Cookies, Web Beacons, and Analytics Tools
We use standard technologies like browser cookies, web beacons, and third-party analytics tools to collect behavioral and operational data when you interact with us through our websites and apps, and when we communicate with you by email or text message.
A cookie is a small data file that a website sends to and stores on your browser to allow the site to recognize your browser or store information and/or settings. We may use “persistent” and/or “session” cookies. Persistent cookies are stored on your computer and used for various purposes by your browser on subsequent website visits (such as to avoid having to reenter your log-on credentials). Session cookies are temporarily held in your device’s memory and erased after you end a browser session or shut off your device.
A Web beacon (sometimes called transparent or single pixel “GIFs”) is an invisible digital object embedded in a webpage or email. Web beacons are typically used to monitor your interaction with the webpage or email. Web beacons can help us count visitors, determine whether emails are opened, monitor how long a webpage is viewed, and perform similar functions. Our webpages and emails may contain Web beacons from third parties, which help us compile aggregated statistics regarding the effectiveness of our ad campaigns and assess website operations.
Analytics tools allow us to measure and assess how users interact with our websites, apps, and digital communications. These services are typically provided by third parties with whom we contract—like Adobe and Google Analytics. These providers may use many of the same technologies discussed above (such as cookies and Web beacons) to collect data points associated with your visits to our websites and use of our apps.