the prospect pool and__ beat the original CPI goal by nearly 80%.

## Stay up to date with notifications
Get the latest from T-Mobile when you’re using the web. You can opt out any time.
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## Get the latest from T-Mobile
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