WE LOVE OUR CUSTOMERS

Family of four posing for a photo on a beach.

Treat Customers Honestly and Fairly

WE LOVE OUR CUSTOMERS. We don’t just do customer service—we do customer love.

Loving our customers means that we work for them, not against them. We solve pain points instead of creating more.

We earn customers’ trust by listening to them and putting them first, every time.

How we treat customers fairly:

  • Always ensure that you are doing the right thing for customers, T-Mobile, and your co-workers.

  • Provide complete and accurate information about our services and products.   

  • Always disclose the details of pricing, promotions, offers, and financing details to help customers make an informed buying decision.

  • Never bundle items and quote the total price without offering details about the cost of individual items.

  • Never sell prematurely or promote unapproved credits.

  • Only charge customers for authorized services and products.

  • Recommend the right products, services, and solutions to fit customers’ needs.

  • Be responsive and transparent. Address questions or concerns head-on with complete and honest information.

  • Follow any Rules of Engagement.

  • Follow the special rules that apply to government customers.

  • If you have questions, ask your manager or your next-level manager.

  • Go to Selling the Right Way for Consumer or Selling the Right Way for TfB on Magenta U for additional information and guidance.

Safeguard Customer Privacy

CUSTOMERS TRUST T-MOBILE to do the right thing with their personal data.

Data privacy and protection is an essential part of our business, and we pride ourselves on creating private, secure systems to protect customer data and ensuring that third parties we engage to handle customer data do the same. 

Customer personal data includes things such as social security numbers, credit card information, and details related to their wireless service, including information about specific phone calls, such as the time, location, or duration of any call.

How we safeguard customer privacy:

Be transparent

  • Be open and honest about T-Mobile’s privacy practices.
  • Provide clear and accurate privacy notices that explain how and why we collect and use customers’ personal data.
  • Ensure that our data collection and use aligns with the promises we make in our privacy notices.
  • Review and understand our Privacy Notice.

Honor privacy choices

  • Honor customers’ choices about how they want their data to be used and how they prefer to be contacted.
  • Review and understand our Personal Data Policy.

Take special care with sensitive data

  • Take extra care with certain kinds of customer data, such as location data, children’s data, Customer Proprietary Network Information (CPNI), and other sensitive information.
  • Ensure that our use and protection of sensitive data are consistent with our Privacy Notices, Personal Data Policy, Location Data Standard, CPNI Policy, and other relevant policies.

Thoughtfully assess privacy risks

  • Evaluate potential privacy risks to our customers by requesting a Privacy Impact Assessment (PIA) from the Privacy team for any project, product, new system, or material change to an existing system that involves the collection, use, or disclosure of personal data.

Minimize data collection, access, and retention

  • Practice good data hygiene by minimizing the customer personal data we collect and retaining it no longer than necessary under the Data Stewardship Policy.
  • Only access customer accounts if you have proper authorization and for proper purposes.
  • Refer government, law enforcement, and other legal requests for customer communications to the Legal & Emergency Response Group.

Keep customer data safe

  • Ensure that our systems and products are secure by following the data security requirements set forth in our Acceptable Use Policy.
  • Always verify a customer’s identity before disclosing customer personal data in response to a customer-initiated request.
  • Always get permission from the account holder and/or authorized user before making changes to a customer’s account.

Get more information

How we help ensure that our third-party partners protect customers’ privacy:

  • Third parties engaged to process, collect, handle, or store T-Mobile customers’ personal data on our behalf must first go through the third-party risk assessment process, and then agree to privacy and security protections in a written agreement.
  • When third parties supply T-Mobile with personal data, ensure they collect and share that data the right way, including by obtaining customer consent when necessary.
  • Review and understand our Third-Party Information Security Policy.
  • Go to SecureT for additional information and guidance.